Findings for PPC in Portsmouth

Portsmouth Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Portsmouth was the 257th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Portsmouth also ranks amongst the least expensive cities in Virginia, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Portsmouth are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Portsmouth keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 64% Lower in Portsmouth than Norfolk

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Portsmouth are 64% lower than in Norfolk. The average price of a click in Portsmouth is $5.92.

This price differential is expected however, as Norfolk has a larger population than Portsmouth.

For better comparison of prices, we also compared prices with another city with a similar population, Columbia, and found the average price of a click in Portsmouth was 45% lower than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Portsmouth

Summary PPC Stats for Portsmouth for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.92 257th 44th 10th 4
Automotive/Vehicle Dealerships 2.50 207th 45th 10th NA
Tires 2.70 199th 42nd 10th 0
Average 2.56 265th 49th 10th -2
Entertainment/Recreation Restaurants 0.70 210th 44th 8th 15
Average 0.70 210th 44th 8th 15
Health, Beauty & Fitness Chiropractors 5.29 195th 39th 9th -16
Dentists 9.03 212nd 37th 9th -1
Average 7.78 218th 40th 9th -2
Home & Garden Pest Control 16.78 180th 36th 7th 0
Roofing 12.65 119th 26th 6th 0
Self Storage Companies 35.64 2nd 1st 1st 52
Average 21.69 77th 16th 5th 4
Legal Law Firms 14.17 148th 28th 7th -11
Average 14.17 184th 32nd 8th -4
Real Estate Apartment Rentals 1.69 120th 33rd 9th -17
Condos 1.19 150th 35th 8th NA
New Home Developers 3.25 133rd 32nd 8th 42
Realtors 1.63 219th 43rd 9th 78
Average 1.79 198th 41st 9th 30
Shopping Florists 4.92 183rd 37th 7th -24
Average 4.92 183rd 37th 7th -24
Travel Car Rentals 5.38 6th 2nd 2nd 30
Hotels 3.52 153rd 31st 8th -28
Average 4.14 69th 13rd 4th 1

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.