Findings for PPC in West Jordan

West Jordan Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Jordan was the 211st least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. West Jordan also ranks amongst the least expensive cities in Utah, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 338% Higher in West Jordan than West Valley City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Jordan are 338% higher than in West Valley City. The average price of a click in West Jordan is $7.13.

This price differential is somewhat surprising however, as West Valley City has a larger population than West Jordan.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Elgin, and found the average price of a click in West Jordan was 8% lower than in Elgin.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Jordan


Summary PPC Stats for West Jordan for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.13 211st 53rd 3rd NA
Entertainment/Recreation Restaurants 0.52 224th 73rd 4th -14
Average 0.52 224th 73rd 4th -14
Health, Beauty & Fitness Chiropractors 6.10 126th 45th 2nd 95
Dentists 10.96 128th 40th 3rd -5
Average 9.34 90th 29th 2nd 6
Home & Garden Garage Doors 36.77 45th 9th 1st 14
Self Storage Companies 6.45 236th 62nd 3rd NA
Average 21.61 49th 11th 1st NA
Real Estate Apartment Rentals 1.00 210th 59th 3rd NA
Realtors 2.73 128th 40th 3rd NA
Average 2.04 178th 51st 3rd NA
Travel Hotels 2.07 215th 72nd 4th 26
Average 2.07 248th 71st 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.