Findings for PPC in West Valley City

West Valley City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Valley City was the 288th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. West Valley City also ranks amongst the least expensive cities in Utah, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 67% Lower in West Valley City than West Jordan

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Valley City are 67% lower than in West Jordan. The average price of a click in West Valley City is $2.69.

This price difference is interesting though, given the population of West Jordan is less than West Valley City.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Downey, and found the average price of a click in West Valley City was 36% lower than in Downey.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for West Valley City

Summary PPC Stats for West Valley City for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 2.69 288th 79th 4th NA
Automotive/Vehicle Tires 2.81 190th 55th 4th NA
Average 2.81 259th 71st 4th NA
Entertainment/Recreation Restaurants 1.38 126th 35th 2nd 171
Average 1.38 126th 35th 2nd 171
Health, Beauty & Fitness Chiropractors 5.09 201st 63rd 4th -40
Dentists 3.01 279th 75th 4th 0
Average 4.05 282nd 78th 4th -4
Real Estate Apartment Rentals 2.42 55th 14th 1st NA
Realtors 2.20 162nd 49th 4th NA
Average 2.31 135th 41st 3rd NA
Travel Hotels 2.95 198th 65th 4th 39
Average 2.95 201st 62nd 4th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.