Findings for PPC in Bellevue

Bellevue Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bellevue was the 74th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Bellevue also ranks amongst the least expensive cities in Washington, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Bellevue Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Bellevue keywords increased by 31% in September 2016.

Google Adwords Keyword Prices 18% Lower in Bellevue than Seattle

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bellevue are 18% lower than in Seattle. The average price of a click in Bellevue is $15.51.

This price differential is expected however, as Seattle has a larger population than Bellevue.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Columbia, and found the average price of a click in Bellevue was 141% higher than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Bellevue


Summary PPC Stats for Bellevue for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.51 74th 17th 3rd 31
Automotive/Vehicle Auto Insurance 36.43 133rd 29th 4th 0
Auto Parts 1.48 101st 32nd 5th -39
Dealerships 3.27 131st 31st 6th NA
Tires 3.53 121st 40th 3rd -25
Towing 6.71 30th 16th 3rd 3
Average 12.23 119th 22nd 3rd -9
B2B Office Furniture 6.51 37th 9th 1st 18
Average 6.51 84th 26th 2nd NA
Entertainment/Recreation Restaurants 2.21 164th 42nd 5th -1
Average 2.21 164th 42nd 5th -1
Finance Insurance 21.90 111st 27th 5th NA
Mortgages 2.92 70th 15th 5th 0
Payday Loans 4.24 145th 62nd 4th -28
Average 9.69 142nd 38th 5th NA
Health, Beauty & Fitness Chiropractors 13.41 35th 6th 1st -26
Cosmetic Surgery 14.65 13rd 6th 1st 177
Dentists 11.04 129th 44th 4th -9
Massage Therapy 5.92 85th 16th 4th 5
Optometrists 4.82 74th 23rd 2nd NA
Average 11.22 73rd 20th 3rd 28
Home & Garden Appliance Repair 14.63 91st 32nd 1st -20
Furniture 2.41 195th 60th 4th -6
Garage Doors 26.08 96th 39th 1st 35
Landscapers 8.59 18th 5th 3rd 6
Moving Companies 18.51 85th 27th 4th 3
Pest Control 43.67 12nd 7th 3rd 18
Plumbers 63.20 27th 13rd 2nd -14
Roofing 20.73 61st 11th 3rd -13
Self Storage Companies 6.69 209th 71st 6th 0
Average 22.87 45th 17th 2nd 0
Legal Family Law 51.85 11th 7th 1st NA
Law Firms 39.84 20th 4th 2nd NA
Personal Injury Law 102.34 72nd 14th 2nd NA
Average 57.14 39th 10th 1st NA
Real Estate Apartment Rentals 4.16 15th 5th 1st 48
Condos 2.38 41st 8th 3rd 4
New Home Developers 3.54 103rd 26th 3rd -14
Realtors 3.65 17th 4th 1st 2
Average 3.51 30th 5th 1st 10
Shopping Florists 8.08 50th 17th 2nd -3
Average 8.08 50th 17th 2nd -3
Travel Car Rentals 2.87 120th 39th 4th 0
Hotels 5.06 58th 20th 4th 0
Average 3.97 92nd 28th 5th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.