Findings for PPC in North Charleston

North Charleston Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that North Charleston was the 261st least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. North Charleston also ranks amongst the least expensive cities in South Carolina, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 57% Lower in North Charleston than Charleston

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in North Charleston are 57% lower than in Charleston. The average price of a click in North Charleston is $4.48.

This price differential is expected however, as Charleston has a larger population than North Charleston.

For better comparison of prices, we also compared prices with another city with a similar population, Pompano Beach, and found the average price of a click in North Charleston was 41% lower than in Pompano Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for North Charleston


Summary PPC Stats for North Charleston for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.48 261st 46th 3rd NA
Automotive/Vehicle Auto Parts 0.94 156th 37th 2nd 0
Dealerships 1.90 205th 44th 3rd NA
Average 1.42 276th 52nd 3rd NA
Entertainment/Recreation Restaurants 1.68 98th 16th 2nd -18
Average 1.68 98th 16th 2nd -18
Health, Beauty & Fitness Dentists 16.16 28th 5th 1st 15
Average 16.16 7th 2nd 1st NA
Home & Garden Furniture 0.31 217th 46th 3rd NA
Self Storage Companies 16.12 33rd 11th 1st NA
Average 8.22 249th 49th 3rd NA
Legal Law Firms 4.59 182nd 34th 2nd NA
Average 4.59 214th 42nd 3rd NA
Real Estate Apartment Rentals 1.96 85th 27th 2nd 92
Realtors 2.41 150th 30th 3rd NA
Average 2.18 162nd 36th 3rd NA
Travel Car Rentals 2.61 159th 33rd 2nd NA
Hotels 2.68 176th 32nd 1st -3
Average 2.66 205th 39th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.