Findings for PPC in Mckinney

Mckinney Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mckinney was the 78th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Mckinney also ranks amongst the least expensive cities in Texas, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 15% Lower in Mckinney than Frisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mckinney are 15% lower than in Frisco. The average price of a click in Mckinney is $13.18.

This price difference is interesting though, given the population of Frisco is less than Mckinney.

To understand if prices in Mckinney align relatively, we also compared prices with Escondido, which has a similar population, and found the average price of a click in Mckinney was 58% higher than in Escondido.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mckinney

Summary PPC Stats for Mckinney for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.18 78th 13rd 10th 3
Automotive/Vehicle Dealerships 8.93 1st 1st 1st 12
Tires 2.91 137th 23rd 15th -4
Average 5.92 150th 21st 15th 2
Entertainment/Recreation Restaurants 0.83 207th 35th 27th 17
Average 0.83 207th 35th 27th 17
Health, Beauty & Fitness Chiropractors 14.83 27th 10th 9th 10
Dentists 9.71 162nd 27th 22nd 12
Martial Arts 3.36 54th 9th 8th 0
Average 10.27 89th 16th 14th 4
Home & Garden Appliance Repair 23.33 28th 4th 4th 47
Furniture 3.28 45th 9th 8th NA
Garage Doors 41.81 21st 9th 9th -11
Landscapers 6.11 54th 11th 9th -6
Pest Control 30.95 38th 7th 7th 4
Plumbers 66.92 21st 5th 5th 1
Roofing 22.90 45th 7th 4th 16
Self Storage Companies 4.52 259th 35th 27th NA
Average 27.03 13rd 7th 7th 3
Real Estate Apartment Rentals 1.88 103rd 19th 16th -14
New Home Developers 3.99 96th 16th 13rd 0
Realtors 3.36 69th 10th 9th 5
Average 2.99 80th 12nd 12nd -2
Shopping Florists 8.59 25th 5th 3rd 19
Average 8.59 25th 5th 3rd 19
Travel Car Rentals 3.92 51st 7th 7th NA
Hotels 2.72 184th 33rd 27th 101
Average 3.12 158th 29th 27th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.