Findings for PPC in Wichita Falls

Wichita Falls Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wichita Falls was the 267th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Wichita Falls also ranks amongst the least expensive cities in Texas, ranking as number 30th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Wichita Falls Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Wichita Falls keywords increased by 10% in September 2014.

Google Adwords Keyword Prices 72% Lower in Wichita Falls than Denton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wichita Falls are 72% lower than in Denton. The average price of a click in Wichita Falls is $4.13.

This price differential is expected however, as Denton has a larger population than Wichita Falls.

For better comparison of prices, we also compared prices with another city with a similar population, Palm Bay, and found the average price of a click in Wichita Falls was 9% lower than in Palm Bay.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Wichita Falls


Summary PPC Stats for Wichita Falls for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.13 267th 39th 30th NA
Automotive/Vehicle Auto Parts 0.45 150th 26th 20th NA
Dealerships 4.30 54th 12nd 8th NA
Tires 1.53 194th 33rd 24th NA
Average 2.09 255th 38th 29th NA
Entertainment/Recreation Restaurants 1.51 87th 14th 11th 409
Average 1.51 87th 14th 11th 409
Health, Beauty & Fitness Chiropractors 6.34 120th 19th 16th 0
Dentists 5.21 256th 38th 29th NA
Average 5.49 239th 36th 29th -4
Home & Garden Furniture 2.38 99th 23rd 20th NA
Pest Control 20.56 149th 23rd 19th NA
Plumbers 4.28 243rd 34th 25th NA
Self Storage Companies 4.64 255th 35th 28th NA
Average 6.48 272nd 40th 31st NA
Legal Law Firms 8.95 137th 20th 13rd NA
Average 8.95 194th 28th 21st NA
Real Estate Apartment Rentals 1.16 141st 24th 17th NA
Realtors 1.61 179th 26th 19th NA
Average 1.46 194th 30th 21st NA
Shopping Florists 10.10 2nd 1st 1st NA
Average 10.10 2nd 1st 1st NA
Travel Car Rentals 2.07 147th 22nd 17th 0
Hotels 3.65 70th 10th 8th -1
Average 3.12 84th 14th 11th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.