Findings for PPC in Newport News

Newport News Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Newport News was the 234th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Newport News also ranks amongst the least expensive cities in Virginia, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 12% Lower in Newport News than Hampton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Newport News are 12% lower than in Hampton. The average price of a click in Newport News is $6.71.

This price difference is interesting though, given the population of Hampton is less than Newport News.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Newport News

Summary PPC Stats for Newport News for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.71 234th 43rd 10th 4
Automotive/Vehicle Dealerships 3.03 138th 28th 9th 62
Tires 5.61 14th 5th 2nd 12
Average 4.32 168th 32nd 6th 14
Entertainment/Recreation Restaurants 0.72 220th 45th 9th -14
Average 0.72 220th 45th 9th -14
Health, Beauty & Fitness Chiropractors 3.41 209th 41st 9th -68
Dentists 9.22 178th 29th 7th 10
Martial Arts 4.68 25th 7th 3rd 0
Average 5.99 249th 45th 9th -4
Home & Garden Furniture 3.23 51st 15th 4th 8
Moving Companies 31.55 15th 4th 1st NA
Pest Control 16.98 144th 33rd 6th -17
Plumbers 4.83 244th 44th 9th 0
Self Storage Companies 13.50 94th 23rd 6th -13
Average 12.54 188th 38th 8th 2
Legal Law Firms 17.93 51st 11th 3rd NA
Average 17.93 156th 31st 7th NA
Real Estate Apartment Rentals 3.22 25th 9th 3rd 9
Condos 4.26 9th 3rd 3rd NA
New Home Developers 6.18 26th 11th 5th NA
Realtors 5.00 8th 4th 3rd 59
Average 4.45 13rd 8th 4th 28
Shopping Florists 5.00 155th 30th 2nd -7
Average 5.00 155th 30th 2nd -7
Travel Car Rentals 2.78 146th 31st 5th NA
Hotels 2.67 188th 35th 8th -5
Average 2.72 207th 35th 7th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.