Findings for PPC in Mcallen

Mcallen Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mcallen was the 195th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Mcallen also ranks amongst the least expensive cities in Texas, ranking as number 25th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 16% Lower in Mcallen than Brownsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mcallen are 16% lower than in Brownsville. The average price of a click in Mcallen is $9.04.

This price differential is expected however, as Brownsville has a larger population than Mcallen.

For better comparison of prices, we also compared prices with another city with a similar population, Hampton, and found the average price of a click in Mcallen was 13% lower than in Hampton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mcallen

Summary PPC Stats for Mcallen for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.04 195th 33rd 25th NA
Automotive/Vehicle Auto Parts 1.20 121st 19th 15th -15
Dealerships 5.06 56th 11th 9th NA
Tires 2.16 212nd 30th 24th -26
Average 2.41 271st 38th 29th NA
B2B Office Furniture 1.75 156th 21st 15th -36
Printers 1.92 98th 15th 10th -34
Average 1.84 170th 21st 15th NA
Entertainment/Recreation Restaurants 0.80 185th 34th 25th -25
Average 0.80 185th 34th 25th -25
Health, Beauty & Fitness Chiropractors 4.56 200th 30th 22nd 0
Cosmetic Surgery 7.68 75th 12nd 10th NA
Dentists 7.66 223rd 36th 28th -3
Massage Therapy 12.17 25th 5th 4th NA
Optometrists 2.04 121st 22nd 18th NA
Average 6.96 227th 36th 28th -4
Home & Garden Appliance Repair 5.31 197th 27th 20th 58
Furniture 1.75 201st 35th 27th -36
Landscapers 3.06 130th 21st 17th 0
Moving Companies 12.86 165th 26th 20th -25
Pest Control 19.68 149th 23rd 19th 20
Roofing 9.03 158th 25th 20th 54
Average 9.55 252nd 33rd 24th 8
Legal Law Firms 3.11 213rd 30th 22nd NA
Personal Injury Law 100.23 83rd 18th 13rd NA
Average 35.48 97th 16th 12nd NA
Real Estate Apartment Rentals 0.89 227th 38th 29th 14
Condos 1.26 146th 19th 15th NA
New Home Developers 2.26 177th 27th 23rd -6
Realtors 5.37 7th 3rd 3rd -14
Average 3.01 65th 11th 11th -2
Shopping Florists 6.79 85th 22nd 17th -5
Average 6.79 85th 22nd 17th -5
Travel Car Rentals 6.16 6th 1st 1st 160
Hotels 2.42 232nd 39th 30th -24
Average 4.29 42nd 7th 7th 68

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.