Findings for PPC in West Jordan

West Jordan Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Jordan was the 266th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. West Jordan also ranks amongst the least expensive cities in Utah, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 2% Higher in West Jordan than West Valley City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Jordan are 2% higher than in West Valley City. The average price of a click in West Jordan is $4.78.

This price differential is somewhat surprising however, as West Valley City has a larger population than West Jordan.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Elgin, and found the average price of a click in West Jordan was 49% lower than in Elgin.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Jordan

Summary PPC Stats for West Jordan for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.78 266th 72nd 3rd 0
Entertainment/Recreation Restaurants 0.69 224th 69th 3rd 11
Average 0.69 224th 69th 3rd 11
Health, Beauty & Fitness Chiropractors 4.32 193rd 64th 4th -15
Dentists 10.46 144th 46th 4th -3
Average 9.23 126th 41st 4th -3
Home & Garden Self Storage Companies 8.07 212nd 55th 4th NA
Average 8.07 260th 72nd 4th NA
Real Estate Apartment Rentals 1.38 163rd 44th 2nd NA
Condos 2.41 74th 24th 2nd NA
New Home Developers 3.61 117th 31st 2nd NA
Realtors 2.78 104th 39th 3rd NA
Average 2.57 117th 33rd 2nd NA
Shopping Florists 6.38 94th 27th 2nd NA
Average 6.38 94th 27th 2nd NA
Travel Hotels 3.77 97th 32nd 2nd 15
Average 3.77 77th 23rd 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.