Findings for PPC in Richardson

Richardson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richardson was the 169th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Richardson also ranks amongst the least expensive cities in Texas, ranking as number 23rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 41% Lower in Richardson than Plano

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richardson are 41% lower than in Plano. The average price of a click in Richardson is $8.42.

This price differential is expected however, as Plano has a larger population than Richardson.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Pompano Beach, and found the average price of a click in Richardson was 16% higher than in Pompano Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Richardson


Summary PPC Stats for Richardson for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.42 169th 29th 23rd NA
Automotive/Vehicle Dealerships 3.13 119th 27th 21st NA
Average 3.13 196th 30th 23rd NA
Entertainment/Recreation Restaurants 0.69 194th 30th 23rd -15
Average 0.69 194th 30th 23rd -15
Health, Beauty & Fitness Chiropractors 39.35 3rd 3rd 3rd 164
Dentists 10.09 123rd 21st 17th NA
Massage Therapy 12.54 20th 2nd 2nd NA
Average 20.25 2nd 2nd 2nd 15
Home & Garden Furniture 2.45 89th 22nd 19th NA
Pest Control 30.09 49th 9th 8th NA
Roofing 3.71 195th 32nd 23rd NA
Self Storage Companies 9.75 142nd 17th 14th 33
Average 14.30 135th 18th 18th NA
Legal Law Firms 0.95 230th 38th 30th NA
Average 0.95 238th 38th 30th NA
Real Estate Apartment Rentals 2.67 22nd 4th 4th NA
Condos 0.65 165th 23rd 18th NA
New Home Developers 2.87 115th 18th 16th NA
Realtors 1.90 149th 22nd 15th NA
Average 2.20 98th 13rd 12nd NA
Travel Car Rentals 2.01 153rd 25th 20th NA
Hotels 3.78 61st 8th 7th -1
Average 3.19 72nd 10th 9th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.