Findings for PPC in Portsmouth

Portsmouth Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Portsmouth was the 198th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Portsmouth also ranks amongst the least expensive cities in Virginia, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Portsmouth Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Portsmouth keywords increased by 10% in April 2015.

Google Adwords Keyword Prices 14% Lower in Portsmouth than Norfolk

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Portsmouth are 14% lower than in Norfolk. The average price of a click in Portsmouth is $8.77.

This price differential is expected however, as Norfolk has a larger population than Portsmouth.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Columbia, and found the average price of a click in Portsmouth was 16% higher than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Portsmouth


Summary PPC Stats for Portsmouth for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.77 198th 36th 8th 10
Automotive/Vehicle Dealerships 3.01 176th 36th 8th NA
Average 3.01 241st 46th 9th 0
Entertainment/Recreation Restaurants 0.46 225th 50th 10th -27
Average 0.46 225th 50th 10th -27
Health, Beauty & Fitness Chiropractors 14.85 45th 13rd 6th 0
Dentists 14.16 77th 11th 3rd 36
Average 14.39 26th 2nd 1st 10
Home & Garden Appliance Repair 23.57 34th 5th 1st 423
Furniture 2.37 150th 35th 5th -11
Garage Doors 10.46 165th 26th 3rd 0
Pest Control 13.51 188th 38th 8th -13
Plumbers 20.73 172nd 38th 7th 5
Roofing 2.74 204th 37th 8th 0
Self Storage Companies 33.15 4th 1st 1st 0
Average 18.40 118th 19th 3rd 35
Legal Law Firms 0.96 230th 42nd 10th 0
Average 0.96 244th 45th 10th 0
Real Estate Apartment Rentals 2.50 50th 14th 6th 18
Condos 0.69 192nd 42nd 10th NA
New Home Developers 4.32 70th 25th 7th 0
Realtors 2.05 166th 30th 9th 25
Average 2.35 128th 30th 9th 7
Travel Car Rentals 2.68 151st 33rd 5th -12
Hotels 3.33 143rd 26th 6th -5
Average 3.11 161st 31st 5th -9

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.