Findings for PPC in Salt Lake City

Salt Lake City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Salt Lake City was the 63rd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Salt Lake City also ranks amongst the least expensive cities in Utah, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Salt Lake City Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Salt Lake City keywords increased by 14% in November 2014.

Google Adwords Keyword Prices 782% Higher in Salt Lake City than West Valley City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salt Lake City are 782% higher than in West Valley City. The average price of a click in Salt Lake City is $14.35.

This price difference is understandable though, given the population of West Valley City is less than Salt Lake City, which generally means less competition and therefore lower prices.

To understand if prices in Salt Lake City are relatively low, we also compared prices with Providence which has a similar population, and found the average price of a click in Salt Lake City was 169% higher than in Providence. This suggests that perhaps Salt Lake City prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Salt Lake City

Summary PPC Stats for Salt Lake City for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.35 63rd 17th 1st 14
Automotive/Vehicle Auto Body 17.16 4th 1st 1st 110
Auto Insurance 52.91 102nd 24th 1st -23
Auto Parts 2.20 42nd 17th 2nd 29
Dealerships 7.35 6th 3rd 2nd NA
Tires 3.64 72nd 18th 1st 16
Towing 6.43 32nd 5th 1st 7
Average 17.93 62nd 14th 1st 9
B2B Architects 2.19 48th 16th 1st 11
Office Furniture 4.06 74th 24th 1st 16
Printers 6.91 41st 17th 1st 36
Average 4.82 80th 25th 1st NA
Entertainment/Recreation Restaurants 0.87 184th 53rd 2nd 41
Average 0.87 184th 53rd 2nd 41
Finance Credit Counselling 13.28 44th 16th 1st NA
Insurance 33.81 77th 18th 1st -9
Mortgages 8.43 42nd 17th 1st 0
Payday Loans 19.74 16th 3rd 1st -3
Average 19.00 87th 24th 1st -7
Health, Beauty & Fitness Acupuncture 1.52 121st 31st 1st 39
Chiropractors 5.14 154th 54th 3rd -4
Cosmetic Surgery 21.08 4th 2nd 1st 29
Dentists 12.46 94th 32nd 2nd 8
Jewellers 4.59 46th 12nd 1st NA
Martial Arts 2.38 81st 24th 1st -45
Massage Therapy 18.02 6th 2nd 1st 84
Optometrists 13.23 5th 1st 1st NA
Average 12.73 25th 3rd 1st 17
Home & Garden Appliance Repair 17.36 29th 6th 1st -7
Electricians 22.19 22nd 6th 1st -13
Furniture 2.19 130th 40th 2nd -7
Garage Doors 13.53 134th 34th 2nd -24
Home Security 23.81 77th 21st 1st -11
Interior Designers 5.96 16th 6th 1st 71
Landscapers 4.75 69th 21st 1st -18
Moving Companies 19.78 64th 16th 1st 23
Pest Control 13.06 188th 36th 1st -31
Plumbers 42.91 71st 18th 1st 8
Roofing 17.24 59th 19th 1st 22
Self Storage Companies 14.82 49th 8th 1st 16
Windows and Doors 12.47 18th 8th 1st NA
Average 16.14 122nd 26th 2nd 2
Legal Criminal Lawyers 58.33 28th 6th 1st 0
Family Law 19.43 55th 18th 1st NA
Immigration Lawyers 5.66 87th 24th 1st -6
Law Firms 21.92 37th 10th 1st 196
Personal Injury Law 73.13 90th 22nd 1st 45
Real Estate Lawyers 9.59 31st 8th 1st 4
Average 30.18 92nd 22nd 1st 39
Real Estate Apartment Rentals 1.29 169th 44th 2nd -11
Condos 2.92 34th 11th 1st 13
New Home Developers 5.70 33rd 9th 1st 46
Property Management 12.00 6th 5th 1st 38
Realtors 4.39 33rd 12nd 1st 14
Average 4.52 17th 6th 1st 15
Shopping Florists 6.84 57th 16th 2nd 10
Average 5.38 103rd 29th 2nd 17
Travel Car Rentals 2.94 126th 37th 1st -13
Hotels 4.22 41st 14th 1st 17
Average 3.58 74th 20th 1st 2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.