Findings for PPC in Arlington

Arlington Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arlington was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Arlington also ranks amongst the most expensive cities in Virginia, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Arlington Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Arlington keywords increased by 10% in September 2014.

Google Adwords Keyword Prices 85% Higher in Arlington than Hampton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arlington are 85% higher than in Hampton. The average price of a click in Arlington is $12.60.

This price difference is understandable though, given the population of Hampton is less than Arlington, which generally means less competition and therefore lower prices.

To understand if prices in Arlington are relatively low, we also compared prices with Fremont which has a similar population, and found the average price of a click in Arlington was 82% higher than in Fremont. This suggests that perhaps Arlington prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Arlington


Summary PPC Stats for Arlington for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.60 th 14th 3rd 10
Automotive/Vehicle Auto Parts 1.22 th 22nd 4th NA
Dealerships 1.59 th 51st 10th NA
Tires 3.90 th 20th 6th 419
Towing 4.47 th 10th 4th NA
Average 3.02 th 45th 9th 44
B2B Office Furniture 0.84 th 31st 6th NA
Average 0.84 th 30th 6th NA
Entertainment/Recreation Restaurants 0.50 th 47th 9th -56
Average 0.50 th 47th 9th -56
Finance Payday Loans 9.91 th 2nd 1st NA
Average 9.91 th 20th 3rd NA
Health, Beauty & Fitness Chiropractors 19.43 th 2nd 1st 136
Dentists 13.31 th 7th 2nd 1
Massage Therapy 5.88 th 11th 4th -12
Average 13.02 th 2nd 1st 12
Home & Garden Appliance Repair 3.74 th 28th 4th NA
Furniture 1.96 th 39th 9th NA
Garage Doors 30.85 th 5th 1st -11
Landscapers 4.99 th 19th 4th NA
Moving Companies 23.03 th 1st 1st 80
Pest Control 22.56 th 31st 3rd NA
Plumbers 34.10 th 14th 4th -11
Roofing 17.83 th 9th 2nd 5
Self Storage Companies 12.66 th 16th 7th -10
Average 17.63 th 12nd 2nd NA
Legal Law Firms 6.69 th 30th 7th NA
Personal Injury Law 244.12 th 1st 1st NA
Average 54.18 th 6th 1st NA
Real Estate Apartment Rentals 2.14 th 15th 4th -13
Condos 2.07 th 16th 5th NA
New Home Developers 4.14 th 17th 5th 15
Realtors 2.29 th 23rd 8th NA
Average 2.59 th 18th 6th 5
Shopping Florists 6.27 th 8th 2nd -1
Average 6.27 th 8th 2nd -1
Travel Car Rentals 2.93 th 14th 3rd 0
Hotels 3.42 th 15th 2nd -1
Average 3.17 th 13rd 2nd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.