Findings for PPC in Pasadena

Pasadena Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pasadena was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Pasadena also ranks amongst the most expensive cities in Texas, ranking as 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 45% Higher in Pasadena than Beaumont

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pasadena are 45% higher than in Beaumont. The average price of a click in Pasadena is $15.33.

This price difference is understandable though, given the population of Beaumont is less than Pasadena, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Collins, and found the average price of a click in Pasadena was 34% lower than in Fort Collins. This suggests that perhaps prices in Pasadena are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pasadena

Summary PPC Stats for Pasadena for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.33 th 12nd 9th 3
Automotive/Vehicle Auto Insurance 131.89 th 2nd 2nd 0
Auto Parts 1.34 th 17th 13rd -28
Dealerships 2.75 th 37th 28th NA
Tires 6.71 th 2nd 2nd 290
Towing 7.44 th 4th 4th 44
Average 33.21 th 1st 1st 40
B2B Office Furniture 6.26 th 10th 8th -15
Printers 25.92 th 1st 1st 0
Average 16.09 th 1st 1st NA
Entertainment/Recreation Restaurants 1.58 th 18th 13rd 46
Average 1.58 th 18th 13rd 46
Finance Payday Loans 27.51 th 2nd 2nd 120
Average 27.51 th 8th 7th NA
Health, Beauty & Fitness Chiropractors 11.32 th 16th 14th 30
Cosmetic Surgery 10.30 th 6th 6th NA
Dentists 12.05 th 22nd 17th -9
Massage Therapy 10.84 th 8th 5th NA
Optometrists 5.66 th 5th 4th NA
Average 10.85 th 19th 17th -2
Home & Garden Appliance Repair 37.46 th 1st 1st 23
Furniture 2.68 th 29th 24th -9
Garage Doors 17.53 th 19th 14th -28
Landscapers 4.04 th 20th 16th -19
Moving Companies 25.35 th 11th 10th 5
Pest Control 29.34 th 16th 13rd -2
Plumbers 54.84 th 10th 10th -21
Roofing 10.29 th 22nd 18th 13
Self Storage Companies 13.40 th 11th 8th 14
Windows and Doors 11.61 th 3rd 3rd NA
Average 21.73 th 17th 17th -2
Legal Law Firms 10.12 th 21st 13rd 15
Real Estate Lawyers 9.88 th 8th 5th 0
Average 10.04 th 33rd 25th 4
Real Estate Apartment Rentals 1.64 th 23rd 16th -11
Condos 2.08 th 11th 11th -33
New Home Developers 2.12 th 28th 24th -42
Realtors 2.25 th 19th 15th -24
Average 2.03 th 22nd 17th -25
Shopping Florists 6.23 th 26th 19th 6
Average 6.23 th 26th 19th 6
Travel Car Rentals 2.44 th 26th 20th -28
Hotels 4.23 th 19th 15th -4
Average 3.33 th 26th 21st -16

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.