Findings for PPC in Kent

Kent Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kent was the 214th least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Kent also ranks amongst the least expensive cities in Washington, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Kent Rise in June 2016

SEP's research shows that the average price of a click to advertisers targeting Kent keywords increased by 13% in June 2016.

Not surprisingly, the month over month price increases for Kent Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 45% Lower in Kent than Tacoma

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kent are 45% lower than in Tacoma. The average price of a click in Kent is $8.44.

This price differential is expected however, as Tacoma has a larger population than Kent.

For better comparison of prices, we also compared prices with another city with a similar population, Lafayette, and found the average price of a click in Kent was 56% lower than in Lafayette.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Kent

Summary PPC Stats for Kent for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.44 214th 65th 7th NA
Automotive/Vehicle Auto Insurance 27.44 140th 32nd 6th NA
Auto Parts 0.89 152nd 51st 7th 0
Dealerships 2.16 215th 67th 7th NA
Tires 3.06 177th 57th 6th 2
Towing 6.06 40th 12nd 3rd 14
Average 7.11 155th 37th 6th NA
B2B Office Furniture 3.97 123rd 38th 4th 0
Printers 6.90 62nd 17th 3rd 0
Average 4.95 119th 37th 4th NA
Entertainment/Recreation Restaurants 0.88 191st 64th 7th 151
Average 0.88 191st 64th 7th 151
Health, Beauty & Fitness Chiropractors 8.28 124th 33rd 5th -41
Dentists 8.52 222nd 70th 7th 2
Massage Therapy 5.08 73rd 18th 6th 0
Average 7.04 238th 72nd 7th -4
Home & Garden Furniture 1.39 221st 72nd 7th 2
Garage Doors 11.18 169th 69th 7th 23
Landscapers 7.89 19th 5th 3rd 86
Pest Control 28.68 55th 27th 5th -13
Plumbers 45.48 82nd 31st 4th -7
Roofing 19.48 58th 8th 4th 1
Self Storage Companies 20.66 17th 3rd 1st 172
Windows and Doors 6.24 69th 14th 4th 0
Average 18.49 118th 47th 5th 23
Legal Family Law 24.13 51st 17th 5th NA
Law Firms 5.09 200th 45th 7th -2
Average 14.61 183rd 46th 7th -1
Real Estate Apartment Rentals 2.04 87th 16th 3rd 103
Condos 1.20 149th 52nd 7th NA
New Home Developers 4.53 67th 13rd 3rd 15
Realtors 2.34 153rd 43rd 5th -8
Average 2.58 105th 23rd 3rd 26
Shopping Florists 5.45 158th 53rd 6th 0
Average 5.45 158th 53rd 6th 0
Travel Car Rentals 3.99 38th 12nd 1st NA
Hotels 2.88 205th 65th 7th -11
Average 3.25 172nd 53rd 6th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.