Findings for PPC in Kenosha

Kenosha Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kenosha was the 256th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Kenosha also ranks amongst the least expensive cities in Wisconsin, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 64% Lower in Kenosha than Milwaukee

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kenosha are 64% lower than in Milwaukee. The average price of a click in Kenosha is $5.41.

This price differential is expected however, as Milwaukee has a larger population than Kenosha.

For better comparison of prices, we also compared prices with another city with a similar population, Sandy Springs, and found the average price of a click in Kenosha was 33% lower than in Sandy Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kenosha

Summary PPC Stats for Kenosha for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.41 256th 68th 4th 6
Automotive/Vehicle Auto Parts 2.04 57th 26th 4th -3
Dealerships 1.81 217th 68th 4th -20
Tires 4.01 69th 17th 2nd 42
Average 2.97 214th 62nd 4th 1
Entertainment/Recreation Restaurants 1.35 139th 42nd 3rd 24
Average 1.35 139th 42nd 3rd 24
Finance Payday Loans 12.26 43rd 17th 4th 3
Average 12.26 126th 40th 4th 0
Health, Beauty & Fitness Dentists 7.06 231st 71st 4th -15
Average 7.06 220th 66th 1st -5
Home & Garden Appliance Repair 3.29 189th 53rd 4th -27
Furniture 2.70 113rd 27th 3rd 9
Garage Doors 10.41 154th 43rd 2nd NA
Landscapers 7.55 31st 10th 2nd 0
Moving Companies 10.42 175th 47th 4th NA
Pest Control 21.94 94th 11th 2nd 70
Plumbers 18.00 177th 46th 1st 0
Roofing 16.54 70th 27th 3rd 158
Self Storage Companies 6.92 235th 60th 2nd NA
Average 10.77 220th 56th 2nd 24
Legal Law Firms 13.41 86th 29th 2nd NA
Average 13.41 168th 46th 4th NA
Real Estate Apartment Rentals 0.75 251st 71st 4th 35
Condos 0.79 188th 58th 4th NA
Realtors 1.16 253rd 72nd 4th 4
Average 0.93 273rd 76th 4th 7
Shopping Florists 2.98 218th 60th 4th -10
Average 2.98 218th 60th 4th -10
Travel Car Rentals 4.77 27th 7th 1st NA
Hotels 1.63 235th 76th 4th -29
Average 3.20 147th 45th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.