Findings for PPC in Everett

Everett Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Everett was the 86th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Everett also ranks amongst the least expensive cities in Washington, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 2% Lower in Everett than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Everett are 2% lower than in Bellevue. The average price of a click in Everett is $13.81.

This price differential is expected however, as Bellevue has a larger population than Everett.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wichita Falls, and found the average price of a click in Everett was 127% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Everett

Summary PPC Stats for Everett for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.81 86th 23rd 4th NA
Automotive/Vehicle Auto Insurance 28.58 165th 44th 6th NA
Auto Parts 1.83 71st 22nd 1st 15
Dealerships 6.19 28th 3rd 2nd NA
Tires 4.94 58th 16th 2nd 101
Towing 5.48 60th 20th 3rd 149
Average 10.84 155th 38th 6th NA
B2B Office Furniture 3.37 135th 44th 4th -9
Average 3.37 153rd 52nd 6th NA
Entertainment/Recreation Restaurants 0.54 222nd 74th 7th -53
Average 0.54 222nd 74th 7th -53
Finance Insurance 45.28 52nd 15th 5th NA
Payday Loans 5.38 148th 59th 4th 4
Average 25.33 73rd 19th 5th NA
Health, Beauty & Fitness Chiropractors 9.02 107th 28th 4th 57
Dentists 11.10 146th 57th 7th 10
Martial Arts 3.77 48th 14th 1st -53
Massage Therapy 8.30 51st 12nd 2nd 43
Optometrists 5.88 31st 12nd 2nd NA
Average 8.57 184th 63rd 7th 10
Home & Garden Appliance Repair 19.99 44th 24th 1st 0
Furniture 1.69 205th 63rd 6th -17
Garage Doors 21.59 108th 52nd 4th -25
Landscapers 6.99 43rd 12nd 4th 21
Moving Companies 37.55 7th 1st 1st -21
Pest Control 23.68 110th 39th 5th 2
Plumbers 56.94 37th 14th 2nd 150
Roofing 36.69 13rd 2nd 2nd 3
Self Storage Companies 13.06 134th 49th 4th 7
Average 26.85 21st 9th 1st 11
Legal Family Law 32.46 37th 17th 4th NA
Law Firms 15.80 82nd 18th 2nd NA
Personal Injury Law 31.26 131st 32nd 6th NA
Average 22.22 138th 37th 5th NA
Real Estate Apartment Rentals 2.03 71st 16th 3rd -26
Condos 2.25 77th 15th 5th NA
New Home Developers 1.79 191st 68th 7th -15
Realtors 2.06 165th 52nd 6th -9
Average 2.06 157th 43rd 6th 2
Travel Car Rentals 3.49 62nd 19th 3rd 18
Hotels 4.00 109th 40th 6th 21
Average 3.83 81st 25th 6th 19

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.