Findings for PPC in Chesapeake

Chesapeake Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chesapeake was the 235th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Chesapeake also ranks amongst the least expensive cities in Virginia, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 11% Higher in Chesapeake than Portsmouth

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chesapeake are 11% higher than in Portsmouth. The average price of a click in Chesapeake is $7.58.

This price difference is understandable though, given the population of Portsmouth is less than Chesapeake, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Gilbert, and found the average price of a click in Chesapeake was 35% lower than in Gilbert. This suggests that perhaps prices in Chesapeake are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Chesapeake

Summary PPC Stats for Chesapeake for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.58 235th 41st 9th 0
Automotive/Vehicle Auto Parts 0.74 141st 27th 5th 0
Dealerships 3.03 152nd 36th 4th NA
Tires 2.44 201st 43rd 7th -35
Towing 1.93 175th 33rd 5th 0
Average 1.88 281st 52nd 10th -3
Entertainment/Recreation Restaurants 3.59 106th 28th 3rd -15
Average 3.59 106th 28th 3rd -15
Health, Beauty & Fitness Chiropractors 4.33 206th 43rd 9th 44
Dentists 4.96 275th 48th 10th 8
Martial Arts 6.71 12nd 3rd 1st 0
Average 5.03 275th 48th 10th 7
Home & Garden Furniture 5.72 23rd 5th 3rd 35
Garage Doors 13.93 157th 24th 3rd -18
Landscapers 1.74 217th 43rd 9th -21
Moving Companies 11.51 164th 32nd 6th -15
Pest Control 21.17 103rd 29th 7th 32
Plumbers 31.47 132nd 24th 4th -5
Roofing 17.54 82nd 19th 5th NA
Self Storage Companies 16.50 18th 5th 4th 10
Average 16.23 145th 28th 6th 3
Legal Law Firms 14.69 148th 23rd 7th NA
Average 14.69 197th 33rd 8th NA
Real Estate Apartment Rentals 2.09 84th 25th 7th -7
Condos 4.16 6th 2nd 1st NA
New Home Developers 5.25 42nd 11th 3rd -23
Realtors 2.86 49th 10th 3rd -12
Average 3.31 37th 12nd 3rd -9
Travel Car Rentals 2.91 117th 27th 4th NA
Hotels 3.79 160th 32nd 7th 0
Average 3.49 154th 29th 6th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.