Findings for PPC in Plano

Plano Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Plano was the 6th most expensive city in West South Central in keyword bids in Google Adwords for the month of November 2014. Plano also ranks amongst the most expensive cities in Texas, ranking 6th. In the study, Dallas ranked as the most expensive city in West South Central for keywords, while Midland ranked as the least expensive city.

Google Adwords Keyword Prices 35% Higher in Plano than Richardson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Plano are 35% higher than in Richardson. The average price of a click in Plano is $17.24.

This price difference is understandable though, given the population of Richardson is less than Plano, which generally means less competition and therefore lower prices.

To understand if prices in Plano are relatively low, we also compared prices with Anchorage which has a similar population, and found the average price of a click in Plano was 53% higher than in Anchorage. This suggests that perhaps Plano prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Plano


Summary PPC Stats for Plano for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.24 32nd 6th 6th 6
Automotive/Vehicle Auto Body 14.23 8th 1st 1st 149
Auto Insurance 39.41 130th 23rd 17th 0
Auto Parts 1.94 65th 12nd 9th 29
Dealerships 4.79 37th 6th 3rd NA
Tires 2.57 152nd 21st 16th -4
Towing 7.17 20th 3rd 3rd 25
Average 12.98 108th 22nd 16th 17
B2B Architects 1.67 66th 12nd 8th NA
Office Furniture 6.21 18th 6th 6th -2
Average 4.69 85th 14th 12nd NA
Entertainment/Recreation Restaurants 3.06 20th 6th 6th -40
Average 3.06 20th 6th 6th -40
Finance Credit Counselling 10.66 50th 7th 5th NA
Currency Exchange 0.98 52nd 7th 7th 7
Insurance 39.24 60th 11th 9th NA
Payday Loans 37.33 1st 1st 1st NA
Average 22.05 61st 13rd 12nd 40
Health, Beauty & Fitness Acupuncture 4.92 44th 7th 7th 92
Chiropractors 20.20 11th 7th 6th -45
Cosmetic Surgery 10.60 35th 6th 6th -2
Dentists 19.98 9th 3rd 3rd 57
Jewellers 4.93 43rd 6th 5th NA
Martial Arts 2.91 66th 10th 9th -36
Massage Therapy 2.93 104th 17th 12nd -41
Optometrists 2.33 110th 19th 13rd NA
Average 13.31 20th 9th 8th 6
Home & Garden Appliance Repair 12.69 85th 12nd 10th -9
Electricians 8.35 61st 11th 7th -26
Furniture 3.02 46th 9th 8th 15
Garage Doors 44.32 26th 10th 10th 27
Home Security 72.79 5th 2nd 2nd 23
Interior Designers 4.54 41st 9th 6th NA
Landscapers 6.37 32nd 7th 6th 26
Moving Companies 17.52 93rd 17th 14th -3
Pest Control 32.69 28th 7th 7th 4
Plumbers 81.76 11th 2nd 2nd 19
Roofing 22.30 37th 10th 8th -7
Self Storage Companies 8.79 187th 21st 16th -7
Average 26.33 18th 6th 6th 3
Legal Criminal Lawyers 50.17 40th 9th 7th NA
Law Firms 14.65 74th 11th 7th NA
Personal Injury Law 197.62 8th 2nd 1st NA
Average 58.35 19th 2nd 1st NA
Real Estate Apartment Rentals 3.54 15th 4th 4th 45
Condos 1.60 106th 12nd 10th 10
New Home Developers 3.86 96th 15th 13rd 1
Property Management 1.83 149th 17th 11th -38
Realtors 4.17 40th 7th 7th 21
Average 3.38 61st 8th 8th 14
Shopping Florists 4.49 167th 29th 23rd 1
Average 3.27 198th 31st 23rd -23
Travel Car Rentals 2.48 173rd 34th 27th NA
Hotels 3.97 53rd 10th 8th 0
Average 3.47 83rd 16th 14th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.