Findings for PPC in Portsmouth

Portsmouth Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Portsmouth was the 243rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Portsmouth also ranks amongst the least expensive cities in Virginia, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 54% Lower in Portsmouth than Norfolk

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Portsmouth are 54% lower than in Norfolk. The average price of a click in Portsmouth is $6.77.

This price differential is expected however, as Norfolk has a larger population than Portsmouth.

For better comparison of prices, we also compared prices with another city with a similar population, Columbia, and found the average price of a click in Portsmouth was 50% lower than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Portsmouth


Summary PPC Stats for Portsmouth for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.77 243rd 41st 10th 4
Automotive/Vehicle Dealerships 2.91 182nd 41st 7th NA
Average 2.91 257th 50th 9th -2
Entertainment/Recreation Restaurants 0.62 211st 46th 10th 10
Average 0.62 211st 46th 10th 10
Health, Beauty & Fitness Dentists 6.57 253rd 43rd 7th 80
Average 6.57 236th 39th 8th 24
Home & Garden Appliance Repair 3.11 206th 35th 6th -20
Furniture 3.42 49th 10th 3rd 0
Pest Control 22.09 128th 27th 6th 0
Plumbers 41.13 66th 13rd 4th 73
Average 19.00 101st 22nd 8th 4
Legal Law Firms 5.49 188th 36th 9th 0
Average 5.49 218th 39th 10th 0
Real Estate Apartment Rentals 2.11 66th 21st 6th 0
Condos 2.85 47th 17th 7th NA
New Home Developers 10.99 1st 1st 1st 0
Realtors 1.32 235th 45th 10th -16
Average 2.76 91st 22nd 8th -1
Shopping Florists 4.56 184th 38th 6th -3
Average 4.56 184th 38th 6th -3
Travel Car Rentals 6.53 5th 2nd 1st 22
Hotels 3.72 139th 25th 5th -11
Average 5.12 17th 2nd 1st 6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.