Findings for PPC in Waco

Waco Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Waco was the 148th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Waco also ranks amongst the least expensive cities in Texas, ranking as number 19th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 53% Higher in Waco than Killeen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Waco are 53% higher than in Killeen. The average price of a click in Waco is $9.10.

This price differential is somewhat surprising however, as Killeen has a larger population than Waco.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Thousand Oaks, and found the average price of a click in Waco was 21% lower than in Thousand Oaks.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Waco


Summary PPC Stats for Waco for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.10 148th 24th 19th NA
Automotive/Vehicle Auto Parts 0.36 153rd 27th 21st NA
Dealerships 2.02 208th 37th 28th NA
Tires 3.85 55th 6th 6th NA
Average 2.08 256th 39th 30th NA
Entertainment/Recreation Restaurants 1.24 119th 21st 15th 0
Average 1.24 119th 21st 15th 0
Finance Payday Loans 25.23 6th 4th 4th 52
Average 25.23 67th 13rd 12nd NA
Health, Beauty & Fitness Dentists 8.23 183rd 32nd 27th NA
Average 8.23 124th 23rd 21st NA
Home & Garden Appliance Repair 4.91 169th 23rd 18th NA
Furniture 3.37 23rd 6th 6th NA
Moving Companies 9.91 144th 21st 16th NA
Pest Control 12.42 227th 37th 29th NA
Plumbers 20.32 172nd 20th 18th -29
Self Storage Companies 5.45 241st 33rd 26th NA
Average 9.79 214th 28th 21st NA
Legal Law Firms 7.92 156th 23rd 16th NA
Personal Injury Law 57.58 110th 17th 13rd NA
Average 27.78 109th 14th 10th NA
Real Estate Apartment Rentals 0.83 189th 36th 27th NA
New Home Developers 3.87 60th 9th 9th NA
Realtors 1.15 232nd 34th 25th 5
Average 1.35 203rd 31st 22nd NA
Shopping Florists 3.58 198th 32nd 23rd NA
Average 3.58 198th 32nd 23rd NA
Travel Car Rentals 2.51 99th 16th 11th NA
Hotels 3.54 78th 13rd 10th -1
Average 3.19 71st 9th 8th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.