Findings for PPC in Provo

Provo Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Provo was the 12nd most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2016. Provo also ranks amongst the most expensive cities in Utah, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Year over Year Google Adwords Prices for Provo are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Provo keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 67% Higher in Provo than West Jordan

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Provo are 67% higher than in West Jordan. The average price of a click in Provo is $17.25.

This price difference is understandable though, given the population of West Jordan is less than Provo, which generally means less competition and therefore lower prices.

To understand if prices in Provo are relatively low, we also compared prices with Peoria which has a similar population, and found the average price of a click in Provo was 99% higher than in Peoria. This suggests that perhaps Provo prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Provo


Summary PPC Stats for Provo for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.25 46th 12nd 1st 4
Automotive/Vehicle Auto Insurance 87.46 27th 11th 1st 7
Auto Parts 3.99 16th 7th 1st 38
Dealerships 3.76 98th 44th 2nd -8
Tires 4.56 57th 10th 2nd -2
Towing 4.57 82nd 29th 2nd 56
Average 25.02 24th 8th 1st 16
B2B Printers 11.87 20th 6th 2nd -13
Average 11.87 15th 4th 1st NA
Entertainment/Recreation Restaurants 0.82 223rd 67th 4th -27
Average 0.82 223rd 67th 4th -27
Finance Insurance 86.30 18th 5th 1st NA
Average 86.30 5th 2nd 1st NA
Health, Beauty & Fitness Chiropractors 9.69 74th 27th 4th 2
Dentists 8.61 198th 64th 4th -23
Massage Therapy 3.47 118th 39th 2nd 97
Optometrists 6.53 38th 12nd 2nd NA
Average 7.36 213rd 64th 4th 1
Home & Garden Appliance Repair 26.12 9th 1st 1st 31
Furniture 3.08 142nd 32nd 2nd 4
Garage Doors 50.63 20th 6th 1st -1
Pest Control 13.47 193rd 37th 2nd -39
Plumbers 43.89 86th 25th 4th 50
Roofing 49.46 3rd 1st 1st 0
Self Storage Companies 7.23 193rd 47th 3rd 42
Average 24.05 31st 11th 2nd 7
Legal Family Law 18.03 87th 20th 2nd NA
Law Firms 35.63 27th 6th 1st NA
Personal Injury Law 134.94 46th 14th 1st NA
Average 62.87 32nd 9th 1st NA
Real Estate Apartment Rentals 1.06 201st 57th 4th -10
Condos 1.68 85th 25th 2nd -10
Realtors 3.14 34th 9th 2nd 5
Average 2.08 132nd 36th 3rd -3
Shopping Florists 7.42 74th 16th 1st 14
Average 7.42 74th 16th 1st 14
Travel Car Rentals 2.83 125th 44th 2nd -13
Hotels 4.82 78th 25th 3rd 0
Average 3.82 113rd 40th 4th -7

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.