Findings for PPC in Mcallen

Mcallen Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mcallen was the 263rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Mcallen also ranks amongst the least expensive cities in Texas, ranking as number 29th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 147% Higher in Mcallen than Brownsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mcallen are 147% higher than in Brownsville. The average price of a click in Mcallen is $4.40.

This price differential is somewhat surprising however, as Brownsville has a larger population than Mcallen.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Hampton, and found the average price of a click in Mcallen was 35% lower than in Hampton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mcallen

Summary PPC Stats for Mcallen for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.40 263rd 38th 29th 7
Automotive/Vehicle Auto Parts 1.16 117th 19th 14th 69
Dealerships 3.38 100th 23rd 18th NA
Tires 2.97 115th 17th 16th NA
Average 2.41 235th 37th 28th NA
B2B Office Furniture 6.31 33rd 10th 8th NA
Printers 8.73 34th 3rd 3rd NA
Average 7.52 37th 5th 4th NA
Entertainment/Recreation Restaurants 2.32 25th 3rd 3rd 41
Average 2.32 25th 3rd 3rd 41
Health, Beauty & Fitness Cosmetic Surgery 2.30 108th 18th 12nd NA
Dentists 4.62 265th 39th 30th NA
Martial Arts 4.04 14th 3rd 3rd 349
Optometrists 1.06 133rd 23rd 16th NA
Average 3.54 278th 40th 31st NA
Home & Garden Furniture 1.85 156th 29th 24th -6
Pest Control 22.72 130th 17th 14th NA
Roofing 5.51 179th 30th 21st NA
Self Storage Companies 1.53 276th 40th 31st NA
Average 7.94 252nd 35th 27th NA
Legal Law Firms 7.15 166th 24th 17th NA
Personal Injury Law 30.98 135th 20th 15th NA
Average 15.09 162nd 23rd 17th NA
Real Estate Apartment Rentals 0.56 234th 40th 31st 41
Condos 0.69 161st 21st 16th NA
New Home Developers 1.32 192nd 30th 24th -36
Realtors 1.58 181st 27th 20th -11
Average 1.12 232nd 35th 26th 0
Shopping Florists 5.24 123rd 24th 18th NA
Average 5.24 123rd 24th 18th NA
Travel Car Rentals 1.92 162nd 26th 21st 0
Hotels 2.34 196th 35th 27th 0
Average 2.13 220th 36th 29th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.