Findings for PPC in West Jordan

West Jordan Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Jordan was the 247th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. West Jordan also ranks amongst the least expensive cities in Utah, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 77% Higher in West Jordan than West Valley City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Jordan are 77% higher than in West Valley City. The average price of a click in West Jordan is $5.45.

This price differential is somewhat surprising however, as West Valley City has a larger population than West Jordan.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Elgin, and found the average price of a click in West Jordan was 10% higher than in Elgin.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Jordan


Summary PPC Stats for West Jordan for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.45 247th 65th 3rd NA
Entertainment/Recreation Restaurants 0.58 211st 63rd 3rd NA
Average 0.58 211st 63rd 3rd NA
Health, Beauty & Fitness Chiropractors 4.64 167th 45th 2nd -8
Dentists 11.94 79th 27th 1st NA
Average 9.02 95th 29th 2nd -2
Home & Garden Garage Doors 9.68 145th 41st 2nd NA
Pest Control 18.36 174th 32nd 3rd NA
Self Storage Companies 8.54 172nd 42nd 2nd NA
Average 12.19 173rd 40th 3rd NA
Real Estate Apartment Rentals 1.26 132nd 36th 2nd NA
Realtors 2.57 81st 26th 3rd NA
Average 1.91 128th 38th 3rd NA
Travel Hotels 1.92 216th 73rd 4th -1
Average 1.92 229th 70th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.