Findings for PPC in Midland

Midland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Midland was the 229th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Midland also ranks amongst the least expensive cities in Texas, ranking as number 26th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 30% Lower in Midland than Odessa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Midland are 30% lower than in Odessa. The average price of a click in Midland is $6.25.

This price difference is interesting though, given the population of Odessa is less than Midland.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Hayward, and found the average price of a click in Midland was 6% lower than in Hayward.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Midland

Summary PPC Stats for Midland for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.25 229th 33rd 26th 8
Automotive/Vehicle Auto Insurance 28.87 141st 23rd 16th NA
Dealerships 5.86 13rd 3rd 3rd NA
Tires 3.28 92nd 14th 13rd NA
Average 10.97 122nd 20th 13rd NA
Entertainment/Recreation Restaurants 1.04 146th 24th 18th 51
Average 1.04 146th 24th 18th 51
Finance Mortgages 5.05 58th 8th 6th 0
Payday Loans 42.46 1st 1st 1st 312
Average 23.76 76th 16th 14th NA
Health, Beauty & Fitness Chiropractors 6.22 125th 20th 17th 0
Dentists 10.32 121st 20th 16th NA
Massage Therapy 1.03 116th 18th 14th 47
Average 6.97 193rd 28th 24th 9
Home & Garden Furniture 2.92 48th 13rd 11th NA
Landscapers 1.60 181st 25th 18th NA
Moving Companies 4.69 176th 26th 19th NA
Pest Control 13.63 219th 36th 28th NA
Self Storage Companies 5.69 234th 31st 24th 8
Average 6.34 274th 41st 32nd NA
Legal Law Firms 7.97 155th 22nd 15th NA
Average 7.97 202nd 29th 22nd NA
Real Estate Apartment Rentals 1.21 135th 23rd 16th 7
Condos 0.64 169th 25th 19th NA
New Home Developers 1.11 197th 31st 25th -7
Realtors 0.95 249th 36th 27th -22
Average 1.02 246th 37th 28th -6
Travel Car Rentals 1.61 184th 32nd 27th -1
Hotels 3.37 93rd 19th 16th -1
Average 2.78 133rd 25th 20th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.