Findings for PPC in Newport News

Newport News Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Newport News was the 110th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Newport News also ranks amongst the least expensive cities in Virginia, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Newport News Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Newport News keywords increased by 14% in May 2016.

Not surprisingly, the month over month price increases for Newport News Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 50% Higher in Newport News than Hampton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Newport News are 50% higher than in Hampton. The average price of a click in Newport News is $12.65.

This price difference is understandable though, given the population of Hampton is less than Newport News, which generally means less competition and therefore lower prices.

To understand if prices in Newport News are relatively low, we also compared prices with Brownsville which has a similar population, and found the average price of a click in Newport News was 481% higher than in Brownsville. This suggests that perhaps Newport News prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Newport News

Summary PPC Stats for Newport News for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.65 110th 20th 5th 14
Automotive/Vehicle Auto Insurance 84.52 37th 7th 3rd -25
Auto Parts 0.50 165th 34th 5th 142
Dealerships 4.83 73rd 18th 2nd NA
Tires 3.95 121st 28th 8th -11
Towing 4.76 65th 18th 3rd 29
Average 26.72 21st 7th 3rd 18
Entertainment/Recreation Restaurants 0.80 200th 41st 7th -1
Average 0.80 200th 41st 7th -1
Finance Payday Loans 2.83 162nd 20th 5th -37
Average 2.83 177th 23rd 5th NA
Health, Beauty & Fitness Chiropractors 22.34 8th 3rd 1st 114
Cosmetic Surgery 8.32 70th 14th 3rd NA
Dentists 10.52 173rd 31st 7th 78
Average 13.58 38th 8th 2nd 36
Home & Garden Appliance Repair 13.97 91st 22nd 3rd -2
Furniture 2.89 126th 26th 5th 8
Pest Control 32.86 30th 5th 1st 19
Plumbers 3.31 238th 45th 9th -23
Self Storage Companies 10.85 150th 30th 8th -20
Average 12.23 200th 38th 8th -2
Legal Law Firms 32.66 46th 11th 2nd NA
Personal Injury Law 8.02 126th 23rd 5th NA
Average 24.45 149th 27th 6th NA
Real Estate Apartment Rentals 2.74 39th 10th 3rd 19
Condos 4.60 10th 4th 3rd NA
New Home Developers 17.39 1st 1st 1st 227
Realtors 4.88 10th 3rd 3rd 42
Average 5.53 4th 1st 1st 58
Shopping Florists 9.35 11th 4th 1st 2
Average 9.35 11th 4th 1st 2
Travel Car Rentals 2.79 141st 29th 6th 17
Hotels 4.22 101st 17th 2nd 17
Average 3.51 134th 27th 7th 17

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.