Findings for PPC in Salt Lake City

Salt Lake City Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Salt Lake City was the 11th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of April 2015. Salt Lake City also ranks amongst the most expensive cities in Utah, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Month over Month Google Adwords Prices for Salt Lake City Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Salt Lake City keywords increased by 31% in April 2015.

Google Adwords Keyword Prices 354% Higher in Salt Lake City than West Valley City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salt Lake City are 354% higher than in West Valley City. The average price of a click in Salt Lake City is $18.95.

This price difference is understandable though, given the population of West Valley City is less than Salt Lake City, which generally means less competition and therefore lower prices.

To understand if prices in Salt Lake City are relatively low, we also compared prices with Providence which has a similar population, and found the average price of a click in Salt Lake City was 17% higher than in Providence. This suggests that perhaps Salt Lake City prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Salt Lake City

Summary PPC Stats for Salt Lake City for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.95 36th 11th 1st 31
Automotive/Vehicle Auto Insurance 69.81 88th 23rd 2nd -31
Auto Parts 1.98 67th 28th 2nd 1
Dealerships 6.97 10th 6th 1st NA
Tires 3.75 104th 22nd 2nd 32
Towing 6.01 63rd 19th 1st 23
Average 21.07 68th 16th 1st 3
B2B Office Furniture 2.53 144th 46th 1st -43
Printers 8.41 50th 13rd 1st -13
Average 5.47 97th 32nd 2nd NA
Entertainment/Recreation Restaurants 1.71 60th 19th 2nd 13
Average 1.71 60th 19th 2nd 13
Finance Credit Counselling 31.69 11th 4th 1st NA
Insurance 56.78 41st 14th 1st -5
Mortgages 8.20 45th 17th 1st 40
Payday Loans 22.53 14th 3rd 1st -4
Average 30.70 55th 14th 1st NA
Health, Beauty & Fitness Chiropractors 12.64 55th 16th 1st 54
Cosmetic Surgery 12.28 30th 11th 2nd -10
Dentists 14.37 75th 28th 2nd -11
Martial Arts 4.88 25th 5th 1st 1062
Massage Therapy 11.38 19th 7th 1st 9
Optometrists 6.82 21st 10th 1st NA
Average 12.25 63rd 23rd 2nd 53
Home & Garden Appliance Repair 22.58 42nd 7th 2nd 32
Furniture 2.00 185th 50th 1st -5
Garage Doors 16.47 137th 37th 2nd 3
Landscapers 4.28 98th 38th 1st -12
Moving Companies 24.98 47th 12nd 1st 17
Pest Control 31.81 46th 4th 1st 4
Plumbers 48.95 61st 19th 2nd 30
Roofing 14.61 94th 36th 1st -47
Self Storage Companies 13.42 111st 29th 1st -12
Windows and Doors 18.12 15th 8th 1st -9
Average 19.71 98th 25th 3rd -1
Legal Criminal Lawyers 138.00 3rd 1st 1st 30
Family Law 61.19 7th 1st 1st 13
Law Firms 33.03 22nd 8th 1st 471
Personal Injury Law 40.55 124th 28th 1st -23
Average 56.04 45th 8th 1st 144
Real Estate Apartment Rentals 1.52 156th 42nd 3rd 41
Condos 2.28 69th 26th 1st -1
New Home Developers 5.55 36th 11th 1st 20
Realtors 3.37 55th 19th 1st 11
Average 3.09 60th 20th 1st 16
Shopping Florists 7.18 52nd 14th 1st -7
Average 7.18 52nd 14th 1st -7
Travel Car Rentals 4.24 25th 5th 1st -8
Hotels 4.67 49th 12nd 2nd -7
Average 4.45 36th 9th 2nd -8

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.