Findings for PPC in Spokane

Spokane Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Spokane was the 84th least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Spokane also ranks amongst the least expensive cities in Washington, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Spokane Rise in June 2016

SEP's research shows that the average price of a click to advertisers targeting Spokane keywords increased by 14% in June 2016.

Not surprisingly, the month over month price increases for Spokane Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 42% Lower in Spokane than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Spokane are 42% lower than in Bellevue. The average price of a click in Spokane is $14.28.

This price difference is interesting though, given the population of Bellevue is less than Spokane.

To understand if prices in Spokane align relatively, we also compared prices with Birmingham, which has a similar population, and found the average price of a click in Spokane was 55% higher than in Birmingham.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Spokane

Summary PPC Stats for Spokane for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.28 84th 17th 4th 14
Automotive/Vehicle Auto Insurance 78.99 50th 10th 3rd 19
Auto Parts 2.10 59th 10th 1st 69
Dealerships 5.31 50th 10th 2nd NA
Tires 3.50 149th 44th 4th 58
Towing 4.30 80th 25th 6th 10
Average 24.31 32nd 5th 2nd 28
B2B Office Furniture 5.54 81st 22nd 1st -2
Printers 5.81 71st 19th 4th -10
Average 5.68 100th 30th 3rd NA
Entertainment/Recreation Restaurants 1.42 120th 43rd 6th 145
Average 1.42 120th 43rd 6th 145
Finance Credit Counselling 28.02 26th 8th 3rd NA
Insurance 86.37 15th 5th 2nd NA
Payday Loans 7.19 136th 52nd 3rd -27
Average 31.36 47th 9th 2nd NA
Health, Beauty & Fitness Chiropractors 6.71 161st 46th 7th -30
Cosmetic Surgery 8.54 67th 23rd 4th 31
Dentists 15.24 58th 20th 3rd 125
Martial Arts 2.12 90th 25th 3rd -57
Massage Therapy 5.40 68th 17th 5th -21
Optometrists 6.07 61st 24th 4th -19
Average 9.96 136th 45th 3rd 34
Home & Garden Appliance Repair 9.17 163rd 51st 5th -13
Furniture 3.45 84th 31st 1st 1
Garage Doors 15.96 136th 60th 5th 13
Landscapers 7.50 20th 6th 4th 7
Moving Companies 17.97 96th 27th 4th 30
Pest Control 27.40 73rd 35th 6th 7
Plumbers 26.91 148th 54th 7th -3
Roofing 12.78 117th 25th 7th 3
Self Storage Companies 9.42 177th 65th 5th 27
Windows and Doors 11.81 39th 3rd 1st NA
Average 13.98 177th 63rd 6th 21
Legal Criminal Lawyers 18.82 73rd 17th 4th NA
Family Law 12.85 79th 24th 6th NA
Law Firms 23.60 74th 14th 5th -16
Personal Injury Law 85.38 85th 24th 4th NA
Average 33.33 125th 33rd 5th -11
Real Estate Apartment Rentals 1.09 207th 55th 7th -16
Condos 1.72 106th 28th 5th -8
New Home Developers 2.15 184th 68th 6th -19
Realtors 2.20 161st 48th 7th -9
Average 1.80 197th 59th 7th -12
Shopping Florists 8.47 25th 6th 1st 18
Average 8.47 25th 6th 1st 18
Travel Car Rentals 2.62 164th 55th 5th 2
Hotels 5.24 42nd 12nd 4th 0
Average 3.93 82nd 20th 3rd 1

Study Results for Other Cities:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.