Findings for PPC in Portsmouth

Portsmouth Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Portsmouth was the 224th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Portsmouth also ranks amongst the least expensive cities in Virginia, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 40% Lower in Portsmouth than Norfolk

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Portsmouth are 40% lower than in Norfolk. The average price of a click in Portsmouth is $6.43.

This price differential is expected however, as Norfolk has a larger population than Portsmouth.

For better comparison of prices, we also compared prices with another city with a similar population, Columbia, and found the average price of a click in Portsmouth was 23% lower than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Portsmouth


Summary PPC Stats for Portsmouth for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.43 224th 43rd 10th 4
Automotive/Vehicle Dealerships 2.26 193rd 44th 9th NA
Tires 3.04 109th 33rd 8th NA
Average 2.52 230th 48th 10th NA
Entertainment/Recreation Restaurants 0.34 230th 50th 10th 20
Average 0.34 230th 50th 10th 20
Health, Beauty & Fitness Dentists 6.25 237th 42nd 9th 14
Massage Therapy 10.15 25th 5th 2nd 0
Average 7.23 179th 31st 8th 4
Home & Garden Furniture 3.07 37th 16th 5th NA
Landscapers 5.89 55th 13rd 3rd NA
Moving Companies 9.67 146th 34th 8th NA
Pest Control 13.01 224th 44th 9th NA
Plumbers 68.87 20th 2nd 1st 0
Roofing 7.85 142nd 27th 6th 0
Self Storage Companies 13.93 48th 12nd 5th 9
Average 16.91 81st 14th 3rd NA
Legal Law Firms 13.17 87th 18th 3rd 44
Average 13.17 171st 35th 7th NA
Real Estate Apartment Rentals 1.36 121st 30th 8th 1
Condos 2.04 52nd 18th 6th NA
New Home Developers 2.29 156th 31st 6th 0
Realtors 1.65 176th 34th 9th NA
Average 1.64 168th 36th 9th 0
Shopping Florists 3.02 215th 43rd 9th -1
Average 3.02 215th 43rd 9th -1
Travel Car Rentals 2.52 98th 23rd 5th 0
Hotels 2.79 159th 32nd 6th -1
Average 2.65 149th 31st 5th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.