Findings for PPC in Roanoke

Roanoke Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Roanoke was the 236th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Roanoke also ranks amongst the least expensive cities in Virginia, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 26% Lower in Roanoke than Winston-salem

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Roanoke are 26% lower than in Winston-salem. The average price of a click in Roanoke is $6.62.

This price differential is expected however, as Winston-salem has a larger population than Roanoke.

For better comparison of prices, we also compared prices with another city with a similar population, Daly City, and found the average price of a click in Roanoke was 19% lower than in Daly City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Roanoke

Summary PPC Stats for Roanoke for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.62 236th 42nd 9th NA
Automotive/Vehicle Auto Insurance 73.75 79th 14th 3rd NA
Dealerships 4.80 57th 10th 2nd NA
Tires 6.58 18th 6th 1st 14
Average 28.38 29th 6th 1st NA
Entertainment/Recreation Restaurants 1.13 138th 25th 5th 4
Average 1.13 138th 25th 5th 4
Health, Beauty & Fitness Chiropractors 2.86 237th 44th 9th 105
Dentists 7.49 234th 39th 8th 12
Massage Therapy 2.11 122nd 22nd 6th 1
Average 5.49 268th 48th 10th 14
Home & Garden Furniture 3.53 62nd 13rd 2nd 16
Garage Doors 1.57 207th 31st 5th NA
Moving Companies 19.64 90th 18th 4th 0
Plumbers 14.89 204th 44th 9th -4
Self Storage Companies 5.61 251st 49th 10th NA
Average 9.05 249th 49th 9th 1
Legal Law Firms 7.53 156th 30th 8th NA
Average 7.53 203rd 37th 8th NA
Real Estate Apartment Rentals 1.53 153rd 35th 9th 2
Condos 0.77 185th 40th 9th NA
New Home Developers 2.45 175th 38th 9th -14
Realtors 1.47 220th 43rd 10th -2
Average 1.61 225th 43rd 10th 7
Shopping Florists 6.16 109th 22nd 5th 6
Average 6.16 109th 22nd 5th 6
Travel Car Rentals 5.21 7th 3rd 1st NA
Hotels 3.18 155th 28th 7th -11
Average 3.85 63rd 10th 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.