Findings for PPC in Pasadena

Pasadena Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pasadena was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Pasadena also ranks amongst the most expensive cities in Texas, ranking as 20th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 28% Higher in Pasadena than Beaumont

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pasadena are 28% higher than in Beaumont. The average price of a click in Pasadena is $11.13.

This price difference is understandable though, given the population of Beaumont is less than Pasadena, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Collins, and found the average price of a click in Pasadena was 22% lower than in Fort Collins. This suggests that perhaps prices in Pasadena are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pasadena

Summary PPC Stats for Pasadena for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.13 th 25th 20th 8
Automotive/Vehicle Auto Parts 1.00 th 30th 22nd -28
Dealerships 2.09 th 37th 29th NA
Average 1.36 th 39th 30th -4
B2B Architects 0.90 th 14th 10th 0
Office Furniture 10.12 th 1st 1st 90
Average 5.51 th 10th 8th NA
Entertainment/Recreation Restaurants 1.13 th 27th 19th 42
Average 1.13 th 27th 19th 42
Finance Currency Exchange 0.33 th 11th 8th 0
Average 0.33 th 28th 20th 0
Health, Beauty & Fitness Acupuncture 4.62 th 10th 10th -21
Chiropractors 4.47 th 23rd 18th -21
Dentists 7.42 th 34th 25th 0
Average 5.50 th 37th 28th -3
Home & Garden Appliance Repair 21.97 th 4th 3rd -10
Furniture 2.45 th 16th 13rd 4
Garage Doors 27.18 th 14th 14th 8
Interior Designers 5.05 th 7th 4th 105
Moving Companies 19.54 th 14th 12nd 8
Plumbers 62.82 th 8th 8th 5
Roofing 20.02 th 14th 11th 5
Self Storage Companies 10.34 th 18th 13rd 22
Average 20.10 th 18th 18th 9
Legal Family Law 19.96 th 7th 7th NA
Law Firms 5.91 th 22nd 17th 126
Personal Injury Law 53.44 th 16th 10th NA
Average 18.23 th 17th 11th 22
Real Estate Apartment Rentals 2.50 th 9th 8th 19
Condos 2.28 th 6th 6th 2
New Home Developers 3.37 th 18th 14th NA
Property Management 3.07 th 13rd 9th -25
Realtors 2.38 th 19th 15th -1
Average 2.66 th 15th 13rd 1
Travel Car Rentals 4.99 th 2nd 2nd 82
Average 4.99 th 1st 1st 41

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.