Findings for PPC in Kent

Kent Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kent was the 186th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Kent also ranks amongst the least expensive cities in Washington, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 46% Lower in Kent than Tacoma

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kent are 46% lower than in Tacoma. The average price of a click in Kent is $9.43.

This price differential is expected however, as Tacoma has a larger population than Kent.

For better comparison of prices, we also compared prices with another city with a similar population, Lafayette, and found the average price of a click in Kent was 9% lower than in Lafayette.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kent


Summary PPC Stats for Kent for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.43 186th 58th 6th NA
Automotive/Vehicle Auto Parts 3.37 10th 3rd 1st 64
Dealerships 3.02 175th 49th 7th NA
Tires 1.24 226th 73rd 7th 1
Towing 2.90 156th 56th 6th -1
Average 2.52 265th 77th 7th NA
B2B Office Furniture 4.63 85th 23rd 2nd 0
Average 4.63 122nd 34th 4th NA
Entertainment/Recreation Restaurants 0.75 188th 63rd 7th 47
Average 0.75 188th 63rd 7th 47
Health, Beauty & Fitness Chiropractors 11.55 74th 17th 2nd -2
Cosmetic Surgery 3.58 117th 32nd 6th 0
Dentists 9.20 198th 63rd 7th -8
Massage Therapy 3.03 107th 23rd 6th 0
Average 7.31 231st 67th 7th -3
Home & Garden Appliance Repair 9.40 162nd 54th 4th -9
Furniture 1.56 210th 70th 7th -10
Garage Doors 23.76 106th 51st 4th 19
Landscapers 4.17 100th 22nd 7th 1
Moving Companies 9.05 178th 55th 7th -20
Pest Control 63.05 4th 2nd 1st 36
Plumbers 39.95 84th 35th 4th 0
Roofing 19.59 64th 10th 5th -6
Self Storage Companies 21.16 18th 7th 1st 43
Average 23.45 51st 22nd 2nd 4
Legal Law Firms 10.91 121st 31st 4th 0
Average 10.91 182nd 50th 6th 0
Real Estate Apartment Rentals 2.08 85th 17th 5th -6
Condos 0.78 183rd 60th 7th NA
New Home Developers 3.78 95th 24th 3rd -8
Realtors 3.23 63rd 16th 3rd 9
Average 2.62 94th 21st 4th -8
Shopping Florists 3.85 204th 69th 7th 0
Average 3.85 204th 69th 7th 0
Travel Car Rentals 2.07 195th 70th 7th 11
Hotels 1.85 229th 72nd 7th -38
Average 1.92 256th 77th 7th -13

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.