Findings for PPC in Seattle

Seattle Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Seattle was the 6th most expensive city in Pacific States in keyword bids in Google Adwords for the month of March 2015. Seattle also ranks amongst the most expensive cities in Washington, ranking 2nd. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 46% Higher in Seattle than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Seattle are 46% higher than in Bellevue. The average price of a click in Seattle is $20.71.

This price difference is understandable though, given the population of Bellevue is less than Seattle, which generally means less competition and therefore lower prices.

To understand if prices in Seattle are relatively low, we also compared prices with Memphis which has a similar population, and found the average price of a click in Seattle was 50% higher than in Memphis. This suggests that perhaps Seattle prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Seattle

Summary PPC Stats for Seattle for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.71 27th 6th 2nd -2
Automotive/Vehicle Auto Insurance 91.47 53rd 17th 4th 0
Auto Parts 1.55 88th 28th 3rd -5
Auto Wreckers 4.61 4th 2nd 1st 35
Dealerships 3.47 140th 31st 6th -45
Tires 5.04 55th 14th 1st 6
Towing 10.44 15th 8th 2nd 33
Average 23.85 60th 16th 3rd 2
B2B Office Furniture 3.17 140th 45th 5th 1
Printers 10.44 50th 16th 2nd -10
Trade Show Displays 29.17 7th 2nd 1st 10
Average 11.27 27th 10th 1st 0
Entertainment/Recreation Restaurants 1.97 52nd 16th 2nd -10
Average 1.97 52nd 16th 2nd -10
Finance Credit Counselling 15.85 50th 15th 2nd NA
Insurance 46.22 50th 14th 4th 41
Mortgages 16.45 14th 4th 1st -19
Payday Loans 8.53 102nd 43rd 2nd -8
Average 26.34 67th 17th 4th NA
Health, Beauty & Fitness Chiropractors 11.71 74th 16th 3rd -10
Cosmetic Surgery 12.21 27th 10th 1st -33
Dentists 18.66 29th 9th 1st 2
Martial Arts 3.57 54th 17th 2nd -37
Massage Therapy 10.62 34th 6th 1st -20
Optometrists 6.67 23rd 9th 1st 3
Average 13.08 55th 19th 2nd -11
Home & Garden Appliance Repair 12.82 133rd 48th 5th 8
Furniture 2.10 169th 47th 2nd -12
Garage Doors 25.92 92nd 45th 3rd -2
Landscapers 9.39 20th 5th 2nd -18
Moving Companies 24.14 63rd 18th 2nd 4
Pest Control 61.35 5th 3rd 1st 19
Plumbers 52.05 43rd 17th 3rd 13
Roofing 35.03 19th 4th 3rd 0
Self Storage Companies 13.25 128th 47th 3rd 0
Windows and Doors 8.70 48th 9th 1st -27
Average 23.87 44th 17th 3rd 4
Legal Criminal Lawyers 43.10 48th 12nd 2nd -17
Family Law 54.36 11th 6th 1st 18
Law Firms 33.81 22nd 3rd 1st 10
Personal Injury Law 82.88 104th 26th 4th -7
Real Estate Lawyers 17.56 15th 3rd 1st -3
Average 44.98 70th 24th 3rd 2
Real Estate Apartment Rentals 2.49 44th 6th 2nd -12
Condos 4.14 8th 3rd 1st -14
New Home Developers 4.40 62nd 10th 3rd -33
Realtors 3.86 32nd 6th 1st -5
Average 3.66 37th 5th 1st -14
Shopping Florists 7.89 42nd 18th 3rd -2
Average 7.89 42nd 18th 3rd -2
Travel Car Rentals 4.55 15th 4th 1st -16
Hotels 5.07 42nd 13rd 3rd -13
Average 4.81 25th 9th 2nd -15

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.