Findings for PPC in Waco

Waco Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Waco was the 151st least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Waco also ranks amongst the least expensive cities in Texas, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Waco Rise in July 2015

SEP's research shows that the average price of a click to advertisers targeting Waco keywords increased by 421% in July 2015.

Google Adwords Keyword Prices 54% Higher in Waco than Killeen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Waco are 54% higher than in Killeen. The average price of a click in Waco is $10.90.

This price differential is somewhat surprising however, as Killeen has a larger population than Waco.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Thousand Oaks, and found the average price of a click in Waco was 23% lower than in Thousand Oaks.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Waco


Summary PPC Stats for Waco for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.90 151st 22nd 17th NA
Automotive/Vehicle Auto Insurance 39.51 122nd 20th 14th NA
Auto Parts 27.40 1st 1st 1st 621
Dealerships 2.37 210th 38th 29th NA
Tires 4.26 97th 14th 13rd -2
Average 15.18 97th 19th 14th NA
Entertainment/Recreation Restaurants 0.31 245th 41st 32nd -52
Average 0.31 245th 41st 32nd -52
Finance Payday Loans 27.40 10th 7th 7th -44
Average 27.40 62nd 16th 14th NA
Health, Beauty & Fitness Cosmetic Surgery 13.07 24th 3rd 3rd NA
Dentists 11.20 155th 23rd 18th 9066
Average 11.67 80th 10th 10th 2719
Home & Garden Appliance Repair 10.26 145th 19th 16th 10
Furniture 3.56 75th 17th 16th -7
Landscapers 2.93 143rd 22nd 15th -12
Moving Companies 30.46 8th 3rd 3rd 76
Pest Control 36.56 17th 1st 1st -21
Plumbers 24.95 158th 19th 18th 0
Self Storage Companies 7.69 212nd 26th 22nd 11
Average 16.84 136th 17th 16th 5
Legal Law Firms 10.01 173rd 25th 18th NA
Average 10.01 200th 29th 22nd NA
Real Estate Apartment Rentals 1.78 114th 22nd 16th 45
Condos 0.64 197th 25th 20th NA
Realtors 1.32 243rd 35th 26th 38
Average 1.40 244th 35th 26th 23
Shopping Florists 6.87 84th 16th 12nd 28
Average 6.87 84th 16th 12nd 28
Travel Car Rentals 2.34 190th 33rd 26th -16
Hotels 5.45 32nd 8th 6th -11
Average 3.90 87th 14th 10th -14

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.