Findings for PPC in Kenosha

Kenosha Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kenosha was the 243rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Kenosha also ranks amongst the least expensive cities in Wisconsin, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Kenosha Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Kenosha keywords increased by 203% in April 2015.

Google Adwords Keyword Prices 70% Lower in Kenosha than Milwaukee

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kenosha are 70% lower than in Milwaukee. The average price of a click in Kenosha is $6.11.

This price differential is expected however, as Milwaukee has a larger population than Kenosha.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Sandy Springs, and found the average price of a click in Kenosha was 30% higher than in Sandy Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kenosha


Summary PPC Stats for Kenosha for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.11 243rd 67th 3rd NA
Automotive/Vehicle Auto Insurance 8.19 188th 53rd 4th NA
Auto Parts 2.08 56th 22nd 2nd 22
Dealerships 2.28 217th 69th 3rd NA
Tires 2.70 178th 51st 4th 15
Towing 2.27 169th 50th 3rd 11
Average 3.07 239th 63rd 4th NA
Entertainment/Recreation Restaurants 2.13 34th 13rd 2nd 8810
Average 2.13 34th 13rd 2nd 8810
Finance Payday Loans 18.66 27th 6th 1st 16
Average 18.66 121st 35th 2nd NA
Health, Beauty & Fitness Chiropractors 5.76 184th 52nd 3rd 0
Dentists 10.99 147th 47th 2nd 32
Optometrists 6.02 34th 15th 1st NA
Average 8.95 175th 55th 2nd 10
Home & Garden Appliance Repair 20.21 55th 11th 1st 6
Furniture 3.15 81st 13rd 1st 42
Garage Doors 13.68 147th 42nd 3rd -9
Moving Companies 8.46 181st 47th 3rd 7
Pest Control 13.24 194th 37th 3rd -11
Plumbers 29.94 121st 38th 1st 20
Self Storage Companies 7.05 234th 59th 2nd NA
Average 12.99 192nd 49th 2nd 4
Legal Law Firms 9.27 137th 34th 3rd NA
Average 9.27 192nd 47th 3rd NA
Real Estate Apartment Rentals 0.93 238th 73rd 4th 8
Condos 0.54 211st 65th 4th 15
Realtors 1.27 231st 63rd 3rd 10
Average 0.97 274th 75th 4th 8
Shopping Florists 5.40 143rd 50th 4th -5
Average 5.40 143rd 50th 4th -5
Travel Car Rentals 2.99 116th 36th 2nd 27
Hotels 2.48 209th 66th 4th -17
Average 2.65 217th 67th 4th 5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.