Findings for PPC in Kent

Kent Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kent was the 218th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Kent also ranks amongst the least expensive cities in Washington, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Kent are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Kent keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 58% Lower in Kent than Tacoma

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kent are 58% lower than in Tacoma. The average price of a click in Kent is $8.57.

This price differential is expected however, as Tacoma has a larger population than Kent.

For better comparison of prices, we also compared prices with another city with a similar population, Lafayette, and found the average price of a click in Kent was 52% lower than in Lafayette.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Kent

Summary PPC Stats for Kent for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.57 218th 68th 7th 0
Automotive/Vehicle Dealerships 2.70 172nd 45th 7th NA
Tires 2.57 188th 65th 6th 3
Towing 6.98 26th 14th 2nd -16
Average 4.39 212nd 60th 7th -11
B2B Office Furniture 3.61 130th 41st 6th -1
Printers 3.35 96th 28th 5th -26
Average 3.52 148th 47th 7th NA
Entertainment/Recreation Restaurants 4.08 91st 22nd 4th 14
Average 4.08 91st 22nd 4th 14
Health, Beauty & Fitness Chiropractors 13.25 37th 7th 2nd -21
Dentists 11.91 113rd 38th 3rd 29
Massage Therapy 5.25 92nd 17th 5th -6
Average 11.34 68th 16th 1st 6
Home & Garden Furniture 4.61 46th 12nd 1st 46
Garage Doors 25.52 100th 41st 2nd 82
Landscapers 8.60 16th 4th 2nd 2
Moving Companies 21.89 42nd 13rd 3rd 0
Pest Control 37.64 17th 8th 4th 0
Plumbers 8.89 253rd 79th 7th -73
Roofing 12.43 134th 31st 6th -10
Self Storage Companies 7.10 198th 67th 4th -1
Windows and Doors 5.69 82nd 18th 3rd 0
Average 15.86 153rd 58th 5th 3
Legal Law Firms 1.31 239th 62nd 7th -15
Average 1.31 247th 65th 7th -5
Real Estate Apartment Rentals 1.27 168th 42nd 5th -25
Condos 1.55 98th 21st 4th NA
New Home Developers 2.87 143rd 51st 7th -7
Realtors 1.69 142nd 40th 6th 27
Average 1.86 156th 42nd 7th 3
Shopping Florists 2.15 210th 72nd 7th -32
Average 2.15 210th 72nd 7th -32
Travel Car Rentals 2.53 158th 56th 6th 13
Hotels 3.06 225th 77th 7th 0
Average 2.79 237th 76th 7th 6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.