Findings for PPC in San Antonio

San Antonio Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Antonio was the 13rd most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. San Antonio also ranks amongst the most expensive cities in Texas, ranking as 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 70% Higher in San Antonio than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Antonio are 70% higher than in Round Rock. The average price of a click in San Antonio is $18.58.

This price difference is understandable though, given the population of Round Rock is less than San Antonio, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Antonio

Summary PPC Stats for San Antonio for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.58 13rd 5th 5th 8
Automotive/Vehicle Auto Insurance 62.02 73rd 9th 8th 8
Auto Parts 1.42 86th 10th 7th 9
Dealerships 6.18 7th 2nd 2nd 133
Tires 3.60 68th 10th 10th 19
Towing 3.61 75th 11th 9th -13
Average 17.34 68th 12nd 11th 29
B2B Office Furniture 6.87 24th 6th 4th 49
Printers 6.24 64th 10th 7th 14
Average 6.55 52nd 9th 7th 21
Entertainment/Recreation Restaurants 1.55 79th 12nd 10th -4
Average 1.55 79th 12nd 10th -4
Finance Credit Counselling 15.38 46th 7th 5th NA
Insurance 35.36 74th 10th 8th NA
Mortgages 20.33 8th 2nd 2nd 22
Payday Loans 18.35 17th 11th 11th 53
Average 24.10 75th 15th 13rd NA
Health, Beauty & Fitness Chiropractors 7.83 78th 16th 14th 7
Cosmetic Surgery 9.90 39th 7th 7th 11
Dentists 13.53 49th 12nd 11th -9
Martial Arts 2.86 45th 6th 6th 25
Massage Therapy 3.82 77th 9th 9th -23
Optometrists 3.35 84th 11th 8th -10
Average 9.04 94th 19th 18th -2
Home & Garden Appliance Repair 12.68 53rd 6th 5th -20
Furniture 3.75 12nd 3rd 3rd -2
Garage Doors 25.80 61st 16th 16th 22
Landscapers 6.87 39th 9th 7th 37
Moving Companies 17.11 52nd 9th 8th 0
Pest Control 21.45 142nd 22nd 18th NA
Plumbers 58.86 31st 10th 10th -7
Roofing 12.49 84th 18th 14th -2
Self Storage Companies 11.41 93rd 8th 7th -1
Windows and Doors 7.47 53rd 7th 4th NA
Average 18.33 61st 13rd 13rd 0
Legal Criminal Lawyers 55.50 25th 5th 5th 5
Family Law 32.67 21st 1st 1st -17
Law Firms 28.58 18th 5th 3rd 41
Personal Injury Law 105.22 42nd 6th 5th 58
Real Estate Lawyers 7.15 33rd 3rd 3rd NA
Average 47.57 28th 4th 3rd 25
Real Estate Apartment Rentals 1.82 70th 15th 12nd -4
Condos 2.12 47th 4th 4th NA
New Home Developers 6.57 7th 2nd 2nd 9
Realtors 3.26 36th 7th 7th 4
Average 3.31 23rd 4th 4th 0
Shopping Florists 6.65 41st 7th 6th 0
Average 6.65 41st 7th 6th 0
Travel Car Rentals 2.55 94th 15th 10th -1
Hotels 3.51 80th 14th 11th -1
Average 3.03 95th 15th 12nd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.