Findings for PPC in Vancouver

Vancouver Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Vancouver was the 8th most expensive city in Pacific States in keyword bids in Google Adwords for the month of August 2016. Vancouver also ranks amongst the most expensive cities in Washington, ranking 2nd. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Modesto ranked as the least expensive city.

Year over Year Google Adwords Prices for Vancouver are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Vancouver keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 1% Higher in Vancouver than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vancouver are 1% higher than in Portland. The average price of a click in Vancouver is $18.47.

This price differential is somewhat surprising however, as Portland has a larger population than Vancouver.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Ontario, and found the average price of a click in Vancouver was 50% higher than in Ontario.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Vancouver

Summary PPC Stats for Vancouver for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.47 42nd 8th 2nd 9
Automotive/Vehicle Auto Insurance 75.04 29th 9th 1st 69
Dealerships 4.78 66th 12nd 1st 24
Tires 2.17 222nd 77th 6th 0
Average 32.36 5th 2nd 1st 18
B2B Office Furniture 2.42 149th 48th 7th -65
Average 2.42 164th 52nd 7th -22
Finance Credit Counselling 17.51 50th 13rd 3rd NA
Insurance 25.92 90th 24th 5th 39
Mortgages 11.41 50th 13rd 5th 1
Payday Loans 11.32 76th 40th 2nd 29
Average 16.10 121st 32nd 5th NA
Health, Beauty & Fitness Chiropractors 11.02 57th 8th 3rd -3
Cosmetic Surgery 4.72 105th 30th 5th 0
Dentists 10.43 158th 51st 5th 3
Martial Arts 3.75 57th 23rd 4th 0
Massage Therapy 6.14 75th 17th 4th 273
Optometrists 13.62 5th 4th 1st 0
Average 9.35 134th 45th 3rd 28
Home & Garden Appliance Repair 4.53 197th 68th 7th 0
Furniture 4.15 101st 25th 3rd 10
Garage Doors 31.68 71st 31st 1st 30
Moving Companies 14.82 158th 47th 6th -21
Pest Control 25.44 85th 45th 7th 82
Plumbers 63.13 34th 16th 3rd 0
Roofing 16.00 98th 13rd 5th -2
Self Storage Companies 10.59 139th 47th 3rd 0
Windows and Doors 4.23 92nd 19th 4th 0
Average 19.07 118th 52nd 5th 12
Legal Criminal Lawyers 4.93 82nd 17th 4th 0
Law Firms 50.96 19th 3rd 1st 0
Personal Injury Law 144.79 50th 10th 1st 0
Average 79.29 21st 7th 1st 0
Real Estate Apartment Rentals 1.64 115th 26th 4th 0
Condos 0.76 196th 66th 7th NA
New Home Developers 3.06 156th 54th 4th 0
Realtors 1.74 187th 61st 6th 0
Average 1.88 178th 58th 6th 0
Shopping Florists 5.79 183rd 63rd 5th 0
Average 5.79 183rd 63rd 5th 0
Travel Car Rentals 3.37 91st 28th 3rd 0
Hotels 7.02 5th 2nd 1st 0
Average 5.20 17th 5th 2nd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.