Findings for PPC in Odessa

Odessa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Odessa was the 231st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Odessa also ranks amongst the least expensive cities in Texas, ranking as number 30th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 19% Lower in Odessa than Midland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Odessa are 19% lower than in Midland. The average price of a click in Odessa is $7.42.

This price differential is expected however, as Midland has a larger population than Odessa.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Odessa

Summary PPC Stats for Odessa for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.42 231st 38th 30th NA
Automotive/Vehicle Auto Parts 27.70 1st 1st 1st 0
Dealerships 2.65 203rd 39th 30th NA
Tires 6.08 31st 4th 4th 0
Average 12.14 146th 23rd 17th NA
Entertainment/Recreation Restaurants 1.43 100th 22nd 16th 21
Average 1.43 100th 22nd 16th 21
Health, Beauty & Fitness Dentists 11.56 134th 23rd 18th 0
Average 11.56 79th 14th 14th 0
Home & Garden Furniture 4.86 8th 2nd 2nd 37
Self Storage Companies 11.65 157th 12nd 9th NA
Average 7.12 271st 38th 29th NA
Legal Law Firms 5.79 182nd 27th 19th NA
Personal Injury Law 65.51 111st 20th 15th NA
Average 20.72 141st 24th 18th NA
Real Estate Apartment Rentals 2.61 38th 9th 8th 120
New Home Developers 6.13 20th 4th 4th NA
Realtors 0.77 264th 40th 31st -25
Average 2.36 127th 18th 15th 21
Shopping Florists 7.46 56th 12nd 10th 0
Average 7.46 56th 12nd 10th 0
Travel Car Rentals 4.04 32nd 4th 3rd NA
Hotels 3.03 195th 34th 26th -7
Average 3.36 143rd 24th 20th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.