Findings for PPC in Bellevue

Bellevue Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bellevue was the 10th most expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Bellevue also ranks amongst the most expensive cities in Washington, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Bellevue Rise in June 2016

SEP's research shows that the average price of a click to advertisers targeting Bellevue keywords increased by 23% in June 2016.

Not surprisingly, the month over month price increases for Bellevue Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 17% Higher in Bellevue than Seattle

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bellevue are 17% higher than in Seattle. The average price of a click in Bellevue is $24.62.

This price differential is somewhat surprising however, as Seattle has a larger population than Bellevue.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Columbia, and found the average price of a click in Bellevue was 126% higher than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Bellevue

Summary PPC Stats for Bellevue for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 24.62 10th 1st 1st NA
Automotive/Vehicle Auto Insurance 235.78 1st 1st 1st NA
Auto Parts 1.62 102nd 29th 4th 3
Dealerships 4.28 109th 26th 5th NA
Tires 4.03 115th 33rd 3rd -24
Towing 8.48 16th 5th 2nd 193
Average 56.30 1st 1st 1st NA
B2B Office Furniture 3.01 143rd 45th 6th -22
Average 3.01 149th 50th 6th NA
Entertainment/Recreation Restaurants 1.65 98th 31st 5th 55
Average 1.65 98th 31st 5th 55
Finance Insurance 404.20 1st 1st 1st NA
Mortgages 15.22 38th 7th 2nd 0
Average 209.71 1st 1st 1st NA
Health, Beauty & Fitness Chiropractors 14.61 38th 9th 1st -27
Cosmetic Surgery 8.97 57th 19th 3rd NA
Dentists 12.43 127th 43rd 4th -1
Martial Arts 4.65 42nd 10th 2nd 45
Massage Therapy 5.96 59th 14th 3rd -20
Optometrists 3.25 105th 37th 5th NA
Average 9.86 144th 50th 5th -8
Home & Garden Appliance Repair 12.31 120th 40th 4th 0
Furniture 2.56 164th 51st 4th 6
Garage Doors 32.45 75th 38th 1st 313
Landscapers 2.59 159th 47th 7th -23
Moving Companies 18.91 84th 21st 3rd -18
Pest Control 45.66 8th 6th 2nd -7
Plumbers 52.16 58th 21st 3rd 17
Roofing 31.30 20th 3rd 3rd 50
Self Storage Companies 8.18 201st 73rd 7th -22
Windows and Doors 7.29 63rd 12nd 3rd NA
Average 23.10 62nd 27th 2nd 34
Legal Family Law 37.66 27th 10th 2nd NA
Law Firms 31.24 50th 10th 3rd NA
Personal Injury Law 140.36 39th 9th 1st NA
Real Estate Lawyers 19.00 9th 3rd 1st 22
Average 57.07 52nd 14th 1st NA
Real Estate Apartment Rentals 3.26 23rd 3rd 1st -3
Condos 3.39 22nd 3rd 1st -2
New Home Developers 4.56 66th 12nd 2nd 1
Realtors 4.11 25th 7th 1st 22
Average 3.83 29th 5th 1st 5
Shopping Florists 6.93 81st 22nd 4th 20
Average 6.93 81st 22nd 4th 20
Travel Car Rentals 2.69 156th 51st 3rd 110
Hotels 4.54 76th 22nd 5th 14
Average 3.61 122nd 32nd 5th 62

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.