Findings for PPC in Salt Lake City

Salt Lake City Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Salt Lake City was the 17th most expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Salt Lake City also ranks amongst the most expensive cities in Utah, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Salt Lake City Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Salt Lake City keywords increased by 12% in August 2016.

Not surprisingly, the month over month price increases for Salt Lake City Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 651% Higher in Salt Lake City than West Valley City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salt Lake City are 651% higher than in West Valley City. The average price of a click in Salt Lake City is $21.95.

This price difference is understandable though, given the population of West Valley City is less than Salt Lake City, which generally means less competition and therefore lower prices.

To understand if prices in Salt Lake City are relatively low, we also compared prices with Providence which has a similar population, and found the average price of a click in Salt Lake City was 112% higher than in Providence. This suggests that perhaps Salt Lake City prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Salt Lake City

Summary PPC Stats for Salt Lake City for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.95 17th 5th 1st 12
Automotive/Vehicle Auto Insurance 87.36 17th 4th 1st 13
Auto Parts 2.09 80th 33rd 1st -27
Dealerships 6.54 13rd 6th 1st -7
Tires 4.71 85th 23rd 2nd 11
Towing 8.33 29th 9th 2nd -4
Average 26.14 15th 3rd 1st -2
B2B Office Furniture 4.80 109th 34th 1st -29
Printers 11.25 20th 4th 1st 4
Average 6.95 79th 20th 2nd NA
Entertainment/Recreation Restaurants 2.25 155th 45th 1st 33
Average 2.25 155th 45th 1st 33
Finance Credit Counselling 13.48 56th 18th 1st NA
Insurance 69.73 19th 2nd 1st 3
Mortgages 8.28 57th 22nd 1st -40
Payday Loans 19.38 10th 4th 2nd -9
Average 31.48 42nd 11th 1st NA
Health, Beauty & Fitness Chiropractors 10.00 77th 29th 2nd 28
Cosmetic Surgery 10.00 42nd 15th 1st 89
Dentists 13.41 74th 18th 2nd 5
Martial Arts 5.81 18th 2nd 2nd -16
Massage Therapy 14.73 8th 4th 1st 90
Optometrists 11.84 8th 1st 1st NA
Average 11.84 60th 18th 2nd 35
Home & Garden Appliance Repair 20.02 42nd 8th 2nd 0
Furniture 3.50 146th 29th 1st 17
Garage Doors 21.82 115th 33rd 2nd -33
Landscapers 7.07 42nd 13rd 1st 9
Moving Companies 23.76 58th 11th 1st -3
Pest Control 30.71 52nd 4th 1st 1
Plumbers 57.39 55th 17th 1st 15
Roofing 44.45 7th 4th 2nd 71
Self Storage Companies 14.39 51st 10th 1st 0
Windows and Doors 21.78 9th 4th 1st 238
Average 24.95 39th 11th 2nd 30
Legal Criminal Lawyers 85.48 6th 5th 1st 0
Family Law 29.29 52nd 15th 1st 0
Law Firms 38.93 31st 7th 1st 0
Personal Injury Law 151.11 45th 16th 1st 0
Real Estate Lawyers 4.56 62nd 20th 1st 0
Average 62.04 44th 11th 1st 0
Real Estate Apartment Rentals 1.54 132nd 37th 1st 0
Condos 2.91 38th 12nd 2nd 0
New Home Developers 3.44 135th 39th 2nd 0
Realtors 3.12 68th 21st 2nd 0
Average 2.72 98th 27th 2nd 0
Shopping Florists 8.11 88th 26th 1st 0
Average 8.11 88th 26th 1st 0
Travel Car Rentals 4.43 25th 7th 1st 0
Hotels 6.37 12nd 3rd 2nd 0
Average 5.40 8th 4th 1st 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.