Findings for PPC in Mcallen

Mcallen Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mcallen was the 226th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Mcallen also ranks amongst the least expensive cities in Texas, ranking as number 25th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Mcallen are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Mcallen keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 80% Higher in Mcallen than Brownsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mcallen are 80% higher than in Brownsville. The average price of a click in Mcallen is $8.19.

This price differential is somewhat surprising however, as Brownsville has a larger population than Mcallen.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Mcallen

Summary PPC Stats for Mcallen for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.19 226th 32nd 25th 6
Automotive/Vehicle Auto Parts 1.60 89th 9th 8th 0
Dealerships 4.64 58th 10th 7th NA
Tires 4.49 62nd 7th 5th 15
Average 3.84 230th 31st 23rd 1
B2B Office Furniture 4.93 88th 12nd 11th 63
Printers 7.00 79th 13rd 10th -26
Average 5.97 100th 12nd 10th NA
Entertainment/Recreation Restaurants 6.18 40th 11th 9th 65
Average 6.18 40th 11th 9th 65
Finance Payday Loans 6.88 76th 18th 14th -25
Average 6.88 168th 27th 21st NA
Health, Beauty & Fitness Chiropractors 3.41 222nd 34th 27th 2
Cosmetic Surgery 4.37 110th 19th 14th NA
Dentists 6.16 261st 40th 31st -15
Massage Therapy 12.69 26th 7th 5th 483
Average 6.44 247th 36th 27th 44
Home & Garden Furniture 3.42 109th 20th 17th 45
Garage Doors 1.95 232nd 31st 23rd -22
Landscapers 1.39 224th 35th 27th 23
Moving Companies 13.90 138th 22nd 17th -8
Pest Control 14.20 184th 28th 22nd -14
Plumbers 2.62 273rd 39th 30th -19
Roofing 3.94 211st 32nd 23rd 0
Self Storage Companies 5.73 225th 31st 25th NA
Average 6.08 282nd 40th 31st -2
Legal Family Law 1.01 126th 19th 13rd NA
Law Firms 33.37 35th 5th 3rd NA
Personal Injury Law 81.87 99th 17th 10th NA
Average 46.30 60th 11th 8th NA
Real Estate Apartment Rentals 0.48 257th 41st 32nd -18
Condos 0.77 186th 27th 19th NA
New Home Developers 0.92 210th 34th 27th -46
Realtors 1.47 180th 26th 20th -11
Average 1.01 259th 38th 29th -9
Shopping Florists 4.04 193rd 30th 22nd 0
Average 4.04 193rd 30th 22nd 0
Travel Car Rentals 2.60 149th 21st 17th 10
Hotels 2.91 231st 37th 29th 0
Average 2.76 242nd 34th 26th 5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.