Findings for PPC in Wichita Falls

Wichita Falls Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wichita Falls was the 251st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Wichita Falls also ranks amongst the least expensive cities in Texas, ranking as number 31st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Wichita Falls Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Wichita Falls keywords increased by 15% in December 2014.

Google Adwords Keyword Prices 55% Lower in Wichita Falls than Denton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wichita Falls are 55% lower than in Denton. The average price of a click in Wichita Falls is $5.62.

This price differential is expected however, as Denton has a larger population than Wichita Falls.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Palm Bay, and found the average price of a click in Wichita Falls was 38% higher than in Palm Bay.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Wichita Falls

Summary PPC Stats for Wichita Falls for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.62 251st 39th 31st 15
Automotive/Vehicle Auto Parts 1.36 118th 19th 13rd -37
Dealerships 2.94 145th 27th 20th -6
Average 2.15 261st 39th 30th -7
Entertainment/Recreation Restaurants 2.25 61st 14th 11th 154
Average 2.25 61st 14th 11th 154
Health, Beauty & Fitness Dentists 8.34 206th 35th 28th 214
Average 8.34 163rd 24th 20th 64
Home & Garden Appliance Repair 11.54 138th 19th 13rd -4
Furniture 3.22 53rd 12nd 10th NA
Garage Doors 27.48 72nd 15th 15th NA
Pest Control 15.62 161st 29th 25th 0
Plumbers 6.88 234th 31st 25th NA
Average 10.69 221st 29th 23rd NA
Real Estate Apartment Rentals 0.67 258th 39th 30th NA
Realtors 1.65 214th 31st 23rd 14
Average 1.33 245th 35th 26th 5
Shopping Florists 5.29 144th 23rd 15th -4
Average 5.29 144th 23rd 15th -4
Travel Car Rentals 4.65 28th 3rd 3rd 65
Hotels 4.61 47th 9th 8th 58
Average 4.63 34th 6th 5th 62

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.