Findings for PPC in Hampton

Hampton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hampton was the 217th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Hampton also ranks amongst the least expensive cities in Virginia, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Hampton Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Hampton keywords increased by 12% in September 2014.

Google Adwords Keyword Prices 23% Lower in Hampton than Newport News

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hampton are 23% lower than in Newport News. The average price of a click in Hampton is $6.79.

This price differential is expected however, as Newport News has a larger population than Hampton.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Mcallen, and found the average price of a click in Hampton was 54% higher than in Mcallen.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

Evolve your Digital Strategy. Get a PPC Quote today.

PPC Industry Data for Hampton


Summary PPC Stats for Hampton for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.79 217th 41st 9th 12
Automotive/Vehicle Auto Insurance 60.26 78th 18th 4th NA
Dealerships 4.80 30th 7th 3rd NA
Tires 4.66 29th 12nd 4th 32
Towing 6.49 19th 3rd 1st NA
Average 19.05 53rd 12nd 2nd NA
B2B Office Furniture 1.40 131st 30th 5th NA
Average 1.40 139th 29th 5th NA
Entertainment/Recreation Restaurants 1.53 84th 18th 5th 525
Average 1.53 84th 18th 5th 525
Health, Beauty & Fitness Chiropractors 13.67 21st 5th 2nd 0
Dentists 8.06 186th 29th 8th NA
Massage Therapy 2.30 100th 20th 6th -43
Average 8.03 135th 21st 4th -1
Home & Garden Furniture 2.48 85th 27th 7th NA
Landscapers 0.74 198th 38th 7th NA
Pest Control 25.21 101st 24th 2nd NA
Self Storage Companies 5.97 226th 42nd 9th -13
Average 11.92 175th 37th 9th NA
Legal Law Firms 2.51 214th 40th 9th NA
Average 2.51 226th 42nd 9th NA
Real Estate Apartment Rentals 1.20 137th 34th 9th -28
Condos 1.99 58th 19th 7th NA
Realtors 2.42 92nd 19th 7th NA
Average 1.83 140th 32nd 8th -5
Shopping Florists 4.28 174th 30th 7th 0
Average 4.28 174th 30th 7th 0
Travel Car Rentals 3.44 28th 7th 1st NA
Hotels 1.71 225th 47th 10th -1
Average 2.29 198th 43rd 9th NA

Study Results for Other Cities:

Nearest Cities

Similar Cities

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.