Findings for PPC in Chesapeake

Chesapeake Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chesapeake was the 146th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Chesapeake also ranks amongst the least expensive cities in Virginia, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Chesapeake are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Chesapeake keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 86% Higher in Chesapeake than Portsmouth

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chesapeake are 86% higher than in Portsmouth. The average price of a click in Chesapeake is $11.06.

This price difference is understandable though, given the population of Portsmouth is less than Chesapeake, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Gilbert, and found the average price of a click in Chesapeake was 24% lower than in Gilbert. This suggests that perhaps prices in Chesapeake are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Chesapeake

Summary PPC Stats for Chesapeake for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.06 146th 25th 6th 2
Automotive/Vehicle Auto Insurance 36.54 125th 24th 6th 0
Auto Parts 1.29 129th 28th 4th 0
Dealerships 4.44 96th 25th 5th NA
Tires 5.05 55th 18th 5th -23
Average 8.94 138th 27th 7th -3
Entertainment/Recreation Restaurants 1.44 117th 22nd 3rd 25
Average 1.44 117th 22nd 3rd 25
Health, Beauty & Fitness Chiropractors 6.91 156th 34th 8th 0
Dentists 13.26 106th 20th 5th -10
Average 10.72 112nd 26th 6th -3
Home & Garden Furniture 2.86 131st 29th 7th -2
Landscapers 6.24 36th 10th 3rd 14
Pest Control 23.72 106th 20th 3rd 2
Plumbers 68.09 34th 7th 2nd 92
Roofing 16.43 81st 19th 4th NA
Self Storage Companies 12.89 104th 23rd 5th 3
Average 23.11 61st 10th 2nd 9
Real Estate Apartment Rentals 2.43 53rd 15th 5th 34
Condos 2.89 42nd 14th 5th NA
New Home Developers 7.54 12nd 5th 2nd -23
Realtors 4.73 16th 5th 4th -3
Average 4.70 16th 7th 4th 3
Travel Hotels 2.56 222nd 46th 10th -11
Average 2.56 239th 47th 10th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.