Findings for PPC in Virginia Beach

Virginia Beach Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Virginia Beach was the 7th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of March 2015. Virginia Beach also ranks amongst the most expensive cities in Virginia, ranking 1st. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Google Adwords Keyword Prices 110% Higher in Virginia Beach than Chesapeake

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Virginia Beach are 110% higher than in Chesapeake. The average price of a click in Virginia Beach is $20.86.

This price difference is understandable though, given the population of Chesapeake is less than Virginia Beach, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Atlanta, and found the average price of a click in Virginia Beach was 5% lower than in Atlanta. This suggests that perhaps prices in Virginia Beach are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Virginia Beach


Summary PPC Stats for Virginia Beach for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.86 25th 7th 1st 2
Automotive/Vehicle Auto Insurance 82.30 69th 12nd 2nd 45
Auto Parts 1.48 91st 8th 1st -51
Dealerships 7.69 7th 3rd 1st 13
Tires 4.78 64th 22nd 5th -23
Towing 3.12 138th 31st 5th 23
Average 17.46 105th 21st 2nd 6
B2B Office Furniture 4.31 112nd 20th 3rd 1
Printers 7.83 78th 13rd 2nd -14
Average 6.07 106th 22nd 3rd NA
Entertainment/Recreation Restaurants 2.12 44th 7th 1st 114
Average 2.12 44th 7th 1st 114
Finance Credit Counselling 11.22 60th 13rd 1st NA
Insurance 48.42 43rd 10th 1st -23
Mortgages 3.09 56th 8th 1st -27
Payday Loans 5.98 142nd 15th 5th -16
Average 29.01 54th 12nd 1st NA
Health, Beauty & Fitness Chiropractors 13.10 55th 12nd 4th -14
Cosmetic Surgery 4.18 106th 21st 3rd -9
Dentists 16.88 47th 6th 2nd 0
Martial Arts 8.17 7th 2nd 2nd 33
Massage Therapy 8.65 47th 7th 2nd 0
Optometrists 4.76 56th 12nd 1st 29
Average 12.15 70th 7th 2nd 1
Home & Garden Appliance Repair 19.32 50th 8th 2nd -11
Furniture 3.01 77th 16th 6th 11
Garage Doors 13.93 153rd 21st 3rd -7
Landscapers 5.57 72nd 11th 2nd 62
Moving Companies 21.97 85th 15th 5th -13
Pest Control 21.62 132nd 28th 7th -7
Plumbers 40.79 68th 14th 5th 10
Roofing 26.87 38th 13rd 4th -7
Self Storage Companies 27.55 6th 1st 1st -22
Windows and Doors 29.64 4th 2nd 2nd NA
Average 20.32 89th 19th 7th 3
Legal Criminal Lawyers 54.91 32nd 9th 2nd 0
Family Law 30.25 47th 10th 2nd -7
Law Firms 29.86 27th 8th 3rd -11
Personal Injury Law 154.88 26th 5th 1st 30
Real Estate Lawyers 3.57 55th 8th 1st 7
Average 56.55 43rd 9th 3rd 2
Real Estate Apartment Rentals 2.58 39th 14th 4th -25
Condos 4.50 7th 2nd 2nd -14
New Home Developers 7.15 13rd 9th 3rd -26
Realtors 5.15 8th 2nd 2nd -14
Average 4.73 6th 3rd 2nd -18
Shopping Florists 8.95 20th 2nd 1st 32
Average 8.95 20th 2nd 1st 32
Travel Car Rentals 2.16 184th 43rd 7th -2
Hotels 3.74 136th 24th 4th 1
Average 2.95 198th 39th 9th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.