Findings for PPC in Roanoke

Roanoke Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Roanoke was the 185th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Roanoke also ranks amongst the least expensive cities in Virginia, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Roanoke Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Roanoke keywords increased by 10% in September 2014.

Google Adwords Keyword Prices 6% Lower in Roanoke than Winston-salem

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Roanoke are 6% lower than in Winston-salem. The average price of a click in Roanoke is $8.14.

This price differential is expected however, as Winston-salem has a larger population than Roanoke.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Daly City, and found the average price of a click in Roanoke was 81% higher than in Daly City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Roanoke


Summary PPC Stats for Roanoke for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.14 185th 34th 7th NA
Automotive/Vehicle Dealerships 3.45 97th 26th 6th NA
Average 3.45 183rd 39th 8th NA
Entertainment/Recreation Restaurants 1.16 132nd 27th 6th 4
Average 1.16 132nd 27th 6th 4
Health, Beauty & Fitness Chiropractors 2.29 223rd 43rd 8th 31
Dentists 4.27 271st 49th 10th NA
Average 3.48 279th 51st 10th -1
Home & Garden Furniture 3.56 18th 9th 3rd NA
Landscapers 0.56 200th 39th 8th NA
Pest Control 28.69 65th 18th 1st NA
Roofing 6.99 158th 31st 7th -5
Self Storage Companies 5.51 238th 48th 10th NA
Average 8.47 240th 48th 10th NA
Legal Law Firms 8.60 142nd 26th 6th NA
Personal Injury Law 121.04 27th 7th 2nd NA
Average 46.08 35th 10th 2nd NA
Real Estate Apartment Rentals 0.61 227th 45th 10th NA
Condos 0.27 204th 49th 10th NA
Realtors 1.02 245th 48th 10th NA
Average 0.80 268th 50th 10th NA
Shopping Florists 2.46 218th 44th 10th NA
Average 2.46 218th 44th 10th NA
Travel Car Rentals 1.75 174th 40th 9th NA
Hotels 2.97 136th 24th 4th 0
Average 2.56 161st 33rd 6th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.