Findings for PPC in Hampton

Hampton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hampton was the 252nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Hampton also ranks amongst the least expensive cities in Virginia, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Hampton Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Hampton keywords increased by 19% in April 2015.

Google Adwords Keyword Prices 49% Lower in Hampton than Newport News

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hampton are 49% lower than in Newport News. The average price of a click in Hampton is $5.75.

This price differential is expected however, as Newport News has a larger population than Hampton.

For better comparison of prices, we also compared prices with another city with a similar population, Mcallen, and found the average price of a click in Hampton was 20% lower than in Mcallen.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hampton


Summary PPC Stats for Hampton for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.75 252nd 46th 10th 19
Automotive/Vehicle Dealerships 3.95 106th 22nd 5th NA
Tires 4.09 88th 30th 7th -31
Towing 2.95 155th 28th 4th -23
Average 3.77 217th 42nd 8th -9
Entertainment/Recreation Restaurants 1.30 112nd 20th 4th -1
Average 1.30 112nd 20th 4th -1
Health, Beauty & Fitness Dentists 12.52 113rd 16th 4th 42
Average 12.52 58th 6th 4th 12
Home & Garden Furniture 0.68 226th 44th 9th 10
Landscapers 7.55 35th 10th 4th 0
Pest Control 12.30 205th 41st 9th 4
Plumbers 4.57 248th 49th 10th -45
Roofing 24.35 39th 8th 2nd 196
Self Storage Companies 8.35 215th 45th 9th -34
Average 7.60 262nd 51st 10th 17
Legal Law Firms 21.67 53rd 12nd 3rd NA
Average 21.67 140th 26th 6th NA
Real Estate Apartment Rentals 3.07 26th 9th 5th 432
Condos 2.62 53rd 13rd 7th NA
New Home Developers 3.61 102nd 28th 8th 0
Realtors 2.93 88th 18th 8th 10
Average 3.07 61st 20th 8th 104
Shopping Florists 2.27 218th 47th 8th 0
Average 2.27 218th 47th 8th 0
Travel Car Rentals 1.70 210th 44th 10th NA
Hotels 3.08 162nd 31st 9th -5
Average 2.62 221st 43rd 10th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.