Findings for PPC in Huntsville

Huntsville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Huntsville was the 169th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Huntsville also ranks amongst the least expensive cities in Alabama, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Huntsville are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Huntsville keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 25% Lower in Huntsville than Chattanooga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Huntsville are 25% lower than in Chattanooga. The average price of a click in Huntsville is $10.00.

This price difference is interesting though, given the population of Chattanooga is less than Huntsville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Tallahassee, and found the average price of a click in Huntsville was 24% lower than in Tallahassee.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Huntsville

Summary PPC Stats for Huntsville for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.00 169th 8th 2nd NA
Automotive/Vehicle Auto Parts 1.33 126th 4th 1st 7
Dealerships 5.56 37th 1st 1st NA
Tires 3.72 136th 3rd 1st 37
Average 3.58 230th 11th 3rd NA
Entertainment/Recreation Restaurants 1.27 143rd 10th 3rd 7
Average 1.27 143rd 10th 3rd 7
Finance Credit Counselling 17.53 45th 3rd 1st NA
Average 17.53 119th 7th 2nd NA
Health, Beauty & Fitness Dentists 6.84 247th 10th 1st -1
Massage Therapy 2.53 109th 9th 3rd 0
Average 5.76 263rd 11th 2nd -1
Home & Garden Furniture 4.85 23rd 2nd 1st 29
Garage Doors 4.76 198th 8th 2nd -29
Landscapers 1.08 200th 11th 3rd -23
Pest Control 20.32 137th 8th 2nd 6
Plumbers 18.91 189th 8th 3rd 35
Roofing 15.33 96th 3rd 1st -11
Self Storage Companies 16.59 44th 3rd 2nd NA
Average 13.21 187th 6th 2nd 8
Legal Law Firms 22.76 83rd 4th 2nd NA
Personal Injury Law 64.48 104th 7th 4th NA
Average 31.10 130th 5th 2nd NA
Real Estate Apartment Rentals 1.89 100th 7th 2nd 37
Condos 2.73 48th 2nd 1st NA
New Home Developers 6.59 23rd 2nd 1st 18
Realtors 3.11 78th 5th 2nd 5
Average 2.93 74th 5th 2nd 13
Shopping Florists 3.04 220th 10th 3rd 18
Average 3.04 220th 10th 3rd 18
Travel Car Rentals 3.64 60th 4th 3rd 8
Hotels 3.66 142nd 9th 3rd 49
Average 3.65 120th 8th 3rd 28

Study Results for Other Cities:

See full City list:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.