Findings for PPC in Bellevue

Bellevue Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Bellevue was the 75th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Bellevue also ranks amongst the least expensive cities in Washington, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Bellevue are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Bellevue keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 28% Lower in Bellevue than Seattle

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Bellevue are 28% lower than in Seattle. The average price of a click in Bellevue is $15.34.

This price differential is expected however, as Seattle has a larger population than Bellevue.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Columbia, and found the average price of a click in Bellevue was 16% higher than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Bellevue

Summary PPC Stats for Bellevue for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.34 75th 21st 4th 2
Automotive/Vehicle Auto Insurance 64.61 54th 10th 2nd 0
Dealerships 2.81 172nd 53rd 6th NA
Tires 4.97 71st 24th 2nd -10
Towing 8.59 28th 12nd 2nd -16
Average 13.90 98th 17th 2nd -3
B2B Office Furniture 3.91 131st 42nd 6th -10
Average 3.91 150th 49th 6th NA
Entertainment/Recreation Restaurants 2.49 147th 39th 6th 5
Average 2.49 147th 39th 6th 5
Finance Insurance 64.72 24th 9th 1st NA
Mortgages 13.56 43rd 10th 3rd 0
Average 39.14 26th 9th 1st NA
Health, Beauty & Fitness Chiropractors 12.46 43rd 4th 1st -21
Cosmetic Surgery 7.73 67th 22nd 3rd -13
Dentists 10.88 147th 49th 4th -14
Martial Arts 4.17 48th 21st 3rd 0
Massage Therapy 5.58 87th 21st 5th 6
Optometrists 6.54 49th 21st 2nd NA
Average 9.16 143rd 47th 4th -9
Home & Garden Appliance Repair 24.43 16th 5th 3rd 0
Furniture 3.08 185th 53rd 6th 8
Garage Doors 29.75 79th 36th 2nd 5
Landscapers 13.23 6th 1st 1st 125
Moving Companies 20.45 82nd 20th 2nd -2
Pest Control 46.20 8th 6th 2nd -2
Plumbers 70.45 18th 9th 2nd 1
Roofing 21.14 57th 4th 3rd 17
Self Storage Companies 8.28 185th 68th 6th 0
Average 26.35 25th 12nd 2nd 14
Legal Family Law 58.07 15th 8th 1st NA
Law Firms 39.01 30th 10th 3rd NA
Personal Injury Law 34.25 129th 31st 5th NA
Average 43.78 93rd 25th 4th NA
Real Estate Apartment Rentals 3.75 16th 4th 1st 0
Condos 2.37 61st 14th 2nd 0
New Home Developers 2.59 176th 63rd 5th 0
Realtors 3.28 57th 17th 1st 0
Average 3.08 68th 14th 2nd 0
Shopping Florists 6.37 170th 60th 4th 0
Average 6.37 170th 60th 4th 0
Travel Car Rentals 2.63 162nd 55th 5th 0
Hotels 5.27 60th 19th 3rd 0
Average 3.95 116th 37th 4th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.