Findings for PPC in Bellevue

Bellevue Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bellevue was the 83rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Bellevue also ranks amongst the least expensive cities in Washington, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 36% Lower in Bellevue than Seattle

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bellevue are 36% lower than in Seattle. The average price of a click in Bellevue is $14.35.

This price differential is expected however, as Seattle has a larger population than Bellevue.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Columbia, and found the average price of a click in Bellevue was 90% higher than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Bellevue

Summary PPC Stats for Bellevue for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.35 83rd 23rd 4th NA
Automotive/Vehicle Auto Insurance 107.24 26th 9th 3rd NA
Auto Parts 1.78 84th 30th 3rd 1
Dealerships 3.77 117th 28th 5th NA
Tires 4.17 85th 27th 4th 68
Towing 5.96 64th 26th 3rd 36
Average 17.10 97th 24th 5th NA
B2B Office Furniture 3.71 115th 32nd 3rd -19
Average 3.71 139th 41st 5th NA
Entertainment/Recreation Restaurants 1.72 59th 25th 4th -32
Average 1.72 59th 25th 4th -32
Finance Insurance 107.00 10th 4th 1st NA
Mortgages 22.75 6th 1st 1st 267
Payday Loans 10.40 90th 36th 3rd 0
Average 40.73 25th 8th 1st NA
Health, Beauty & Fitness Chiropractors 14.65 47th 8th 1st -6
Cosmetic Surgery 15.14 18th 6th 1st 5
Dentists 12.20 116th 33rd 4th -7
Martial Arts 2.73 64th 20th 2nd 0
Massage Therapy 8.98 31st 8th 2nd 0
Optometrists 6.42 27th 7th 1st NA
Average 11.81 71st 20th 2nd 0
Home & Garden Appliance Repair 10.95 147th 52nd 3rd 1
Furniture 1.58 209th 69th 6th -1
Garage Doors 21.34 117th 56th 6th -10
Landscapers 5.81 64th 10th 4th -7
Moving Companies 20.34 88th 29th 4th 1
Pest Control 29.24 66th 31st 4th 53
Plumbers 47.18 67th 28th 3rd 43
Roofing 28.47 27th 3rd 2nd -16
Self Storage Companies 12.13 141st 50th 5th -20
Windows and Doors 5.98 64th 14th 3rd NA
Average 20.16 92nd 40th 5th 3
Legal Law Firms 7.52 157th 42nd 6th NA
Personal Injury Law 88.05 90th 26th 5th 0
Real Estate Lawyers 2.48 54th 13rd 4th -21
Average 32.68 105th 34th 5th NA
Real Estate Apartment Rentals 2.64 41st 9th 2nd -7
Condos 3.37 28th 10th 2nd 9
New Home Developers 3.12 136th 44th 5th 8
Realtors 3.16 66th 17th 4th -13
Average 3.05 64th 10th 2nd -2
Shopping Florists 6.87 67th 25th 5th -2
Average 6.87 67th 25th 5th -2
Travel Car Rentals 2.43 178th 60th 5th -32
Hotels 4.53 55th 16th 3rd 4
Average 3.48 112nd 27th 3rd -14

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.