Findings for PPC in Tacoma

Tacoma Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tacoma was the 71st least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Tacoma also ranks amongst the least expensive cities in Washington, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Tacoma are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Tacoma keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 82% Higher in Tacoma than Kent

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tacoma are 82% higher than in Kent. The average price of a click in Tacoma is $15.37.

This price difference is understandable though, given the population of Kent is less than Tacoma, which generally means less competition and therefore lower prices.

To understand if prices in Tacoma are relatively low, we also compared prices with Oxnard which has a similar population, and found the average price of a click in Tacoma was 37% higher than in Oxnard. This suggests that perhaps Tacoma prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Tacoma

Summary PPC Stats for Tacoma for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.37 71st 14th 3rd 7
Automotive/Vehicle Auto Insurance 36.32 126th 25th 5th 0
Auto Parts 1.70 94th 24th 3rd -20
Dealerships 4.95 67th 11th 3rd NA
Tires 4.27 96th 25th 1st 8
Towing 4.99 59th 18th 4th 14
Average 7.57 149th 33rd 5th 1
B2B Office Furniture 4.42 111st 33rd 3rd 32
Average 4.42 128th 42nd 5th NA
Entertainment/Recreation Restaurants 1.81 86th 27th 4th 87
Average 1.81 86th 27th 4th 87
Finance Credit Counselling 42.01 9th 3rd 1st NA
Insurance 13.31 94th 24th 4th NA
Payday Loans 6.37 144th 57th 5th 7
Average 18.60 107th 27th 4th NA
Health, Beauty & Fitness Chiropractors 10.49 82nd 23rd 4th 46
Cosmetic Surgery 19.18 3rd 3rd 1st 63
Dentists 10.04 182nd 60th 5th 17
Martial Arts 0.81 107th 33rd 4th -54
Massage Therapy 5.91 61st 16th 4th 168
Optometrists 6.32 54th 21st 3rd NA
Average 9.88 141st 48th 4th 37
Home & Garden Appliance Repair 13.40 101st 35th 1st 12
Furniture 3.08 111st 39th 2nd 25
Garage Doors 29.18 90th 44th 2nd 20
Landscapers 4.45 84th 21st 5th -5
Moving Companies 22.67 44th 14th 2nd -2
Pest Control 36.49 18th 13rd 4th 45
Plumbers 37.61 109th 42nd 5th -33
Roofing 35.10 13rd 2nd 2nd 11
Self Storage Companies 11.88 122nd 46th 3rd -5
Windows and Doors 5.82 71st 15th 5th NA
Average 20.07 102nd 39th 4th 2
Legal Criminal Lawyers 32.39 54th 11th 2nd 41
Family Law 24.20 50th 16th 4th NA
Law Firms 27.15 62nd 11th 4th NA
Personal Injury Law 90.86 81st 22nd 3rd NA
Real Estate Lawyers 11.94 29th 10th 3rd 0
Average 43.08 95th 27th 4th NA
Real Estate Apartment Rentals 1.65 124th 29th 6th -1
Condos 1.54 116th 36th 6th -3
New Home Developers 3.27 131st 45th 4th -35
Realtors 3.22 71st 16th 3rd 6
Average 2.42 118th 30th 4th -5
Shopping Florists 7.37 57th 17th 3rd -13
Average 7.37 57th 17th 3rd -13
Travel Car Rentals 2.30 193rd 64th 6th 11
Hotels 5.42 34th 10th 3rd 5
Average 3.86 92nd 25th 4th 8

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.