Findings for PPC in Provo

Provo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Provo was the 182nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Provo also ranks amongst the least expensive cities in Utah, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 50% Higher in Provo than West Jordan

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Provo are 50% higher than in West Jordan. The average price of a click in Provo is $8.20.

This price difference is understandable though, given the population of West Jordan is less than Provo, which generally means less competition and therefore lower prices.

To understand if prices in Provo are relatively low, we also compared prices with Peoria which has a similar population, and found the average price of a click in Provo was 17% higher than in Peoria. This suggests that perhaps Provo prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Provo


Summary PPC Stats for Provo for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.20 182nd 47th 2nd 7
Automotive/Vehicle Auto Parts 2.18 21st 9th 1st NA
Dealerships 4.97 25th 11th 1st NA
Tires 4.35 37th 8th 1st 127
Towing 8.77 11th 4th 1st NA
Average 4.93 154th 41st 2nd NA
Entertainment/Recreation Restaurants 0.63 201st 59th 2nd 22
Average 0.63 201st 59th 2nd 22
Health, Beauty & Fitness Chiropractors 4.06 186th 58th 4th -7
Dentists 10.08 124th 42nd 3rd -6
Optometrists 4.06 66th 23rd 2nd NA
Average 7.07 184th 55th 4th -5
Home & Garden Appliance Repair 11.53 71st 20th 2nd NA
Furniture 1.86 155th 48th 2nd NA
Landscapers 2.61 150th 48th 2nd NA
Pest Control 19.95 162nd 28th 2nd NA
Plumbers 31.17 111st 25th 2nd -38
Self Storage Companies 8.53 174th 43rd 3rd 17
Average 15.91 107th 26th 2nd NA
Legal Family Law 5.56 88th 25th 2nd NA
Law Firms 18.64 52nd 20th 2nd NA
Personal Injury Law 28.99 137th 38th 2nd NA
Average 17.96 150th 42nd 2nd NA
Real Estate Apartment Rentals 1.64 89th 21st 1st 142
Condos 3.07 17th 5th 1st NA
Realtors 4.48 5th 1st 1st NA
Average 3.06 38th 11th 1st 32
Shopping Florists 5.04 136th 41st 1st 0
Average 5.04 136th 41st 1st 0
Travel Car Rentals 2.99 56th 18th 2nd -1
Hotels 3.41 91st 35th 2nd -1
Average 3.20 70th 24th 2nd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.