Findings for PPC in Portsmouth

Portsmouth Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Portsmouth was the 232nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Portsmouth also ranks amongst the least expensive cities in Virginia, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Portsmouth Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Portsmouth keywords increased by 20% in December 2014.

Google Adwords Keyword Prices 47% Lower in Portsmouth than Norfolk

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Portsmouth are 47% lower than in Norfolk. The average price of a click in Portsmouth is $6.78.

This price differential is expected however, as Norfolk has a larger population than Portsmouth.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Portsmouth


Summary PPC Stats for Portsmouth for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.78 232nd 42nd 9th 20
Automotive/Vehicle Dealerships 4.04 85th 17th 5th 18
Tires 2.37 173rd 40th 9th -39
Average 3.21 207th 40th 10th -2
Entertainment/Recreation Restaurants 0.58 235th 49th 10th 6
Average 0.58 235th 49th 10th 6
Finance Payday Loans 7.70 103rd 6th 2nd 0
Average 7.70 156th 22nd 4th 0
Health, Beauty & Fitness Chiropractors 6.65 141st 32nd 7th 8
Dentists 12.69 83rd 11th 3rd -7
Average 10.67 76th 16th 4th -2
Home & Garden Furniture 3.65 25th 8th 3rd 386
Landscapers 5.70 61st 11th 2nd 0
Pest Control 14.16 178th 37th 8th 0
Plumbers 26.35 139th 27th 7th 0
Self Storage Companies 35.51 3rd 1st 1st 0
Average 17.07 121st 21st 6th 34
Legal Law Firms 6.98 138th 23rd 7th 108
Average 6.98 188th 37th 8th 32
Real Estate Apartment Rentals 2.54 50th 18th 6th 27
Condos 0.88 181st 41st 9th NA
New Home Developers 7.49 10th 6th 3rd 0
Realtors 1.93 189th 37th 9th 88
Average 2.63 110th 32nd 9th 28
Travel Car Rentals 6.02 9th 1st 1st 193
Hotels 3.78 95th 16th 3rd 40
Average 4.90 24th 3rd 1st 116

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.