Findings for PPC in Kent

Kent Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kent was the 105th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Kent also ranks amongst the least expensive cities in Washington, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Kent Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Kent keywords increased by 14% in March 2015.

Google Adwords Keyword Prices 41% Lower in Kent than Tacoma

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kent are 41% lower than in Tacoma. The average price of a click in Kent is $12.69.

This price differential is expected however, as Tacoma has a larger population than Kent.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Lafayette, and found the average price of a click in Kent was 8% higher than in Lafayette.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kent

Summary PPC Stats for Kent for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.69 105th 32nd 6th NA
Automotive/Vehicle Auto Insurance 26.50 166th 45th 7th NA
Auto Parts 1.48 91st 30th 4th 8
Dealerships 3.10 170th 43rd 7th NA
Tires 1.97 220th 73rd 7th -9
Towing 3.31 130th 44th 5th -21
Average 6.39 183rd 48th 7th NA
Entertainment/Recreation Restaurants 1.31 119th 38th 4th 220
Average 1.31 119th 38th 4th 220
Health, Beauty & Fitness Chiropractors 17.10 29th 5th 1st 26
Dentists 12.57 110th 40th 5th 10
Average 14.38 26th 6th 1st 5
Home & Garden Appliance Repair 12.95 131st 47th 4th 87
Furniture 1.76 200th 62nd 5th 17
Garage Doors 20.39 120th 56th 5th -6
Landscapers 4.05 105th 26th 7th -3
Moving Companies 12.14 169th 51st 5th 22
Pest Control 26.00 95th 33rd 3rd 0
Plumbers 39.30 75th 26th 5th 26
Roofing 16.15 91st 16th 6th -14
Self Storage Companies 9.21 194th 69th 6th 22
Average 14.92 172nd 63rd 7th 13
Legal Family Law 38.07 26th 13rd 3rd 0
Law Firms 4.22 202nd 50th 7th 0
Personal Injury Law 96.39 91st 24th 3rd NA
Average 58.77 37th 14th 1st 0
Real Estate Apartment Rentals 2.02 74th 18th 4th -5
Condos 2.47 66th 13rd 4th NA
New Home Developers 4.62 54th 8th 1st 74
Realtors 2.61 111st 30th 4th 36
Average 2.87 78th 14th 3rd 46
Travel Car Rentals 1.68 208th 73rd 7th -4
Hotels 3.80 129th 48th 7th 0
Average 3.09 178th 54th 7th -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.