Findings for PPC in Newport News

Newport News Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Newport News was the 82nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Newport News also ranks amongst the least expensive cities in Virginia, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Newport News Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Newport News keywords increased by 11% in November 2014.

Google Adwords Keyword Prices 79% Higher in Newport News than Hampton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Newport News are 79% higher than in Hampton. The average price of a click in Newport News is $13.10.

This price difference is understandable though, given the population of Hampton is less than Newport News, which generally means less competition and therefore lower prices.

To understand if prices in Newport News are relatively low, we also compared prices with Brownsville which has a similar population, and found the average price of a click in Newport News was 395% higher than in Brownsville. This suggests that perhaps Newport News prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Newport News

Summary PPC Stats for Newport News for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.10 82nd 16th 3rd NA
Automotive/Vehicle Auto Parts 0.27 169th 38th 6th 0
Dealerships 1.91 204th 43rd 9th NA
Tires 5.48 15th 5th 3rd -20
Average 3.01 216th 46th 10th NA
Entertainment/Recreation Restaurants 0.85 188th 36th 6th -18
Average 0.85 188th 36th 6th -18
Health, Beauty & Fitness Acupuncture 6.49 20th 6th 3rd 185
Chiropractors 13.59 29th 8th 2nd 923
Dentists 6.93 233rd 39th 8th -8
Martial Arts 4.68 25th 7th 3rd 21
Average 8.70 120th 22nd 6th 83
Home & Garden Furniture 3.02 45th 10th 2nd 10
Moving Companies 13.27 160th 31st 7th -3
Pest Control 24.69 68th 16th 3rd -3
Plumbers 4.83 237th 43rd 8th -30
Self Storage Companies 15.97 35th 12nd 8th 7
Average 13.49 172nd 38th 9th -2
Legal Law Firms 15.33 70th 17th 3rd NA
Personal Injury Law 126.31 30th 5th 1st NA
Average 70.82 13rd 4th 1st NA
Real Estate Apartment Rentals 3.18 23rd 9th 4th 57
Condos 1.72 97th 26th 8th NA
Property Management 8.41 18th 5th 2nd 52
Realtors 3.30 84th 17th 6th 9
Average 3.60 49th 15th 7th 17
Shopping Florists 5.82 109th 21st 4th -9
Average 5.82 79th 18th 3rd -5
Travel Car Rentals 2.56 166th 36th 8th NA
Hotels 2.93 153rd 27th 4th -13
Average 2.80 185th 34th 8th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.