Findings for PPC in West Valley City

West Valley City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Valley City was the 282nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. West Valley City also ranks amongst the least expensive cities in Utah, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 43% Lower in West Valley City than West Jordan

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Valley City are 43% lower than in West Jordan. The average price of a click in West Valley City is $4.17.

This price difference is interesting though, given the population of West Jordan is less than West Valley City.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Downey, and found the average price of a click in West Valley City was 26% lower than in Downey.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Valley City


Summary PPC Stats for West Valley City for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.17 282nd 76th 4th NA
Automotive/Vehicle Tires 2.06 212nd 66th 4th NA
Average 2.06 279th 76th 4th NA
Entertainment/Recreation Restaurants 0.44 227th 69th 3rd 15
Average 0.44 227th 69th 3rd 15
Health, Beauty & Fitness Chiropractors 12.07 64th 21st 2nd 138
Average 12.07 66th 25th 3rd 13
Home & Garden Self Storage Companies 4.18 263rd 70th 4th 0
Average 4.18 280th 76th 4th NA
Real Estate Apartment Rentals 2.81 32nd 8th 1st NA
Realtors 0.97 257th 70th 4th NA
Average 1.71 211st 57th 4th NA
Travel Hotels 9.28 1st 1st 1st -7
Average 9.28 1st 1st 1st NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.