Findings for PPC in Provo

Provo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Provo was the 128th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Provo also ranks amongst the least expensive cities in Utah, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Provo Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Provo keywords increased by 14% in April 2015.

Google Adwords Keyword Prices 69% Higher in Provo than West Jordan

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Provo are 69% higher than in West Jordan. The average price of a click in Provo is $12.54.

This price difference is understandable though, given the population of West Jordan is less than Provo, which generally means less competition and therefore lower prices.

To understand if prices in Provo are relatively low, we also compared prices with Peoria which has a similar population, and found the average price of a click in Provo was 47% higher than in Peoria. This suggests that perhaps Provo prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Provo

Summary PPC Stats for Provo for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.54 128th 32nd 2nd 14
Automotive/Vehicle Auto Insurance 100.45 33rd 8th 1st 0
Auto Parts 4.46 2nd 1st 1st 108
Dealerships 5.55 22nd 10th 2nd NA
Tires 3.15 142nd 35th 3rd 3
Average 20.38 74th 20th 2nd 19
B2B Printers 7.16 60th 17th 2nd -33
Average 7.16 55th 23rd 1st NA
Entertainment/Recreation Restaurants 1.89 47th 16th 1st 278
Average 1.89 47th 16th 1st 278
Finance Insurance 4.59 118th 36th 2nd 0
Average 4.60 171st 51st 2nd NA
Health, Beauty & Fitness Chiropractors 9.86 102nd 31st 3rd -24
Cosmetic Surgery 30.00 1st 1st 1st NA
Dentists 21.81 11th 4th 1st 31
Massage Therapy 4.88 81st 23rd 2nd 0
Optometrists 4.64 70th 22nd 2nd NA
Average 16.83 13rd 6th 1st 15
Home & Garden Appliance Repair 17.51 75th 19th 3rd -1
Furniture 1.53 211st 62nd 2nd -22
Pest Control 21.51 135th 22nd 2nd -25
Plumbers 54.39 48th 14th 1st 95
Self Storage Companies 10.95 166th 43rd 2nd 29
Average 23.02 58th 17th 2nd 6
Legal Law Firms 0.85 231st 62nd 2nd NA
Average 0.85 245th 64th 2nd NA
Real Estate Apartment Rentals 2.41 56th 14th 2nd 76
Condos 2.25 71st 28th 2nd -7
Realtors 3.04 77th 29th 2nd 17
Average 2.59 100th 32nd 2nd 21
Shopping Florists 5.94 120th 41st 2nd -1
Average 5.94 120th 41st 2nd -1
Travel Car Rentals 2.53 168th 55th 2nd 15
Hotels 4.35 63rd 18th 4th -29
Average 3.44 117th 35th 4th -7

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.