Findings for PPC in Pasadena

Pasadena Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pasadena was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Pasadena also ranks amongst the most expensive cities in Texas, ranking as 12nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Pasadena are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Pasadena keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 75% Higher in Pasadena than Beaumont

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pasadena are 75% higher than in Beaumont. The average price of a click in Pasadena is $13.07.

This price difference is understandable though, given the population of Beaumont is less than Pasadena, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Collins, and found the average price of a click in Pasadena was 33% lower than in Fort Collins. This suggests that perhaps prices in Pasadena are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Pasadena

Summary PPC Stats for Pasadena for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.07 th 17th 12nd 4
Automotive/Vehicle Auto Insurance 16.36 th 27th 20th -19
Auto Parts 0.33 th 26th 19th 0
Dealerships 3.34 th 33rd 27th NA
Tires 4.67 th 10th 9th -3
Towing 5.26 th 6th 6th -18
Average 5.55 th 31st 24th -8
Entertainment/Recreation Restaurants 1.65 th 18th 14th 9
Average 1.65 th 18th 14th 9
Finance Payday Loans 27.07 th 9th 9th 0
Average 27.07 th 17th 15th NA
Health, Beauty & Fitness Chiropractors 15.04 th 6th 5th 116
Cosmetic Surgery 13.27 th 2nd 2nd NA
Dentists 14.33 th 12nd 12nd 34
Massage Therapy 2.46 th 17th 12nd NA
Optometrists 1.93 th 22nd 16th NA
Average 11.83 th 9th 9th 22
Home & Garden Appliance Repair 43.83 th 1st 1st 12
Furniture 3.73 th 13rd 13rd 45
Garage Doors 30.73 th 14th 14th -8
Landscapers 3.83 th 17th 13rd NA
Moving Companies 23.02 th 9th 7th 0
Pest Control 23.91 th 11th 9th NA
Plumbers 71.00 th 4th 4th 31
Roofing 7.17 th 28th 21st -7
Self Storage Companies 15.99 th 5th 3rd 51
Average 27.84 th 5th 5th 12
Legal Family Law 13.84 th 9th 6th 0
Law Firms 12.95 th 23rd 16th 3
Average 13.10 th 27th 21st 1
Real Estate Apartment Rentals 1.45 th 30th 23rd -7
Condos 2.56 th 6th 6th -5
New Home Developers 2.90 th 25th 21st -11
Realtors 2.13 th 25th 16th -7
Average 2.19 th 21st 18th -7
Shopping Florists 4.82 th 33rd 25th -23
Average 4.82 th 33rd 25th -23
Travel Car Rentals 2.47 th 30th 23rd -7
Hotels 4.63 th 16th 12nd 2
Average 3.55 th 26th 20th -3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.