Findings for PPC in Mckinney

Mckinney Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Mckinney was the 10th most expensive city in West South Central in keyword bids in Google Adwords for the month of March 2015. Mckinney also ranks amongst the most expensive cities in Texas, ranking 8th. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Google Adwords Keyword Prices 28% Higher in Mckinney than Frisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mckinney are 28% higher than in Frisco. The average price of a click in Mckinney is $15.70.

This price difference is understandable though, given the population of Frisco is less than Mckinney, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mckinney

Summary PPC Stats for Mckinney for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.70 58th 10th 8th NA
Automotive/Vehicle Auto Parts 1.08 130th 23rd 17th -30
Dealerships 5.91 32nd 5th 4th NA
Tires 7.81 5th 1st 1st 34
Average 4.93 204th 29th 22nd NA
Entertainment/Recreation Restaurants 0.90 173rd 30th 23rd 80
Average 0.90 173rd 30th 23rd 80
Health, Beauty & Fitness Chiropractors 79.22 1st 1st 1st 623
Dentists 14.22 83rd 17th 14th -2
Martial Arts 2.39 76th 14th 11th -39
Optometrists 2.14 119th 21st 17th NA
Average 21.07 4th 2nd 2nd 57
Home & Garden Appliance Repair 1.55 211st 30th 23rd -31
Furniture 2.94 86th 23rd 20th 5
Garage Doors 52.17 19th 6th 6th -16
Landscapers 6.27 55th 13rd 10th 5
Moving Companies 11.88 172nd 29th 23rd 0
Pest Control 44.43 19th 4th 3rd 6
Plumbers 66.71 19th 5th 5th -34
Roofing 21.46 53rd 11th 9th 13
Self Storage Companies 9.97 185th 17th 12nd 22
Average 27.87 18th 6th 6th -2
Legal Personal Injury Law 63.95 112nd 21st 16th NA
Average 63.95 27th 7th 5th NA
Real Estate Apartment Rentals 1.75 102nd 21st 15th 2
New Home Developers 5.56 27th 7th 7th 12
Realtors 2.79 93rd 13rd 11th -26
Average 3.26 50th 9th 9th -5
Shopping Florists 4.06 198th 36th 27th -28
Average 4.06 198th 36th 27th -28
Travel Car Rentals 2.09 192nd 33rd 26th NA
Hotels 3.62 147th 29th 23rd 3
Average 3.11 176th 31st 24th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.