Findings for PPC in Spokane

Spokane Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Spokane was the 74th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Spokane also ranks amongst the least expensive cities in Washington, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Spokane Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Spokane keywords increased by 37% in November 2014.

Google Adwords Keyword Prices 15% Higher in Spokane than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Spokane are 15% higher than in Bellevue. The average price of a click in Spokane is $13.57.

This price difference is understandable though, given the population of Bellevue is less than Spokane, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Birmingham, and found the average price of a click in Spokane was 20% lower than in Birmingham. This suggests that perhaps prices in Spokane are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Spokane

Summary PPC Stats for Spokane for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.57 74th 22nd 3rd 37
Automotive/Vehicle Auto Body 8.88 27th 12nd 2nd 6
Auto Insurance 101.89 22nd 4th 1st 104
Auto Parts 1.20 137th 47th 6th -5
Auto Wreckers 0.65 27th 13rd 2nd NA
Dealerships 3.89 75th 14th 5th NA
Tires 2.16 174th 66th 6th -7
Towing 5.09 57th 26th 6th 10
Average 26.14 25th 3rd 1st 19
B2B Architects 1.28 79th 23rd 4th 25
Office Furniture 3.59 89th 26th 2nd 17
Printers 8.20 24th 8th 1st 76
Video Production 4.01 50th 10th 3rd 0
Average 4.31 96th 27th 3rd NA
Entertainment/Recreation Restaurants 3.59 12nd 6th 1st 1615
Average 3.59 12nd 6th 1st 1615
Finance Credit Counselling 18.83 34th 7th 2nd NA
Currency Exchange 1.48 33rd 12nd 4th 9
Insurance 95.00 10th 2nd 1st 4
Payday Loans 7.69 98th 38th 4th 43
Average 34.93 22nd 5th 1st 21
Health, Beauty & Fitness Acupuncture 3.63 74th 29th 5th 34
Chiropractors 9.79 58th 13rd 3rd 32
Cosmetic Surgery 9.38 46th 14th 3rd 23
Dentists 10.89 130th 39th 6th 2
Jewellers 3.30 79th 16th 4th NA
Massage Therapy 4.81 67th 13rd 3rd -31
Optometrists 4.63 55th 16th 4th NA
Average 8.51 129th 34th 4th 17
Home & Garden Appliance Repair 6.10 177th 58th 6th -20
Electricians 19.71 27th 7th 1st 52
Furniture 2.28 119th 35th 3rd 29
Garage Doors 11.30 144th 64th 6th 26
Home Security 26.65 65th 16th 3rd 3
Interior Designers 3.98 54th 16th 4th NA
Landscapers 5.89 38th 7th 4th -23
Mold Detection and Remova 8.79 54th 11th 2nd NA
Moving Companies 12.36 171st 54th 5th 29
Pest Control 15.93 162nd 59th 7th -9
Plumbers 29.12 129th 50th 6th 19
Roofing 17.21 60th 8th 5th 41
Self Storage Companies 6.11 247th 77th 7th 39
Windows and Doors 3.39 90th 17th 4th NA
Average 11.83 202nd 71st 6th 17
Legal Criminal Lawyers 65.38 21st 8th 2nd NA
Family Law 16.58 65th 18th 4th NA
Law Firms 7.78 136th 33rd 6th NA
Personal Injury Law 69.73 95th 26th 4th 33
Traffic Law 10.47 71st 25th 4th NA
Average 29.76 94th 31st 5th NA
Real Estate Apartment Rentals 1.19 181st 52nd 7th -5
Condos 1.11 143rd 47th 5th -7
New Home Developers 3.00 137th 48th 6th 4
Property Management 2.13 146th 57th 6th 7
Realtors 3.54 71st 19th 4th 10
Average 2.43 133rd 37th 5th 2
Shopping Florists 6.73 62nd 20th 3rd 6
Average 4.97 127th 46th 6th -6
Travel Car Rentals 3.46 69th 28th 3rd 27
Hotels 3.77 74th 21st 3rd 10
Average 3.61 68th 20th 3rd 18

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.