Findings for PPC in Alexandria

Alexandria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Alexandria was the 169th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Alexandria also ranks amongst the least expensive cities in Virginia, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 23% Lower in Alexandria than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Alexandria are 23% lower than in Arlington. The average price of a click in Alexandria is $10.35.

This price differential is expected however, as Arlington has a larger population than Alexandria.

For better comparison of prices, we also compared prices with another city with a similar population, Escondido, and found the average price of a click in Alexandria was 7% lower than in Escondido.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Alexandria


Summary PPC Stats for Alexandria for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.35 169th 29th 5th 7
Automotive/Vehicle Dealerships 2.63 201st 42nd 9th NA
Tires 5.89 26th 10th 4th 27
Towing 7.53 35th 5th 1st 32
Average 5.89 185th 37th 6th 9
Entertainment/Recreation Restaurants 0.99 156th 32nd 7th -15
Average 0.99 156th 32nd 7th -15
Health, Beauty & Fitness Chiropractors 15.18 42nd 11th 5th 59
Dentists 7.83 229th 37th 7th -14
Martial Arts 8.77 6th 2nd 1st 0
Massage Therapy 12.17 17th 4th 1st 178
Optometrists 7.98 11th 2nd 1st NA
Average 10.28 119th 22nd 7th 32
Home & Garden Furniture 2.10 177th 40th 8th 57
Landscapers 14.01 6th 1st 1st 0
Moving Companies 19.03 94th 19th 5th -9
Pest Control 20.89 137th 29th 4th 26
Plumbers 17.51 188th 40th 8th -41
Roofing 24.28 40th 9th 3rd -4
Self Storage Companies 16.16 66th 13rd 5th 18
Average 15.72 153rd 30th 6th 4
Legal Law Firms 16.22 86th 20th 5th NA
Personal Injury Law 75.64 104th 20th 3rd NA
Average 36.02 92nd 17th 3rd NA
Real Estate Apartment Rentals 6.20 2nd 1st 1st 15
Condos 3.27 31st 10th 5th 28
Realtors 3.01 80th 16th 7th -8
Average 4.14 18th 9th 6th 7
Shopping Florists 3.71 205th 41st 7th -15
Average 3.71 205th 41st 7th -15
Travel Car Rentals 3.55 60th 15th 2nd NA
Hotels 4.29 67th 8th 2nd 7
Average 4.04 55th 8th 1st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.