Findings for PPC in Norfolk

Norfolk Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norfolk was the 108th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Norfolk also ranks amongst the least expensive cities in Virginia, ranking as number 5th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 106% Higher in Norfolk than Portsmouth

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norfolk are 106% higher than in Portsmouth. The average price of a click in Norfolk is $11.57.

This price difference is understandable though, given the population of Portsmouth is less than Norfolk, which generally means less competition and therefore lower prices.

To understand if prices in Norfolk are relatively low, we also compared prices with Laredo which has a similar population, and found the average price of a click in Norfolk was 137% higher than in Laredo. This suggests that perhaps Norfolk prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Norfolk

Summary PPC Stats for Norfolk for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.57 108th 21st 5th 4
Automotive/Vehicle Auto Brokers 1.07 26th 6th 2nd -15
Auto Insurance 78.72 53rd 9th 3rd -19
Auto Parts 3.10 12nd 1st 1st 67
Dealerships 3.05 132nd 27th 5th NA
Towing 1.57 144th 31st 4th -10
Average 14.85 94th 18th 3rd 0
B2B Office Furniture 2.14 121st 28th 5th -14
Average 2.14 142nd 31st 5th NA
Entertainment/Recreation Restaurants 1.22 140th 25th 4th 3
Average 1.22 140th 25th 4th 3
Finance Currency Exchange 1.08 48th 15th 2nd -19
Average 1.08 177th 26th 5th -3
Health, Beauty & Fitness Acupuncture 7.72 12nd 2nd 1st 0
Cosmetic Surgery 6.85 71st 12nd 1st 0
Dentists 6.39 244th 40th 9th -9
Optometrists 4.82 52nd 7th 3rd NA
Average 6.43 216th 38th 9th -1
Home & Garden Appliance Repair 5.66 181st 32nd 4th -19
Furniture 2.11 139th 33rd 7th 5
Garage Doors 17.56 112nd 16th 1st -12
Home Security 26.63 66th 14th 2nd 0
Landscapers 2.78 130th 30th 5th -16
Moving Companies 14.61 144th 29th 6th -11
Pest Control 21.35 106th 26th 6th -7
Plumbers 32.53 116th 23rd 6th -11
Roofing 25.44 27th 9th 2nd 137
Self Storage Companies 24.35 7th 3rd 3rd 25
Average 18.09 95th 22nd 5th 8
Legal Criminal Lawyers 36.91 58th 12nd 3rd NA
Family Law 5.04 88th 16th 3rd -23
Law Firms 27.41 18th 5th 2nd 67
Average 24.84 116th 26th 4th 9
Real Estate Apartment Rentals 2.30 64th 20th 6th -15
Condos 4.29 7th 3rd 2nd NA
New Home Developers 9.73 3rd 2nd 2nd 60
Property Management 7.81 21st 6th 3rd 2
Realtors 3.85 54th 9th 3rd -2
Average 4.68 13rd 5th 4th 7
Shopping Florists 5.60 121st 26th 5th 10
Average 5.60 90th 21st 4th 5
Travel Car Rentals 2.24 189th 40th 10th 8
Hotels 2.61 182nd 35th 6th 10
Average 2.42 228th 43rd 10th 9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.