Findings for PPC in Richmond

Richmond Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richmond was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Richmond also ranks amongst the most expensive cities in Virginia, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 11% Higher in Richmond than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richmond are 11% higher than in Arlington. The average price of a click in Richmond is $14.03.

This price differential is somewhat surprising however, as Arlington has a larger population than Richmond.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, San Bernardino, and found the average price of a click in Richmond was 22% lower than in San Bernardino.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Richmond


Summary PPC Stats for Richmond for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.03 th 11th 2nd 1
Automotive/Vehicle Auto Insurance 110.91 th 1st 1st 53
Auto Parts 1.53 th 13rd 2nd 86
Dealerships 4.19 th 16th 5th 4
Tires 2.21 th 41st 9th 1
Towing 6.17 th 6th 2nd NA
Average 35.67 th 2nd 1st 22
B2B Office Furniture 8.79 th 2nd 1st NA
Printers 11.10 th 1st 1st NA
Average 10.33 th 2nd 1st NA
Entertainment/Recreation Restaurants 1.69 th 11th 2nd 18
Average 1.69 th 11th 2nd 18
Finance Credit Counselling 19.11 th 5th 1st NA
Insurance 62.95 th 4th 2nd NA
Payday Loans 8.18 th 4th 2nd NA
Average 30.08 th 8th 1st NA
Health, Beauty & Fitness Chiropractors 7.57 th 16th 4th 0
Cosmetic Surgery 10.56 th 5th 1st NA
Dentists 9.14 th 25th 6th 21
Martial Arts 3.81 th 5th 2nd -41
Massage Therapy 7.10 th 9th 3rd -43
Optometrists 2.45 th 18th 2nd -1
Average 7.51 th 27th 7th -1
Home & Garden Appliance Repair 4.58 th 27th 3rd NA
Furniture 3.62 th 7th 2nd 39
Garage Doors 15.38 th 14th 2nd 0
Landscapers 4.55 th 21st 5th 4
Moving Companies 22.78 th 2nd 2nd 49
Pest Control 16.27 th 40th 7th NA
Plumbers 31.02 th 20th 6th -13
Roofing 5.91 th 34th 8th -10
Self Storage Companies 13.04 th 15th 6th -1
Windows and Doors 2.04 th 18th 3rd NA
Average 13.92 th 29th 6th NA
Legal Family Law 46.83 th 1st 1st 0
Law Firms 16.21 th 14th 2nd -9
Personal Injury Law 49.36 th 26th 6th -16
Average 25.32 th 26th 6th NA
Real Estate Apartment Rentals 1.68 th 23rd 6th -4
Condos 1.84 th 23rd 8th NA
New Home Developers 4.67 th 11th 3rd NA
Realtors 3.41 th 7th 4th -18
Average 2.89 th 14th 5th -14
Shopping Florists 5.21 th 20th 4th -1
Average 5.21 th 20th 4th -1
Travel Car Rentals 3.01 th 13rd 2nd -1
Hotels 3.31 th 19th 3rd NA
Average 3.16 th 15th 3rd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.