Findings for PPC in Richardson

Richardson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richardson was the 81st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Richardson also ranks amongst the least expensive cities in Texas, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 18% Lower in Richardson than Plano

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richardson are 18% lower than in Plano. The average price of a click in Richardson is $14.04.

This price differential is expected however, as Plano has a larger population than Richardson.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Pompano Beach, and found the average price of a click in Richardson was 78% higher than in Pompano Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Richardson

Summary PPC Stats for Richardson for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.04 81st 14th 10th NA
Automotive/Vehicle Dealerships 4.98 59th 13rd 11th NA
Average 4.98 203rd 28th 21st NA
Entertainment/Recreation Restaurants 0.46 228th 40th 31st 4
Average 0.46 228th 40th 31st 4
Health, Beauty & Fitness Chiropractors 50.60 3rd 2nd 2nd 0
Dentists 9.89 174th 30th 24th -10
Average 23.46 2nd 1st 1st -3
Home & Garden Appliance Repair 18.93 54th 7th 7th 0
Landscapers 5.66 68th 15th 11th NA
Moving Companies 12.13 170th 28th 22nd -15
Pest Control 83.70 1st 1st 1st 87
Plumbers 36.33 90th 19th 18th 131
Roofing 4.61 192nd 33rd 25th NA
Self Storage Companies 7.65 223rd 25th 19th -7
Average 32.11 8th 3rd 3rd 17
Real Estate Apartment Rentals 3.66 15th 2nd 2nd 4
Condos 1.08 165th 22nd 17th NA
New Home Developers 2.93 135th 20th 16th 31
Realtors 2.29 138th 18th 14th -13
Average 2.77 90th 13rd 13rd -1
Shopping Florists 3.79 205th 37th 28th -27
Average 3.79 205th 37th 28th -27
Travel Hotels 4.95 48th 9th 7th -7
Average 4.95 23rd 2nd 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.