Findings for PPC in Birmingham

Birmingham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Birmingham was the 140th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Birmingham also ranks amongst the least expensive cities in Alabama, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 12% Higher in Birmingham than Huntsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Birmingham are 12% higher than in Huntsville. The average price of a click in Birmingham is $10.26.

This price difference is understandable though, given the population of Huntsville is less than Birmingham, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Spokane, and found the average price of a click in Birmingham was 10% lower than in Spokane. This suggests that perhaps prices in Birmingham are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Birmingham

Summary PPC Stats for Birmingham for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.26 140th 8th 2nd 7
Automotive/Vehicle Auto Insurance 42.99 120th 7th 2nd -11
Auto Parts 1.91 68th 3rd 1st -7
Dealerships 7.40 4th 1st 1st 12
Tires 4.52 44th 1st 1st 3
Average 14.20 101st 7th 2nd -1
B2B Office Furniture 2.67 111st 8th 2nd -6
Average 2.67 124th 8th 2nd -2
Entertainment/Recreation Restaurants 2.12 69th 5th 2nd 38
Average 2.12 69th 5th 2nd 38
Finance Payday Loans 10.59 61st 2nd 1st 34
Average 10.59 134th 8th 2nd 5
Health, Beauty & Fitness Chiropractors 10.88 60th 3rd 1st 11
Cosmetic Surgery 6.46 76th 5th 1st 0
Dentists 8.34 207th 3rd 1st 7
Massage Therapy 3.46 97th 6th 2nd 0
Optometrists 3.14 97th 3rd 1st NA
Average 7.05 221st 5th 1st 3
Home & Garden Appliance Repair 16.69 77th 2nd 1st 0
Furniture 3.58 28th 2nd 1st 88
Garage Doors 6.84 181st 7th 1st -4
Landscapers 9.45 14th 3rd 1st 21
Moving Companies 17.47 114th 5th 1st 12
Pest Control 18.90 124th 9th 2nd 4
Plumbers 34.13 105th 3rd 2nd -30
Roofing 6.21 186th 11th 3rd 0
Self Storage Companies 4.44 260th 13rd 4th 0
Windows and Doors 2.49 90th 7th 1st -15
Average 14.37 160th 5th 1st 6
Legal Criminal Lawyers 32.80 59th 2nd 1st 0
Law Firms 10.41 105th 4th 1st 25
Personal Injury Law 88.29 82nd 6th 3rd 0
Average 24.73 134th 9th 3rd 7
Real Estate Apartment Rentals 2.23 78th 3rd 1st -31
Condos 1.14 159th 6th 1st NA
New Home Developers 3.65 116th 5th 2nd 62
Realtors 2.36 142nd 9th 2nd -7
Average 2.52 122nd 6th 2nd 7
Shopping Florists 4.97 157th 7th 2nd -20
Average 4.97 157th 7th 2nd -20
Travel Car Rentals 4.42 34th 1st 1st 71
Hotels 5.31 26th 1st 1st 97
Average 4.86 26th 1st 1st 84

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.