Findings for PPC in Newport News

Newport News Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Newport News was the 134th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Newport News also ranks amongst the least expensive cities in Virginia, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Newport News Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Newport News keywords increased by 69% in March 2015.

Google Adwords Keyword Prices 10% Higher in Newport News than Hampton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Newport News are 10% higher than in Hampton. The average price of a click in Newport News is $11.56.

This price difference is understandable though, given the population of Hampton is less than Newport News, which generally means less competition and therefore lower prices.

To understand if prices in Newport News are relatively low, we also compared prices with Brownsville which has a similar population, and found the average price of a click in Newport News was 6% higher than in Brownsville. This suggests that perhaps Newport News prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Newport News

Summary PPC Stats for Newport News for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.56 134th 21st 4th 69
Automotive/Vehicle Auto Insurance 2.47 187th 34th 5th 0
Dealerships 1.96 232nd 48th 10th NA
Tires 3.85 112nd 33rd 6th -22
Average 2.82 258th 51st 10th -5
Entertainment/Recreation Restaurants 1.58 86th 14th 2nd 4
Average 1.58 86th 14th 2nd 4
Finance Payday Loans 2.67 164th 21st 6th -37
Average 2.67 192nd 30th 6th NA
Health, Beauty & Fitness Chiropractors 22.59 14th 4th 2nd 4056
Dentists 4.51 271st 50th 10th -3
Martial Arts 5.32 23rd 4th 3rd 0
Optometrists 1.22 145th 28th 6th NA
Average 9.32 150th 22nd 5th 404
Home & Garden Appliance Repair 17.42 72nd 14th 3rd 2
Furniture 3.93 27th 5th 1st -9
Moving Companies 17.39 124th 24th 7th NA
Pest Control 24.84 105th 24th 4th 0
Plumbers 25.06 142nd 31st 10th 181
Self Storage Companies 23.06 11th 4th 4th 2
Average 20.54 84th 17th 5th 15
Legal Law Firms 20.32 51st 16th 4th NA
Personal Injury Law 130.96 46th 7th 2nd NA
Average 57.20 41st 8th 2nd NA
Real Estate Apartment Rentals 3.15 24th 10th 3rd -13
Condos 3.26 30th 11th 5th 4
New Home Developers 3.93 77th 22nd 8th -17
Realtors 4.75 12nd 4th 4th -11
Average 3.95 22nd 10th 5th -8
Shopping Florists 8.36 32nd 4th 2nd 59
Average 8.36 32nd 4th 2nd 59
Travel Car Rentals 2.09 192nd 45th 9th -38
Hotels 3.51 156th 30th 7th 32
Average 2.80 214th 42nd 10th -3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.