Findings for PPC in Hampton

Hampton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hampton was the 228th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Hampton also ranks amongst the least expensive cities in Virginia, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Hampton Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Hampton keywords increased by 22% in September 2016.

Not surprisingly, the month over month price increases for Hampton Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 25% Lower in Hampton than Newport News

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hampton are 25% lower than in Newport News. The average price of a click in Hampton is $8.13.

This price differential is expected however, as Newport News has a larger population than Hampton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Hampton

Summary PPC Stats for Hampton for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.13 228th 39th 7th 22
Automotive/Vehicle Dealerships 2.58 179th 43rd 5th NA
Tires 2.41 203rd 44th 8th -23
Towing 12.04 7th 1st 1st NA
Average 4.86 205th 41st 4th -9
Entertainment/Recreation Restaurants 1.94 173rd 40th 6th 32
Average 1.94 173rd 40th 6th 32
Health, Beauty & Fitness Chiropractors 13.35 36th 6th 2nd 0
Dentists 13.44 74th 9th 2nd 28
Massage Therapy 10.05 37th 5th 2nd -43
Average 12.86 31st 4th 2nd 4
Home & Garden Landscapers 5.11 84th 17th 4th -13
Pest Control 27.78 52nd 19th 2nd 39
Plumbers 28.12 150th 29th 7th 985
Self Storage Companies 11.70 74th 13rd 6th 1
Average 18.70 105th 15th 3rd 89
Legal Law Firms 7.35 198th 33rd 9th NA
Average 7.35 221st 40th 9th NA
Real Estate Apartment Rentals 2.72 46th 13rd 4th 7
Condos 1.81 75th 23rd 8th NA
New Home Developers 6.12 31st 8th 1st 30
Realtors 3.36 20th 6th 2nd -6
Average 3.49 32nd 9th 2nd 3
Travel Car Rentals 1.98 202nd 47th 10th NA
Hotels 4.30 115th 19th 4th 0
Average 3.53 150th 28th 5th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.