Findings for PPC in Spokane

Spokane Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Spokane was the 117th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Spokane also ranks amongst the least expensive cities in Washington, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Spokane are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Spokane keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 19% Lower in Spokane than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Spokane are 19% lower than in Bellevue. The average price of a click in Spokane is $12.45.

This price difference is interesting though, given the population of Bellevue is less than Spokane.

To understand if prices in Spokane align relatively, we also compared prices with Birmingham, which has a similar population, and found the average price of a click in Spokane was 10% higher than in Birmingham.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Spokane


Summary PPC Stats for Spokane for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.45 117th 27th 4th 0
Automotive/Vehicle Auto Insurance 54.88 86th 15th 2nd -15
Auto Parts 3.76 19th 9th 3rd 4
Auto Wreckers 1.46 26th 14th 3rd -30
Dealerships 3.54 113rd 23rd 5th -13
Tires 3.16 147th 48th 5th 1
Towing 1.91 177th 59th 6th -9
Average 13.99 108th 18th 2nd -11
B2B Office Furniture 4.35 108th 32nd 3rd -15
Printers 5.86 86th 25th 3rd -24
Average 5.10 119th 37th 4th NA
Entertainment/Recreation Restaurants 6.63 36th 10th 3rd 25
Average 6.63 36th 10th 3rd 25
Finance Credit Counselling 17.11 50th 14th 2nd NA
Insurance 48.76 48th 14th 3rd 0
Mortgages 20.40 10th 1st 1st 6
Payday Loans 5.72 107th 42nd 2nd -30
Average 25.98 57th 15th 2nd NA
Health, Beauty & Fitness Chiropractors 4.61 197th 57th 7th -5
Cosmetic Surgery 8.30 58th 19th 4th 6
Dentists 9.19 185th 57th 6th -6
Massage Therapy 16.22 15th 2nd 1st 298
Optometrists 4.80 75th 24th 3rd NA
Average 8.75 162nd 48th 6th 35
Home & Garden Appliance Repair 9.13 174th 60th 5th 44
Furniture 2.20 210th 66th 7th -25
Garage Doors 11.80 173rd 66th 7th -16
Landscapers 5.93 61st 14th 4th 2
Moving Companies 14.92 124th 43rd 7th 6
Pest Control 18.78 129th 52nd 7th -3
Plumbers 18.52 209th 70th 5th 20
Roofing 13.35 124th 27th 5th 9
Self Storage Companies 6.28 218th 74th 7th -11
Windows and Doors 3.00 98th 23rd 4th NA
Average 11.88 215th 70th 7th 1
Legal Criminal Lawyers 14.50 82nd 24th 3rd NA
Family Law 19.42 83rd 27th 5th NA
Law Firms 10.35 179th 52nd 5th -22
Personal Injury Law 100.60 77th 15th 3rd NA
Average 32.88 117th 27th 5th -13
Real Estate Apartment Rentals 1.17 183rd 50th 6th -17
Condos 1.49 101st 24th 6th 1
New Home Developers 3.38 112nd 33rd 5th -32
Realtors 2.01 111st 30th 5th -21
Average 1.96 145th 40th 5th -16
Shopping Florists 9.31 22nd 11th 1st 1
Average 9.31 22nd 11th 1st 1
Travel Car Rentals 3.10 99th 29th 2nd -3
Hotels 4.97 66th 24th 6th 0
Average 4.03 85th 23rd 3rd -2

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.