Findings for PPC in Pasadena

Pasadena Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pasadena was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Pasadena also ranks amongst the most expensive cities in Texas, ranking as 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 145% Higher in Pasadena than Beaumont

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pasadena are 145% higher than in Beaumont. The average price of a click in Pasadena is $18.53.

This price difference is understandable though, given the population of Beaumont is less than Pasadena, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Collins, and found the average price of a click in Pasadena was 4% lower than in Fort Collins. This suggests that perhaps prices in Pasadena are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pasadena

Summary PPC Stats for Pasadena for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.53 th 8th 7th 1
Automotive/Vehicle Auto Insurance 14.37 th 26th 19th -31
Auto Parts 0.73 th 27th 20th 0
Dealerships 5.18 th 7th 5th NA
Tires 3.44 th 15th 11th -37
Towing 2.52 th 25th 19th -39
Average 4.67 th 29th 21st -5
B2B Office Furniture 2.93 th 18th 12nd -27
Printers 14.82 th 2nd 2nd -22
Average 8.88 th 5th 5th NA
Entertainment/Recreation Restaurants 1.54 th 11th 9th NA
Average 1.54 th 11th 9th NA
Finance Insurance 25.85 th 16th 11th 0
Payday Loans 14.23 th 16th 15th 11
Average 18.10 th 22nd 16th NA
Health, Beauty & Fitness Chiropractors 5.17 th 28th 21st -56
Dentists 10.19 th 31st 25th 0
Massage Therapy 6.13 th 11th 8th NA
Optometrists 4.99 th 9th 7th NA
Average 8.26 th 32nd 25th -9
Home & Garden Appliance Repair 36.90 th 1st 1st -1
Furniture 2.73 th 25th 22nd 5
Garage Doors 32.46 th 17th 16th 55
Landscapers 2.77 th 20th 15th -13
Moving Companies 18.87 th 14th 10th -22
Pest Control 33.37 th 10th 10th -1
Plumbers 55.66 th 10th 10th -3
Roofing 11.74 th 18th 13rd 3
Self Storage Companies 13.59 th 9th 7th 6
Average 23.10 th 12nd 12nd 2
Legal Family Law 16.16 th 10th 10th 0
Law Firms 45.52 th 3rd 2nd 29
Personal Injury Law 494.86 th 1st 1st NA
Average 123.64 th 1st 1st 8
Real Estate Apartment Rentals 1.42 th 28th 19th -13
Condos 1.93 th 10th 9th -6
New Home Developers 3.25 th 24th 19th 56
Realtors 2.46 th 17th 12nd 18
Average 2.24 th 23rd 16th 11
Shopping Florists 5.21 th 26th 19th NA
Average 5.21 th 26th 19th NA
Travel Car Rentals 3.03 th 14th 11th 24
Hotels 3.69 th 20th 18th -13
Average 3.36 th 23rd 20th 5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.