Findings for PPC in Provo

Provo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Provo was the 160th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Provo also ranks amongst the least expensive cities in Utah, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 99% Higher in Provo than West Jordan

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Provo are 99% higher than in West Jordan. The average price of a click in Provo is $9.55.

This price difference is understandable though, given the population of West Jordan is less than Provo, which generally means less competition and therefore lower prices.

To understand if prices in Provo are relatively low, we also compared prices with Peoria which has a similar population, and found the average price of a click in Provo was 74% higher than in Peoria. This suggests that perhaps Provo prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Provo

Summary PPC Stats for Provo for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.55 160th 46th 2nd 9
Automotive/Vehicle Auto Parts 1.72 83rd 34th 2nd -18
Dealerships 5.83 18th 8th 2nd -23
Tires 5.30 19th 4th 1st 34
Towing 5.25 46th 12nd 2nd 0
Average 4.78 159th 47th 2nd -3
Entertainment/Recreation Restaurants 0.93 192nd 57th 1st 67
Average 0.93 192nd 57th 1st 67
Health, Beauty & Fitness Chiropractors 8.90 89th 29th 1st 23
Dentists 17.15 33rd 13rd 2nd 9
Massage Therapy 8.93 33rd 10th 2nd 0
Optometrists 3.66 82nd 28th 2nd NA
Average 11.35 63rd 22nd 3rd 5
Home & Garden Appliance Repair 27.66 15th 3rd 1st 120
Furniture 3.06 64th 12nd 1st NA
Plumbers 38.05 86th 25th 2nd 1
Self Storage Companies 8.22 210th 53rd 3rd 22
Average 21.19 57th 14th 1st 12
Legal Family Law 48.14 10th 2nd 1st NA
Law Firms 23.39 33rd 11th 1st NA
Average 35.77 93rd 24th 2nd NA
Real Estate Apartment Rentals 1.35 169th 48th 3rd 84
Condos 1.94 103rd 35th 3rd -5
Realtors 3.91 30th 7th 1st 24
Average 2.57 119th 34th 3rd 26
Shopping Florists 6.01 110th 31st 3rd -31
Average 6.01 110th 31st 3rd -31
Travel Car Rentals 2.23 185th 57th 2nd -5
Hotels 2.91 172nd 55th 4th -3
Average 2.57 216th 65th 4th -4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.