Findings for PPC in Midland

Midland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Midland was the 254th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Midland also ranks amongst the least expensive cities in Texas, ranking as number 27th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Midland are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Midland keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 50% Higher in Midland than Odessa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Midland are 50% higher than in Odessa. The average price of a click in Midland is $6.51.

This price difference is understandable though, given the population of Odessa is less than Midland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Hayward, and found the average price of a click in Midland was 32% lower than in Hayward. This suggests that perhaps prices in Midland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Midland

Summary PPC Stats for Midland for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.51 254th 35th 27th 1
Automotive/Vehicle Auto Insurance 5.01 199th 26th 19th -22
Dealerships 3.18 139th 25th 18th NA
Tires 1.16 219th 34th 26th 0
Towing 1.81 180th 23rd 16th 0
Average 2.79 258th 37th 28th -4
Entertainment/Recreation Restaurants 3.16 119th 21st 15th 0
Average 3.16 119th 21st 15th 0
Finance Payday Loans 12.36 15th 5th 4th NA
Average 12.36 129th 23rd 17th NA
Health, Beauty & Fitness Chiropractors 4.81 191st 29th 23rd 296
Dentists 8.08 215th 34th 27th 12
Average 6.99 228th 30th 24th 19
Home & Garden Appliance Repair 1.35 218th 35th 26th -4
Furniture 3.98 70th 15th 14th 12
Landscapers 3.09 170th 25th 18th 0
Pest Control 17.09 151st 22nd 19th 36
Plumbers 9.96 248th 32nd 23rd -16
Roofing 6.52 201st 30th 22nd -12
Self Storage Companies 7.54 185th 27th 23rd -16
Average 7.78 268th 36th 27th -1
Legal Law Firms 17.67 112nd 18th 15th NA
Average 17.67 176th 25th 18th NA
Real Estate Apartment Rentals 4.61 6th 1st 1st 14
Condos 0.43 217th 31st 22nd NA
Realtors 1.28 207th 31st 23rd -22
Average 2.52 83rd 17th 17th -7
Shopping Florists 4.43 186th 29th 21st 0
Average 4.43 186th 29th 21st 0
Travel Car Rentals 3.21 85th 10th 7th 5
Hotels 4.94 69th 9th 8th 0
Average 4.07 79th 8th 5th 2

Study Results for Other Cities:

See full City list:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.