Findings for PPC in Mcallen

Mcallen Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mcallen was the 273rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Mcallen also ranks amongst the least expensive cities in Texas, ranking as number 32nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 32% Lower in Mcallen than Brownsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mcallen are 32% lower than in Brownsville. The average price of a click in Mcallen is $4.60.

This price differential is expected however, as Brownsville has a larger population than Mcallen.

For better comparison of prices, we also compared prices with another city with a similar population, Hampton, and found the average price of a click in Mcallen was 40% lower than in Hampton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mcallen


Summary PPC Stats for Mcallen for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.60 273rd 41st 32nd 5
Automotive/Vehicle Auto Parts 0.88 153rd 26th 19th 18
Dealerships 4.08 84th 14th 9th 7
Tires 4.81 29th 2nd 1st 34
Average 2.95 216th 33rd 24th 8
B2B Office Furniture 3.88 72nd 10th 7th -15
Printers 7.32 50th 9th 7th 36
Average 5.60 68th 12nd 10th 7
Entertainment/Recreation Restaurants 1.84 90th 19th 15th 28
Average 1.84 90th 19th 15th 28
Finance Payday Loans 25.04 7th 6th 6th 145
Average 25.04 71st 17th 14th 24
Health, Beauty & Fitness Chiropractors 4.92 181st 27th 20th -6
Dentists 8.08 213rd 36th 29th 12
Martial Arts 3.49 51st 7th 6th 0
Average 6.53 233rd 37th 28th 3
Home & Garden Furniture 1.85 206th 32nd 24th -7
Garage Doors 4.44 194th 27th 20th NA
Landscapers 4.96 83rd 14th 11th 0
Pest Control 15.88 154th 26th 23rd -1
Roofing 4.07 199th 33rd 24th -13
Self Storage Companies 5.14 255th 33rd 25th NA
Average 6.36 277th 39th 30th NA
Legal Law Firms 9.00 118th 16th 10th NA
Average 9.00 180th 27th 20th NA
Real Estate Apartment Rentals 0.64 259th 40th 31st -4
Condos 0.97 174th 26th 20th NA
New Home Developers 1.13 200th 33rd 27th -8
Realtors 1.66 213rd 30th 22nd -5
Average 1.13 265th 37th 28th -3
Shopping Florists 9.48 16th 2nd 1st 100
Average 9.48 16th 2nd 1st 100
Travel Car Rentals 2.65 158th 31st 25th 5
Hotels 2.25 210th 37th 30th -28
Average 2.45 227th 37th 30th -12

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.