Findings for PPC in Newport News

Newport News Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Newport News was the 153rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Newport News also ranks amongst the least expensive cities in Virginia, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 31% Higher in Newport News than Hampton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Newport News are 31% higher than in Hampton. The average price of a click in Newport News is $8.90.

This price difference is understandable though, given the population of Hampton is less than Newport News, which generally means less competition and therefore lower prices.

To understand if prices in Newport News are relatively low, we also compared prices with Brownsville which has a similar population, and found the average price of a click in Newport News was 400% higher than in Brownsville. This suggests that perhaps Newport News prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Newport News

Summary PPC Stats for Newport News for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.90 153rd 26th 6th 1
Automotive/Vehicle Auto Parts 0.63 147th 29th 6th -23
Dealerships 4.52 36th 9th 4th NA
Tires 5.50 11th 4th 2nd 96
Average 4.04 165th 34th 6th NA
Entertainment/Recreation Restaurants 6.87 1st 1st 1st -10
Average 6.87 1st 1st 1st -10
Health, Beauty & Fitness Chiropractors 11.12 36th 9th 3rd -21
Cosmetic Surgery 2.69 106th 21st 3rd NA
Dentists 9.46 149th 19th 4th NA
Martial Arts 2.50 59th 15th 3rd -9
Average 7.72 157th 26th 6th -2
Home & Garden Furniture 1.98 142nd 37th 8th NA
Moving Companies 21.65 19th 3rd 3rd NA
Pest Control 14.27 216th 43rd 8th NA
Plumbers 40.50 74th 11th 2nd NA
Self Storage Companies 14.93 38th 9th 4th 26
Average 19.77 50th 7th 1st NA
Legal Law Firms 12.92 89th 19th 4th NA
Average 12.92 172nd 36th 8th NA
Real Estate Apartment Rentals 1.66 85th 24th 7th 15
Condos 2.32 38th 11th 4th NA
Realtors 2.68 71st 15th 5th 1
Average 2.25 95th 25th 7th 4
Shopping Florists 6.35 54th 7th 1st NA
Average 6.35 54th 7th 1st NA
Travel Car Rentals 2.03 152nd 36th 7th NA
Hotels 2.62 172nd 39th 8th -1
Average 2.42 178th 38th 8th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.