Findings for PPC in Spokane

Spokane Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Spokane was the 122nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Spokane also ranks amongst the least expensive cities in Washington, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Spokane Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Spokane keywords increased by 11% in December 2014.

Google Adwords Keyword Prices 3% Lower in Spokane than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Spokane are 3% lower than in Bellevue. The average price of a click in Spokane is $11.43.

This price difference is interesting though, given the population of Bellevue is less than Spokane.

To understand if prices in Spokane align relatively, we also compared prices with Birmingham, which has a similar population, and found the average price of a click in Spokane was 11% higher than in Birmingham.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Spokane

Summary PPC Stats for Spokane for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.43 122nd 33rd 5th 11
Automotive/Vehicle Auto Insurance 56.48 85th 17th 4th -33
Auto Parts 1.35 121st 37th 4th 20
Dealerships 3.08 135th 31st 6th -13
Tires 2.35 176th 65th 7th 14
Towing 4.41 66th 21st 5th -3
Average 17.44 68th 9th 2nd -6
B2B Office Furniture 2.78 107th 30th 3rd -24
Printers 6.40 62nd 16th 2nd -24
Average 3.99 98th 28th 3rd -16
Entertainment/Recreation Restaurants 1.79 92nd 23rd 2nd 27
Average 1.79 92nd 23rd 2nd 27
Finance Credit Counselling 27.27 20th 4th 2nd 28
Insurance 34.57 75th 17th 4th -12
Payday Loans 9.94 69th 16th 2nd 50
Average 21.80 91st 20th 4th 11
Health, Beauty & Fitness Chiropractors 7.24 126th 30th 3rd -28
Cosmetic Surgery 9.42 46th 14th 3rd 0
Dentists 13.85 66th 20th 2nd 28
Massage Therapy 4.82 66th 13rd 3rd 0
Optometrists 4.64 54th 16th 4th NA
Average 10.01 100th 26th 2nd 5
Home & Garden Appliance Repair 9.10 165th 56th 5th 33
Furniture 2.14 181st 54th 4th 8
Garage Doors 12.51 137th 60th 6th 10
Landscapers 14.02 3rd 1st 1st 43
Moving Companies 11.08 169th 54th 7th -11
Pest Control 12.02 201st 69th 7th -18
Plumbers 22.80 154th 59th 7th -15
Roofing 19.80 63rd 8th 4th 34
Self Storage Companies 6.75 238th 76th 6th 18
Windows and Doors 2.55 88th 17th 3rd NA
Average 11.46 203rd 71st 7th 10
Legal Family Law 11.35 79th 19th 3rd NA
Law Firms 21.95 39th 7th 2nd NA
Personal Injury Law 65.00 109th 25th 5th -5
Average 31.22 111st 26th 6th NA
Real Estate Apartment Rentals 1.34 170th 44th 6th 11
Condos 1.78 111st 31st 5th 47
New Home Developers 2.96 155th 55th 7th 7
Realtors 2.25 160th 50th 6th 0
Average 2.06 170th 51st 7th 15
Shopping Florists 5.01 154th 46th 4th -26
Average 5.01 154th 46th 4th -26
Travel Car Rentals 2.95 133rd 46th 5th -13
Hotels 3.71 103rd 35th 5th -1
Average 3.33 132nd 39th 5th -7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.