Findings for PPC in Plano

Plano Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Plano was the 6th most expensive city in West South Central in keyword bids in Google Adwords for the month of September 2016. Plano also ranks amongst the most expensive cities in Texas, ranking 5th. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Month over Month Google Adwords Prices for Plano Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Plano keywords increased by 13% in September 2016.

Not surprisingly, the month over month price increases for Plano Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 103% Higher in Plano than Richardson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Plano are 103% higher than in Richardson. The average price of a click in Plano is $19.39.

This price difference is understandable though, given the population of Richardson is less than Plano, which generally means less competition and therefore lower prices.

To understand if prices in Plano are relatively low, we also compared prices with Anchorage which has a similar population, and found the average price of a click in Plano was 40% higher than in Anchorage. This suggests that perhaps Plano prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Plano


Summary PPC Stats for Plano for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.39 24th 6th 5th 13
Automotive/Vehicle Auto Insurance 70.69 51st 10th 8th 200
Auto Parts 3.46 23rd 1st 1st 0
Dealerships 4.64 58th 10th 7th NA
Tires 4.19 75th 10th 8th -3
Towing 3.82 119th 14th 11th -19
Average 24.08 29th 7th 5th 34
B2B Office Furniture 7.78 18th 3rd 3rd 15
Printers 7.58 68th 9th 7th -20
Average 7.71 57th 7th 7th NA
Entertainment/Recreation Restaurants 8.57 14th 4th 3rd 154
Average 8.57 14th 4th 3rd 154
Finance Insurance 87.06 17th 4th 4th NA
Payday Loans 8.70 39th 13rd 11th -5
Average 47.88 14th 3rd 3rd NA
Health, Beauty & Fitness Chiropractors 15.25 18th 4th 3rd 28
Cosmetic Surgery 13.11 18th 1st 1st 19
Dentists 30.98 2nd 1st 1st 5
Average 22.47 2nd 1st 1st 8
Home & Garden Appliance Repair 17.54 46th 8th 7th -23
Furniture 4.31 58th 13rd 12nd -14
Garage Doors 41.47 42nd 9th 9th -43
Landscapers 6.18 52nd 8th 4th -4
Moving Companies 17.50 100th 17th 14th -9
Pest Control 30.66 37th 2nd 2nd -8
Plumbers 63.74 24th 5th 5th -17
Roofing 38.37 7th 1st 1st 116
Self Storage Companies 9.24 134th 16th 14th 4
Windows and Doors 14.28 23rd 2nd 1st NA
Average 27.51 9th 3rd 3rd 6
Legal Family Law 27.48 47th 6th 6th NA
Law Firms 21.63 89th 13rd 10th NA
Average 25.53 148th 21st 14th NA
Real Estate Apartment Rentals 3.97 18th 4th 4th 17
Condos 1.85 73rd 9th 9th -7
New Home Developers 7.53 16th 9th 9th -16
Realtors 4.07 12nd 5th 5th -17
Average 4.29 16th 6th 6th -6
Shopping Florists 6.60 108th 16th 11th -28
Average 6.60 108th 16th 11th -28
Travel Car Rentals 2.61 147th 19th 16th 9
Hotels 4.88 72nd 10th 9th 0
Average 3.75 125th 14th 11th 4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.