Findings for PPC in Newport News

Newport News Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Newport News was the 157th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Newport News also ranks amongst the least expensive cities in Virginia, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Newport News Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Newport News keywords increased by 11% in September 2016.

Not surprisingly, the month over month price increases for Newport News Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 33% Higher in Newport News than Hampton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Newport News are 33% higher than in Hampton. The average price of a click in Newport News is $10.86.

This price difference is understandable though, given the population of Hampton is less than Newport News, which generally means less competition and therefore lower prices.

To understand if prices in Newport News are relatively low, we also compared prices with Brownsville which has a similar population, and found the average price of a click in Newport News was 138% higher than in Brownsville. This suggests that perhaps Newport News prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Newport News

Summary PPC Stats for Newport News for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.86 157th 29th 6th 11
Automotive/Vehicle Auto Insurance 34.52 138th 31st 3rd 0
Auto Parts 0.85 136th 25th 4th 0
Dealerships 2.36 193rd 46th 6th NA
Tires 4.15 77th 21st 3rd -2
Towing 1.76 182nd 34th 6th -27
Average 7.16 171st 32nd 3rd -9
Finance Payday Loans 8.43 44th 4th 2nd 32
Average 8.43 152nd 28th 4th NA
Health, Beauty & Fitness Chiropractors 13.46 34th 5th 1st 120
Cosmetic Surgery 23.47 3rd 2nd 1st NA
Dentists 7.63 229th 35th 7th -12
Martial Arts 3.05 67th 14th 3rd 64
Optometrists 2.57 109th 20th 2nd NA
Average 9.61 131st 20th 5th 81
Home & Garden Appliance Repair 2.14 214th 36th 5th -28
Furniture 7.01 10th 2nd 2nd 63
Moving Companies 21.48 48th 8th 3rd 14
Pest Control 22.77 85th 26th 6th -30
Plumbers 28.24 149th 28th 6th -22
Self Storage Companies 13.42 46th 9th 5th -9
Average 16.78 134th 25th 5th -1
Legal Law Firms 46.07 10th 2nd 1st NA
Average 46.07 62nd 16th 2nd NA
Real Estate Apartment Rentals 4.23 13rd 4th 3rd 0
Condos 3.13 15th 6th 4th NA
New Home Developers 2.47 170th 37th 9th NA
Realtors 2.61 60th 14th 4th 14
Average 3.19 42nd 14th 5th 0
Shopping Florists 8.60 34th 8th 3rd 0
Average 8.60 34th 8th 3rd 0
Travel Car Rentals 2.54 157th 36th 6th 7
Hotels 3.75 165th 33rd 8th 0
Average 3.14 203rd 41st 10th 3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.