Findings for PPC in Richmond

Richmond Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richmond was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Richmond also ranks amongst the most expensive cities in Virginia, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 13% Lower in Richmond than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richmond are 13% lower than in Arlington. The average price of a click in Richmond is $11.73.

This price differential is expected however, as Arlington has a larger population than Richmond.

For better comparison of prices, we also compared prices with another city with a similar population, San Bernardino, and found the average price of a click in Richmond was 25% lower than in San Bernardino.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Richmond


Summary PPC Stats for Richmond for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.73 th 25th 3rd 0
Automotive/Vehicle Auto Insurance 34.40 th 30th 5th 0
Auto Parts 1.29 th 28th 5th 0
Auto Wreckers 3.39 th 1st 1st 0
Dealerships 3.55 th 30th 7th NA
Tires 2.80 th 43rd 9th 35
Towing 7.11 th 8th 2nd 9
Average 7.33 th 34th 5th 10
B2B Office Furniture 2.64 th 27th 4th -54
Average 2.64 th 29th 4th NA
Entertainment/Recreation Restaurants 2.75 th 3rd 1st NA
Average 2.75 th 3rd 1st NA
Finance Credit Counselling 5.69 th 11th 2nd NA
Insurance 36.31 th 11th 1st 0
Average 21.00 th 17th 2nd NA
Health, Beauty & Fitness Chiropractors 11.86 th 17th 7th 12
Cosmetic Surgery 13.85 th 5th 1st -7
Dentists 9.51 th 31st 6th -8
Massage Therapy 6.43 th 10th 4th -25
Optometrists 5.70 th 9th 3rd 0
Average 9.78 th 26th 8th -5
Home & Garden Appliance Repair 13.21 th 21st 3rd 9
Furniture 2.33 th 36th 6th 1
Garage Doors 5.01 th 29th 4th -33
Landscapers 9.03 th 7th 2nd 62
Moving Companies 31.62 th 3rd 1st 7
Pest Control 17.56 th 36th 7th -6
Plumbers 27.64 th 24th 3rd -14
Roofing 9.54 th 30th 5th 16
Self Storage Companies 15.25 th 17th 6th -9
Windows and Doors 18.44 th 5th 2nd NA
Average 14.72 th 33rd 7th 1
Legal Family Law 64.85 th 1st 1st 0
Law Firms 19.17 th 16th 4th -23
Personal Injury Law 55.29 th 23rd 4th 0
Average 33.91 th 20th 5th -7
Real Estate Apartment Rentals 2.18 th 24th 8th 24
Condos 2.49 th 16th 8th 2
New Home Developers 7.30 th 9th 3rd 27
Realtors 3.90 th 7th 2nd 2
Average 3.84 th 12nd 7th 11
Shopping Florists 8.19 th 5th 2nd NA
Average 8.19 th 5th 2nd NA
Travel Car Rentals 3.30 th 18th 3rd 9
Hotels 3.39 th 23rd 4th -2
Average 3.34 th 26th 4th 3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.