Findings for PPC in Hampton

Hampton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hampton was the 210th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Hampton also ranks amongst the least expensive cities in Virginia, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Hampton Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Hampton keywords increased by 13% in December 2014.

Google Adwords Keyword Prices 14% Higher in Hampton than Newport News

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hampton are 14% higher than in Newport News. The average price of a click in Hampton is $7.69.

This price differential is somewhat surprising however, as Newport News has a larger population than Hampton.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Mcallen, and found the average price of a click in Hampton was 67% higher than in Mcallen.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hampton

Summary PPC Stats for Hampton for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.69 210th 38th 8th 13
Automotive/Vehicle Auto Insurance 73.40 47th 9th 1st 0
Dealerships 4.36 66th 13rd 3rd 16
Tires 3.58 96th 25th 8th -27
Average 27.11 14th 5th 1st -1
B2B Office Furniture 0.53 135th 29th 5th -34
Average 0.53 143rd 30th 5th -12
Entertainment/Recreation Restaurants 0.95 191st 39th 6th 23
Average 0.95 191st 39th 6th 23
Health, Beauty & Fitness Chiropractors 1.54 232nd 44th 10th 0
Dentists 6.42 246th 45th 9th 17
Martial Arts 3.08 62nd 13rd 4th 0
Massage Therapy 1.06 125th 26th 5th 0
Average 4.16 278th 51st 10th 5
Home & Garden Furniture 3.87 18th 7th 2nd NA
Landscapers 2.36 147th 30th 7th 0
Pest Control 12.92 190th 39th 9th -24
Plumbers 6.86 235th 43rd 8th 0
Roofing 26.23 33rd 12nd 4th 299
Self Storage Companies 12.40 118th 31st 8th -40
Average 11.24 206th 41st 9th 37
Legal Law Firms 20.11 45th 8th 2nd NA
Average 20.11 150th 29th 6th NA
Real Estate Apartment Rentals 3.17 26th 10th 4th 4
Condos 2.85 54th 20th 8th NA
Realtors 3.60 48th 12nd 5th 37
Average 3.35 55th 18th 7th 17
Shopping Florists 3.35 214th 42nd 8th 0
Average 3.35 214th 42nd 8th 0
Travel Car Rentals 1.12 217th 43rd 10th NA
Hotels 1.92 223rd 44th 10th 19
Average 1.65 258th 47th 9th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.