Findings for PPC in Spokane

Spokane Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Spokane was the 98th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Spokane also ranks amongst the least expensive cities in Washington, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Spokane Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Spokane keywords increased by 13% in September 2014.

Google Adwords Keyword Prices 6% Lower in Spokane than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Spokane are 6% lower than in Bellevue. The average price of a click in Spokane is $11.49.

This price difference is interesting though, given the population of Bellevue is less than Spokane.

To understand if prices in Spokane align relatively, we also compared prices with Birmingham, which has a similar population, and found the average price of a click in Spokane was 10% higher than in Birmingham.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Spokane

Summary PPC Stats for Spokane for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.49 98th 29th 5th 13
Automotive/Vehicle Auto Insurance 67.85 58th 13rd 3rd -5
Auto Parts 1.06 127th 57th 6th -20
Dealerships 3.23 110th 21st 6th NA
Tires 1.96 182nd 67th 7th 0
Towing 2.84 102nd 35th 4th NA
Average 21.89 31st 6th 2nd 7
B2B Office Furniture 3.34 101st 24th 2nd 9
Printers 8.91 30th 13rd 1st 647
Average 6.12 66th 20th 2nd 218
Entertainment/Recreation Restaurants 0.86 173rd 53rd 4th -2
Average 0.86 173rd 53rd 4th -2
Finance Credit Counselling 13.36 50th 14th 3rd NA
Insurance 56.23 34th 13rd 1st NA
Payday Loans 5.14 117th 42nd 6th -26
Average 27.88 51st 18th 2nd NA
Health, Beauty & Fitness Chiropractors 10.65 39th 9th 3rd 20
Cosmetic Surgery 7.20 64th 19th 3rd NA
Dentists 9.72 139th 39th 6th -5
Martial Arts 3.16 40th 13rd 2nd 32
Massage Therapy 9.28 27th 5th 2nd 38
Optometrists 1.98 119th 37th 6th NA
Average 8.33 121st 32nd 5th 4
Home & Garden Appliance Repair 6.18 156th 54th 4th NA
Furniture 2.06 135th 28th 3rd -12
Garage Doors 11.20 131st 57th 7th -10
Landscapers 9.41 15th 2nd 1st NA
Moving Companies 9.03 150th 45th 7th -27
Pest Control 22.52 135th 56th 7th NA
Plumbers 34.17 94th 38th 7th 93
Roofing 12.10 89th 19th 6th -15
Self Storage Companies 5.95 227th 77th 7th 45
Windows and Doors 2.70 94th 25th 5th NA
Average 12.78 165th 63rd 7th NA
Legal Criminal Lawyers 23.12 70th 18th 4th NA
Family Law 11.21 74th 21st 5th NA
Law Firms 16.20 65th 12nd 2nd NA
Personal Injury Law 43.75 128th 29th 6th -10
Real Estate Lawyers 3.30 52nd 12nd 3rd NA
Average 18.27 148th 37th 6th NA
Real Estate Apartment Rentals 1.03 159th 42nd 6th -11
Condos 1.18 119th 37th 6th NA
New Home Developers 2.90 111st 30th 6th -2
Realtors 2.16 120th 33rd 5th 5
Average 1.81 143rd 38th 6th -1
Shopping Florists 5.93 79th 22nd 3rd -1
Average 5.93 79th 22nd 3rd -1
Travel Car Rentals 2.85 65th 20th 2nd -1
Hotels 3.69 67th 16th 4th -1
Average 3.27 66th 21st 3rd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.