Findings for PPC in Kenosha

Kenosha Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kenosha was the 246th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Kenosha also ranks amongst the least expensive cities in Wisconsin, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 61% Lower in Kenosha than Milwaukee

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kenosha are 61% lower than in Milwaukee. The average price of a click in Kenosha is $6.75.

This price differential is expected however, as Milwaukee has a larger population than Kenosha.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Sandy Springs, and found the average price of a click in Kenosha was 13% higher than in Sandy Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kenosha

Summary PPC Stats for Kenosha for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.75 246th 65th 4th NA
Automotive/Vehicle Auto Insurance 64.36 108th 40th 4th NA
Auto Parts 2.05 53rd 29th 2nd -5
Dealerships 2.57 208th 64th 4th NA
Tires 2.08 216th 63rd 4th 43
Towing 2.92 144th 43rd 3rd -29
Average 10.19 159th 49th 4th NA
Entertainment/Recreation Restaurants 0.36 234th 71st 4th -38
Average 0.36 234th 71st 4th -38
Finance Payday Loans 10.17 73rd 23rd 3rd -49
Average 10.17 143rd 44th 3rd NA
Health, Beauty & Fitness Chiropractors 3.54 223rd 69th 4th 0
Dentists 6.72 249th 70th 3rd -6
Optometrists 5.33 43rd 12nd 1st NA
Average 5.81 257th 72nd 2nd 2
Home & Garden Appliance Repair 17.09 76th 19th 2nd 31
Furniture 1.96 184th 55th 4th 0
Garage Doors 18.63 129th 33rd 2nd 8
Moving Companies 6.98 186th 51st 4th -19
Pest Control 13.29 195th 42nd 3rd -19
Plumbers 20.38 168th 43rd 2nd 0
Roofing 9.05 157th 52nd 3rd 0
Self Storage Companies 9.98 184th 48th 2nd 84
Average 11.69 220th 57th 2nd 7
Legal Law Firms 15.89 81st 23rd 2nd NA
Average 15.89 158th 41st 4th NA
Real Estate Apartment Rentals 0.87 230th 71st 4th -4
Condos 0.47 213rd 63rd 4th -1
Realtors 0.59 273rd 75th 4th 23
Average 0.66 286th 78th 4th 5
Shopping Florists 6.85 82nd 21st 1st 0
Average 6.85 82nd 21st 1st 0
Travel Car Rentals 1.86 201st 62nd 4th -49
Hotels 3.08 190th 60th 4th -8
Average 2.47 235th 67th 4th -29

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.