Findings for PPC in Chesapeake

Chesapeake Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chesapeake was the 211st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Chesapeake also ranks amongst the least expensive cities in Virginia, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 7% Higher in Chesapeake than Portsmouth

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chesapeake are 7% higher than in Portsmouth. The average price of a click in Chesapeake is $6.94.

This price difference is understandable though, given the population of Portsmouth is less than Chesapeake, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Gilbert, and found the average price of a click in Chesapeake was 21% lower than in Gilbert. This suggests that perhaps prices in Chesapeake are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chesapeake

Summary PPC Stats for Chesapeake for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.94 211st 39th 8th -2
Automotive/Vehicle Dealerships 2.95 133rd 33rd 7th NA
Tires 4.34 39th 16th 5th 8
Average 3.65 172nd 36th 7th NA
Entertainment/Recreation Restaurants 0.79 181st 42nd 7th 13
Average 0.79 181st 42nd 7th 13
Finance Payday Loans 7.77 82nd 6th 3rd NA
Average 7.77 147th 22nd 4th NA
Health, Beauty & Fitness Chiropractors 5.98 131st 25th 6th -8
Dentists 8.58 179th 28th 7th NA
Average 7.93 140th 22nd 5th -3
Home & Garden Landscapers 6.26 49th 11th 2nd NA
Moving Companies 11.42 126th 31st 7th NA
Pest Control 8.67 244th 47th 10th NA
Plumbers 22.85 156th 31st 7th NA
Roofing 11.58 97th 18th 4th -2
Self Storage Companies 20.96 6th 2nd 2nd 8
Average 12.80 163rd 33rd 8th NA
Legal Law Firms 0.36 233rd 43rd 10th NA
Average 0.36 241st 44th 10th NA
Real Estate Apartment Rentals 2.55 27th 7th 2nd -13
Condos 6.07 1st 1st 1st NA
New Home Developers 5.59 16th 5th 2nd -4
Realtors 4.17 8th 2nd 2nd NA
Average 4.14 3rd 1st 1st -1
Shopping Florists 4.79 150th 25th 5th NA
Average 4.79 150th 25th 5th NA
Travel Car Rentals 1.07 204th 45th 10th NA
Hotels 2.69 165th 36th 7th -1
Average 2.15 218th 46th 10th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.