Findings for PPC in Pasadena

Pasadena Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pasadena was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Pasadena also ranks amongst the most expensive cities in Texas, ranking as 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Pasadena Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Pasadena keywords increased by 19% in September 2014.

Google Adwords Keyword Prices 64% Higher in Pasadena than Beaumont

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pasadena are 64% higher than in Beaumont. The average price of a click in Pasadena is $12.20.

This price difference is understandable though, given the population of Beaumont is less than Pasadena, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Collins, and found the average price of a click in Pasadena was 4% lower than in Fort Collins. This suggests that perhaps prices in Pasadena are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pasadena


Summary PPC Stats for Pasadena for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.20 th 18th 15th 19
Automotive/Vehicle Auto Insurance 52.55 th 14th 12nd NA
Auto Parts 1.14 th 20th 15th 21
Dealerships 2.01 th 38th 29th NA
Tires 3.95 th 3rd 3rd 14
Towing 1.31 th 20th 14th NA
Average 9.46 th 22nd 15th NA
B2B Office Furniture 2.69 th 17th 11th NA
Printers 8.31 th 5th 5th NA
Average 5.50 th 13rd 10th NA
Entertainment/Recreation Restaurants 0.71 th 29th 22nd 7
Average 0.71 th 29th 22nd 7
Finance Payday Loans 8.33 th 20th 17th NA
Average 8.33 th 23rd 17th NA
Health, Beauty & Fitness Chiropractors 5.28 th 21st 18th -17
Cosmetic Surgery 7.60 th 8th 8th NA
Dentists 9.44 th 25th 20th -16
Martial Arts 2.13 th 9th 8th 0
Optometrists 1.63 th 22nd 15th NA
Average 6.63 th 29th 25th -11
Home & Garden Appliance Repair 29.48 th 1st 1st NA
Furniture 2.16 th 27th 22nd -5
Garage Doors 33.60 th 14th 14th 94
Landscapers 5.58 th 13rd 11th NA
Moving Companies 19.05 th 7th 6th 16
Pest Control 16.16 th 30th 25th NA
Plumbers 75.71 th 4th 4th 4
Roofing 11.68 th 21st 15th NA
Self Storage Companies 10.44 th 12nd 10th 13
Average 25.76 th 6th 6th NA
Legal Criminal Lawyers 37.87 th 7th 7th NA
Family Law 13.13 th 8th 7th NA
Law Firms 12.36 th 12nd 8th NA
Average 19.76 th 21st 15th NA
Real Estate Apartment Rentals 1.95 th 14th 11th 1
Condos 1.75 th 8th 8th NA
New Home Developers 1.95 th 27th 22nd -19
Realtors 1.74 th 23rd 16th 7
Average 1.84 th 18th 14th 0
Shopping Florists 5.00 th 26th 19th NA
Average 5.00 th 26th 19th NA
Travel Car Rentals 4.41 th 1st 1st -1
Hotels 3.17 th 24th 20th NA
Average 3.79 th 4th 4th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.