Findings for PPC in Roanoke

Roanoke Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Roanoke was the 258th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Roanoke also ranks amongst the least expensive cities in Virginia, ranking as number 10th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 31% Lower in Roanoke than Winston-salem

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Roanoke are 31% lower than in Winston-salem. The average price of a click in Roanoke is $4.70.

This price differential is expected however, as Winston-salem has a larger population than Roanoke.

For better comparison of prices, we also compared prices with another city with a similar population, Daly City, and found the average price of a click in Roanoke was 31% lower than in Daly City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Roanoke


Summary PPC Stats for Roanoke for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.70 258th 45th 10th NA
Automotive/Vehicle Dealerships 3.99 72nd 12nd 1st NA
Average 3.99 180th 34th 8th NA
Entertainment/Recreation Restaurants 1.26 135th 24th 3rd -1
Average 1.26 135th 24th 3rd -1
Health, Beauty & Fitness Dentists 7.06 229th 38th 7th 112
Average 7.06 190th 35th 8th 28
Home & Garden Furniture 1.56 191st 43rd 8th NA
Moving Companies 8.50 222nd 40th 8th 1
Roofing 7.84 160th 31st 8th 31
Self Storage Companies 9.93 163rd 41st 10th 24
Average 7.71 253rd 50th 10th NA
Legal Law Firms 10.93 104th 19th 4th NA
Average 10.93 168th 33rd 6th NA
Real Estate Apartment Rentals 0.99 212nd 44th 10th -13
Realtors 2.02 180th 36th 9th 36
Average 1.64 225th 45th 10th 9
Shopping Florists 4.36 172nd 34th 6th -15
Average 4.36 160th 34th 6th -8
Travel Car Rentals 3.07 110th 25th 5th NA
Hotels 3.35 107th 21st 2nd -5
Average 3.25 116th 22nd 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.