Findings for PPC in Milwaukee

Milwaukee Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Milwaukee was the 52nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Milwaukee also ranks amongst the least expensive cities in Wisconsin, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 197% Higher in Milwaukee than Kenosha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Milwaukee are 197% higher than in Kenosha. The average price of a click in Milwaukee is $14.70.

This price difference is understandable though, given the population of Kenosha is less than Milwaukee, which generally means less competition and therefore lower prices.

To understand if prices in Milwaukee are relatively low, we also compared prices with Albuquerque which has a similar population, and found the average price of a click in Milwaukee was 5% higher than in Albuquerque. This suggests that perhaps Milwaukee prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Milwaukee

Summary PPC Stats for Milwaukee for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.70 52nd 13rd 1st 9
Automotive/Vehicle Auto Body 5.16 53rd 15th 1st -9
Auto Insurance 51.69 105th 25th 1st -41
Auto Parts 2.50 26th 10th 1st 16
Dealerships 3.10 130th 45th 2nd -7
Tires 2.75 138th 36th 3rd 19
Towing 3.06 102nd 30th 2nd 9
Average 15.25 88th 21st 2nd -3
B2B Architects 1.11 86th 26th 1st -35
IT Support 17.05 38th 8th 1st -18
Office Furniture 4.50 61st 20th 3rd 6
Printers 7.90 27th 9th 1st 15
Video Production 6.98 38th 13rd 1st -17
Average 6.38 56th 18th 1st NA
Entertainment/Recreation Restaurants 3.87 9th 2nd 1st 18
Average 3.87 9th 2nd 1st 18
Finance Credit Counselling 49.34 3rd 2nd 1st NA
Currency Exchange 0.44 73rd 21st 2nd -36
Insurance 35.94 69th 16th 2nd -4
Mortgages 17.37 16th 6th 1st -17
Payday Loans 18.04 28th 6th 1st 50
Average 25.15 43rd 7th 1st 0
Health, Beauty & Fitness Acupuncture 5.40 35th 8th 1st -12
Chiropractors 5.35 145th 52nd 2nd 3
Cosmetic Surgery 3.97 103rd 32nd 1st -24
Dentists 9.92 157th 49th 2nd -10
Jewellers 4.43 54th 16th 1st NA
Martial Arts 4.53 27th 9th 1st -2
Massage Therapy 6.15 57th 18th 1st 21
Optometrists 3.48 85th 31st 2nd NA
Average 6.51 211st 63rd 2nd -5
Home & Garden Appliance Repair 9.47 134th 38th 3rd -3
Electricians 13.28 45th 14th 1st 11
Furniture 1.83 172nd 53rd 4th -10
Garage Doors 9.81 156th 41st 2nd -1
Home Security 38.60 36th 9th 1st -9
Interior Designers 6.77 12nd 4th 3rd 10
Landscapers 7.52 18th 4th 2nd 49
Mold Detection and Remova 26.03 17th 4th 1st 18
Moving Companies 16.21 117th 31st 1st 35
Pest Control 10.40 218th 53rd 3rd -23
Plumbers 12.61 203rd 47th 2nd -30
Roofing 22.07 40th 13rd 1st 25
Self Storage Companies 13.45 77th 16th 1st 10
Windows and Doors 4.96 70th 30th 3rd -36
Average 13.62 170th 39th 1st 3
Legal Criminal Lawyers 53.67 35th 8th 1st -10
Disability Lawyers 13.22 23rd 8th 1st NA
Employment Lawyers 9.05 38th 7th 1st 268
Family Law 43.61 9th 4th 1st 43
Immigration Lawyers 5.34 90th 25th 1st 19
Law Firms 17.53 61st 21st 1st -10
Personal Injury Law 126.32 29th 9th 2nd 7
Real Estate Lawyers 8.63 34th 9th 1st -14
Traffic Law 32.66 57th 16th 1st NA
Average 36.64 66th 14th 2nd 33
Real Estate Apartment Rentals 1.42 149th 37th 1st 0
Condos 1.14 139th 40th 2nd 8
New Home Developers 2.80 154th 40th 1st 68
Property Management 3.77 90th 30th 1st 17
Realtors 1.98 184th 55th 3rd 24
Average 2.05 177th 50th 2nd 21
Shopping Florists 6.67 65th 19th 1st 9
Average 5.30 106th 30th 3rd 9
Travel Car Rentals 2.85 133rd 43rd 4th -2
Hotels 4.80 22nd 7th 1st 48
Average 3.82 51st 12nd 1st 23

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.