Findings for PPC in Bellevue

Bellevue Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bellevue was the 79th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Bellevue also ranks amongst the least expensive cities in Washington, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 31% Lower in Bellevue than Seattle

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bellevue are 31% lower than in Seattle. The average price of a click in Bellevue is $14.18.

This price differential is expected however, as Seattle has a larger population than Bellevue.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Bellevue

Summary PPC Stats for Bellevue for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.18 79th 20th 3rd NA
Automotive/Vehicle Auto Insurance 141.88 11th 1st 1st NA
Auto Parts 1.73 76th 25th 2nd 113
Dealerships 4.25 91st 19th 5th NA
Tires 2.42 200th 66th 6th -46
Towing 2.18 165th 56th 6th -18
Average 22.73 65th 18th 4th NA
B2B Office Furniture 4.52 104th 37th 3rd -4
Average 4.52 132nd 44th 4th NA
Entertainment/Recreation Restaurants 2.75 19th 8th 1st 99
Average 2.75 19th 8th 1st 99
Finance Insurance 141.74 4th 1st 1st NA
Mortgages 6.43 51st 10th 3rd 0
Average 51.53 16th 3rd 1st NA
Health, Beauty & Fitness Chiropractors 15.61 39th 9th 2nd -9
Cosmetic Surgery 11.16 39th 16th 2nd 1
Dentists 11.98 124th 47th 6th 6
Massage Therapy 3.09 107th 22nd 5th -34
Optometrists 4.69 58th 22nd 3rd NA
Average 11.10 92nd 33rd 4th -5
Home & Garden Appliance Repair 11.77 150th 52nd 6th -7
Furniture 1.58 212nd 66th 7th -14
Garage Doors 27.51 84th 39th 1st 0
Landscapers 7.20 41st 11th 3rd 0
Moving Companies 22.29 81st 25th 3rd 13
Pest Control 22.50 122nd 45th 6th -34
Plumbers 28.15 130th 43rd 6th -10
Roofing 21.01 57th 6th 4th -4
Self Storage Companies 15.36 84th 29th 1st -3
Average 17.44 131st 48th 4th -6
Legal Family Law 18.09 78th 28th 6th NA
Law Firms 10.42 117th 24th 4th NA
Personal Injury Law 100.22 84th 22nd 2nd 17
Real Estate Lawyers 15.27 21st 4th 2nd 12
Average 30.88 112nd 32nd 4th NA
Real Estate Apartment Rentals 3.11 25th 5th 1st -34
Condos 2.99 42nd 10th 2nd 2
New Home Developers 2.87 138th 45th 6th -45
Realtors 3.67 37th 8th 2nd 3
Average 3.23 54th 10th 2nd -15
Shopping Florists 6.64 96th 31st 4th 51
Average 6.64 96th 31st 4th 51
Travel Car Rentals 3.55 57th 17th 2nd 26
Hotels 4.34 83rd 29th 5th -11
Average 3.94 71st 20th 5th 7

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.