Findings for PPC in Kent

Kent Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kent was the 205th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Kent also ranks amongst the least expensive cities in Washington, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Kent Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Kent keywords increased by 10% in September 2014.

Google Adwords Keyword Prices 36% Lower in Kent than Tacoma

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kent are 36% lower than in Tacoma. The average price of a click in Kent is $7.24.

This price differential is expected however, as Tacoma has a larger population than Kent.

For better comparison of prices, we also compared prices with another city with a similar population, Lafayette, and found the average price of a click in Kent was 27% lower than in Lafayette.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kent

Summary PPC Stats for Kent for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.24 205th 60th 7th 10
Automotive/Vehicle Auto Parts 1.66 58th 28th 3rd NA
Dealerships 5.31 18th 1st 1st -12
Tires 4.39 36th 8th 2nd 240
Towing 0.71 152nd 50th 5th NA
Average 3.63 175th 47th 5th NA
Entertainment/Recreation Restaurants 0.69 194th 65th 5th 116
Average 0.69 194th 65th 5th 116
Finance Payday Loans 6.22 106th 37th 5th -40
Average 6.22 159th 49th 7th NA
Health, Beauty & Fitness Chiropractors 7.02 100th 31st 6th -12
Dentists 6.27 235th 72nd 7th -5
Massage Therapy 21.50 5th 1st 1st 0
Optometrists 8.31 3rd 2nd 1st NA
Average 9.27 84th 24th 3rd -3
Home & Garden Furniture 0.90 211st 71st 7th NA
Garage Doors 14.82 109th 53rd 6th 0
Landscapers 8.58 24th 5th 2nd 39
Moving Companies 10.27 139th 44th 6th 36
Pest Control 31.37 42nd 18th 4th NA
Plumbers 52.89 46th 17th 3rd 29
Roofing 20.48 27th 6th 3rd 0
Self Storage Companies 13.03 65th 23rd 1st 26
Windows and Doors 4.64 78th 21st 4th 25
Average 15.51 117th 51st 6th NA
Legal Law Firms 9.21 133rd 35th 7th 0
Average 9.21 192nd 46th 7th NA
Real Estate Apartment Rentals 1.47 109th 32nd 5th -11
Condos 1.30 106th 27th 5th NA
New Home Developers 4.27 50th 9th 3rd 88
Realtors 2.34 101st 28th 4th NA
Average 2.46 80th 17th 5th 18
Shopping Florists 3.13 212nd 69th 7th -1
Average 3.13 212nd 69th 7th -1
Travel Car Rentals 2.12 140th 46th 4th -1
Hotels 3.66 69th 18th 5th -1
Average 2.89 113rd 28th 5th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.