Findings for PPC in Mcallen

Mcallen Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mcallen was the 221st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Mcallen also ranks amongst the least expensive cities in Texas, ranking as number 27th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Mcallen Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Mcallen keywords increased by 17% in April 2015.

Google Adwords Keyword Prices 199% Higher in Mcallen than Brownsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mcallen are 199% higher than in Brownsville. The average price of a click in Mcallen is $7.24.

This price differential is somewhat surprising however, as Brownsville has a larger population than Mcallen.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Hampton, and found the average price of a click in Mcallen was 25% higher than in Hampton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mcallen

Summary PPC Stats for Mcallen for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.24 221st 34th 27th NA
Automotive/Vehicle Auto Insurance 98.87 35th 4th 3rd NA
Auto Parts 1.56 109th 13rd 11th 45
Dealerships 4.13 96th 16th 13rd NA
Tires 1.48 222nd 32nd 23rd 4
Average 16.17 104th 19th 15th NA
B2B Office Furniture 0.96 158th 19th 13rd -23
Printers 2.26 91st 16th 11th 9
Average 1.61 166th 19th 13rd NA
Entertainment/Recreation Restaurants 0.50 219th 36th 28th 12
Average 0.50 219th 36th 28th 12
Finance Payday Loans 9.10 105th 24th 18th 0
Average 9.10 160th 27th 19th NA
Health, Beauty & Fitness Chiropractors 15.04 44th 9th 8th 115
Cosmetic Surgery 4.91 108th 12nd 12nd NA
Dentists 10.33 169th 29th 23rd 27
Massage Therapy 11.44 18th 1st 1st NA
Optometrists 4.81 67th 10th 8th NA
Average 9.69 139th 22nd 19th 24
Home & Garden Appliance Repair 16.23 87th 14th 12nd 68
Furniture 5.47 5th 2nd 2nd 58
Garage Doors 3.05 198th 29th 22nd 0
Landscapers 1.75 161st 22nd 17th 0
Moving Companies 15.80 126th 21st 16th -11
Pest Control 32.62 43rd 12nd 12nd 53
Roofing 6.58 178th 29th 22nd -7
Self Storage Companies 3.59 267th 39th 31st NA
Average 10.41 225th 28th 22nd 14
Legal Law Firms 6.87 167th 26th 19th NA
Average 6.87 206th 29th 22nd NA
Real Estate Apartment Rentals 0.86 244th 38th 29th -6
Condos 0.95 169th 24th 15th NA
New Home Developers 1.09 205th 32nd 27th -33
Realtors 1.94 177th 28th 20th 102
Average 1.28 252nd 38th 29th 21
Shopping Florists 4.96 163rd 29th 21st -14
Average 4.96 163rd 29th 21st -14
Travel Car Rentals 2.45 176th 30th 22nd -55
Hotels 2.86 183rd 35th 29th 31
Average 2.65 216th 37th 29th -12

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.