Findings for PPC in Wichita Falls

Wichita Falls Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wichita Falls was the 255th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Wichita Falls also ranks amongst the least expensive cities in Texas, ranking as number 32nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 50% Lower in Wichita Falls than Denton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wichita Falls are 50% lower than in Denton. The average price of a click in Wichita Falls is $6.06.

This price differential is expected however, as Denton has a larger population than Wichita Falls.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Palm Bay, and found the average price of a click in Wichita Falls was 9% higher than in Palm Bay.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Wichita Falls

Summary PPC Stats for Wichita Falls for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.06 255th 40th 32nd NA
Automotive/Vehicle Auto Parts 1.96 61st 9th 7th -22
Dealerships 2.82 189th 35th 26th NA
Tires 2.32 205th 29th 23rd -26
Average 2.37 272nd 39th 30th NA
Entertainment/Recreation Restaurants 0.81 184th 33rd 24th -11
Average 0.81 184th 33rd 24th -11
Finance Payday Loans 17.43 18th 11th 11th -6
Average 17.43 102nd 18th 14th NA
Health, Beauty & Fitness Dentists 7.02 243rd 37th 29th -17
Average 7.02 224th 35th 27th -5
Home & Garden Appliance Repair 7.78 183rd 23rd 18th 11
Furniture 3.22 60th 15th 14th 4
Moving Companies 12.96 164th 25th 19th 0
Plumbers 2.55 254th 36th 27th -51
Roofing 38.40 10th 1st 1st 0
Self Storage Companies 3.65 269th 39th 30th NA
Average 9.29 256th 34th 25th -4
Legal Law Firms 13.19 102nd 19th 12nd NA
Average 13.19 172nd 32nd 24th NA
Real Estate Apartment Rentals 1.06 202nd 36th 27th 5
New Home Developers 3.51 97th 15th 13rd -15
Realtors 1.58 209th 31st 23rd -23
Average 1.62 210th 32nd 24th -8
Shopping Florists 7.08 70th 17th 13rd 6
Average 7.08 70th 17th 13rd 6
Travel Car Rentals 3.36 73rd 10th 8th 9
Hotels 4.33 84th 17th 14th -32
Average 4.00 64th 11th 9th -12

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.