Findings for PPC in Waco

Waco Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Waco was the 217th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Waco also ranks amongst the least expensive cities in Texas, ranking as number 29th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 6% Lower in Waco than Killeen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Waco are 6% lower than in Killeen. The average price of a click in Waco is $7.85.

This price differential is expected however, as Killeen has a larger population than Waco.

For better comparison of prices, we also compared prices with another city with a similar population, Thousand Oaks, and found the average price of a click in Waco was 42% lower than in Thousand Oaks.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Waco


Summary PPC Stats for Waco for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.85 217th 37th 29th NA
Automotive/Vehicle Auto Parts 2.56 29th 3rd 3rd -8
Dealerships 3.19 162nd 33rd 24th NA
Tires 3.80 116th 14th 11th -19
Towing 0.72 185th 26th 20th 0
Average 2.57 266th 36th 27th NA
B2B Office Furniture 3.11 144th 19th 13rd 48
Average 3.11 157th 19th 13rd NA
Entertainment/Recreation Restaurants 1.52 93rd 21st 15th 60
Average 1.52 93rd 21st 15th 60
Finance Payday Loans 16.70 22nd 13rd 13rd 24
Average 16.70 106th 19th 15th NA
Health, Beauty & Fitness Dentists 10.88 156th 26th 21st 3
Massage Therapy 1.89 126th 25th 20th 0
Optometrists 1.37 141st 25th 20th NA
Average 7.18 217th 32nd 25th 0
Home & Garden Appliance Repair 6.36 192nd 25th 19th -8
Furniture 3.76 32nd 8th 7th 11
Landscapers 2.95 132nd 22nd 18th 0
Moving Companies 12.70 166th 27th 21st -17
Pest Control 15.62 179th 27th 22nd -17
Plumbers 5.70 249th 35th 26th 0
Roofing 14.60 106th 14th 12nd 20
Self Storage Companies 7.53 228th 27th 21st -3
Average 8.52 265th 36th 27th -1
Legal Law Firms 7.25 164th 24th 16th NA
Personal Injury Law 137.78 39th 10th 8th NA
Average 33.35 102nd 17th 13rd NA
Real Estate Apartment Rentals 1.07 201st 35th 26th -28
Condos 0.42 216th 31st 23rd NA
New Home Developers 1.17 202nd 33rd 27th -24
Realtors 1.45 220th 34th 25th -2
Average 1.19 258th 39th 30th -14
Shopping Florists 7.00 75th 19th 15th 7
Average 7.00 75th 19th 15th 7
Travel Car Rentals 2.75 127th 22nd 17th -13
Hotels 5.02 44th 8th 6th -1
Average 3.88 77th 13rd 11th -7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.