Findings for PPC in Richmond

Richmond Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richmond was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Richmond also ranks amongst the most expensive cities in Virginia, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Richmond are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Richmond keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 8% Lower in Richmond than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richmond are 8% lower than in Arlington. The average price of a click in Richmond is $14.21.

This price differential is expected however, as Arlington has a larger population than Richmond.

For better comparison of prices, we also compared prices with another city with a similar population, San Bernardino, and found the average price of a click in Richmond was 30% lower than in San Bernardino.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Richmond


Summary PPC Stats for Richmond for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.21 th 17th 3rd NA
Automotive/Vehicle Auto Parts 1.75 th 12nd 1st -39
Dealerships 3.69 th 24th 2nd NA
Average 2.72 th 47th 6th NA
B2B Office Furniture 5.50 th 14th 2nd 39
Average 5.50 th 21st 3rd NA
Entertainment/Recreation Restaurants 4.70 th 18th 2nd NA
Average 4.70 th 18th 2nd NA
Finance Insurance 70.53 th 4th 2nd NA
Payday Loans 4.53 th 14th 4th -33
Average 26.53 th 8th 2nd NA
Health, Beauty & Fitness Chiropractors 8.15 th 24th 5th 29
Cosmetic Surgery 5.24 th 24th 4th 0
Dentists 10.92 th 17th 4th 4
Average 9.67 th 18th 4th 4
Home & Garden Appliance Repair 14.06 th 18th 1st NA
Furniture 3.12 th 33rd 6th -20
Landscapers 3.68 th 34th 6th NA
Moving Companies 20.23 th 14th 5th NA
Pest Control 23.67 th 25th 5th 15
Plumbers 19.48 th 39th 10th NA
Roofing 15.22 th 24th 6th 64
Self Storage Companies 11.12 th 18th 7th 3
Average 14.87 th 34th 9th NA
Legal Criminal Lawyers 36.51 th 11th 2nd NA
Law Firms 9.93 th 29th 8th NA
Personal Injury Law 227.41 th 3rd 1st NA
Average 70.94 th 6th 1st NA
Real Estate Apartment Rentals 1.74 th 32nd 9th -6
Condos 2.73 th 9th 6th -19
New Home Developers 5.73 th 10th 2nd -19
Realtors 2.23 th 22nd 6th -14
Average 3.04 th 17th 7th -13
Shopping Florists 4.68 th 39th 7th -20
Average 4.68 th 39th 7th -20
Travel Car Rentals 3.42 th 18th 3rd 0
Hotels 4.92 th 11th 2nd 0
Average 4.42 th 9th 2nd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.