Findings for PPC in Plano

Plano Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Plano was the 7th most expensive city in West South Central in keyword bids in Google Adwords for the month of April 2015. Plano also ranks amongst the most expensive cities in Texas, ranking 6th. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Google Adwords Keyword Prices 142% Higher in Plano than Richardson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Plano are 142% higher than in Richardson. The average price of a click in Plano is $19.27.

This price difference is understandable though, given the population of Richardson is less than Plano, which generally means less competition and therefore lower prices.

To understand if prices in Plano are relatively low, we also compared prices with Anchorage which has a similar population, and found the average price of a click in Plano was 37% higher than in Anchorage. This suggests that perhaps Plano prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Plano


Summary PPC Stats for Plano for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.27 32nd 7th 6th NA
Automotive/Vehicle Auto Parts 1.92 72nd 8th 6th -5
Dealerships 4.75 64th 10th 8th NA
Tires 3.74 105th 11th 8th -29
Towing 6.10 61st 9th 9th 11
Average 4.44 203rd 30th 22nd NA
B2B Office Furniture 8.62 8th 3rd 3rd -24
Printers 11.58 23rd 5th 4th 0
Average 9.60 22nd 4th 4th NA
Entertainment/Recreation Restaurants 1.28 114th 18th 12nd 17
Average 1.28 114th 18th 12nd 17
Finance Payday Loans 36.54 4th 3rd 3rd 0
Average 36.54 32nd 6th 6th NA
Health, Beauty & Fitness Chiropractors 18.44 20th 5th 4th -38
Cosmetic Surgery 8.19 70th 9th 9th 11
Dentists 15.45 58th 13rd 11th -27
Massage Therapy 1.52 133rd 22nd 17th 0
Optometrists 7.00 18th 3rd 2nd NA
Average 12.87 49th 9th 8th -2
Home & Garden Appliance Repair 18.42 67th 10th 8th 6
Furniture 3.83 46th 11th 10th 9
Garage Doors 44.96 32nd 11th 11th 59
Landscapers 12.12 9th 2nd 2nd -5
Moving Companies 26.04 41st 6th 6th 5
Pest Control 40.95 22nd 4th 4th 6
Plumbers 83.85 12nd 2nd 2nd 49
Roofing 15.99 86th 15th 11th -11
Self Storage Companies 9.11 207th 23rd 20th 1
Windows and Doors 4.01 80th 13rd 8th NA
Average 30.31 13rd 4th 4th 9
Legal Criminal Lawyers 64.50 25th 5th 5th NA
Family Law 83.46 1st 1st 1st NA
Law Firms 10.69 122nd 20th 13rd NA
Personal Injury Law 126.95 50th 11th 9th NA
Average 70.54 28th 7th 6th NA
Real Estate Apartment Rentals 3.60 16th 4th 4th 30
Condos 2.82 46th 5th 4th 30
New Home Developers 4.57 62nd 13rd 13rd 11
Realtors 3.64 38th 7th 7th 0
Average 3.72 35th 7th 7th 16
Shopping Florists 5.13 155th 27th 20th -1
Average 5.13 155th 27th 20th -1
Travel Car Rentals 2.53 168th 27th 19th -8
Hotels 4.62 52nd 12nd 10th 2
Average 3.58 96th 17th 14th -3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.