Findings for PPC in Spokane

Spokane Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Spokane was the 162nd least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Spokane also ranks amongst the least expensive cities in Washington, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Spokane are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Spokane keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 25% Lower in Spokane than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Spokane are 25% lower than in Bellevue. The average price of a click in Spokane is $11.44.

This price difference is interesting though, given the population of Bellevue is less than Spokane.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Birmingham, and found the average price of a click in Spokane was 39% lower than in Birmingham.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Spokane


Summary PPC Stats for Spokane for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.44 162nd 48th 6th 9
Automotive/Vehicle Auto Insurance 39.55 127th 25th 4th -43
Auto Parts 3.95 25th 9th 1st 2
Auto Wreckers 1.87 30th 19th 3rd -24
Dealerships 3.90 113rd 27th 5th -25
Tires 4.26 115th 43rd 3rd 18
Towing 2.35 175th 61st 6th -5
Average 11.79 121st 24th 4th -15
B2B Office Furniture 5.14 100th 34th 3rd 12
Printers 5.61 77th 25th 3rd -14
Average 5.29 122nd 39th 4th NA
Entertainment/Recreation Restaurants 5.80 44th 10th 2nd 243
Average 5.80 44th 10th 2nd 243
Finance Credit Counselling 15.21 53rd 14th 4th NA
Insurance 33.44 74th 21st 4th -4
Mortgages 15.67 33rd 8th 2nd -33
Payday Loans 11.35 74th 38th 1st -16
Average 16.84 117th 30th 4th NA
Health, Beauty & Fitness Chiropractors 4.72 185th 52nd 6th -17
Cosmetic Surgery 10.43 39th 15th 2nd 23
Dentists 9.30 199th 61st 7th 5
Massage Therapy 10.11 30th 5th 2nd 0
Optometrists 6.17 53rd 23rd 4th NA
Average 8.78 163rd 54th 6th 7
Home & Garden Appliance Repair 7.55 183rd 62nd 6th 0
Furniture 4.46 84th 21st 2nd 26
Garage Doors 14.83 148th 57th 6th -22
Landscapers 4.28 124th 24th 5th -4
Moving Companies 13.75 165th 51st 7th -5
Pest Control 27.75 69th 39th 5th 31
Plumbers 15.23 225th 73rd 7th 274
Roofing 11.37 143rd 31st 7th -17
Self Storage Companies 5.59 245th 80th 7th 0
Windows and Doors 4.47 89th 16th 3rd NA
Average 10.58 240th 73rd 7th 23
Legal Criminal Lawyers 43.26 42nd 10th 3rd NA
Family Law 21.16 67th 23rd 4th NA
Law Firms 10.31 188th 51st 7th 0
Personal Injury Law 99.61 89th 21st 2nd NA
Real Estate Lawyers 18.32 15th 3rd 1st 0
Average 32.24 133rd 40th 5th 0
Real Estate Apartment Rentals 1.59 126th 30th 5th 0
Condos 1.73 105th 32nd 5th 0
New Home Developers 3.68 127th 41st 3rd 0
Realtors 2.24 128th 41st 4th 0
Average 2.25 137th 44th 4th 0
Shopping Florists 8.17 85th 33rd 2nd 0
Average 8.17 85th 33rd 2nd 0
Travel Car Rentals 3.62 71st 22nd 2nd 0
Hotels 4.71 98th 32nd 4th 0
Average 4.16 90th 28th 3rd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.