Findings for PPC in Kent

Kent Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kent was the 154th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Kent also ranks amongst the least expensive cities in Washington, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Kent Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Kent keywords increased by 21% in August 2016.

Not surprisingly, the month over month price increases for Kent Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 24% Lower in Kent than Tacoma

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kent are 24% lower than in Tacoma. The average price of a click in Kent is $11.57.

This price differential is expected however, as Tacoma has a larger population than Kent.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Lafayette, and found the average price of a click in Kent was 34% higher than in Lafayette.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Kent

Summary PPC Stats for Kent for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.57 154th 47th 5th 21
Automotive/Vehicle Dealerships 2.17 203rd 65th 7th NA
Tires 1.99 225th 78th 7th 1121
Towing 5.42 87th 27th 4th -8
Average 2.75 270th 77th 7th 144
B2B Office Furniture 7.01 44th 16th 1st 0
Average 7.01 75th 22nd 2nd NA
Entertainment/Recreation Restaurants 4.35 77th 18th 4th 0
Average 4.35 77th 18th 4th 0
Finance Mortgages 1.96 65th 15th 6th NA
Average 1.96 210th 67th 7th NA
Health, Beauty & Fitness Chiropractors 10.96 59th 10th 4th 0
Dentists 13.74 66th 23rd 2nd 10
Massage Therapy 2.90 125th 32nd 7th 0
Average 11.39 71st 22nd 1st 3
Home & Garden Appliance Repair 31.15 7th 4th 2nd 0
Furniture 5.34 34th 10th 1st 85
Garage Doors 25.81 97th 46th 3rd 163
Landscapers 7.14 41st 7th 4th -25
Moving Companies 15.59 144th 42nd 5th 2
Pest Control 26.68 74th 41st 6th -2
Plumbers 43.32 94th 43rd 5th -7
Roofing 19.73 67th 5th 4th 4
Self Storage Companies 10.69 137th 45th 2nd 0
Average 20.32 107th 46th 4th 19
Legal Family Law 17.03 81st 27th 5th NA
Law Firms 20.56 109th 31st 5th 0
Average 18.21 184th 53rd 6th 0
Real Estate Apartment Rentals 0.98 209th 59th 7th 0
Condos 1.78 100th 28th 4th NA
New Home Developers 5.13 65th 12nd 1st 0
Realtors 1.67 196th 65th 7th 0
Average 2.13 150th 47th 5th 0
Travel Car Rentals 2.80 146th 47th 4th 0
Hotels 3.93 163rd 55th 7th 0
Average 3.37 183rd 57th 6th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.