Findings for PPC in San Antonio

San Antonio Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Antonio was the 15th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. San Antonio also ranks amongst the most expensive cities in Texas, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 95% Higher in San Antonio than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Antonio are 95% higher than in Round Rock. The average price of a click in San Antonio is $22.59.

This price difference is understandable though, given the population of Round Rock is less than San Antonio, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Antonio

Summary PPC Stats for San Antonio for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.59 15th 4th 3rd 3
Automotive/Vehicle Auto Insurance 53.95 131st 18th 12nd -6
Auto Parts 1.74 75th 10th 8th -10
Dealerships 4.64 72nd 16th 14th -9
Tires 3.67 123rd 19th 15th -1
Towing 6.51 46th 6th 6th 13
Average 15.86 118th 17th 12nd -2
B2B Office Furniture 8.29 17th 4th 4th 5
Printers 10.09 54th 8th 5th -9
Average 8.89 48th 8th 7th NA
Entertainment/Recreation Restaurants 4.08 3rd 1st 1st 165
Average 4.08 3rd 1st 1st 165
Finance Credit Counselling 11.72 59th 8th 5th NA
Insurance 32.42 78th 12nd 7th 39
Mortgages 20.51 9th 4th 3rd 7
Payday Loans 17.14 20th 12nd 12nd -16
Average 24.30 76th 15th 12nd NA
Health, Beauty & Fitness Chiropractors 10.21 90th 19th 16th -16
Cosmetic Surgery 11.94 30th 4th 4th 2
Dentists 20.09 18th 3rd 3rd -2
Martial Arts 7.56 10th 3rd 2nd 28
Massage Therapy 4.12 90th 17th 13rd 17
Optometrists 4.97 50th 7th 6th 9
Average 12.61 62nd 13rd 13rd 2
Home & Garden Appliance Repair 17.46 71st 10th 8th -10
Furniture 4.34 15th 4th 4th 1
Garage Doors 33.81 65th 14th 13rd 13
Landscapers 8.96 24th 8th 7th 33
Moving Companies 22.97 73rd 14th 12nd -4
Pest Control 20.31 142nd 22nd 18th 19
Plumbers 45.07 54th 13rd 13rd 1
Roofing 14.08 111st 16th 13rd -12
Self Storage Companies 14.43 100th 10th 7th -12
Windows and Doors 6.78 57th 8th 6th NA
Average 19.56 96th 19th 19th -1
Legal Criminal Lawyers 84.67 9th 2nd 2nd -4
Family Law 46.53 16th 3rd 3rd -3
Law Firms 40.74 11th 3rd 2nd -13
Personal Injury Law 140.89 36th 9th 7th 8
Real Estate Lawyers 10.62 36th 4th 2nd 34
Average 67.94 16th 4th 2nd 3
Real Estate Apartment Rentals 2.07 69th 12nd 10th -25
Condos 2.71 54th 5th 5th 5
New Home Developers 7.17 12nd 2nd 2nd -19
Realtors 3.75 36th 8th 8th -13
Average 3.78 32nd 6th 6th -12
Shopping Florists 8.52 25th 5th 5th 11
Average 8.52 25th 5th 5th 11
Travel Car Rentals 2.90 107th 16th 14th -15
Hotels 7.01 8th 1st 1st -17
Average 4.95 22nd 1st 1st -16

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.