Findings for PPC in Birmingham

Birmingham Ranks Amongst Most Expensive Markets for Keywords in East South Central

SEP's ongoing research into PPC Campaigns has revealed that Birmingham was the 2nd most expensive city in East South Central in keyword bids in Google Adwords for the month of November 2014. Birmingham also ranks amongst the most expensive cities in Alabama, ranking 1st. In the study, Gulfport ranked as the most expensive city in East South Central for keywords, while Memphis ranked as the least expensive city.

Month over Month Google Adwords Prices for Birmingham Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Birmingham keywords increased by 11% in November 2014.

Google Adwords Keyword Prices 79% Higher in Birmingham than Huntsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Birmingham are 79% higher than in Huntsville. The average price of a click in Birmingham is $17.03.

This price difference is understandable though, given the population of Huntsville is less than Birmingham, which generally means less competition and therefore lower prices.

To understand if prices in Birmingham are relatively low, we also compared prices with Spokane which has a similar population, and found the average price of a click in Birmingham was 25% higher than in Spokane. This suggests that perhaps Birmingham prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Birmingham

Summary PPC Stats for Birmingham for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.03 35th 2nd 1st 11
Automotive/Vehicle Auto Brokers 1.34 21st 2nd 1st -24
Auto Insurance 134.94 6th 1st 1st -21
Auto Parts 2.04 57th 1st 1st 45
Dealerships 6.24 15th 1st 1st 16
Tires 4.17 48th 1st 1st 6
Towing 1.98 130th 4th 1st 0
Average 36.25 4th 2nd 1st 2
B2B Freight Forwarding 0.82 12nd 1st 1st 0
Office Furniture 2.77 111st 8th 2nd -23
Average 2.12 143rd 8th 2nd NA
Entertainment/Recreation Restaurants 1.55 107th 5th 1st 65
Average 1.55 107th 5th 1st 65
Finance Currency Exchange 0.63 68th 4th 1st -35
Insurance 225.52 1st 1st 1st 0
Mortgages 7.27 46th 3rd 1st 0
Payday Loans 5.79 125th 7th 1st 20
Average 40.94 14th 3rd 2nd -2
Health, Beauty & Fitness Acupuncture 2.07 107th 2nd 1st -67
Chiropractors 9.62 61st 2nd 1st 4
Cosmetic Surgery 6.44 76th 5th 1st -8
Dentists 7.38 224th 6th 1st -10
Jewellers 7.76 11th 1st 1st 45
Massage Therapy 3.46 96th 6th 2nd 9
Optometrists 3.13 94th 3rd 1st NA
Average 6.17 224th 8th 1st -6
Home & Garden Appliance Repair 8.14 156th 6th 3rd 55
Furniture 2.00 157th 10th 3rd -26
Garage Doors 7.08 170th 8th 1st -22
Home Security 12.42 92nd 7th 2nd 0
Interior Designers 2.34 88th 5th 1st 0
Landscapers 5.76 40th 2nd 1st 0
Moving Companies 13.85 154th 5th 2nd -9
Pest Control 23.89 76th 3rd 1st 11
Plumbers 43.93 69th 1st 1st 96
Roofing 12.58 107th 7th 1st 0
Self Storage Companies 25.38 4th 1st 1st 53
Windows and Doors 4.11 79th 4th 2nd 265
Average 15.26 142nd 3rd 1st 25
Legal Employment Lawyers 46.67 1st 1st 1st 0
Family Law 24.44 38th 1st 1st 0
Law Firms 8.01 133rd 8th 3rd 0
Personal Injury Law 68.05 99th 9th 3rd 30
Traffic Law 73.25 25th 1st 1st NA
Average 30.29 91st 5th 2nd 3
Real Estate Apartment Rentals 3.24 22nd 1st 1st 88
Condos 0.59 184th 9th 2nd NA
New Home Developers 2.65 164th 6th 2nd -3
Property Management 2.88 122nd 4th 1st 0
Realtors 2.73 130th 7th 3rd 17
Average 2.72 106th 5th 1st 21
Shopping Florists 6.26 86th 4th 1st 60
Average 6.76 34th 2nd 1st 75
Travel Car Rentals 2.55 167th 11th 2nd -17
Hotels 2.77 167th 8th 2nd -27
Average 2.66 204th 11th 3rd -22

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.