Findings for PPC in Waco

Waco Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Waco was the 182nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Waco also ranks amongst the least expensive cities in Texas, ranking as number 23rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Waco Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Waco keywords increased by 10% in April 2015.

Google Adwords Keyword Prices 3% Higher in Waco than Killeen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Waco are 3% higher than in Killeen. The average price of a click in Waco is $9.67.

This price differential is somewhat surprising however, as Killeen has a larger population than Waco.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Thousand Oaks, and found the average price of a click in Waco was 26% lower than in Thousand Oaks.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Waco


Summary PPC Stats for Waco for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.67 182nd 30th 23rd NA
Automotive/Vehicle Auto Insurance 106.49 27th 3rd 2nd NA
Auto Parts 1.67 97th 11th 9th -18
Dealerships 2.51 208th 38th 30th NA
Tires 4.26 77th 9th 6th 6
Towing 1.16 185th 27th 20th 20
Average 32.15 20th 4th 4th NA
Entertainment/Recreation Restaurants 0.54 214th 34th 27th -6
Average 0.54 214th 34th 27th -6
Health, Beauty & Fitness Chiropractors 10.81 83rd 16th 14th 0
Dentists 10.74 155th 26th 20th -6
Average 10.76 99th 15th 14th -2
Home & Garden Appliance Repair 4.97 184th 30th 23rd -8
Furniture 3.61 55th 13rd 12nd 4
Garage Doors 5.04 187th 25th 19th NA
Landscapers 2.47 142nd 21st 16th 1
Moving Companies 13.60 144th 24th 18th 0
Pest Control 16.11 170th 28th 23rd -3
Plumbers 9.02 228th 29th 22nd 62
Roofing 6.72 175th 27th 20th -13
Self Storage Companies 8.35 215th 24th 21st 11
Average 8.28 258th 34th 26th 4
Legal Law Firms 9.93 127th 21st 14th NA
Average 9.93 188th 27th 20th NA
Real Estate Apartment Rentals 1.29 185th 30th 21st 25
Condos 1.39 125th 17th 11th NA
New Home Developers 5.18 45th 11th 11th 273
Realtors 1.10 246th 36th 27th -1
Average 1.87 191st 31st 22nd 67
Shopping Florists 6.47 96th 15th 11th -4
Average 6.47 96th 15th 11th -4
Travel Car Rentals 3.61 54th 9th 7th 33
Hotels 5.91 18th 4th 3rd 22
Average 4.76 22nd 3rd 3rd 27

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.