Findings for PPC in Bellevue

Bellevue Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bellevue was the 81st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Bellevue also ranks amongst the least expensive cities in Washington, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Bellevue Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Bellevue keywords increased by 37% in September 2014.

Google Adwords Keyword Prices 32% Lower in Bellevue than Seattle

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bellevue are 32% lower than in Seattle. The average price of a click in Bellevue is $12.30.

This price differential is expected however, as Seattle has a larger population than Bellevue.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Columbia, and found the average price of a click in Bellevue was 46% higher than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Bellevue


Summary PPC Stats for Bellevue for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.30 81st 20th 3rd 37
Automotive/Vehicle Auto Parts 1.81 44th 22nd 1st NA
Dealerships 2.88 138th 25th 7th NA
Tires 3.18 99th 34th 4th -21
Towing 4.50 43rd 16th 2nd NA
Average 3.27 189th 49th 6th -1
B2B Office Furniture 1.97 124th 36th 6th 11
Average 1.97 131st 38th 6th 3
Entertainment/Recreation Restaurants 0.68 195th 66th 6th -26
Average 0.68 195th 66th 6th -26
Finance Mortgages 11.93 35th 8th 2nd 13
Average 11.93 122nd 33rd 4th NA
Health, Beauty & Fitness Chiropractors 14.43 18th 4th 1st 26
Cosmetic Surgery 5.97 70th 21st 4th -13
Dentists 11.13 99th 29th 4th -6
Martial Arts 2.72 51st 15th 3rd 31
Massage Therapy 7.28 43rd 12nd 4th 0
Optometrists 7.22 10th 3rd 2nd NA
Average 9.20 87th 25th 4th -1
Home & Garden Appliance Repair 8.86 117th 43rd 1st NA
Furniture 1.87 153rd 37th 5th 6
Garage Doors 23.56 72nd 31st 1st -5
Landscapers 6.09 53rd 11th 4th NA
Moving Companies 10.96 132nd 41st 5th -27
Pest Control 39.03 11th 7th 1st NA
Plumbers 46.28 58th 22nd 4th 10
Roofing 11.53 100th 23rd 7th -24
Self Storage Companies 9.76 141st 50th 4th 19
Average 17.34 77th 32nd 3rd NA
Legal Criminal Lawyers 48.16 31st 7th 2nd NA
Family Law 32.78 20th 7th 1st NA
Law Firms 9.65 125th 34th 6th NA
Personal Injury Law 79.36 77th 14th 3rd NA
Average 49.58 25th 4th 1st NA
Real Estate Apartment Rentals 3.44 9th 2nd 1st 51
Condos 2.36 34th 9th 2nd NA
New Home Developers 3.21 92nd 21st 5th -7
Realtors 3.09 42nd 11th 2nd 1
Average 3.06 37th 6th 2nd 11
Shopping Florists 5.12 133rd 36th 5th -1
Average 5.12 133rd 36th 5th -1
Travel Car Rentals 1.89 166th 56th 6th -1
Hotels 3.24 108th 30th 6th -1
Average 2.56 162nd 47th 6th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.