Findings for PPC in Everett

Everett Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Everett was the 156th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Everett also ranks amongst the least expensive cities in Washington, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Everett are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Everett keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 29% Lower in Everett than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Everett are 29% lower than in Bellevue. The average price of a click in Everett is $10.86.

This price differential is expected however, as Bellevue has a larger population than Everett.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wichita Falls, and found the average price of a click in Everett was 79% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Everett

Summary PPC Stats for Everett for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.86 156th 46th 6th 7
Automotive/Vehicle Auto Insurance 27.98 154th 34th 5th -4
Auto Parts 6.59 3rd 2nd 1st 156
Dealerships 5.37 29th 5th 2nd NA
Tires 3.65 110th 34th 2nd -16
Towing 5.86 43rd 20th 4th -8
Average 8.04 159th 40th 5th 23
B2B Office Furniture 4.30 109th 33rd 4th 110
Average 4.30 138th 44th 6th NA
Entertainment/Recreation Restaurants 1.15 206th 60th 7th -5
Average 1.15 206th 60th 7th -5
Finance Payday Loans 2.76 170th 66th 6th -11
Average 2.76 209th 69th 6th NA
Health, Beauty & Fitness Chiropractors 7.61 121st 28th 5th -1
Dentists 8.14 209th 63rd 7th -9
Massage Therapy 3.35 121st 26th 7th 0
Average 7.41 210th 63rd 7th -3
Home & Garden Appliance Repair 12.25 127th 49th 4th -12
Furniture 2.31 202nd 64th 6th -8
Garage Doors 16.75 136th 56th 4th -5
Landscapers 3.11 168th 43rd 7th -24
Moving Companies 16.62 110th 37th 6th 35
Pest Control 45.31 8th 4th 1st -7
Plumbers 47.84 69th 27th 4th -10
Roofing 14.33 112nd 23rd 4th -1
Self Storage Companies 7.61 184th 60th 2nd -1
Average 19.89 89th 38th 4th -3
Legal Family Law 30.72 39th 15th 3rd NA
Law Firms 56.71 6th 1st 1st NA
Average 43.72 72nd 16th 3rd NA
Real Estate Apartment Rentals 1.52 134th 31st 4th -3
Condos 1.54 99th 22nd 5th NA
New Home Developers 3.71 93rd 22nd 2nd 18
Realtors 2.39 73rd 15th 2nd 5
Average 2.19 115th 28th 3rd 0
Shopping Florists 4.53 183rd 64th 6th 315
Average 4.53 183rd 64th 6th 315
Travel Car Rentals 2.81 129th 44th 5th -3
Hotels 5.25 49th 16th 3rd 0
Average 4.03 86th 24th 4th -2

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.