Findings for PPC in San Antonio

San Antonio Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Antonio was the 18th most expensive city in USA in keyword bids in Google Adwords for the month of June 2016. San Antonio also ranks amongst the most expensive cities in Texas, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for San Antonio are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting San Antonio keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 59% Higher in San Antonio than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Antonio are 59% higher than in Round Rock. The average price of a click in San Antonio is $21.37.

This price difference is understandable though, given the population of Round Rock is less than San Antonio, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, San Diego, and found the average price of a click in San Antonio was 7% lower than in San Diego. This suggests that perhaps prices in San Antonio are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for San Antonio

Summary PPC Stats for San Antonio for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.37 18th 4th 4th -1
Automotive/Vehicle Auto Insurance 78.07 55th 8th 7th -15
Auto Parts 1.32 127th 23rd 18th -23
Dealerships 4.56 88th 16th 15th 2
Tires 3.78 131st 23rd 19th 16
Towing 6.16 39th 3rd 3rd -24
Average 21.27 52nd 9th 7th -8
B2B Office Furniture 8.31 28th 4th 4th 47
Printers 6.60 66th 9th 7th -8
Average 7.45 62nd 8th 8th NA
Entertainment/Recreation Restaurants 3.94 10th 2nd 2nd 55
Average 3.94 10th 2nd 2nd 55
Finance Credit Counselling 17.67 43rd 7th 5th NA
Insurance 45.44 44th 8th 5th -12
Mortgages 22.81 15th 2nd 1st 10
Payday Loans 25.45 14th 12nd 12nd -11
Average 31.78 44th 14th 13rd NA
Health, Beauty & Fitness Chiropractors 8.46 119th 17th 12nd -25
Cosmetic Surgery 8.81 61st 11th 9th -7
Dentists 15.28 57th 11th 11th -5
Martial Arts 6.23 18th 5th 3rd -2
Massage Therapy 4.43 79th 10th 7th 8
Optometrists 5.19 77th 12nd 10th 42
Average 10.30 124th 16th 14th -1
Home & Garden Appliance Repair 15.82 74th 7th 6th -9
Furniture 3.73 63rd 14th 14th -1
Garage Doors 24.11 110th 18th 15th -17
Landscapers 6.70 30th 8th 6th 31
Moving Companies 23.62 35th 8th 6th -7
Pest Control 14.56 207th 30th 24th -3
Plumbers 59.98 45th 9th 9th 12
Roofing 13.56 107th 16th 11th -2
Self Storage Companies 14.29 80th 9th 7th 5
Windows and Doors 8.85 54th 10th 6th NA
Average 19.25 107th 12nd 12nd 1
Legal Criminal Lawyers 71.37 13rd 4th 4th -27
Family Law 45.09 12nd 1st 1st 5
Law Firms 18.40 116th 18th 13rd -12
Personal Injury Law 130.95 50th 12nd 9th 19
Real Estate Lawyers 6.33 49th 7th 5th -20
Average 56.83 53rd 8th 7th -7
Real Estate Apartment Rentals 2.08 82nd 14th 10th -9
Condos 2.22 73rd 7th 7th 0
New Home Developers 4.44 69th 10th 10th -15
Realtors 3.51 56th 6th 5th 1
Average 3.06 66th 10th 10th -5
Shopping Florists 7.53 55th 11th 8th -2
Average 7.53 55th 11th 8th -2
Travel Car Rentals 4.21 26th 1st 1st 24
Hotels 5.00 49th 11th 8th 15
Average 4.60 34th 7th 5th 20

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.