Findings for PPC in Richardson

Richardson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richardson was the 194th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Richardson also ranks amongst the least expensive cities in Texas, ranking as number 20th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Richardson are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Richardson keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 47% Lower in Richardson than Plano

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richardson are 47% lower than in Plano. The average price of a click in Richardson is $9.18.

This price differential is expected however, as Plano has a larger population than Richardson.

For better comparison of prices, we also compared prices with another city with a similar population, Pompano Beach, and found the average price of a click in Richardson was 16% lower than in Pompano Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Richardson


Summary PPC Stats for Richardson for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.18 194th 25th 20th NA
Automotive/Vehicle Dealerships 4.14 120th 23rd 21st NA
Towing 4.76 65th 9th 9th -5
Average 4.45 197th 35th 28th NA
Entertainment/Recreation Restaurants 1.02 174th 25th 19th 3
Average 1.02 174th 25th 19th 3
Health, Beauty & Fitness Chiropractors 8.69 114th 16th 11th 0
Dentists 7.75 239th 36th 27th -9
Average 8.06 212nd 31st 23rd -3
Home & Garden Appliance Repair 6.15 186th 25th 18th -22
Garage Doors 39.38 47th 9th 9th 0
Landscapers 2.73 153rd 24th 17th NA
Moving Companies 11.35 156th 28th 21st 0
Pest Control 18.60 155th 19th 15th -15
Plumbers 68.79 33rd 6th 6th NA
Roofing 4.30 191st 33rd 24th NA
Self Storage Companies 9.42 178th 21st 17th NA
Average 18.87 115th 14th 14th NA
Real Estate Apartment Rentals 2.95 30th 7th 7th 12
Condos 1.36 133rd 16th 12nd NA
New Home Developers 4.10 87th 16th 16th 7
Realtors 1.61 221st 31st 22nd 15
Average 2.49 112nd 19th 16th 8
Travel Hotels 4.70 71st 13rd 10th 13
Average 4.70 30th 3rd 3rd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.