Findings for PPC in North Charleston

North Charleston Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that North Charleston was the 275th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. North Charleston also ranks amongst the least expensive cities in South Carolina, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 46% Lower in North Charleston than Charleston

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in North Charleston are 46% lower than in Charleston. The average price of a click in North Charleston is $4.40.

This price differential is expected however, as Charleston has a larger population than North Charleston.

For better comparison of prices, we also compared prices with another city with a similar population, Pompano Beach, and found the average price of a click in North Charleston was 65% lower than in Pompano Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for North Charleston


Summary PPC Stats for North Charleston for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.40 275th 50th 3rd 7
Automotive/Vehicle Auto Parts 0.72 159th 31st 2nd -12
Dealerships 4.92 39th 7th 1st 53
Average 2.82 228th 45th 2nd 9
Entertainment/Recreation Restaurants 2.05 77th 16th 2nd 68
Average 2.05 77th 16th 2nd 68
Health, Beauty & Fitness Chiropractors 10.98 58th 16th 1st 0
Dentists 12.61 85th 12nd 1st -8
Average 12.07 47th 5th 1st -3
Home & Garden Furniture 2.90 81st 22nd 1st NA
Self Storage Companies 4.16 261st 51st 3rd NA
Average 3.32 285th 52nd 3rd NA
Real Estate Apartment Rentals 2.26 76th 25th 2nd 15
Realtors 2.34 148th 31st 3rd NA
Average 2.30 143rd 35th 3rd NA
Shopping Florists 6.57 83rd 14th 1st NA
Average 6.57 83rd 14th 1st NA
Travel Hotels 2.50 195th 37th 3rd -7
Average 2.50 224th 40th 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.