Findings for PPC in Waco

Waco Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Waco was the 131st least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Waco also ranks amongst the least expensive cities in Texas, ranking as number 22nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 30% Higher in Waco than Killeen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Waco are 30% higher than in Killeen. The average price of a click in Waco is $10.50.

This price differential is somewhat surprising however, as Killeen has a larger population than Waco.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Thousand Oaks, and found the average price of a click in Waco was 20% lower than in Thousand Oaks.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Waco


Summary PPC Stats for Waco for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.50 131st 27th 22nd NA
Automotive/Vehicle Auto Insurance 92.36 31st 6th 3rd NA
Auto Parts 1.15 138th 27th 19th -16
Dealerships 4.38 51st 9th 5th NA
Tires 4.24 43rd 4th 4th 1
Average 21.30 45th 8th 5th NA
B2B Architects 1.14 82nd 13rd 9th NA
Average 1.14 158th 24th 18th NA
Entertainment/Recreation Restaurants 1.19 143rd 25th 17th 2
Average 1.19 143rd 25th 17th 2
Finance Insurance 93.51 11th 3rd 2nd NA
Payday Loans 17.91 29th 12nd 12nd NA
Average 55.71 9th 3rd 2nd NA
Health, Beauty & Fitness Dentists 11.67 110th 21st 17th 6
Optometrists 1.82 115th 21st 14th NA
Average 9.21 94th 15th 13rd NA
Home & Garden Furniture 2.76 66th 12nd 10th 4
Landscapers 0.04 183rd 28th 21st NA
Moving Companies 12.17 175th 29th 24th 51
Pest Control 19.16 135th 19th 17th 342
Plumbers 13.63 199th 28th 24th -25
Roofing 6.69 173rd 33rd 25th -7
Self Storage Companies 8.08 207th 26th 20th NA
Average 9.90 230th 31st 25th 24
Legal Law Firms 16.37 63rd 8th 5th NA
Average 16.37 151st 19th 13rd NA
Real Estate Apartment Rentals 1.10 196th 32nd 24th -5
New Home Developers 2.29 180th 27th 22nd 0
Realtors 1.61 214th 33rd 24th 18
Average 1.52 234th 34th 25th 5
Shopping Florists 6.05 97th 19th 14th 5
Average 6.05 65th 12nd 11th 2
Travel Car Rentals 3.31 88th 17th 16th NA
Hotels 3.91 59th 11th 9th -18
Average 3.71 61st 11th 10th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.