Findings for PPC in Richmond

Richmond Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richmond was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Richmond also ranks amongst the most expensive cities in Virginia, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 3% Higher in Richmond than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richmond are 3% higher than in Arlington. The average price of a click in Richmond is $11.87.

This price differential is somewhat surprising however, as Arlington has a larger population than Richmond.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, San Bernardino, and found the average price of a click in Richmond was 22% lower than in San Bernardino.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Richmond

Summary PPC Stats for Richmond for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.87 th 22nd 3rd 6
Automotive/Vehicle Auto Parts 1.76 th 13rd 1st 107
Auto Wreckers 1.37 th 1st 1st 0
Dealerships 4.51 th 11th 2nd 1
Tires 5.35 th 7th 3rd NA
Towing 2.97 th 18th 5th -17
Average 3.69 th 37th 8th 19
B2B Office Furniture 3.23 th 22nd 4th -42
Printers 5.60 th 11th 2nd 0
Average 4.02 th 19th 4th NA
Entertainment/Recreation Restaurants 1.57 th 21st 3rd NA
Average 1.57 th 21st 3rd NA
Finance Credit Counselling 13.57 th 9th 1st -6
Mortgages 10.80 th 8th 1st NA
Payday Loans 6.37 th 13rd 3rd NA
Average 9.28 th 21st 3rd -2
Health, Beauty & Fitness Chiropractors 6.72 th 31st 6th 16
Cosmetic Surgery 1.05 th 23rd 3rd 0
Dentists 11.04 th 22nd 5th NA
Martial Arts 10.34 th 1st 1st 0
Massage Therapy 18.12 th 2nd 1st NA
Optometrists 4.03 th 11th 4th 0
Average 9.82 th 21st 5th 3
Home & Garden Furniture 2.74 th 28th 8th 34
Garage Doors 22.38 th 11th 1st NA
Landscapers 6.22 th 10th 1st NA
Moving Companies 25.85 th 6th 2nd 38
Pest Control 17.03 th 32nd 5th NA
Plumbers 40.64 th 11th 3rd 2
Roofing 8.28 th 35th 8th -4
Self Storage Companies 29.61 th 2nd 2nd 56
Average 19.65 th 16th 4th 11
Legal Family Law 8.71 th 17th 3rd NA
Law Firms 15.09 th 17th 4th 83
Personal Injury Law 76.80 th 21st 4th -12
Average 27.38 th 24th 4th 22
Real Estate Apartment Rentals 1.51 th 37th 9th -3
Condos 3.38 th 12nd 6th NA
New Home Developers 5.51 th 14th 6th NA
Realtors 3.80 th 11th 4th NA
Average 3.42 th 15th 6th NA
Shopping Florists 4.09 th 37th 6th NA
Average 4.09 th 37th 6th NA
Travel Car Rentals 3.22 th 22nd 4th -15
Hotels 3.51 th 21st 4th NA
Average 3.36 th 22nd 3rd -8

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.