Findings for PPC in Norfolk

Norfolk Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norfolk was the 114th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Norfolk also ranks amongst the least expensive cities in Virginia, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 68% Higher in Norfolk than Portsmouth

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norfolk are 68% higher than in Portsmouth. The average price of a click in Norfolk is $10.81.

This price difference is understandable though, given the population of Portsmouth is less than Norfolk, which generally means less competition and therefore lower prices.

To understand if prices in Norfolk are relatively low, we also compared prices with Laredo which has a similar population, and found the average price of a click in Norfolk was 215% higher than in Laredo. This suggests that perhaps Norfolk prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Norfolk

Summary PPC Stats for Norfolk for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.81 114th 20th 4th -3
Automotive/Vehicle Auto Insurance 68.67 56th 12nd 2nd NA
Auto Parts 1.03 131st 27th 5th -22
Dealerships 6.38 5th 1st 1st NA
Tires 3.82 57th 21st 7th -6
Towing 1.81 129th 28th 6th NA
Average 10.52 126th 22nd 4th NA
B2B Office Furniture 2.25 118th 27th 4th -34
Printers 9.54 24th 3rd 2nd NA
Average 4.68 102nd 19th 4th -12
Entertainment/Recreation Restaurants 1.53 83rd 17th 4th -16
Average 1.53 83rd 17th 4th -16
Health, Beauty & Fitness Dentists 10.40 119th 16th 3rd -28
Optometrists 1.16 132nd 20th 3rd NA
Average 8.86 101st 15th 3rd -12
Home & Garden Appliance Repair 1.78 187th 32nd 5th NA
Furniture 3.63 15th 6th 1st NA
Moving Companies 19.71 31st 9th 4th NA
Pest Control 17.43 186th 39th 6th NA
Plumbers 22.39 157th 32nd 8th 9
Roofing 8.49 133rd 24th 5th -15
Self Storage Companies 18.56 11th 4th 3rd 10
Windows and Doors 11.15 28th 8th 2nd NA
Average 13.77 147th 31st 7th NA
Legal Criminal Lawyers 62.02 19th 7th 1st NA
Law Firms 12.89 90th 20th 5th NA
Personal Injury Law 74.61 83rd 17th 5th NA
Average 31.37 94th 22nd 5th NA
Real Estate Apartment Rentals 2.36 34th 10th 3rd 34
Condos 4.32 6th 3rd 2nd NA
New Home Developers 4.63 39th 13rd 4th 0
Realtors 4.00 11th 3rd 3rd 2
Average 3.49 11th 5th 3rd 8
Shopping Florists 4.56 159th 27th 6th 0
Average 4.56 159th 27th 6th 0
Travel Car Rentals 2.77 72nd 16th 4th -1
Hotels 2.61 173rd 40th 9th -1
Average 2.69 145th 29th 4th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.