Findings for PPC in Birmingham

Birmingham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Birmingham was the 119th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Birmingham also ranks amongst the least expensive cities in Alabama, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Birmingham Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Birmingham keywords increased by 14% in September 2014.

Google Adwords Keyword Prices 81% Higher in Birmingham than Huntsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Birmingham are 81% higher than in Huntsville. The average price of a click in Birmingham is $10.38.

This price difference is understandable though, given the population of Huntsville is less than Birmingham, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Spokane, and found the average price of a click in Birmingham was 9% lower than in Spokane. This suggests that perhaps prices in Birmingham are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Birmingham

Summary PPC Stats for Birmingham for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.38 119th 4th 1st 14
Automotive/Vehicle Auto Insurance 98.31 14th 2nd 1st 30
Auto Parts 1.34 94th 6th 3rd -24
Dealerships 5.46 16th 1st 1st 0
Tires 5.14 20th 2nd 2nd 568
Towing 3.43 80th 3rd 1st NA
Average 14.56 93rd 6th 1st 79
B2B Office Furniture 3.67 96th 8th 2nd -20
Printers 16.81 1st 1st 1st 49
Average 8.05 30th 2nd 1st 9
Entertainment/Recreation Restaurants 0.95 163rd 12nd 3rd -1
Average 0.95 163rd 12nd 3rd -1
Finance Payday Loans 4.97 121st 8th 2nd -12
Average 4.97 168th 9th 2nd NA
Health, Beauty & Fitness Chiropractors 7.58 88th 4th 1st 7
Cosmetic Surgery 7.74 59th 2nd 1st -4
Dentists 7.16 213rd 6th 1st -11
Massage Therapy 16.24 12nd 1st 1st 135
Optometrists 3.60 77th 4th 1st NA
Average 7.84 146th 5th 1st 13
Home & Garden Appliance Repair 8.45 123rd 5th 3rd -7
Furniture 2.58 74th 4th 2nd 8
Garage Doors 5.79 173rd 6th 1st 1
Landscapers 2.96 140th 10th 2nd 40
Moving Companies 13.65 96th 4th 1st -32
Pest Control 15.53 202nd 12nd 4th -19
Plumbers 36.27 86th 2nd 1st 14
Roofing 17.69 43rd 2nd 1st 0
Self Storage Companies 11.48 91st 5th 2nd 19
Windows and Doors 2.93 93rd 4th 1st 151
Average 11.87 177th 6th 2nd 15
Legal Criminal Lawyers 87.94 8th 1st 1st 0
Family Law 18.62 52nd 2nd 1st 14
Law Firms 7.28 163rd 9th 3rd -17
Personal Injury Law 91.24 59th 3rd 1st 0
Average 32.41 87th 2nd 1st -3
Real Estate Apartment Rentals 1.60 94th 2nd 1st 14
Condos 0.74 159th 7th 1st NA
New Home Developers 2.84 121st 6th 3rd -15
Realtors 2.56 82nd 5th 2nd -8
Average 2.09 109th 5th 1st -2
Shopping Florists 8.07 16th 2nd 2nd 0
Average 8.07 16th 2nd 2nd 0
Travel Car Rentals 2.41 108th 5th 1st 0
Hotels 5.83 5th 1st 1st -1
Average 4.12 12nd 1st 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.