Findings for PPC in Wichita Falls

Wichita Falls Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wichita Falls was the 269th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Wichita Falls also ranks amongst the least expensive cities in Texas, ranking as number 29th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 67% Lower in Wichita Falls than Denton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wichita Falls are 67% lower than in Denton. The average price of a click in Wichita Falls is $4.80.

This price differential is expected however, as Denton has a larger population than Wichita Falls.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Palm Bay, and found the average price of a click in Wichita Falls was 13% higher than in Palm Bay.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Wichita Falls


Summary PPC Stats for Wichita Falls for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.80 269th 38th 29th NA
Automotive/Vehicle Dealerships 2.87 185th 33rd 26th NA
Tires 1.36 223rd 33rd 24th -6
Average 1.86 282nd 41st 32nd NA
Entertainment/Recreation Restaurants 1.06 148th 21st 15th 21
Average 1.06 148th 21st 15th 21
Finance Payday Loans 12.52 68th 20th 16th -24
Average 12.52 143rd 25th 18th NA
Health, Beauty & Fitness Dentists 7.48 236th 39th 30th 0
Average 7.48 228th 37th 29th 0
Home & Garden Furniture 3.95 40th 9th 8th 15
Pest Control 17.65 161st 26th 21st 0
Plumbers 4.52 249th 32nd 25th 53
Roofing 7.81 160th 25th 19th 0
Self Storage Companies 4.67 259th 37th 29th NA
Average 6.72 267th 36th 28th 6
Legal Law Firms 14.32 100th 17th 11th NA
Average 14.32 166th 25th 18th NA
Real Estate Apartment Rentals 1.19 204th 32nd 23rd 19
Realtors 1.59 209th 32nd 24th 23
Average 1.42 243rd 37th 28th 11
Shopping Florists 4.00 200th 35th 27th -22
Average 4.00 200th 35th 27th -22
Travel Car Rentals 2.54 167th 26th 18th -5
Hotels 3.81 98th 19th 17th -12
Average 3.18 148th 26th 22nd -9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.