Findings for PPC in Everett

Everett Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Everett was the 88th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Everett also ranks amongst the least expensive cities in Washington, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Everett are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Everett keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 42% Lower in Everett than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Everett are 42% lower than in Bellevue. The average price of a click in Everett is $14.17.

This price differential is expected however, as Bellevue has a larger population than Everett.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wichita Falls, and found the average price of a click in Everett was 97% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Everett

Summary PPC Stats for Everett for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.17 88th 20th 5th NA
Automotive/Vehicle Auto Insurance 106.90 16th 5th 2nd NA
Auto Parts 1.17 140th 45th 6th -16
Dealerships 4.31 106th 23rd 4th NA
Tires 3.00 181st 59th 7th -13
Towing 4.48 78th 23rd 5th -2
Average 18.16 76th 16th 4th NA
B2B Office Furniture 2.77 145th 46th 7th 29
Average 2.77 152nd 51st 7th NA
Entertainment/Recreation Restaurants 4.26 7th 4th 2nd -17
Average 4.26 7th 4th 2nd -17
Finance Payday Loans 6.38 143rd 56th 4th 37
Average 6.38 168th 60th 6th NA
Health, Beauty & Fitness Chiropractors 11.60 66th 18th 2nd 35
Dentists 9.32 199th 64th 6th -5
Massage Therapy 1.16 120th 27th 7th -31
Average 8.60 193rd 60th 6th -1
Home & Garden Appliance Repair 12.95 112nd 38th 2nd 10
Furniture 1.65 208th 66th 6th -5
Garage Doors 24.00 111st 52nd 3rd 21
Landscapers 3.89 111st 27th 6th -7
Moving Companies 15.84 121st 36th 5th 73
Pest Control 51.33 3rd 3rd 1st 30
Plumbers 61.68 43rd 15th 1st 1
Roofing 14.98 98th 18th 6th NA
Self Storage Companies 12.09 118th 44th 2nd 23
Average 22.89 66th 28th 3rd 13
Legal Family Law 36.91 29th 11th 3rd NA
Law Firms 70.51 9th 2nd 1st NA
Average 53.71 62nd 17th 2nd NA
Real Estate Apartment Rentals 1.93 96th 20th 4th 7
Condos 2.21 75th 13rd 4th NA
New Home Developers 0.94 203rd 74th 7th -22
Realtors 2.28 157th 45th 6th 5
Average 1.99 175th 50th 6th 2
Shopping Florists 3.70 211st 69th 7th -21
Average 3.70 211st 69th 7th -21
Travel Car Rentals 2.65 161st 54th 4th 5
Hotels 3.34 168th 51st 6th -15
Average 3.00 192nd 60th 7th -5

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.