Findings for PPC in Vancouver

Vancouver Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vancouver was the 196th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Vancouver also ranks amongst the least expensive cities in Washington, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 39% Lower in Vancouver than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vancouver are 39% lower than in Portland. The average price of a click in Vancouver is $8.81.

This price differential is expected however, as Portland has a larger population than Vancouver.

For better comparison of prices, we also compared prices with another city with a similar population, Ontario, and found the average price of a click in Vancouver was 25% lower than in Ontario.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Vancouver

Summary PPC Stats for Vancouver for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.81 196th 63rd 7th 1
Automotive/Vehicle Auto Parts 1.74 90th 32nd 4th 0
Auto Wreckers 8.50 1st 1st 1st NA
Dealerships 5.81 20th 5th 1st -6
Tires 3.22 137th 49th 5th -23
Towing 4.08 121st 46th 4th -29
Average 4.56 200th 55th 6th -10
B2B Office Furniture 3.10 130th 39th 5th -45
Printers 12.53 15th 4th 1st -5
Average 6.24 75th 19th 2nd -17
Entertainment/Recreation Restaurants 2.23 31st 13rd 1st 26
Average 2.23 31st 13rd 1st 26
Finance Credit Counselling 11.66 66th 22nd 4th 10
Insurance 52.18 46th 15th 3rd 0
Mortgages 15.52 21st 5th 2nd 19
Payday Loans 6.65 123rd 46th 5th 0
Average 21.53 113rd 35th 5th 6
Health, Beauty & Fitness Chiropractors 10.05 98th 22nd 4th 14
Cosmetic Surgery 8.02 77th 30th 5th 0
Dentists 13.94 84th 24th 3rd -7
Optometrists 3.19 108th 33rd 5th 0
Average 10.56 109th 31st 4th -1
Home & Garden Appliance Repair 1.08 194th 67th 6th 0
Furniture 2.55 124th 43rd 1st -18
Garage Doors 26.05 98th 48th 2nd 0
Landscapers 5.19 76th 15th 6th -4
Moving Companies 44.41 2nd 1st 1st 0
Pest Control 25.31 101st 49th 7th 0
Plumbers 20.73 171st 61st 6th 0
Roofing 10.73 135th 29th 7th -2
Self Storage Companies 11.97 145th 52nd 6th -8
Windows and Doors 2.71 90th 22nd 5th 0
Average 14.35 178th 64th 6th -3
Legal Law Firms 8.74 143rd 40th 5th 15
Average 8.74 196th 57th 7th 4
Real Estate Apartment Rentals 2.22 75th 14th 4th 45
Condos 2.91 40th 13rd 3rd 6
New Home Developers 2.00 189th 71st 7th -35
Realtors 3.43 49th 12nd 2nd 36
Average 2.70 85th 19th 3rd 16
Shopping Florists 6.94 62nd 23rd 4th -3
Average 6.94 62nd 23rd 4th -3
Travel Car Rentals 3.08 106th 31st 2nd 5
Hotels 6.72 6th 2nd 1st -17
Average 4.90 17th 5th 2nd -6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.