Findings for PPC in Mcallen

Mcallen Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mcallen was the 94th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Mcallen also ranks amongst the least expensive cities in Texas, ranking as number 13rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Mcallen Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Mcallen keywords increased by 15% in November 2014.

Google Adwords Keyword Prices 370% Higher in Mcallen than Brownsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mcallen are 370% higher than in Brownsville. The average price of a click in Mcallen is $12.44.

This price differential is somewhat surprising however, as Brownsville has a larger population than Mcallen.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Hampton, and found the average price of a click in Mcallen was 70% higher than in Hampton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mcallen


Summary PPC Stats for Mcallen for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.44 94th 17th 13rd 15
Automotive/Vehicle Auto Insurance 211.36 2nd 1st 1st 0
Auto Parts 1.72 89th 16th 11th 145
Dealerships 3.78 79th 15th 11th NA
Tires 2.87 130th 17th 13rd -1
Average 37.54 3rd 1st 1st 12
B2B Office Furniture 5.50 34th 10th 9th 0
Printers 4.25 71st 10th 7th 0
Average 4.88 78th 12nd 10th NA
Entertainment/Recreation Restaurants 1.23 139th 23rd 15th -24
Average 1.23 139th 23rd 15th -24
Finance Insurance 213.98 2nd 1st 1st NA
Payday Loans 6.42 115th 24th 17th -33
Average 110.20 1st 1st 1st NA
Health, Beauty & Fitness Acupuncture 0.46 148th 24th 18th -89
Chiropractors 5.53 140th 21st 16th NA
Dentists 6.63 240th 36th 27th 219
Martial Arts 3.49 51st 7th 6th 0
Average 4.89 260th 39th 30th NA
Home & Garden Furniture 2.26 121st 23rd 18th 40
Landscapers 1.70 159th 21st 16th -12
Moving Companies 4.39 245th 36th 29th 40
Pest Control 16.11 159th 23rd 20th -14
Roofing 8.12 155th 31st 23rd 161
Self Storage Companies 4.28 266th 38th 29th NA
Average 6.39 271st 38th 29th NA
Legal Immigration Lawyers 7.49 68th 12nd 8th NA
Law Firms 6.23 157th 21st 16th NA
Average 6.48 201st 26th 19th NA
Real Estate Apartment Rentals 0.80 237th 37th 29th 49
Condos 0.83 167th 20th 15th NA
New Home Developers 1.27 206th 32nd 25th -8
Realtors 1.96 189th 30th 21st 21
Average 1.36 245th 37th 28th 18
Shopping Florists 3.16 203rd 32nd 24th -17
Average 3.16 201st 32nd 24th -9
Travel Car Rentals 2.55 168th 32nd 26th 89
Hotels 3.90 60th 12nd 10th 102
Average 3.22 124th 20th 17th 96

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.