Findings for PPC in Norfolk

Norfolk Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norfolk was the 84th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Norfolk also ranks amongst the least expensive cities in Virginia, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 90% Higher in Norfolk than Portsmouth

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norfolk are 90% higher than in Portsmouth. The average price of a click in Norfolk is $12.92.

This price difference is understandable though, given the population of Portsmouth is less than Norfolk, which generally means less competition and therefore lower prices.

To understand if prices in Norfolk are relatively low, we also compared prices with Laredo which has a similar population, and found the average price of a click in Norfolk was 108% higher than in Laredo. This suggests that perhaps Norfolk prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Norfolk

Summary PPC Stats for Norfolk for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.92 84th 18th 2nd 8
Automotive/Vehicle Auto Insurance 54.48 90th 18th 2nd -11
Auto Parts 0.34 169th 35th 4th -45
Dealerships 4.32 68th 14th 4th 14
Tires 6.09 8th 2nd 1st 0
Towing 3.96 78th 12nd 2nd 109
Average 11.32 120th 21st 3rd 16
B2B Office Furniture 5.93 21st 5th 2nd 160
Average 5.93 62nd 13rd 2nd 53
Entertainment/Recreation Restaurants 1.78 94th 19th 2nd 29
Average 1.78 94th 19th 2nd 29
Health, Beauty & Fitness Chiropractors 4.74 187th 38th 8th 0
Cosmetic Surgery 6.88 71st 13rd 1st 0
Dentists 12.02 101st 16th 4th 59
Optometrists 4.83 51st 7th 3rd NA
Average 8.75 152nd 30th 6th 17
Home & Garden Furniture 2.93 79th 21st 6th -18
Garage Doors 20.22 101st 13rd 2nd 5
Landscapers 3.97 112nd 23rd 5th 7
Moving Companies 24.78 44th 9th 3rd -17
Pest Control 18.91 123rd 28th 2nd -5
Plumbers 35.75 99th 15th 6th -20
Roofing 37.14 6th 3rd 2nd 11
Self Storage Companies 15.42 50th 13rd 4th -35
Average 20.93 60th 11th 2nd -6
Legal Family Law 20.75 58th 11th 2nd 78
Law Firms 14.86 76th 18th 5th 8
Personal Injury Law 107.02 57th 13rd 2nd NA
Average 34.47 96th 20th 3rd 18
Real Estate Apartment Rentals 2.01 93rd 31st 7th 22
Condos 4.22 10th 4th 4th NA
New Home Developers 4.51 73rd 24th 7th -36
Realtors 3.55 54th 14th 6th -7
Average 3.23 68th 22nd 8th -4
Shopping Florists 3.89 201st 40th 7th -5
Average 3.89 201st 40th 7th -5
Travel Car Rentals 3.33 93rd 19th 3rd 9
Hotels 2.42 203rd 38th 9th -6
Average 2.72 207th 35th 7th 1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.