Findings for PPC in Richmond

Richmond Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richmond was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Richmond also ranks amongst the most expensive cities in Virginia, ranking as 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 38% Lower in Richmond than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richmond are 38% lower than in Arlington. The average price of a click in Richmond is $10.76.

This price differential is expected however, as Arlington has a larger population than Richmond.

For better comparison of prices, we also compared prices with another city with a similar population, San Bernardino, and found the average price of a click in Richmond was 20% lower than in San Bernardino.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Richmond


Summary PPC Stats for Richmond for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.76 th 29th 5th 2
Automotive/Vehicle Auto Parts 0.29 th 30th 6th -43
Dealerships 2.93 th 40th 6th NA
Tires 3.82 th 34th 7th 7
Towing 5.59 th 11th 2nd 41
Average 3.23 th 45th 6th -2
B2B Office Furniture 5.95 th 11th 2nd -26
Printers 29.56 th 1st 1st 0
Average 13.82 th 5th 1st NA
Entertainment/Recreation Restaurants 1.43 th 18th 3rd -11
Average 1.43 th 18th 3rd -11
Finance Payday Loans 9.94 th 3rd 2nd 52
Average 9.94 th 24th 3rd NA
Health, Beauty & Fitness Chiropractors 11.49 th 16th 5th 22
Cosmetic Surgery 15.11 th 3rd 1st 7
Dentists 11.66 th 14th 3rd 2
Martial Arts 3.72 th 15th 5th 16
Massage Therapy 12.77 th 2nd 1st 132
Average 11.63 th 10th 3rd 18
Home & Garden Appliance Repair 15.10 th 22nd 5th 8
Furniture 2.25 th 33rd 7th -17
Garage Doors 12.74 th 24th 4th -13
Landscapers 4.59 th 17th 4th 0
Moving Companies 26.66 th 8th 3rd 97
Pest Control 18.27 th 34th 8th -13
Plumbers 31.46 th 24th 9th -17
Roofing 9.50 th 34th 7th -6
Self Storage Companies 15.88 th 17th 6th -14
Windows and Doors 44.68 th 1st 1st NA
Average 18.08 th 25th 9th 2
Legal Law Firms 18.11 th 19th 5th 8
Average 18.11 th 26th 6th 2
Real Estate Apartment Rentals 1.76 th 30th 9th 4
Condos 2.51 th 22nd 9th -17
New Home Developers 5.96 th 12nd 4th -12
Realtors 3.48 th 13rd 6th -1
Average 3.31 th 17th 7th -6
Shopping Florists 1.91 th 43rd 8th -6
Average 1.91 th 43rd 8th -6
Travel Car Rentals 3.10 th 23rd 5th -17
Hotels 3.50 th 31st 8th -4
Average 3.30 th 32nd 7th -11

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.