Findings for PPC in Arlington

Arlington Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arlington was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Arlington also ranks amongst the most expensive cities in Virginia, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Arlington Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Arlington keywords increased by 26% in May 2016.

Not surprisingly, the month over month price increases for Arlington Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 148% Higher in Arlington than Hampton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arlington are 148% higher than in Hampton. The average price of a click in Arlington is $20.89.

This price difference is understandable though, given the population of Hampton is less than Arlington, which generally means less competition and therefore lower prices.

To understand if prices in Arlington are relatively low, we also compared prices with Fremont which has a similar population, and found the average price of a click in Arlington was 61% higher than in Fremont. This suggests that perhaps Arlington prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Arlington

Summary PPC Stats for Arlington for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.89 th 8th 2nd 26
Automotive/Vehicle Auto Insurance 69.86 th 15th 4th -8
Dealerships 4.81 th 19th 3rd NA
Tires 5.77 th 11th 2nd -8
Towing 5.19 th 15th 1st -14
Average 29.49 th 5th 2nd -2
B2B Office Furniture 7.92 th 10th 2nd NA
Average 7.92 th 13rd 2nd NA
Entertainment/Recreation Restaurants 4.38 th 1st 1st 604
Average 4.38 th 1st 1st 604
Finance Insurance 96.95 th 4th 2nd 0
Payday Loans 26.88 th 2nd 2nd -17
Average 61.92 th 3rd 3rd NA
Health, Beauty & Fitness Chiropractors 11.38 th 15th 3rd -28
Dentists 27.65 th 1st 1st -15
Martial Arts 5.94 th 6th 2nd 334
Massage Therapy 9.63 th 10th 4th 89
Optometrists 4.40 th 20th 3rd NA
Average 18.10 th 1st 1st 54
Home & Garden Appliance Repair 12.14 th 24th 4th -13
Furniture 3.02 th 24th 4th -6
Garage Doors 87.07 th 2nd 1st -4
Landscapers 4.28 th 22nd 5th 64
Moving Companies 18.81 th 20th 3rd NA
Pest Control 26.13 th 15th 2nd -6
Plumbers 69.16 th 6th 1st 18
Roofing 56.03 th 2nd 1st 22
Self Storage Companies 14.23 th 15th 4th -6
Average 29.37 th 1st 1st 6
Legal Criminal Lawyers 54.86 th 6th 2nd NA
Law Firms 28.46 th 14th 4th NA
Average 33.74 th 23rd 4th NA
Real Estate Apartment Rentals 3.61 th 5th 2nd -9
Condos 2.74 th 16th 7th -21
New Home Developers 4.12 th 24th 7th -6
Realtors 2.20 th 33rd 8th -7
Average 3.16 th 19th 8th -10
Shopping Florists 9.08 th 5th 2nd 31
Average 9.08 th 5th 2nd 31
Travel Car Rentals 2.88 th 27th 5th -5
Hotels 4.07 th 21st 4th 14
Average 3.67 th 24th 5th 5

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.