Findings for PPC in Norfolk

Norfolk Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Norfolk was the 14th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of May 2016. Norfolk also ranks amongst the most expensive cities in Virginia, ranking 4th. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Month over Month Google Adwords Prices for Norfolk Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Norfolk keywords increased by 20% in May 2016.

Not surprisingly, the month over month price increases for Norfolk Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 184% Higher in Norfolk than Portsmouth

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norfolk are 184% higher than in Portsmouth. The average price of a click in Norfolk is $16.84.

This price difference is understandable though, given the population of Portsmouth is less than Norfolk, which generally means less competition and therefore lower prices.

To understand if prices in Norfolk are relatively low, we also compared prices with Laredo which has a similar population, and found the average price of a click in Norfolk was 291% higher than in Laredo. This suggests that perhaps Norfolk prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Norfolk

Summary PPC Stats for Norfolk for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.84 55th 14th 4th 20
Automotive/Vehicle Dealerships 5.96 28th 5th 1st NA
Tires 5.05 54th 17th 4th -1
Towing 2.09 145th 28th 5th 6
Average 4.82 189th 40th 9th 8
B2B Office Furniture 16.19 1st 1st 1st 169
Average 16.19 4th 2nd 1st NA
Entertainment/Recreation Restaurants 0.69 214th 46th 9th -10
Average 0.69 214th 46th 9th -10
Finance Payday Loans 70.98 1st 1st 1st 955
Average 70.98 4th 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 8.35 122nd 27th 6th 54
Cosmetic Surgery 10.29 45th 7th 1st 0
Dentists 15.78 50th 7th 3rd 0
Optometrists 0.63 142nd 28th 5th NA
Average 9.86 145th 29th 7th 1
Home & Garden Furniture 3.71 65th 15th 3rd 13
Garage Doors 35.91 61st 9th 2nd 0
Landscapers 9.91 10th 5th 1st 87
Moving Companies 27.57 13rd 3rd 1st 19
Pest Control 22.16 119th 23rd 4th -7
Plumbers 21.44 173rd 32nd 7th -17
Self Storage Companies 29.21 5th 2nd 2nd -5
Average 21.81 74th 15th 4th 8
Legal Family Law 8.25 84th 15th 3rd -19
Law Firms 20.50 100th 21st 5th 6
Personal Injury Law 230.75 7th 3rd 1st NA
Average 60.10 47th 11th 2nd 4
Real Estate Apartment Rentals 2.08 82nd 22nd 7th -6
Condos 4.63 9th 3rd 2nd NA
New Home Developers 5.62 35th 12nd 5th -15
Realtors 4.13 24th 7th 5th 16
Average 3.70 35th 12nd 7th 0
Travel Car Rentals 4.47 20th 9th 3rd 0
Hotels 3.86 128th 25th 6th -1
Average 4.17 64th 12nd 3rd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.