Findings for PPC in Plano

Plano Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Plano was the 10th most expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Plano also ranks amongst the most expensive cities in Texas, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Plano Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Plano keywords increased by 11% in August 2016.

Not surprisingly, the month over month price increases for Plano Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 131% Higher in Plano than Richardson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Plano are 131% higher than in Richardson. The average price of a click in Plano is $23.10.

This price difference is understandable though, given the population of Richardson is less than Plano, which generally means less competition and therefore lower prices.

To understand if prices in Plano are relatively low, we also compared prices with Anchorage which has a similar population, and found the average price of a click in Plano was 114% higher than in Anchorage. This suggests that perhaps Plano prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Plano


Summary PPC Stats for Plano for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 23.10 10th 4th 4th 11
Automotive/Vehicle Auto Insurance 43.21 121st 17th 13rd 0
Dealerships 5.13 55th 10th 7th NA
Tires 3.94 143rd 15th 11th -4
Towing 3.76 139th 21st 17th -20
Average 14.01 95th 16th 12nd -3
B2B Office Furniture 8.95 12nd 2nd 2nd 40
Printers 11.16 21st 5th 4th 38
Average 9.69 26th 5th 5th NA
Entertainment/Recreation Restaurants 2.11 163rd 25th 18th -14
Average 2.11 163rd 25th 18th -14
Finance Insurance 56.92 33rd 5th 3rd NA
Payday Loans 8.48 112nd 20th 15th 0
Average 32.70 35th 6th 5th NA
Health, Beauty & Fitness Chiropractors 15.99 21st 5th 4th -23
Cosmetic Surgery 7.74 66th 8th 7th -9
Dentists 25.11 2nd 1st 1st 26
Martial Arts 9.00 4th 2nd 2nd 69
Massage Therapy 11.35 20th 3rd 3rd 359
Optometrists 4.12 88th 18th 13rd NA
Average 16.76 7th 2nd 2nd 59
Home & Garden Appliance Repair 28.56 12nd 2nd 2nd 0
Furniture 6.29 15th 4th 4th 48
Garage Doors 57.17 18th 7th 7th 9
Landscapers 6.82 47th 11th 9th 23
Moving Companies 23.62 60th 13rd 11th -4
Pest Control 25.80 82nd 12nd 11th -13
Plumbers 75.02 11th 2nd 2nd 3
Roofing 35.02 15th 1st 1st 12
Self Storage Companies 8.20 187th 25th 22nd 0
Windows and Doors 15.99 25th 2nd 2nd NA
Average 32.28 7th 3rd 3rd 8
Legal Criminal Lawyers 70.92 18th 3rd 3rd NA
Family Law 90.38 2nd 1st 1st NA
Law Firms 43.11 23rd 5th 3rd NA
Personal Injury Law 187.67 23rd 2nd 1st NA
Average 96.49 10th 1st 1st NA
Real Estate Apartment Rentals 3.07 37th 10th 9th 0
Condos 2.73 46th 7th 7th 0
New Home Developers 6.79 33rd 11th 11th 0
Realtors 4.61 9th 2nd 2nd 0
Average 4.26 23rd 7th 7th 0
Shopping Florists 5.50 189th 28th 20th 0
Average 5.50 189th 28th 20th 0
Travel Car Rentals 2.19 197th 33rd 25th NA
Hotels 4.84 88th 17th 14th 0
Average 3.51 168th 29th 22nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.