Findings for PPC in Norfolk

Norfolk Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norfolk was the 119th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Norfolk also ranks amongst the least expensive cities in Virginia, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Norfolk are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Norfolk keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 82% Higher in Norfolk than Portsmouth

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norfolk are 82% higher than in Portsmouth. The average price of a click in Norfolk is $12.44.

This price difference is understandable though, given the population of Portsmouth is less than Norfolk, which generally means less competition and therefore lower prices.

To understand if prices in Norfolk are relatively low, we also compared prices with Laredo which has a similar population, and found the average price of a click in Norfolk was 146% higher than in Laredo. This suggests that perhaps Norfolk prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Norfolk


Summary PPC Stats for Norfolk for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.44 119th 23rd 5th -3
Automotive/Vehicle Auto Parts 0.41 147th 28th 6th 0
Dealerships 2.23 198th 48th 8th NA
Tires 3.32 133rd 30th 5th -25
Average 2.30 273rd 50th 8th -7
B2B Office Furniture 9.04 8th 3rd 1st 0
Average 9.04 29th 6th 1st NA
Entertainment/Recreation Restaurants 3.10 123rd 31st 5th -7
Average 3.10 123rd 31st 5th -7
Finance Payday Loans 5.07 123rd 11th 3rd -32
Average 5.07 190th 30th 5th NA
Health, Beauty & Fitness Chiropractors 6.57 144th 33rd 8th 72
Dentists 7.08 240th 39th 9th -11
Optometrists 2.06 120th 24th 3rd NA
Average 6.16 256th 42nd 9th 4
Home & Garden Furniture 5.10 29th 7th 4th 1
Garage Doors 12.90 164th 26th 4th 0
Landscapers 4.32 114th 25th 5th 0
Moving Companies 9.14 189th 37th 7th -45
Pest Control 28.28 50th 18th 1st -2
Plumbers 26.99 158th 32nd 8th 78
Roofing 18.34 77th 16th 3rd -11
Self Storage Companies 16.54 17th 4th 3rd -1
Average 15.57 161st 31st 8th 1
Legal Family Law 8.15 112nd 22nd 2nd NA
Law Firms 43.37 12nd 3rd 2nd -27
Personal Injury Law 55.21 118th 22nd 3rd NA
Average 41.93 82nd 21st 4th -14
Real Estate Apartment Rentals 2.39 68th 18th 6th 12
Condos 2.44 38th 13rd 7th NA
New Home Developers 2.64 160th 36th 8th -6
Realtors 1.99 114th 28th 8th -22
Average 2.31 105th 25th 8th -10
Shopping Florists 8.27 42nd 11th 4th 45
Average 8.27 42nd 11th 4th 45
Travel Car Rentals 4.17 23rd 6th 2nd -4
Hotels 3.22 215th 44th 10th 0
Average 3.69 134th 25th 4th -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.