Findings for PPC in Mckinney

Mckinney Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mckinney was the 93rd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Mckinney also ranks amongst the least expensive cities in Texas, ranking as number 11th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 3% Higher in Mckinney than Frisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mckinney are 3% higher than in Frisco. The average price of a click in Mckinney is $12.55.

This price difference is understandable though, given the population of Frisco is less than Mckinney, which generally means less competition and therefore lower prices.

To understand if prices in Mckinney are relatively low, we also compared prices with Escondido which has a similar population, and found the average price of a click in Mckinney was 52% higher than in Escondido. This suggests that perhaps Mckinney prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mckinney

Summary PPC Stats for Mckinney for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.55 93rd 15th 11th NA
Automotive/Vehicle Dealerships 6.51 10th 1st 1st NA
Tires 3.14 109th 10th 9th -16
Average 4.83 161st 26th 19th NA
B2B Architects 4.71 9th 1st 1st NA
Average 4.71 84th 13rd 11th NA
Entertainment/Recreation Restaurants 0.55 219th 38th 29th 9
Average 0.55 219th 38th 29th 9
Health, Beauty & Fitness Chiropractors 14.41 26th 10th 8th 20
Dentists 7.96 210th 31st 22nd -9
Martial Arts 3.36 54th 9th 8th -6
Average 9.14 98th 16th 14th -1
Home & Garden Appliance Repair 9.67 129th 20th 17th 10
Garage Doors 61.40 7th 3rd 3rd 8
Landscapers 6.60 30th 6th 5th 10
Moving Companies 15.27 134th 25th 21st 3
Pest Control 29.48 38th 11th 11th -2
Plumbers 68.84 24th 4th 4th 11
Roofing 28.63 20th 7th 6th -12
Self Storage Companies 5.31 255th 35th 27th NA
Average 28.77 12nd 4th 4th 1
Legal Law Firms 7.69 138th 20th 15th NA
Average 7.69 186th 25th 18th NA
Real Estate Apartment Rentals 2.57 40th 7th 7th 33
New Home Developers 3.98 88th 12nd 11th -11
Realtors 3.55 70th 8th 8th 2
Average 3.33 66th 9th 9th 5
Shopping Florists 6.21 91st 16th 11th 26
Average 6.21 61st 11th 10th 13
Travel Car Rentals 3.91 32nd 10th 10th NA
Hotels 1.87 222nd 38th 30th -24
Average 2.55 219th 36th 28th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.