Findings for PPC in West Valley City

West Valley City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Valley City was the 290th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. West Valley City also ranks amongst the least expensive cities in Utah, ranking as number 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 77% Lower in West Valley City than West Jordan

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Valley City are 77% lower than in West Jordan. The average price of a click in West Valley City is $1.63.

This price difference is interesting though, given the population of West Jordan is less than West Valley City.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Downey, and found the average price of a click in West Valley City was 68% lower than in Downey.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Valley City


Summary PPC Stats for West Valley City for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 1.63 290th 79th 4th NA
Entertainment/Recreation Restaurants 0.68 204th 64th 3rd 39
Average 0.68 204th 64th 3rd 39
Real Estate Apartment Rentals 1.66 109th 26th 1st NA
Realtors 2.02 180th 54th 4th NA
Average 1.90 195th 55th 4th NA
Travel Hotels 2.16 211st 70th 3rd -1
Average 2.16 243rd 68th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.