Findings for PPC in Portsmouth

Portsmouth Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Portsmouth was the 248th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Portsmouth also ranks amongst the least expensive cities in Virginia, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Portsmouth Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Portsmouth keywords increased by 11% in September 2016.

Not surprisingly, the month over month price increases for Portsmouth Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 45% Lower in Portsmouth than Norfolk

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Portsmouth are 45% lower than in Norfolk. The average price of a click in Portsmouth is $6.80.

This price differential is expected however, as Norfolk has a larger population than Portsmouth.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Portsmouth


Summary PPC Stats for Portsmouth for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.80 248th 42nd 10th 11
Automotive/Vehicle Dealerships 2.22 199th 49th 9th -2
Tires 2.89 172nd 40th 6th -13
Average 2.44 269th 48th 7th -3
Entertainment/Recreation Restaurants 0.60 231st 46th 9th -21
Average 0.60 231st 46th 9th -21
Health, Beauty & Fitness Dentists 14.45 47th 5th 1st -6
Average 14.45 14th 2nd 1st -2
Home & Garden Furniture 0.99 232nd 45th 9th 0
Garage Doors 1.48 234th 35th 6th 0
Landscapers 9.82 11th 2nd 1st 0
Pest Control 2.39 264th 46th 10th 0
Plumbers 25.51 164th 34th 9th -2
Self Storage Companies 24.74 4th 1st 1st 8
Average 13.05 193rd 41st 10th 0
Legal Law Firms 1.47 236th 42nd 10th -16
Average 1.47 244th 45th 10th -5
Real Estate Apartment Rentals 1.79 108th 31st 8th 0
Condos 1.67 88th 28th 9th NA
New Home Developers 1.60 197th 42nd 10th -25
Realtors 1.67 148th 35th 9th 358
Average 1.71 177th 39th 10th 101
Travel Car Rentals 4.59 11th 3rd 1st -20
Hotels 3.40 199th 40th 9th 0
Average 3.99 90th 18th 3rd -10

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.