Findings for PPC in San Antonio

San Antonio Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Antonio was the 15th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. San Antonio also ranks amongst the most expensive cities in Texas, ranking as 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for San Antonio Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting San Antonio keywords increased by 13% in April 2015.

Google Adwords Keyword Prices 74% Higher in San Antonio than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Antonio are 74% higher than in Round Rock. The average price of a click in San Antonio is $22.44.

This price difference is understandable though, given the population of Round Rock is less than San Antonio, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, San Diego, and found the average price of a click in San Antonio was 10% lower than in San Diego. This suggests that perhaps prices in San Antonio are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Antonio

Summary PPC Stats for San Antonio for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.44 15th 5th 5th 13
Automotive/Vehicle Auto Insurance 61.95 108th 17th 13rd 14
Auto Parts 1.55 111st 14th 12nd -12
Dealerships 6.59 12nd 2nd 2nd 44
Tires 3.57 118th 13rd 9th -7
Towing 7.78 32nd 3rd 3rd 19
Average 18.40 86th 15th 12nd 13
B2B Office Furniture 9.89 4th 2nd 2nd 24
Printers 3.77 85th 14th 9th -16
Average 6.83 62nd 8th 7th NA
Entertainment/Recreation Restaurants 2.92 15th 3rd 3rd -27
Average 2.92 15th 3rd 3rd -27
Finance Credit Counselling 34.54 8th 2nd 2nd NA
Insurance 49.21 54th 6th 4th 3
Mortgages 12.42 31st 5th 3rd -9
Payday Loans 18.29 30th 11th 11th 7
Average 29.50 61st 11th 10th NA
Health, Beauty & Fitness Chiropractors 10.87 82nd 15th 13rd 7
Cosmetic Surgery 11.55 37th 3rd 3rd -2
Dentists 18.05 26th 5th 5th -10
Martial Arts 7.50 8th 2nd 2nd -1
Massage Therapy 5.40 76th 13rd 9th 34
Optometrists 4.63 71st 11th 9th -6
Average 11.99 68th 11th 10th 0
Home & Garden Appliance Repair 22.52 45th 6th 5th 29
Furniture 3.88 42nd 10th 9th -5
Garage Doors 29.99 85th 18th 17th -8
Landscapers 6.32 55th 11th 8th -30
Moving Companies 26.76 36th 4th 4th 16
Pest Control 23.67 110th 22nd 19th 24
Plumbers 59.09 33rd 8th 8th 31
Roofing 17.69 74th 11th 8th 28
Self Storage Companies 17.21 45th 4th 3rd 19
Windows and Doors 9.90 46th 6th 4th NA
Average 22.61 62nd 13rd 13rd 21
Legal Criminal Lawyers 92.00 12nd 3rd 3rd 8
Family Law 26.67 46th 6th 6th -27
Law Firms 40.48 16th 4th 3rd 33
Personal Injury Law 119.58 58th 12nd 10th -9
Real Estate Lawyers 6.34 48th 8th 5th -17
Average 56.14 44th 9th 8th 1
Real Estate Apartment Rentals 2.13 82nd 17th 13rd 3
Condos 2.83 44th 4th 3rd 7
New Home Developers 5.55 36th 8th 8th -23
Realtors 3.86 27th 6th 6th 4
Average 3.53 44th 10th 10th -1
Shopping Florists 6.83 69th 8th 6th -20
Average 6.83 69th 8th 6th -20
Travel Car Rentals 3.91 38th 5th 4th 35
Hotels 5.95 16th 3rd 2nd -15
Average 4.93 16th 1st 1st 10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.