Findings for PPC in Milwaukee

Milwaukee Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Milwaukee was the 15th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2014. Milwaukee also ranks amongst the most expensive cities in Wisconsin, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Google Adwords Keyword Prices 157% Higher in Milwaukee than Kenosha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Milwaukee are 157% higher than in Kenosha. The average price of a click in Milwaukee is $14.07.

This price difference is understandable though, given the population of Kenosha is less than Milwaukee, which generally means less competition and therefore lower prices.

To understand if prices in Milwaukee are relatively low, we also compared prices with Albuquerque which has a similar population, and found the average price of a click in Milwaukee was 6% higher than in Albuquerque. This suggests that perhaps Milwaukee prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Milwaukee


Summary PPC Stats for Milwaukee for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.07 54th 15th 1st 0
Automotive/Vehicle Auto Insurance 51.32 105th 25th 1st -7
Auto Parts 1.60 66th 29th 3rd -1
Dealerships 3.34 102nd 35th 1st -12
Tires 2.47 157th 46th 4th -7
Towing 1.40 137th 41st 1st NA
Average 11.23 121st 29th 1st -6
B2B Office Furniture 6.72 25th 3rd 1st 110
Printers 6.44 62nd 16th 1st -3
Average 6.58 51st 12nd 1st 35
Entertainment/Recreation Restaurants 3.63 3rd 1st 1st -9
Average 3.63 3rd 1st 1st -9
Finance Credit Counselling 25.05 16th 7th 1st NA
Insurance 21.05 100th 29th 1st NA
Mortgages 10.62 43rd 20th 2nd -2
Payday Loans 10.60 50th 21st 4th 12
Average 18.81 100th 29th 3rd NA
Health, Beauty & Fitness Chiropractors 4.26 179th 54th 1st -19
Cosmetic Surgery 3.67 99th 31st 2nd NA
Dentists 12.45 67th 21st 1st 10
Martial Arts 2.38 63rd 17th 2nd 2
Massage Therapy 3.85 76th 25th 2nd -37
Optometrists 6.68 18th 9th 1st NA
Average 7.40 171st 52nd 1st -3
Home & Garden Appliance Repair 6.66 149th 44th 1st -4
Furniture 1.98 142nd 43rd 4th -26
Garage Doors 12.54 125th 33rd 2nd 7
Landscapers 4.80 88th 27th 2nd -1
Moving Companies 11.32 128th 30th 1st 1
Pest Control 21.75 140th 19th 3rd NA
Plumbers 24.09 150th 35th 1st 57
Roofing 8.14 139th 44th 4th -7
Self Storage Companies 11.17 101st 25th 1st 3
Windows and Doors 7.84 51st 23rd 2nd -37
Average 10.48 201st 47th 1st -4
Legal Criminal Lawyers 10.91 80th 19th 1st NA
Family Law 32.36 23rd 8th 1st NA
Law Firms 21.72 39th 15th 2nd 25
Personal Injury Law 149.97 12nd 6th 1st 21
Real Estate Lawyers 16.45 7th 2nd 1st NA
Average 48.08 26th 8th 1st NA
Real Estate Apartment Rentals 1.14 144th 42nd 2nd 9
Condos 1.06 134th 41st 2nd NA
New Home Developers 2.81 124th 38th 1st 1
Realtors 1.45 197th 58th 3rd -12
Average 1.56 176th 50th 2nd 0
Shopping Florists 5.26 121st 37th 3rd -1
Average 5.26 121st 37th 3rd -1
Travel Car Rentals 3.00 55th 17th 2nd 0
Hotels 3.31 100th 38th 3rd -1
Average 3.15 79th 27th 2nd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.