Findings for PPC in Newport News

Newport News Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Newport News was the 146th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Newport News also ranks amongst the least expensive cities in Virginia, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Newport News Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Newport News keywords increased by 32% in April 2015.

Google Adwords Keyword Prices 99% Higher in Newport News than Hampton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Newport News are 99% higher than in Hampton. The average price of a click in Newport News is $11.45.

This price difference is understandable though, given the population of Hampton is less than Newport News, which generally means less competition and therefore lower prices.

To understand if prices in Newport News are relatively low, we also compared prices with Brownsville which has a similar population, and found the average price of a click in Newport News was 373% higher than in Brownsville. This suggests that perhaps Newport News prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Newport News


Summary PPC Stats for Newport News for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.45 146th 26th 4th 32
Automotive/Vehicle Auto Insurance 151.01 7th 4th 1st 0
Auto Parts 1.66 98th 13rd 1st 0
Dealerships 4.65 69th 14th 3rd NA
Tires 3.76 103rd 32nd 8th -2
Towing 2.95 155th 28th 4th 0
Average 21.92 62nd 13rd 2nd 65
Entertainment/Recreation Restaurants 2.43 21st 4th 2nd 22
Average 2.43 21st 4th 2nd 22
Finance Payday Loans 9.39 101st 6th 2nd 126
Average 9.39 158th 23rd 4th NA
Health, Beauty & Fitness Chiropractors 33.89 4th 1st 1st 1424
Dentists 3.67 273rd 50th 10th -13
Martial Arts 2.78 62nd 12nd 3rd -48
Optometrists 4.95 65th 15th 4th NA
Average 13.81 33rd 4th 2nd 151
Home & Garden Appliance Repair 7.91 172nd 31st 6th -19
Furniture 2.93 97th 22nd 3rd 7
Moving Companies 12.42 156th 29th 7th NA
Pest Control 20.39 139th 31st 6th -6
Plumbers 21.16 166th 36th 6th -8
Self Storage Companies 16.72 55th 10th 4th -19
Average 14.35 177th 35th 8th -4
Legal Law Firms 15.30 92nd 21st 6th NA
Average 15.30 161st 29th 7th NA
Real Estate Apartment Rentals 3.16 21st 7th 3rd 2
Condos 2.67 50th 12nd 6th -5
New Home Developers 13.01 2nd 2nd 1st 35
Realtors 3.70 34th 9th 4th 8
Average 4.31 11th 5th 3rd 8
Shopping Florists 7.15 54th 14th 4th -7
Average 7.15 54th 14th 4th -7
Travel Car Rentals 2.79 136th 30th 4th 32
Hotels 3.36 138th 24th 5th -5
Average 3.07 168th 32nd 6th 14

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.