Findings for PPC in Portsmouth

Portsmouth Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Portsmouth was the 242nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Portsmouth also ranks amongst the least expensive cities in Virginia, ranking as number 9th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 51% Lower in Portsmouth than Norfolk

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Portsmouth are 51% lower than in Norfolk. The average price of a click in Portsmouth is $5.61.

This price differential is expected however, as Norfolk has a larger population than Portsmouth.

For better comparison of prices, we also compared prices with another city with a similar population, Columbia, and found the average price of a click in Portsmouth was 39% lower than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Portsmouth

Summary PPC Stats for Portsmouth for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.61 242nd 42nd 9th 4
Automotive/Vehicle Dealerships 2.66 153rd 33rd 8th NA
Tires 10.35 1st 1st 1st 206
Average 5.22 153rd 29th 5th 19
Entertainment/Recreation Restaurants 0.52 224th 45th 9th 47
Average 0.52 224th 45th 9th 47
Health, Beauty & Fitness Chiropractors 5.68 134th 31st 6th 3
Dentists 13.43 69th 11th 2nd 2
Average 11.50 39th 7th 2nd 0
Home & Garden Furniture 0.29 219th 47th 10th -32
Home Security 14.76 90th 19th 4th 0
Interior Designers 2.68 82nd 15th 3rd NA
Plumbers 24.20 152nd 33rd 7th 63
Roofing 24.33 31st 10th 3rd 0
Self Storage Companies 16.96 24th 9th 7th 15
Average 13.87 167th 37th 8th 2
Legal Law Firms 1.57 217th 40th 10th -35
Average 1.57 233rd 44th 10th -7
Real Estate Apartment Rentals 1.77 102nd 30th 8th 69
Condos 2.22 74th 22nd 7th NA
New Home Developers 7.43 12nd 6th 4th 0
Realtors 1.48 224th 44th 10th -8
Average 2.26 150th 32nd 9th 11
Travel Car Rentals 2.38 180th 39th 9th 7
Hotels 2.72 172nd 30th 5th 5
Average 2.55 220th 41st 9th 6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.