Findings for PPC in Vancouver

Vancouver Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vancouver was the 175th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Vancouver also ranks amongst the least expensive cities in Washington, ranking as number 5th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Vancouver Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Vancouver keywords increased by 10% in November 2014.

Google Adwords Keyword Prices 49% Lower in Vancouver than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vancouver are 49% lower than in Portland. The average price of a click in Vancouver is $8.66.

This price differential is expected however, as Portland has a larger population than Vancouver.

For better comparison of prices, we also compared prices with another city with a similar population, Ontario, and found the average price of a click in Vancouver was 38% lower than in Ontario.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

Evolve your Digital Strategy. Get a PPC Quote today.

PPC Industry Data for Vancouver

Summary PPC Stats for Vancouver for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.66 175th 52nd 5th 10
Automotive/Vehicle Auto Insurance 41.80 127th 31st 5th 114
Dealerships 8.19 2nd 1st 1st -26
Tires 1.56 197th 73rd 7th -15
Towing 13.68 2nd 2nd 1st 98
Average 13.60 106th 24th 4th 26
B2B Freight Forwarding 1.82 7th 3rd 2nd 0
Office Furniture 4.67 57th 14th 1st 0
Video Production 8.33 26th 5th 1st 0
Average 4.94 75th 22nd 2nd 0
Entertainment/Recreation Restaurants 2.96 24th 11th 2nd 36
Average 2.96 24th 11th 2nd 36
Finance Currency Exchange 2.06 16th 4th 2nd -1
Insurance 41.95 55th 12nd 4th 0
Average 2.06 172nd 49th 7th -1
Health, Beauty & Fitness Cosmetic Surgery 5.36 88th 22nd 5th -6
Dentists 13.22 77th 22nd 3rd -2
Massage Therapy 0.49 130th 29th 6th 0
Physiotherapy 4.58 4th 2nd 1st 220
Average 5.91 236th 69th 7th 7
Home & Garden Appliance Repair 14.73 59th 25th 1st 16
Electricians 7.27 66th 17th 5th 0
Furniture 0.97 210th 69th 7th -5
Garage Doors 8.04 166th 66th 7th 35
Interior Designers 4.47 45th 12nd 3rd 0
Landscapers 7.18 22nd 5th 2nd -7
Moving Companies 18.98 76th 22nd 1st 17
Pest Control 20.76 116th 52nd 5th -10
Plumbers 30.20 126th 48th 5th -10
Roofing 7.49 165th 34th 7th 2
Self Storage Companies 11.53 115th 41st 3rd 5
Windows and Doors 3.50 87th 16th 3rd 22
Average 12.17 196th 69th 5th 4
Legal Employment Lawyers 21.67 7th 5th 1st 0
Immigration Lawyers 9.07 53rd 12nd 2nd 34
Law Firms 10.92 105th 24th 4th 58
Average 11.80 165th 45th 7th 13
Real Estate Apartment Rentals 2.32 62nd 14th 3rd 13
Condos 3.30 23rd 6th 2nd 8
New Home Developers 2.27 181st 66th 7th 0
Property Management 3.78 89th 30th 1st 8
Realtors 2.95 109th 35th 5th 23
Average 2.87 97th 23rd 4th 12
Shopping Florists 7.66 27th 10th 2nd 58
Average 7.66 16th 10th 1st 29
Travel Car Rentals 3.03 113rd 47th 5th 8
Hotels 6.53 2nd 1st 1st -2
Average 4.78 6th 3rd 2nd 3

Study Results for Other Cities:

Nearest Cities

Similar Cities

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.