Findings for PPC in Plano

Plano Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Plano was the 11th most expensive city in West South Central in keyword bids in Google Adwords for the month of September 2014. Plano also ranks amongst the most expensive cities in Texas, ranking 10th. In the study, Mesquite ranked as the most expensive city in West South Central for keywords, while Midland ranked as the least expensive city.

Google Adwords Keyword Prices 70% Higher in Plano than Richardson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Plano are 70% higher than in Richardson. The average price of a click in Plano is $14.39.

This price difference is understandable though, given the population of Richardson is less than Plano, which generally means less competition and therefore lower prices.

To understand if prices in Plano are relatively low, we also compared prices with Anchorage which has a similar population, and found the average price of a click in Plano was 58% higher than in Anchorage. This suggests that perhaps Plano prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Plano

Summary PPC Stats for Plano for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.39 49th 11th 10th 7
Automotive/Vehicle Auto Parts 1.01 133rd 22nd 17th NA
Dealerships 4.12 66th 16th 11th NA
Tires 3.31 88th 13rd 12nd -17
Towing 5.86 29th 4th 3rd NA
Average 3.62 177th 26th 19th NA
B2B Office Furniture 6.59 28th 8th 6th 18
Printers 5.61 70th 11th 8th NA
Average 6.26 61st 12nd 9th -1
Entertainment/Recreation Restaurants 1.17 131st 23rd 17th -2
Average 1.17 131st 23rd 17th -2
Finance Payday Loans 26.95 4th 2nd 2nd 81
Average 26.95 57th 9th 8th NA
Health, Beauty & Fitness Chiropractors 21.94 8th 6th 6th 6
Cosmetic Surgery 12.50 14th 3rd 3rd NA
Dentists 26.94 1st 1st 1st 137
Martial Arts 1.37 92nd 14th 12nd -39
Massage Therapy 10.66 23rd 3rd 3rd -29
Optometrists 3.25 88th 13rd 9th NA
Average 17.93 4th 4th 4th 40
Home & Garden Appliance Repair 11.43 73rd 8th 7th NA
Furniture 2.38 100th 24th 21st 0
Garage Doors 44.19 16th 9th 9th 13
Landscapers 9.15 19th 6th 4th NA
Moving Companies 16.48 64th 10th 9th 1
Pest Control 27.08 79th 13rd 11th NA
Plumbers 65.95 22nd 7th 7th -26
Roofing 43.34 1st 1st 1st 24
Self Storage Companies 7.52 196th 24th 18th -14
Average 24.92 19th 7th 7th NA
Legal Criminal Lawyers 24.11 68th 9th 9th NA
Law Firms 1.66 222nd 35th 28th NA
Personal Injury Law 91.64 57th 9th 8th NA
Average 24.15 123rd 16th 12nd NA
Real Estate Apartment Rentals 2.53 29th 5th 5th -2
Condos 1.42 97th 13rd 11th NA
New Home Developers 3.47 81st 14th 12nd 10
Realtors 2.92 55th 9th 9th 29
Average 2.71 55th 9th 9th 7
Shopping Florists 4.46 167th 29th 21st -1
Average 4.46 167th 29th 21st -1
Travel Car Rentals 1.67 181st 30th 25th NA
Hotels 3.64 72nd 11th 9th -1
Average 2.98 100th 18th 14th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.