Findings for PPC in Seattle

Seattle Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Seattle was the 19th most expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Seattle also ranks amongst the most expensive cities in Washington, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Seattle are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Seattle keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 39% Higher in Seattle than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Seattle are 39% higher than in Bellevue. The average price of a click in Seattle is $21.35.

This price difference is understandable though, given the population of Bellevue is less than Seattle, which generally means less competition and therefore lower prices.

To understand if prices in Seattle are relatively low, we also compared prices with Memphis which has a similar population, and found the average price of a click in Seattle was 83% higher than in Memphis. This suggests that perhaps Seattle prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Seattle

Summary PPC Stats for Seattle for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.35 19th 4th 1st 4
Automotive/Vehicle Auto Insurance 44.33 114th 21st 3rd -17
Auto Parts 3.26 36th 12nd 2nd 84
Auto Wreckers 6.73 5th 3rd 1st 42
Dealerships 4.72 67th 13rd 2nd 4
Tires 4.11 130th 52nd 4th -16
Towing 10.19 16th 6th 1st 13
Average 13.73 100th 18th 3rd 14
B2B Office Furniture 5.86 74th 25th 2nd 9
Printers 10.23 27th 10th 1st 62
Trade Show Displays 14.96 14th 3rd 1st 0
Average 9.43 32nd 11th 1st 23
Entertainment/Recreation Restaurants 6.02 41st 9th 1st -26
Average 6.02 41st 9th 1st -26
Finance Credit Counselling 19.74 45th 10th 2nd NA
Insurance 42.65 57th 17th 3rd 6
Mortgages 16.07 31st 7th 1st 33
Payday Loans 6.48 148th 59th 4th -30
Average 25.68 66th 19th 2nd NA
Health, Beauty & Fitness Chiropractors 11.98 44th 5th 2nd 3
Cosmetic Surgery 11.18 34th 13rd 1st -4
Dentists 15.10 52nd 17th 1st 2
Martial Arts 6.86 14th 7th 1st 16
Massage Therapy 7.19 61st 13rd 3rd -36
Optometrists 4.64 80th 29th 5th 32
Average 11.16 79th 25th 2nd 0
Home & Garden Appliance Repair 14.92 87th 37th 4th 0
Furniture 3.23 169th 47th 5th 1
Garage Doors 20.66 125th 52nd 5th 8
Landscapers 8.15 27th 5th 2nd 11
Moving Companies 27.95 26th 8th 1st 1
Pest Control 61.42 1st 1st 1st -6
Plumbers 73.87 12nd 4th 1st 3
Roofing 28.27 24th 1st 1st 19
Self Storage Companies 9.90 155th 54th 4th 0
Windows and Doors 15.03 28th 3rd 1st 43
Average 26.77 23rd 11th 1st 9
Legal Criminal Lawyers 71.45 16th 3rd 1st 0
Family Law 36.08 33rd 15th 2nd 0
Law Firms 36.28 44th 15th 4th 0
Personal Injury Law 93.78 95th 23rd 4th 0
Real Estate Lawyers 17.84 17th 4th 2nd 0
Average 49.13 79th 21st 2nd 0
Real Estate Apartment Rentals 3.62 18th 5th 2nd 0
Condos 2.64 50th 12nd 1st 0
New Home Developers 4.99 74th 17th 2nd 0
Realtors 2.81 87th 29th 2nd 0
Average 3.43 48th 6th 1st 0
Shopping Florists 9.03 43rd 20th 1st 0
Average 9.03 43rd 20th 1st 0
Travel Car Rentals 4.04 44th 12nd 1st 0
Hotels 6.80 8th 3rd 2nd 0
Average 5.42 7th 2nd 1st 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.