Findings for PPC in Chesapeake

Chesapeake Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chesapeake was the 174th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Chesapeake also ranks amongst the least expensive cities in Virginia, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 14% Higher in Chesapeake than Portsmouth

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chesapeake are 14% higher than in Portsmouth. The average price of a click in Chesapeake is $10.05.

This price difference is understandable though, given the population of Portsmouth is less than Chesapeake, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Gilbert, and found the average price of a click in Chesapeake was 12% lower than in Gilbert. This suggests that perhaps prices in Chesapeake are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chesapeake


Summary PPC Stats for Chesapeake for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.05 174th 31st 7th -1
Automotive/Vehicle Auto Insurance 79.87 67th 13rd 2nd 0
Auto Parts 1.56 109th 15th 2nd 46
Dealerships 4.29 82nd 15th 4th NA
Tires 6.00 23rd 9th 3rd -17
Average 19.54 80th 15th 3rd 7
Entertainment/Recreation Restaurants 0.76 187th 41st 9th 54
Average 0.76 187th 41st 9th 54
Health, Beauty & Fitness Chiropractors 16.73 33rd 8th 4th 57
Dentists 11.02 146th 23rd 5th -13
Martial Arts 2.54 69th 14th 4th -70
Average 10.56 110th 17th 6th -2
Home & Garden Landscapers 7.42 37th 11th 5th -17
Pest Control 25.50 100th 19th 2nd -21
Plumbers 23.31 154th 32nd 5th -17
Roofing 19.26 67th 15th 4th NA
Self Storage Companies 15.17 81st 18th 7th -29
Average 17.72 127th 22nd 4th -8
Legal Law Firms 3.12 214th 39th 9th NA
Average 3.12 232nd 42nd 9th NA
Real Estate Apartment Rentals 1.52 156th 37th 10th -15
Condos 7.49 3rd 1st 1st NA
New Home Developers 7.18 16th 10th 4th 0
Realtors 3.69 35th 10th 5th -19
Average 4.16 17th 8th 5th -6
Travel Car Rentals 2.15 193rd 40th 9th NA
Hotels 3.10 161st 30th 8th -30
Average 2.78 205th 39th 8th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.