Findings for PPC in Kenosha

Kenosha Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kenosha was the 246th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Kenosha also ranks amongst the least expensive cities in Wisconsin, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 61% Lower in Kenosha than Milwaukee

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kenosha are 61% lower than in Milwaukee. The average price of a click in Kenosha is $5.46.

This price differential is expected however, as Milwaukee has a larger population than Kenosha.

For better comparison of prices, we also compared prices with another city with a similar population, Sandy Springs, and found the average price of a click in Kenosha was 18% lower than in Sandy Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kenosha

Summary PPC Stats for Kenosha for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.46 246th 64th 4th 5
Automotive/Vehicle Auto Parts 2.27 18th 7th 1st NA
Dealerships 2.86 140th 49th 2nd NA
Tires 2.80 137th 39th 2nd 13
Average 2.68 221st 58th 2nd NA
Entertainment/Recreation Restaurants 1.67 63rd 21st 2nd 136
Average 1.67 63rd 21st 2nd 136
Finance Payday Loans 27.21 3rd 1st 1st NA
Average 27.21 55th 12nd 1st NA
Health, Beauty & Fitness Chiropractors 3.71 198th 64th 3rd -26
Dentists 9.61 143rd 49th 2nd NA
Massage Therapy 0.46 122nd 41st 4th NA
Average 6.60 203rd 63rd 2nd -2
Home & Garden Appliance Repair 3.47 181st 52nd 4th NA
Furniture 2.27 112nd 35th 3rd NA
Landscapers 2.52 153rd 51st 3rd NA
Pest Control 22.85 125th 16th 2nd NA
Roofing 18.37 38th 13rd 2nd NA
Self Storage Companies 3.56 263rd 68th 3rd NA
Average 8.96 231st 52nd 2nd NA
Legal Law Firms 22.47 37th 14th 1st NA
Average 22.47 136th 39th 3rd NA
Real Estate Apartment Rentals 0.69 213rd 63rd 4th 1
Condos 0.28 203rd 60th 4th NA
Realtors 0.43 277th 78th 4th 66
Average 0.52 282nd 78th 4th 19
Shopping Florists 4.06 184th 56th 4th -1
Average 4.06 184th 56th 4th -1
Travel Car Rentals 2.35 115th 40th 3rd NA
Hotels 2.01 214th 72nd 4th 0
Average 2.12 221st 68th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.