Findings for PPC in Provo

Provo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Provo was the 176th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Provo also ranks amongst the least expensive cities in Utah, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Provo Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Provo keywords increased by 38% in March 2015.

Google Adwords Keyword Prices 9% Higher in Provo than West Jordan

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Provo are 9% higher than in West Jordan. The average price of a click in Provo is $9.77.

This price difference is understandable though, given the population of West Jordan is less than Provo, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Peoria, and found the average price of a click in Provo was 8% lower than in Peoria. This suggests that perhaps prices in Provo are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Provo

Summary PPC Stats for Provo for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.77 176th 47th 2nd 38
Automotive/Vehicle Auto Parts 1.41 98th 48th 2nd -25
Dealerships 4.39 84th 30th 2nd NA
Tires 4.59 70th 17th 1st -20
Towing 7.15 38th 11th 2nd 39
Average 4.85 206th 59th 3rd -2
B2B Printers 21.17 5th 1st 1st 9
Average 21.17 2nd 1st 1st NA
Entertainment/Recreation Restaurants 0.47 226th 68th 2nd -60
Average 0.47 226th 68th 2nd -60
Finance Insurance 33.65 72nd 25th 2nd 0
Average 33.65 33rd 12nd 1st NA
Health, Beauty & Fitness Chiropractors 12.93 57th 20th 1st 36
Dentists 13.19 94th 29th 2nd -11
Optometrists 1.71 133rd 41st 2nd NA
Average 11.69 75th 24th 2nd -4
Home & Garden Appliance Repair 17.97 65th 16th 1st -9
Furniture 2.17 162nd 48th 1st -1
Pest Control 33.79 46th 7th 1st 22
Plumbers 28.45 126th 35th 3rd -15
Roofing 2.38 201st 60th 2nd 0
Self Storage Companies 15.95 73rd 17th 3rd 48
Average 17.91 120th 31st 3rd 4
Legal Law Firms 45.35 7th 4th 1st NA
Average 45.35 69th 12nd 2nd NA
Real Estate Apartment Rentals 1.67 117th 32nd 2nd -24
Condos 2.49 64th 22nd 1st -26
Realtors 2.95 81st 26th 2nd -28
Average 2.41 119th 38th 3rd -20
Shopping Florists 6.10 116th 31st 2nd -9
Average 6.10 116th 31st 2nd -9
Travel Car Rentals 2.19 181st 56th 3rd -9
Hotels 6.06 17th 6th 1st -13
Average 4.13 53rd 14th 2nd -11

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.