Findings for PPC in Midland

Midland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Midland was the 191st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Midland also ranks amongst the least expensive cities in Texas, ranking as number 24th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 23% Higher in Midland than Odessa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Midland are 23% higher than in Odessa. The average price of a click in Midland is $9.20.

This price difference is understandable though, given the population of Odessa is less than Midland, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Midland


Summary PPC Stats for Midland for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.20 191st 32nd 24th NA
Automotive/Vehicle Auto Insurance 57.91 124th 16th 10th NA
Dealerships 3.74 127th 28th 21st NA
Average 30.83 24th 2nd 2nd NA
B2B Office Furniture 10.04 11th 3rd 3rd 0
Average 10.04 38th 6th 6th NA
Entertainment/Recreation Restaurants 0.62 212nd 36th 27th -22
Average 0.62 212nd 36th 27th -22
Health, Beauty & Fitness Chiropractors 5.53 179th 26th 20th 7
Dentists 10.70 159th 27th 22nd -9
Massage Therapy 1.96 124th 24th 19th 16
Optometrists 1.63 137th 24th 19th NA
Average 6.87 228th 37th 29th -1
Home & Garden Furniture 1.61 211st 37th 29th -17
Garage Doors 3.70 200th 29th 21st NA
Landscapers 0.17 172nd 27th 22nd 0
Pest Control 8.03 224th 34th 25th 0
Plumbers 14.27 210th 26th 20th 0
Roofing 6.20 182nd 28th 23rd -5
Self Storage Companies 8.35 212nd 23rd 17th -6
Average 5.49 278th 40th 31st -3
Legal Law Firms 8.31 144th 22nd 14th NA
Personal Injury Law 131.99 44th 13rd 10th NA
Average 39.23 86th 15th 11th NA
Real Estate Apartment Rentals 1.63 125th 24th 17th 32
Condos 0.59 208th 29th 22nd NA
New Home Developers 1.97 185th 29th 25th 17
Realtors 1.98 172nd 26th 18th -8
Average 1.76 192nd 27th 19th 8
Shopping Florists 10.08 10th 2nd 2nd 59
Average 10.08 10th 2nd 2nd 59
Travel Car Rentals 2.22 177th 30th 23rd -4
Hotels 4.61 66th 12nd 10th 0
Average 3.81 82nd 14th 12nd -2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.