Findings for PPC in Seattle

Seattle Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Seattle was the 3rd most expensive city in Pacific States in keyword bids in Google Adwords for the month of December 2014. Seattle also ranks amongst the most expensive cities in Washington, ranking 1st. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 57% Higher in Seattle than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Seattle are 57% higher than in Bellevue. The average price of a click in Seattle is $18.62.

This price difference is understandable though, given the population of Bellevue is less than Seattle, which generally means less competition and therefore lower prices.

To understand if prices in Seattle are relatively low, we also compared prices with Memphis which has a similar population, and found the average price of a click in Seattle was 30% higher than in Memphis. This suggests that perhaps Seattle prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Seattle

Summary PPC Stats for Seattle for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.62 21st 3rd 1st 5
Automotive/Vehicle Auto Insurance 68.80 55th 9th 2nd 1
Auto Parts 1.21 136th 42nd 5th -12
Auto Wreckers 2.09 18th 12nd 2nd 33
Dealerships 6.14 12nd 1st 1st 46
Tires 4.13 62nd 21st 1st 13
Towing 8.37 16th 7th 2nd 8
Average 17.65 67th 8th 1st 15
B2B Office Furniture 2.23 125th 36th 4th -26
Printers 10.21 22nd 8th 1st 66
Trade Show Displays 18.33 12nd 2nd 1st -7
Average 8.64 22nd 10th 1st 11
Entertainment/Recreation Restaurants 2.79 31st 11th 1st 17
Average 2.79 31st 11th 1st 17
Finance Credit Counselling 25.01 26th 7th 3rd 13
Insurance 36.00 71st 15th 3rd 21
Mortgages 16.22 18th 6th 2nd 4
Payday Loans 7.95 101st 36th 4th -2
Average 25.66 66th 12nd 2nd -1
Health, Beauty & Fitness Chiropractors 9.35 83rd 17th 1st -5
Cosmetic Surgery 15.52 13rd 5th 1st 0
Dentists 14.37 59th 16th 1st -2
Martial Arts 7.77 2nd 2nd 1st 0
Massage Therapy 7.05 46th 11th 2nd 0
Optometrists 5.61 35th 11th 2nd 0
Average 11.77 55th 15th 1st -1
Home & Garden Appliance Repair 10.94 144th 49th 3rd 13
Furniture 2.05 190th 57th 6th 1
Garage Doors 17.64 109th 52nd 3rd 7
Landscapers 7.61 29th 6th 2nd 7
Moving Companies 19.68 85th 26th 2nd 2
Pest Control 41.48 8th 5th 3rd 6
Plumbers 53.03 41st 17th 1st -4
Roofing 31.03 18th 1st 1st 27
Self Storage Companies 11.07 150th 50th 3rd -12
Windows and Doors 8.85 32nd 6th 2nd -9
Average 21.01 58th 22nd 1st 10
Legal Criminal Lawyers 92.39 9th 1st 1st 35
Family Law 27.36 38th 8th 1st 2
Law Firms 21.54 42nd 8th 3rd -16
Personal Injury Law 80.45 93rd 20th 4th -7
Real Estate Lawyers 13.67 23rd 4th 1st -5
Average 40.72 76th 17th 4th -2
Real Estate Apartment Rentals 2.47 58th 10th 3rd -8
Condos 3.73 22nd 2nd 1st 5
New Home Developers 6.07 29th 3rd 2nd -2
Realtors 3.66 45th 10th 1st -2
Average 3.84 31st 2nd 1st -2
Shopping Florists 7.29 53rd 17th 3rd 10
Average 7.29 53rd 17th 3rd 10
Travel Car Rentals 5.68 12nd 5th 1st 39
Hotels 5.35 22nd 6th 2nd -10
Average 5.51 11th 5th 1st 15

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.