Findings for PPC in Birmingham

Birmingham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Birmingham was the 141st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Birmingham also ranks amongst the least expensive cities in Alabama, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 60% Higher in Birmingham than Huntsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Birmingham are 60% higher than in Huntsville. The average price of a click in Birmingham is $11.31.

This price difference is understandable though, given the population of Huntsville is less than Birmingham, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Spokane, and found the average price of a click in Birmingham was 11% lower than in Spokane. This suggests that perhaps prices in Birmingham are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Birmingham

Summary PPC Stats for Birmingham for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.31 141st 5th 1st 7
Automotive/Vehicle Auto Insurance 81.80 71st 6th 1st 0
Auto Parts 4.64 5th 1st 1st 175
Dealerships 4.80 67th 2nd 1st -2
Tires 4.48 74th 4th 2nd 25
Average 15.66 120th 7th 1st 26
B2B Office Furniture 7.21 28th 2nd 2nd -17
Printers 10.98 46th 4th 1st 0
Average 8.47 58th 3rd 1st NA
Entertainment/Recreation Restaurants 2.14 41st 3rd 1st 46
Average 2.14 41st 3rd 1st 46
Finance Credit Counselling 3.31 79th 5th 1st NA
Mortgages 12.54 28th 2nd 1st 0
Payday Loans 9.74 79th 2nd 2nd 17
Average 9.53 149th 6th 2nd NA
Health, Beauty & Fitness Chiropractors 6.36 161st 7th 3rd 132
Cosmetic Surgery 19.97 2nd 1st 1st 0
Dentists 7.49 229th 6th 1st -6
Martial Arts 2.81 65th 5th 2nd 0
Massage Therapy 1.28 134th 8th 2nd 15
Optometrists 4.44 64th 4th 2nd NA
Average 8.16 196th 3rd 1st 15
Home & Garden Appliance Repair 11.18 160th 5th 2nd -12
Furniture 2.63 121st 6th 2nd 0
Garage Doors 8.81 181st 8th 1st 17
Landscapers 8.30 27th 1st 1st 12
Moving Companies 22.67 76th 3rd 1st 32
Pest Control 16.22 170th 8th 1st -1
Plumbers 20.38 167th 6th 2nd 34
Roofing 11.28 133rd 6th 2nd -5
Self Storage Companies 27.92 5th 1st 1st -16
Windows and Doors 4.35 78th 4th 1st -18
Average 14.31 184th 3rd 1st 3
Legal Criminal Lawyers 4.89 84th 6th 1st -30
Family Law 25.39 60th 1st 1st 0
Law Firms 6.57 172nd 8th 2nd -29
Personal Injury Law 97.67 89th 4th 1st 5
Average 28.72 117th 3rd 1st -13
Real Estate Apartment Rentals 2.39 50th 2nd 2nd -2
Condos 0.90 177th 8th 2nd -8
New Home Developers 4.13 72nd 5th 2nd 32
Realtors 2.96 80th 7th 3rd 7
Average 2.63 99th 7th 3rd 5
Shopping Florists 6.04 119th 7th 1st -2
Average 6.04 119th 7th 1st -2
Travel Car Rentals 4.94 8th 1st 1st 0
Hotels 6.53 10th 1st 1st 51
Average 5.73 7th 1st 1st 25

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.