Findings for PPC in Salt Lake City

Salt Lake City Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Salt Lake City was the 8th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of December 2014. Salt Lake City also ranks amongst the most expensive cities in Utah, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Detroit ranked as the least expensive city.

Month over Month Google Adwords Prices for Salt Lake City Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Salt Lake City keywords increased by 14% in December 2014.

Google Adwords Keyword Prices 259% Higher in Salt Lake City than West Valley City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salt Lake City are 259% higher than in West Valley City. The average price of a click in Salt Lake City is $16.80.

This price difference is understandable though, given the population of West Valley City is less than Salt Lake City, which generally means less competition and therefore lower prices.

To understand if prices in Salt Lake City are relatively low, we also compared prices with Providence which has a similar population, and found the average price of a click in Salt Lake City was 87% higher than in Providence. This suggests that perhaps Salt Lake City prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Salt Lake City

Summary PPC Stats for Salt Lake City for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.80 37th 8th 1st 14
Automotive/Vehicle Auto Insurance 53.69 93rd 28th 1st 34
Auto Parts 2.77 15th 9th 1st 26
Dealerships 6.65 9th 6th 1st -7
Tires 4.14 61st 16th 2nd 30
Towing 6.77 25th 6th 1st 3
Average 18.34 58th 17th 1st 13
B2B Office Furniture 3.09 100th 32nd 1st -27
Printers 8.80 38th 11th 1st 25
Average 5.95 61st 22nd 1st -1
Entertainment/Recreation Restaurants 0.88 199th 60th 2nd 3
Average 0.88 199th 60th 2nd 3
Finance Credit Counselling 18.36 43rd 14th 1st 9
Insurance 88.01 10th 3rd 1st 22
Mortgages 15.14 24th 7th 1st 1
Payday Loans 15.32 27th 11th 1st -18
Average 27.88 52nd 15th 1st 13
Health, Beauty & Fitness Chiropractors 7.91 109th 38th 2nd 60
Cosmetic Surgery 21.15 4th 2nd 1st 0
Dentists 12.04 100th 37th 3rd 0
Martial Arts 2.38 81st 24th 1st 0
Massage Therapy 18.04 6th 2nd 1st 0
Optometrists 13.27 5th 1st 1st NA
Average 14.02 23rd 6th 1st 6
Home & Garden Appliance Repair 17.84 61st 16th 2nd 5
Furniture 2.42 141st 36th 2nd 11
Garage Doors 17.99 107th 29th 1st 63
Landscapers 7.58 30th 9th 1st 56
Moving Companies 19.67 86th 21st 1st -8
Pest Control 24.11 80th 7th 1st 31
Plumbers 39.66 74th 23rd 1st -8
Roofing 23.30 43rd 16th 1st 27
Self Storage Companies 11.95 125th 30th 2nd -20
Windows and Doors 16.12 9th 6th 1st NA
Average 17.69 107th 25th 2nd 19
Legal Criminal Lawyers 49.36 38th 9th 1st 19
Family Law 30.19 30th 10th 2nd NA
Law Firms 14.84 78th 25th 2nd 3
Personal Injury Law 92.79 79th 21st 1st 65
Average 43.77 66th 17th 1st 20
Real Estate Apartment Rentals 1.61 137th 37th 1st 33
Condos 3.20 37th 13rd 1st 7
New Home Developers 6.17 27th 9th 1st 14
Realtors 3.76 38th 13rd 2nd 9
Average 3.56 46th 16th 1st 14
Shopping Florists 6.58 82nd 23rd 1st -2
Average 6.58 82nd 23rd 1st -2
Travel Car Rentals 4.27 41st 10th 1st 47
Hotels 4.53 49th 15th 1st 7
Average 4.40 43rd 10th 1st 27

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.