Findings for PPC in Kent

Kent Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kent was the 226th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Kent also ranks amongst the least expensive cities in Washington, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 54% Lower in Kent than Tacoma

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kent are 54% lower than in Tacoma. The average price of a click in Kent is $7.08.

This price differential is expected however, as Tacoma has a larger population than Kent.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kent

Summary PPC Stats for Kent for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.08 226th 66th 7th 7
Automotive/Vehicle Auto Parts 1.09 147th 50th 6th -16
Dealerships 1.47 231st 73rd 7th -7
Tires 2.36 175th 64th 6th -1
Towing 1.89 144th 44th 6th -21
Average 1.83 273rd 79th 7th -8
Entertainment/Recreation Restaurants 0.55 238th 72nd 7th 37
Average 0.55 238th 72nd 7th 37
Health, Beauty & Fitness Chiropractors 5.44 168th 45th 7th 0
Dentists 9.29 176th 57th 6th -14
Massage Therapy 4.44 75th 16th 4th 0
Average 7.55 200th 62nd 7th -4
Home & Garden Appliance Repair 10.46 149th 51st 4th 0
Furniture 2.07 186th 56th 5th -5
Garage Doors 44.49 16th 7th 1st 18
Moving Companies 12.91 157th 50th 6th 3
Pest Control 55.51 3rd 2nd 1st 30
Plumbers 41.11 67th 25th 2nd 0
Roofing 7.51 173rd 38th 6th 26
Self Storage Companies 3.92 264th 80th 7th -10
Average 20.00 70th 25th 2nd 6
Legal Law Firms 9.35 116th 27th 6th 0
Average 9.35 179th 43rd 7th 0
Real Estate Apartment Rentals 1.76 119th 24th 5th 20
Condos 1.57 124th 37th 6th NA
New Home Developers 4.84 62nd 9th 4th 29
Realtors 1.99 180th 60th 7th 54
Average 2.32 142nd 38th 6th 36
Shopping Florists 4.96 158th 48th 5th 0
Average 4.96 158th 48th 5th 0
Travel Car Rentals 3.49 77th 27th 4th 3
Hotels 2.76 181st 59th 7th 146
Average 3.12 156th 50th 6th 74

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.