Findings for PPC in Waco

Waco Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Waco was the 179th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Waco also ranks amongst the least expensive cities in Texas, ranking as number 23rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Waco Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Waco keywords increased by 205% in December 2014.

Google Adwords Keyword Prices 1% Higher in Waco than Killeen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Waco are 1% higher than in Killeen. The average price of a click in Waco is $8.72.

This price differential is somewhat surprising however, as Killeen has a larger population than Waco.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Thousand Oaks, and found the average price of a click in Waco was 17% lower than in Thousand Oaks.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Waco


Summary PPC Stats for Waco for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.72 179th 29th 23rd 205
Automotive/Vehicle Auto Insurance 63.95 64th 8th 6th 0
Auto Parts 3.54 7th 1st 1st 104
Dealerships 4.13 81st 13rd 8th 17
Tires 2.75 152nd 25th 17th -18
Average 15.70 86th 15th 12nd 15
Entertainment/Recreation Restaurants 1.32 141st 24th 18th 29
Average 1.32 141st 24th 18th 29
Finance Payday Loans 14.34 31st 14th 14th -10
Average 14.34 120th 23rd 17th -2
Health, Beauty & Fitness Dentists 9.70 163rd 28th 23rd -5
Optometrists 1.83 119th 21st 14th NA
Average 7.74 189th 29th 24th NA
Home & Garden Appliance Repair 3.76 186th 25th 19th 0
Furniture 2.25 169th 27th 19th -13
Landscapers 8.63 19th 6th 5th NA
Moving Companies 19.09 100th 17th 13rd 7
Pest Control 18.82 126th 23rd 20th 4
Plumbers 17.68 181st 23rd 20th 51
Self Storage Companies 6.13 245th 32nd 24th NA
Average 10.84 216th 28th 22nd 796
Legal Law Firms 8.62 124th 17th 11th NA
Personal Injury Law 76.70 98th 17th 12nd NA
Average 31.31 110th 21st 15th NA
Real Estate Apartment Rentals 1.40 159th 28th 21st 5
Condos 1.11 161st 23rd 17th NA
New Home Developers 2.55 174th 28th 23rd 14
Realtors 1.44 230th 34th 25th -5
Average 1.60 223rd 32nd 24th 2
Shopping Florists 4.65 173rd 27th 19th -5
Average 4.65 173rd 27th 19th -5
Travel Car Rentals 2.80 141st 27th 22nd NA
Hotels 3.99 80th 17th 15th 2
Average 3.40 119th 22nd 21st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.