Findings for PPC in Plano

Plano Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Plano was the 8th most expensive city in West South Central in keyword bids in Google Adwords for the month of March 2015. Plano also ranks amongst the most expensive cities in Texas, ranking 7th. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Google Adwords Keyword Prices 22% Higher in Plano than Richardson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Plano are 22% higher than in Richardson. The average price of a click in Plano is $17.14.

This price difference is understandable though, given the population of Richardson is less than Plano, which generally means less competition and therefore lower prices.

To understand if prices in Plano are relatively low, we also compared prices with Anchorage which has a similar population, and found the average price of a click in Plano was 35% higher than in Anchorage. This suggests that perhaps Plano prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Plano

Summary PPC Stats for Plano for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.14 47th 8th 7th NA
Automotive/Vehicle Auto Parts 2.13 49th 5th 5th -5
Dealerships 5.46 43rd 8th 6th NA
Tires 5.30 44th 6th 5th 77
Towing 5.21 70th 11th 10th 28
Average 4.87 205th 30th 23rd NA
B2B Office Furniture 11.36 4th 2nd 2nd 8
Average 11.36 25th 4th 4th NA
Entertainment/Recreation Restaurants 1.63 79th 16th 11th 289
Average 1.63 79th 16th 11th 289
Finance Payday Loans 14.26 35th 15th 15th -15
Average 14.26 116th 21st 16th NA
Health, Beauty & Fitness Chiropractors 29.93 7th 5th 5th -25
Cosmetic Surgery 9.43 59th 9th 8th -5
Dentists 24.25 2nd 1st 1st 19
Martial Arts 4.80 27th 5th 3rd -20
Massage Therapy 13.22 19th 3rd 2nd 197
Optometrists 2.70 104th 19th 15th NA
Average 19.62 7th 4th 4th 18
Home & Garden Appliance Repair 16.98 77th 11th 9th 6
Furniture 3.47 47th 11th 10th -5
Garage Doors 34.36 60th 13rd 12nd -7
Landscapers 14.21 6th 2nd 2nd -16
Moving Companies 24.64 58th 12nd 11th -10
Pest Control 37.70 33rd 7th 6th 10
Plumbers 56.11 38th 8th 8th -38
Roofing 28.36 32nd 6th 5th -18
Self Storage Companies 8.48 209th 22nd 16th -1
Windows and Doors 5.36 73rd 11th 7th NA
Average 24.98 39th 12nd 12nd -8
Legal Criminal Lawyers 18.81 76th 11th 8th NA
Family Law 86.37 4th 1st 1st NA
Law Firms 15.73 83rd 15th 8th NA
Personal Injury Law 189.26 11th 3rd 3rd NA
Average 65.18 24th 5th 3rd NA
Real Estate Apartment Rentals 2.68 36th 7th 7th -26
Condos 1.67 109th 15th 13rd -3
New Home Developers 4.16 71st 14th 12nd -8
Realtors 3.86 32nd 7th 7th -6
Average 3.17 57th 10th 10th -10
Shopping Florists 5.09 166th 32nd 23rd -21
Average 5.09 166th 32nd 23rd -21
Travel Car Rentals 2.91 104th 15th 13rd -9
Hotels 4.52 72nd 15th 12nd -4
Average 3.71 92nd 15th 13rd -7

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.