Findings for PPC in Salt Lake City

Salt Lake City Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Salt Lake City was the 10th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of March 2015. Salt Lake City also ranks amongst the most expensive cities in Utah, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Google Adwords Keyword Prices 909% Higher in Salt Lake City than West Valley City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salt Lake City are 909% higher than in West Valley City. The average price of a click in Salt Lake City is $19.30.

This price difference is understandable though, given the population of West Valley City is less than Salt Lake City, which generally means less competition and therefore lower prices.

To understand if prices in Salt Lake City are relatively low, we also compared prices with Providence which has a similar population, and found the average price of a click in Salt Lake City was 60% higher than in Providence. This suggests that perhaps Salt Lake City prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Salt Lake City

Summary PPC Stats for Salt Lake City for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.30 35th 10th 1st 2
Automotive/Vehicle Auto Insurance 99.94 39th 13rd 1st 15
Auto Parts 1.94 63rd 32nd 1st -6
Dealerships 6.57 19th 11th 1st NA
Tires 3.54 129th 27th 2nd -11
Towing 5.59 57th 19th 3rd -11
Average 28.39 30th 11th 1st -3
B2B Office Furniture 5.40 67th 18th 1st 47
Printers 9.73 58th 15th 2nd -20
Average 7.56 71st 19th 2nd NA
Entertainment/Recreation Restaurants 1.56 90th 27th 1st -41
Average 1.56 90th 27th 1st -41
Finance Credit Counselling 18.90 40th 13rd 1st NA
Insurance 104.29 11th 3rd 1st 6
Mortgages 7.84 45th 13rd 1st -42
Payday Loans 23.01 9th 2nd 1st 9
Average 30.82 44th 15th 2nd NA
Health, Beauty & Fitness Chiropractors 8.81 110th 34th 3rd 9
Cosmetic Surgery 15.04 13rd 3rd 1st -26
Dentists 16.82 49th 13rd 1st 33
Martial Arts 0.42 107th 30th 1st -92
Massage Therapy 24.49 6th 4th 1st -46
Optometrists 9.40 9th 3rd 1st NA
Average 14.84 21st 8th 1st -4
Home & Garden Appliance Repair 17.58 69th 18th 2nd -18
Furniture 2.13 165th 49th 2nd 8
Garage Doors 21.24 113rd 26th 1st 10
Landscapers 7.27 39th 10th 1st 4
Moving Companies 21.39 94th 24th 1st 18
Pest Control 32.21 55th 8th 2nd 62
Plumbers 39.34 73rd 18th 2nd -9
Roofing 32.39 23rd 7th 1st 129
Self Storage Companies 16.15 70th 15th 2nd 1
Windows and Doors 16.15 10th 6th 1st 68
Average 20.62 81st 19th 2nd 28
Legal Criminal Lawyers 65.35 19th 4th 1st -2
Family Law 30.08 48th 10th 1st -6
Law Firms 15.35 86th 25th 2nd -1
Personal Injury Law 92.67 95th 16th 1st 5
Average 47.97 65th 11th 1st -1
Real Estate Apartment Rentals 1.16 182nd 54th 3rd -16
Condos 2.41 69th 23rd 2nd -22
New Home Developers 4.84 43rd 16th 1st -46
Realtors 3.05 72nd 25th 1st -21
Average 2.77 89th 29th 2nd -23
Shopping Florists 7.68 48th 11th 1st 4
Average 7.68 48th 11th 1st 4
Travel Car Rentals 4.58 13rd 3rd 1st 5
Hotels 5.01 45th 14th 2nd -6
Average 4.79 27th 7th 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.