Findings for PPC in Pasadena

Pasadena Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pasadena was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Pasadena also ranks amongst the most expensive cities in Texas, ranking as 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 30% Higher in Pasadena than Beaumont

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pasadena are 30% higher than in Beaumont. The average price of a click in Pasadena is $16.04.

This price difference is understandable though, given the population of Beaumont is less than Pasadena, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pasadena

Summary PPC Stats for Pasadena for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.04 th 7th 6th 3
Automotive/Vehicle Auto Insurance 59.45 th 12nd 10th 0
Auto Parts 1.02 th 24th 17th 15
Dealerships 1.35 th 40th 32nd -4
Tires 4.11 th 12nd 8th NA
Towing 5.29 th 10th 9th 0
Average 16.63 th 14th 11th 1
B2B Office Furniture 2.51 th 17th 11th -38
Printers 12.32 th 1st 1st 0
Average 7.42 th 5th 5th -13
Entertainment/Recreation Restaurants 0.88 th 34th 26th NA
Average 0.88 th 34th 26th NA
Finance Insurance 58.38 th 4th 3rd NA
Average 58.38 th 2nd 2nd 0
Health, Beauty & Fitness Chiropractors 7.98 th 20th 16th 34
Cosmetic Surgery 6.02 th 10th 8th NA
Dentists 11.89 th 13rd 10th NA
Average 10.18 th 17th 15th 3
Home & Garden Appliance Repair 21.60 th 6th 5th 15
Furniture 2.26 th 26th 18th -2
Garage Doors 32.69 th 12nd 12nd 9
Landscapers 4.07 th 18th 14th NA
Moving Companies 20.67 th 13rd 10th 9
Pest Control 27.49 th 11th 11th NA
Plumbers 74.82 th 2nd 2nd 25
Roofing 14.02 th 16th 11th -11
Self Storage Companies 10.92 th 16th 12nd 3
Average 24.71 th 11th 11th 4
Legal Law Firms 8.12 th 18th 12nd -11
Personal Injury Law 205.13 th 3rd 1st NA
Average 57.37 th 7th 6th 11
Real Estate Apartment Rentals 1.69 th 24th 19th -14
Condos 2.71 th 7th 6th NA
New Home Developers 4.09 th 12nd 10th NA
Realtors 3.08 th 14th 11th NA
Average 2.84 th 14th 13rd NA
Shopping Florists 7.11 th 10th 7th NA
Average 7.11 th 10th 7th NA
Travel Car Rentals 2.72 th 29th 23rd -30
Hotels 3.68 th 21st 19th NA
Average 3.20 th 25th 24th -15

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.