Findings for PPC in Virginia Beach

Virginia Beach Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Virginia Beach was the 14th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Virginia Beach also ranks amongst the most expensive cities in Virginia, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Virginia Beach Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Virginia Beach keywords increased by 22% in May 2016.

Not surprisingly, the month over month price increases for Virginia Beach Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 104% Higher in Virginia Beach than Chesapeake

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Virginia Beach are 104% higher than in Chesapeake. The average price of a click in Virginia Beach is $22.57.

This price difference is understandable though, given the population of Chesapeake is less than Virginia Beach, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Virginia Beach

Summary PPC Stats for Virginia Beach for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.57 14th 5th 1st 22
Automotive/Vehicle Auto Insurance 47.75 109th 21st 5th 123
Auto Parts 5.51 6th 2nd 1st 34
Dealerships 4.48 92nd 22nd 4th -10
Tires 3.96 120th 27th 7th -26
Towing 5.13 57th 16th 2nd 41
Average 12.61 116th 23rd 5th 32
B2B Office Furniture 5.95 66th 16th 4th 16
Printers 7.50 60th 11th 1st 289
Average 6.98 70th 15th 3rd NA
Entertainment/Recreation Restaurants 1.86 79th 18th 2nd 1
Average 1.86 79th 18th 2nd 1
Finance Credit Counselling 15.93 50th 8th 1st NA
Insurance 46.46 41st 9th 3rd 25
Payday Loans 7.48 132nd 13rd 4th 5
Average 26.49 67th 12nd 4th NA
Health, Beauty & Fitness Chiropractors 11.29 71st 16th 4th -7
Cosmetic Surgery 10.20 46th 8th 2nd 170
Dentists 16.67 40th 5th 2nd 68
Martial Arts 8.03 7th 3rd 1st 4
Massage Therapy 9.71 29th 9th 3rd 4
Optometrists 3.23 107th 24th 4th -5
Average 11.58 85th 19th 4th 54
Home & Garden Appliance Repair 14.18 88th 20th 2nd -11
Furniture 4.89 20th 7th 1st 20
Garage Doors 12.86 155th 22nd 3rd 28
Landscapers 4.47 81st 17th 4th -8
Moving Companies 19.94 73rd 17th 2nd -6
Pest Control 17.56 170th 33rd 6th 10
Plumbers 47.07 75th 13rd 4th 2
Roofing 37.72 8th 5th 2nd 10
Self Storage Companies 25.12 9th 3rd 3rd -3
Windows and Doors 21.04 8th 2nd 1st NA
Average 22.24 71st 12nd 3rd 12
Legal Criminal Lawyers 129.10 1st 1st 1st 39
Family Law 39.56 23rd 3rd 1st -3
Law Firms 68.90 11th 4th 1st 11
Personal Injury Law 119.38 61st 9th 3rd -6
Real Estate Lawyers 24.32 5th 2nd 1st 0
Average 74.55 22nd 5th 1st 7
Real Estate Apartment Rentals 2.41 57th 16th 6th 0
Condos 4.63 9th 3rd 2nd 3
New Home Developers 7.23 16th 7th 3rd 9
Realtors 5.14 7th 1st 1st 0
Average 4.73 15th 6th 3rd 2
Shopping Florists 8.80 20th 8th 4th 19
Average 8.80 20th 8th 4th 19
Travel Car Rentals 2.46 182nd 38th 9th 9
Hotels 4.03 116th 22nd 5th -9
Average 3.25 173rd 31st 8th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.