Findings for PPC in Plano

Plano Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Plano was the 9th most expensive city in West South Central in keyword bids in Google Adwords for the month of December 2014. Plano also ranks amongst the most expensive cities in Texas, ranking 8th. In the study, Frisco ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Google Adwords Keyword Prices 86% Higher in Plano than Richardson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Plano are 86% higher than in Richardson. The average price of a click in Plano is $15.20.

This price difference is understandable though, given the population of Richardson is less than Plano, which generally means less competition and therefore lower prices.

To understand if prices in Plano are relatively low, we also compared prices with Anchorage which has a similar population, and found the average price of a click in Plano was 38% higher than in Anchorage. This suggests that perhaps Plano prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Plano

Summary PPC Stats for Plano for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.20 52nd 9th 8th 5
Automotive/Vehicle Auto Insurance 15.60 149th 21st 15th -19
Auto Parts 2.51 25th 4th 4th 14
Dealerships 4.87 44th 5th 5th 1
Tires 3.22 117th 20th 13rd 32
Towing 3.86 83rd 15th 12nd -16
Average 5.45 155th 23rd 16th -1
B2B Office Furniture 7.99 8th 3rd 3rd 31
Printers 4.85 74th 14th 10th 0
Average 6.94 41st 6th 6th 10
Entertainment/Recreation Restaurants 2.55 41st 7th 7th 11
Average 2.55 41st 7th 7th 11
Finance Credit Counselling 49.98 2nd 2nd 2nd 92
Average 49.98 17th 4th 4th 30
Health, Beauty & Fitness Chiropractors 20.99 9th 5th 5th 11
Cosmetic Surgery 10.64 35th 6th 6th 0
Dentists 20.43 14th 2nd 2nd -4
Martial Arts 2.91 66th 10th 9th 0
Massage Therapy 2.93 104th 17th 12nd 0
Optometrists 2.34 114th 19th 13rd NA
Average 14.25 19th 6th 6th -1
Home & Garden Appliance Repair 17.24 67th 8th 7th 24
Furniture 3.03 68th 16th 12nd 0
Garage Doors 33.08 44th 11th 11th -33
Landscapers 6.18 53rd 10th 8th -2
Moving Companies 25.27 39th 7th 6th 53
Pest Control 37.66 17th 4th 4th 10
Plumbers 73.08 14th 4th 4th -9
Roofing 28.53 26th 3rd 2nd -7
Self Storage Companies 9.57 182nd 18th 14th 6
Average 27.65 11th 6th 6th 3
Legal Family Law 77.32 2nd 1st 1st NA
Law Firms 7.84 131st 19th 13rd NA
Average 42.58 70th 13rd 11th NA
Real Estate Apartment Rentals 3.71 16th 3rd 3rd 5
Condos 1.87 106th 17th 13rd 12
New Home Developers 3.78 109th 19th 16th 0
Realtors 3.66 45th 9th 8th -1
Average 3.34 58th 9th 9th 4
Shopping Florists 4.32 184th 28th 20th -10
Average 4.32 184th 28th 20th -10
Travel Car Rentals 3.61 69th 9th 9th NA
Hotels 3.34 140th 25th 23rd -15
Average 3.48 110th 20th 19th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.