Findings for PPC in Salt Lake City

Salt Lake City Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Salt Lake City was the 19th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2016. Salt Lake City also ranks amongst the most expensive cities in Utah, ranking 2nd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Month over Month Google Adwords Prices for Salt Lake City Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Salt Lake City keywords increased by 13% in September 2016.

Not surprisingly, the month over month price increases for Salt Lake City Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 53% Higher in Salt Lake City than West Valley City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salt Lake City are 53% higher than in West Valley City. The average price of a click in Salt Lake City is $15.76.

This price difference is understandable though, given the population of West Valley City is less than Salt Lake City, which generally means less competition and therefore lower prices.

To understand if prices in Salt Lake City are relatively low, we also compared prices with Providence which has a similar population, and found the average price of a click in Salt Lake City was 59% higher than in Providence. This suggests that perhaps Salt Lake City prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Salt Lake City

Summary PPC Stats for Salt Lake City for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.76 69th 19th 2nd 13
Automotive/Vehicle Auto Insurance 39.34 125th 39th 2nd -42
Auto Parts 1.68 82nd 36th 2nd -6
Dealerships 5.01 43rd 19th 1st NA
Tires 4.93 42nd 5th 1st 13
Towing 6.29 39th 14th 1st -1
Average 10.98 136th 43rd 2nd -10
B2B Office Furniture 4.38 107th 36th 1st -19
Printers 12.41 17th 5th 1st 24
Average 7.06 68th 21st 2nd NA
Entertainment/Recreation Restaurants 3.16 120th 37th 1st 23
Average 3.16 120th 37th 1st 23
Finance Credit Counselling 19.15 41st 15th 1st NA
Insurance 51.18 44th 14th 2nd -8
Mortgages 9.19 51st 18th 1st -29
Payday Loans 15.24 4th 3rd 1st -13
Average 22.00 83rd 26th 2nd NA
Health, Beauty & Fitness Chiropractors 11.57 50th 17th 1st 0
Cosmetic Surgery 9.35 47th 10th 1st -4
Dentists 14.17 57th 17th 1st 5
Martial Arts 4.74 38th 11th 1st -13
Massage Therapy 12.64 27th 12nd 1st -13
Optometrists 8.48 16th 8th 1st NA
Average 11.23 72nd 22nd 1st -3
Home & Garden Appliance Repair 19.54 30th 6th 2nd 46
Furniture 3.60 92nd 14th 1st 23
Garage Doors 20.17 123rd 39th 4th 5
Landscapers 6.78 41st 13rd 1st 25
Moving Companies 18.12 93rd 19th 1st -22
Pest Control 24.37 73rd 7th 1st 9
Plumbers 53.40 50th 15th 2nd -6
Roofing 35.34 12nd 5th 2nd 573
Self Storage Companies 11.18 87th 25th 1st -3
Windows and Doors 11.84 40th 18th 1st -10
Average 21.11 69th 20th 4th 73
Legal Criminal Lawyers 42.38 39th 8th 1st -11
Family Law 21.02 79th 18th 1st -21
Law Firms 25.90 69th 18th 2nd 3
Personal Injury Law 107.15 66th 21st 2nd -4
Real Estate Lawyers 3.00 62nd 18th 1st -9
Average 38.76 94th 22nd 2nd -7
Real Estate Apartment Rentals 1.71 113rd 28th 1st -13
Condos 2.27 48th 14th 1st -21
New Home Developers 2.84 149th 40th 2nd -20
Realtors 2.87 47th 16th 3rd -16
Average 2.44 89th 26th 2nd -16
Shopping Florists 6.23 126th 35th 2nd -5
Average 6.23 126th 35th 2nd -5
Travel Car Rentals 4.61 9th 3rd 1st 0
Hotels 6.52 13rd 3rd 2nd 0
Average 5.56 8th 2nd 2nd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.