Findings for PPC in San Antonio

San Antonio Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Antonio was the 13rd most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. San Antonio also ranks amongst the most expensive cities in Texas, ranking as 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 91% Higher in San Antonio than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Antonio are 91% higher than in Round Rock. The average price of a click in San Antonio is $21.10.

This price difference is understandable though, given the population of Round Rock is less than San Antonio, which generally means less competition and therefore lower prices.

To understand if prices in San Antonio are relatively low, we also compared prices with San Diego which has a similar population, and found the average price of a click in San Antonio was 7% higher than in San Diego. This suggests that perhaps San Antonio prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Antonio

Summary PPC Stats for San Antonio for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.10 13rd 6th 5th 8
Automotive/Vehicle Auto Insurance 56.46 86th 14th 12nd -6
Auto Parts 1.79 76th 10th 8th -11
Dealerships 4.90 40th 4th 4th 31
Tires 3.15 123rd 21st 14th 1
Towing 8.43 15th 2nd 2nd 23
Average 16.87 75th 11th 9th 8
B2B Office Furniture 6.31 18th 5th 5th 9
Printers 11.43 12nd 4th 3rd 30
Average 8.01 27th 3rd 3rd 13
Entertainment/Recreation Restaurants 1.14 164th 30th 23rd -23
Average 1.14 164th 30th 23rd -23
Finance Credit Counselling 18.88 42nd 6th 6th -11
Insurance 26.55 93rd 16th 10th -7
Mortgages 14.27 29th 4th 2nd 82
Payday Loans 23.25 9th 8th 8th 18
Average 24.68 72nd 18th 15th 12
Health, Beauty & Fitness Chiropractors 10.35 70th 14th 12nd -6
Cosmetic Surgery 13.69 19th 3rd 3rd 0
Dentists 14.34 60th 8th 7th -5
Martial Arts 3.53 49th 5th 4th 0
Massage Therapy 4.08 80th 13rd 10th 0
Optometrists 5.64 34th 5th 4th 0
Average 10.85 70th 12nd 11th -3
Home & Garden Appliance Repair 21.26 35th 7th 6th 32
Furniture 3.53 31st 6th 6th 5
Garage Doors 25.00 83rd 16th 16th 21
Landscapers 5.29 73rd 12nd 10th 9
Moving Companies 22.33 59th 12nd 9th -4
Pest Control 13.41 184th 31st 26th 14
Plumbers 55.45 38th 10th 10th -9
Roofing 12.66 115th 19th 13rd -5
Self Storage Companies 16.78 38th 3rd 1st 22
Windows and Doors 9.00 27th 4th 3rd NA
Average 18.16 101st 18th 18th 12
Legal Criminal Lawyers 78.12 16th 4th 4th 32
Family Law 51.88 7th 2nd 2nd 6
Law Firms 33.31 18th 3rd 1st 14
Personal Injury Law 154.98 28th 9th 6th 19
Real Estate Lawyers 5.52 46th 5th 4th -8
Average 62.10 27th 4th 3rd 12
Real Estate Apartment Rentals 2.60 48th 9th 9th 29
Condos 2.45 71st 9th 8th 1
New Home Developers 8.84 4th 1st 1st 5
Realtors 3.73 41st 8th 7th 0
Average 4.19 17th 4th 4th 8
Shopping Florists 6.69 77th 14th 9th 2
Average 6.69 77th 14th 9th 2
Travel Car Rentals 3.23 102nd 17th 15th 9
Hotels 6.44 11th 4th 4th 54
Average 4.83 29th 4th 4th 31

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.