Findings for PPC in Virginia Beach

Virginia Beach Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Virginia Beach was the 10th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of April 2015. Virginia Beach also ranks amongst the most expensive cities in Virginia, ranking 1st. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Norfolk ranked as the least expensive city.

Google Adwords Keyword Prices 87% Higher in Virginia Beach than Chesapeake

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Virginia Beach are 87% higher than in Chesapeake. The average price of a click in Virginia Beach is $18.82.

This price difference is understandable though, given the population of Chesapeake is less than Virginia Beach, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Atlanta, and found the average price of a click in Virginia Beach was 15% lower than in Atlanta. This suggests that perhaps prices in Virginia Beach are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Virginia Beach


Summary PPC Stats for Virginia Beach for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.82 37th 10th 1st 6
Automotive/Vehicle Auto Insurance 47.57 142nd 27th 4th -34
Auto Parts 1.53 115th 17th 4th 10
Dealerships 4.86 52nd 8th 1st -17
Tires 4.73 51st 18th 6th 3
Towing 2.43 165th 29th 5th -2
Average 15.44 112nd 21st 4th -9
B2B Office Furniture 2.77 140th 26th 3rd -18
Printers 5.83 73rd 12nd 1st 0
Average 4.81 115th 18th 3rd NA
Entertainment/Recreation Restaurants 1.93 45th 9th 3rd -6
Average 1.93 45th 9th 3rd -6
Finance Credit Counselling 11.86 63rd 9th 1st NA
Insurance 34.11 83rd 13rd 2nd 0
Payday Loans 8.54 111st 9th 3rd 62
Average 23.40 102nd 15th 1st NA
Health, Beauty & Fitness Chiropractors 17.23 28th 7th 3rd 37
Cosmetic Surgery 6.78 88th 19th 2nd 7
Dentists 14.19 76th 10th 2nd -13
Martial Arts 6.56 11th 4th 2nd -20
Massage Therapy 8.73 34th 6th 2nd -23
Optometrists 6.24 31st 5th 2nd 26
Physiotherapy 4.32 3rd 1st 1st NA
Average 10.63 106th 16th 5th 0
Home & Garden Appliance Repair 12.92 128th 22nd 4th -14
Furniture 3.70 51st 11th 1st 23
Garage Doors 17.36 132nd 20th 2nd 47
Landscapers 8.58 29th 8th 3rd 22
Moving Companies 20.92 81st 17th 3rd -5
Pest Control 24.96 103rd 21st 3rd 33
Plumbers 25.26 141st 28th 4th -28
Roofing 34.04 13rd 3rd 1st 20
Self Storage Companies 28.69 6th 2nd 2nd 5
Windows and Doors 28.68 2nd 1st 1st NA
Average 20.98 83rd 14th 2nd 11
Legal Criminal Lawyers 112.00 5th 2nd 1st 31
Family Law 42.29 19th 5th 3rd 44
Law Firms 22.22 51st 11th 2nd -2
Personal Injury Law 157.91 29th 7th 1st 2
Real Estate Lawyers 8.21 41st 8th 1st 32
Average 57.84 40th 12nd 2nd 20
Real Estate Apartment Rentals 3.12 23rd 8th 4th 24
Condos 3.98 14th 7th 4th -10
New Home Developers 8.31 9th 5th 2nd 16
Realtors 5.43 5th 2nd 1st 5
Average 5.10 5th 2nd 1st 7
Shopping Florists 8.67 12nd 2nd 1st -3
Average 8.67 12nd 2nd 1st -3
Travel Car Rentals 2.52 169th 37th 7th 17
Hotels 3.58 117th 19th 3rd -2
Average 3.05 172nd 33rd 7th 7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.