Findings for PPC in Mckinney

Mckinney Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mckinney was the 141st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Mckinney also ranks amongst the least expensive cities in Texas, ranking as number 20th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 15% Lower in Mckinney than Frisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mckinney are 15% lower than in Frisco. The average price of a click in Mckinney is $11.79.

This price difference is interesting though, given the population of Frisco is less than Mckinney.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mckinney

Summary PPC Stats for Mckinney for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.79 141st 25th 20th NA
Automotive/Vehicle Dealerships 7.21 8th 1st 1st NA
Average 7.21 178th 25th 19th NA
Entertainment/Recreation Restaurants 0.74 192nd 31st 24th -18
Average 0.74 192nd 31st 24th -18
Health, Beauty & Fitness Chiropractors 11.10 77th 13rd 11th -43
Dentists 13.34 97th 16th 14th -7
Martial Arts 10.41 3rd 1st 1st 336
Optometrists 3.61 97th 16th 12nd NA
Average 11.21 86th 13rd 12nd 14
Home & Garden Appliance Repair 11.76 141st 23rd 18th 219
Furniture 3.71 50th 12nd 11th 15
Garage Doors 49.47 24th 7th 7th -2
Landscapers 5.10 80th 13rd 10th 6
Moving Companies 17.06 119th 20th 15th 14
Pest Control 30.50 56th 18th 15th -22
Plumbers 83.47 13rd 3rd 3rd -11
Roofing 19.67 63rd 10th 7th -7
Self Storage Companies 6.03 243rd 31st 25th -38
Average 19.85 96th 16th 16th 15
Legal Law Firms 28.07 34th 6th 5th NA
Average 28.07 122nd 19th 13rd NA
Real Estate Apartment Rentals 2.58 45th 12nd 11th 15
New Home Developers 7.70 11th 2nd 2nd 43
Realtors 3.90 24th 5th 5th 54
Average 4.41 9th 4th 4th 27
Shopping Florists 5.60 134th 21st 15th 19
Average 5.60 134th 21st 15th 19
Travel Car Rentals 1.75 208th 35th 27th NA
Hotels 2.89 180th 34th 28th -20
Average 2.51 227th 38th 30th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.