Findings for PPC in Hampton

Hampton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hampton was the 164th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Hampton also ranks amongst the least expensive cities in Virginia, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Hampton Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Hampton keywords increased by 30% in March 2015.

Google Adwords Keyword Prices 9% Lower in Hampton than Newport News

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hampton are 9% lower than in Newport News. The average price of a click in Hampton is $10.47.

This price differential is expected however, as Newport News has a larger population than Hampton.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Mcallen, and found the average price of a click in Hampton was 15% higher than in Mcallen.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hampton

Summary PPC Stats for Hampton for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.47 164th 31st 6th 30
Automotive/Vehicle Auto Insurance 40.01 147th 26th 3rd 0
Dealerships 3.58 132nd 28th 3rd NA
Tires 8.03 3rd 1st 1st 386
Towing 9.67 19th 5th 1st 0
Average 15.32 125th 25th 3rd 51
B2B Office Furniture 1.39 160th 33rd 5th NA
Average 1.39 174th 36th 5th NA
Entertainment/Recreation Restaurants 1.31 119th 22nd 4th 115
Average 1.31 119th 22nd 4th 115
Health, Beauty & Fitness Chiropractors 48.73 4th 1st 1st 0
Dentists 6.17 258th 47th 9th -13
Massage Therapy 1.46 130th 24th 6th -13
Optometrists 2.10 120th 24th 5th NA
Average 11.00 96th 12nd 4th -6
Home & Garden Furniture 0.51 229th 45th 10th NA
Pest Control 10.88 210th 44th 10th -6
Plumbers 34.13 100th 21st 7th 705
Roofing 14.85 104th 25th 6th 15
Self Storage Companies 25.46 7th 2nd 2nd 413
Average 20.64 80th 16th 4th 98
Legal Law Firms 9.20 134th 27th 7th NA
Average 9.20 190th 33rd 8th NA
Real Estate Apartment Rentals 1.90 87th 26th 7th -47
Condos 2.77 52nd 18th 8th NA
Realtors 3.00 77th 17th 7th -5
Average 2.42 117th 29th 9th -11
Travel Car Rentals 3.24 80th 20th 4th NA
Hotels 3.33 171st 34th 9th 9
Average 3.30 155th 31st 6th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.