Findings for PPC in Mcallen

Mcallen Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mcallen was the 238th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Mcallen also ranks amongst the least expensive cities in Texas, ranking as number 26th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Mcallen are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Mcallen keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 230% Higher in Mcallen than Brownsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mcallen are 230% higher than in Brownsville. The average price of a click in Mcallen is $7.19.

This price differential is somewhat surprising however, as Brownsville has a larger population than Mcallen.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Hampton, and found the average price of a click in Mcallen was 14% lower than in Hampton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Mcallen

Summary PPC Stats for Mcallen for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.19 238th 34th 26th NA
Automotive/Vehicle Auto Parts 2.52 40th 5th 5th 117
Dealerships 5.21 54th 8th 7th NA
Tires 2.12 215th 33rd 25th -23
Average 2.90 253rd 39th 31st NA
B2B Office Furniture 6.05 64th 9th 9th -9
Average 6.05 95th 11th 10th NA
Entertainment/Recreation Restaurants 3.37 15th 3rd 3rd -3
Average 3.37 15th 3rd 3rd -3
Finance Payday Loans 33.77 5th 3rd 3rd 18
Average 33.77 32nd 9th 8th NA
Health, Beauty & Fitness Chiropractors 3.36 222nd 31st 22nd 60
Cosmetic Surgery 4.87 104th 18th 14th NA
Dentists 5.38 262nd 38th 29th -13
Optometrists 1.02 139th 23rd 17th NA
Average 4.23 281st 40th 31st 2
Home & Garden Furniture 2.81 137th 28th 24th 15
Garage Doors 6.67 191st 25th 20th 10
Moving Companies 10.25 165th 29th 22nd NA
Pest Control 11.38 228th 34th 26th -16
Roofing 4.23 192nd 34th 25th -16
Self Storage Companies 5.26 252nd 35th 29th NA
Average 6.18 276th 37th 28th NA
Legal Law Firms 7.64 186th 27th 20th NA
Personal Injury Law 136.21 42nd 10th 7th NA
Average 50.50 72nd 13rd 11th NA
Real Estate Apartment Rentals 0.75 252nd 38th 29th 23
Condos 0.30 221st 29th 22nd NA
New Home Developers 1.99 189th 30th 25th 28
Realtors 1.83 196th 30th 21st 60
Average 1.42 241st 34th 25th 23
Shopping Florists 5.53 152nd 25th 19th 16
Average 5.53 152nd 25th 19th 16
Travel Car Rentals 2.17 203rd 36th 28th -4
Hotels 3.29 170th 34th 27th 6
Average 2.73 231st 40th 31st 1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.