Findings for PPC in Hampton

Hampton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hampton was the 215th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Hampton also ranks amongst the least expensive cities in Virginia, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Hampton are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Hampton keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 33% Lower in Hampton than Newport News

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hampton are 33% lower than in Newport News. The average price of a click in Hampton is $8.41.

This price differential is expected however, as Newport News has a larger population than Hampton.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Mcallen, and found the average price of a click in Hampton was 16% higher than in Mcallen.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Hampton


Summary PPC Stats for Hampton for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.41 215th 40th 9th 3
Automotive/Vehicle Auto Insurance 20.38 152nd 31st 7th 0
Dealerships 3.79 142nd 36th 7th NA
Tires 5.15 50th 15th 3rd NA
Average 9.77 134th 26th 6th 0
B2B Office Furniture 5.30 88th 20th 5th NA
Average 5.30 107th 22nd 5th NA
Entertainment/Recreation Restaurants 0.51 235th 51st 10th -33
Average 0.51 235th 51st 10th -33
Health, Beauty & Fitness Dentists 15.14 61st 9th 4th 6
Massage Therapy 14.20 15th 5th 2nd 0
Optometrists 7.27 34th 4th 1st NA
Average 12.94 47th 11th 3rd 1
Home & Garden Furniture 1.66 207th 46th 9th NA
Landscapers 3.47 122nd 26th 6th 19
Pest Control 17.57 169th 32nd 5th -8
Plumbers 23.49 163rd 31st 6th 0
Self Storage Companies 6.00 241st 48th 10th -20
Average 10.44 231st 43rd 9th -1
Legal Law Firms 29.56 56th 13rd 3rd NA
Average 29.56 132nd 24th 5th NA
Real Estate Apartment Rentals 2.60 43rd 12nd 4th 71
Condos 3.94 15th 7th 4th NA
New Home Developers 4.89 54th 17th 6th 15
Realtors 4.04 33rd 10th 6th 18
Average 3.74 32nd 11th 6th 24
Shopping Florists 3.95 206th 42nd 8th 0
Average 3.95 206th 42nd 8th 0
Travel Car Rentals 2.70 154th 31st 7th NA
Hotels 2.98 195th 38th 9th 31
Average 2.88 208th 39th 9th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.