Findings for PPC in Milwaukee

Milwaukee Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Milwaukee was the 14th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of March 2015. Milwaukee also ranks amongst the most expensive cities in Wisconsin, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Google Adwords Keyword Prices 161% Higher in Milwaukee than Kenosha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Milwaukee are 161% higher than in Kenosha. The average price of a click in Milwaukee is $17.67.

This price difference is understandable though, given the population of Kenosha is less than Milwaukee, which generally means less competition and therefore lower prices.

To understand if prices in Milwaukee are relatively low, we also compared prices with Albuquerque which has a similar population, and found the average price of a click in Milwaukee was 26% higher than in Albuquerque. This suggests that perhaps Milwaukee prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Milwaukee


Summary PPC Stats for Milwaukee for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.67 41st 14th 1st 3
Automotive/Vehicle Auto Insurance 64.67 107th 39th 3rd 37
Auto Parts 2.18 45th 27th 1st 11
Dealerships 5.57 39th 16th 1st -12
Tires 3.00 167th 41st 2nd -21
Towing 3.49 127th 37th 2nd -3
Average 19.00 88th 28th 1st 3
B2B Office Furniture 4.65 95th 29th 1st -24
Printers 8.69 67th 18th 1st -6
Trade Show Displays 35.71 3rd 1st 1st 61
Average 12.47 19th 6th 1st 10
Entertainment/Recreation Restaurants 3.95 4th 2nd 1st -5
Average 3.95 4th 2nd 1st -5
Finance Credit Counselling 21.25 36th 12nd 1st NA
Insurance 33.38 74th 26th 1st 16
Mortgages 7.45 47th 15th 1st 25
Payday Loans 15.97 24th 6th 1st 3
Average 24.52 75th 23rd 1st NA
Health, Beauty & Fitness Chiropractors 6.35 162nd 50th 2nd 46
Cosmetic Surgery 5.98 88th 25th 1st -10
Dentists 7.14 239th 68th 2nd -13
Martial Arts 2.73 67th 17th 2nd -28
Massage Therapy 2.77 111st 41st 2nd -41
Optometrists 3.37 91st 25th 3rd 72
Average 5.71 259th 73rd 3rd 0
Home & Garden Appliance Repair 16.04 89th 23rd 3rd -3
Furniture 2.22 157th 45th 3rd -18
Garage Doors 15.26 146th 39th 3rd 0
Landscapers 3.12 127th 40th 1st -21
Moving Companies 19.80 108th 27th 1st 9
Pest Control 20.98 136th 26th 2nd 37
Plumbers 23.41 147th 38th 1st -2
Roofing 22.97 47th 16th 1st 50
Self Storage Companies 15.67 80th 19th 1st 8
Windows and Doors 10.28 38th 20th 1st 8
Average 16.59 144th 39th 1st 7
Legal Criminal Lawyers 33.59 60th 17th 1st -14
Family Law 43.66 19th 4th 1st -4
Law Firms 34.45 20th 7th 1st 9
Personal Injury Law 194.95 8th 3rd 1st 10
Real Estate Lawyers 22.38 7th 1st 1st 14
Average 58.63 38th 6th 1st 5
Real Estate Apartment Rentals 1.64 122nd 34th 2nd -17
Condos 1.09 164th 50th 3rd -11
New Home Developers 1.23 201st 53rd 1st 2
Realtors 1.50 214th 59th 3rd -3
Average 1.40 236th 61st 3rd -7
Shopping Florists 5.92 126th 35th 3rd -16
Average 5.92 126th 35th 3rd -16
Travel Car Rentals 2.65 135th 35th 3rd -11
Hotels 4.04 106th 30th 2nd 0
Average 3.34 149th 41st 3rd -6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.