Findings for PPC in Mckinney

Mckinney Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mckinney was the 119th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Mckinney also ranks amongst the least expensive cities in Texas, ranking as number 14th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Mckinney Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Mckinney keywords increased by 29% in May 2016.

Not surprisingly, the month over month price increases for Mckinney Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 20% Lower in Mckinney than Frisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mckinney are 20% lower than in Frisco. The average price of a click in Mckinney is $12.19.

This price difference is interesting though, given the population of Frisco is less than Mckinney.

To understand if prices in Mckinney align relatively, we also compared prices with Escondido, which has a similar population, and found the average price of a click in Mckinney was 25% higher than in Escondido.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Mckinney

Summary PPC Stats for Mckinney for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.19 119th 19th 14th NA
Automotive/Vehicle Dealerships 4.97 64th 11th 10th NA
Tires 7.29 11th 2nd 2nd 1682
Average 6.51 162nd 28th 21st NA
Entertainment/Recreation Restaurants 1.00 176th 26th 20th 94
Average 1.00 176th 26th 20th 94
Health, Beauty & Fitness Chiropractors 10.11 89th 12nd 9th 49
Dentists 16.23 44th 9th 9th 33
Martial Arts 3.79 55th 11th 8th 0
Average 12.70 53rd 6th 6th 15
Home & Garden Appliance Repair 12.08 126th 16th 15th 24
Furniture 2.73 147th 29th 25th -8
Garage Doors 64.25 13rd 4th 4th 23
Landscapers 4.46 83rd 14th 10th -31
Moving Companies 14.94 129th 23rd 17th 6
Pest Control 12.78 222nd 33rd 25th -39
Plumbers 87.19 9th 2nd 2nd 7
Roofing 17.01 80th 14th 9th 10
Self Storage Companies 10.61 156th 16th 12nd 47
Average 23.21 56th 9th 9th 3
Real Estate Apartment Rentals 1.30 180th 34th 26th -38
New Home Developers 6.80 20th 5th 5th -1
Realtors 3.11 76th 10th 8th -4
Average 3.46 44th 6th 6th -10
Shopping Florists 5.36 162nd 27th 21st -4
Average 5.36 162nd 27th 21st -4
Travel Car Rentals 2.53 173rd 28th 21st NA
Hotels 3.78 132nd 29th 23rd -2
Average 3.36 155th 29th 22nd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.