Findings for PPC in Arlington

Arlington Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arlington was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Arlington also ranks amongst the most expensive cities in Virginia, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Arlington are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Arlington keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 92% Higher in Arlington than Hampton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arlington are 92% higher than in Hampton. The average price of a click in Arlington is $15.61.

This price difference is understandable though, given the population of Hampton is less than Arlington, which generally means less competition and therefore lower prices.

To understand if prices in Arlington are relatively low, we also compared prices with Fremont which has a similar population, and found the average price of a click in Arlington was 20% higher than in Fremont. This suggests that perhaps Arlington prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Arlington

Summary PPC Stats for Arlington for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.61 th 15th 2nd NA
Automotive/Vehicle Auto Insurance 112.14 th 2nd 1st NA
Dealerships 3.29 th 29th 3rd NA
Tires 4.06 th 22nd 4th NA
Towing 6.34 th 4th 2nd 39
Average 22.58 th 7th 1st NA
B2B Office Furniture 4.70 th 17th 3rd NA
Average 4.70 th 22nd 4th NA
Entertainment/Recreation Restaurants 3.39 th 30th 4th NA
Average 3.39 th 30th 4th NA
Finance Insurance 111.20 th 2nd 1st NA
Payday Loans 9.04 th 3rd 1st 12
Average 60.12 th 2nd 1st NA
Health, Beauty & Fitness Chiropractors 10.29 th 13rd 3rd -43
Cosmetic Surgery 8.51 th 14th 2nd NA
Dentists 12.93 th 11th 3rd 70
Massage Therapy 16.71 th 3rd 1st -25
Average 12.73 th 5th 3rd 13
Home & Garden Appliance Repair 7.02 th 33rd 4th -8
Furniture 2.79 th 37th 7th 3
Garage Doors 53.25 th 4th 1st -18
Landscapers 5.47 th 15th 3rd -1
Moving Companies 25.53 th 3rd 1st 58
Pest Control 25.40 th 23rd 4th 8
Plumbers 52.64 th 7th 3rd 28
Roofing 24.39 th 7th 1st 0
Self Storage Companies 10.33 th 20th 8th -18
Average 22.34 th 7th 2nd 4
Legal Law Firms 26.75 th 17th 5th NA
Average 26.75 th 24th 5th NA
Real Estate Apartment Rentals 4.39 th 3rd 2nd 18
Condos 3.14 th 5th 3rd 0
New Home Developers 3.39 th 25th 7th -18
Realtors 2.05 th 25th 7th -25
Average 3.24 th 13rd 4th -6
Shopping Florists 6.19 th 27th 5th -11
Average 6.19 th 27th 5th -11
Travel Car Rentals 2.18 th 43rd 8th 0
Hotels 6.07 th 3rd 1st 0
Average 4.77 th 4th 1st 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.