Findings for PPC in Bellevue

Bellevue Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bellevue was the 115th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Bellevue also ranks amongst the least expensive cities in Washington, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 36% Lower in Bellevue than Seattle

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bellevue are 36% lower than in Seattle. The average price of a click in Bellevue is $11.83.

This price differential is expected however, as Seattle has a larger population than Bellevue.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Columbia, and found the average price of a click in Bellevue was 69% higher than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Bellevue

Summary PPC Stats for Bellevue for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.83 115th 32nd 4th 4
Automotive/Vehicle Auto Insurance 76.34 38th 7th 1st 16
Auto Parts 2.43 31st 5th 1st 17
Dealerships 3.15 128th 28th 5th 13
Tires 3.91 74th 28th 2nd 114
Towing 6.94 22nd 9th 4th 46
Average 13.34 109th 21st 4th 32
B2B Office Furniture 3.42 91st 26th 2nd 35
Average 3.42 113rd 33rd 4th 11
Entertainment/Recreation Restaurants 1.46 126th 35th 5th 1
Average 1.46 126th 35th 5th 1
Finance Insurance 75.64 19th 4th 1st 6
Mortgages 16.87 17th 5th 1st 0
Average 46.26 21st 5th 1st 3
Health, Beauty & Fitness Chiropractors 9.02 87th 19th 2nd -40
Cosmetic Surgery 7.71 64th 16th 4th 0
Dentists 10.45 145th 43rd 4th -21
Martial Arts 3.98 39th 12nd 2nd 0
Massage Therapy 8.03 42nd 9th 1st 0
Optometrists 6.80 20th 9th 1st NA
Average 8.71 153rd 47th 4th -10
Home & Garden Appliance Repair 11.66 135th 45th 2nd 19
Furniture 1.76 211st 66th 7th -34
Garage Doors 17.62 110th 53rd 4th -23
Landscapers 5.69 62nd 15th 4th -14
Moving Companies 18.56 101st 33rd 3rd 26
Pest Control 32.61 32nd 17th 4th 22
Plumbers 38.33 84th 34th 5th -24
Roofing 22.62 48th 6th 3rd -11
Self Storage Companies 14.28 73rd 23rd 1st 31
Average 18.45 96th 41st 4th -1
Legal Family Law 6.87 86th 22nd 4th NA
Personal Injury Law 56.07 122nd 29th 6th NA
Average 31.47 107th 24th 5th NA
Real Estate Apartment Rentals 4.30 6th 2nd 1st 19
Condos 2.64 60th 13rd 3rd 20
New Home Developers 3.91 103rd 27th 6th 12
Realtors 3.17 79th 16th 2nd 2
Average 3.51 47th 6th 2nd 12
Shopping Florists 8.53 27th 10th 2nd 41
Average 8.53 27th 10th 2nd 41
Travel Car Rentals 2.92 135th 47th 6th NA
Hotels 4.24 62nd 19th 4th 28
Average 3.58 95th 25th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.