Findings for PPC in Huntsville

Huntsville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Huntsville was the 237th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Huntsville also ranks amongst the least expensive cities in Alabama, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 30% Lower in Huntsville than Chattanooga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Huntsville are 30% lower than in Chattanooga. The average price of a click in Huntsville is $7.03.

This price difference is interesting though, given the population of Chattanooga is less than Huntsville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Tallahassee, and found the average price of a click in Huntsville was 54% lower than in Tallahassee.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Huntsville

Summary PPC Stats for Huntsville for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.03 237th 9th 2nd NA
Automotive/Vehicle Auto Parts 1.34 109th 4th 2nd -24
Dealerships 4.19 96th 4th 3rd NA
Tires 3.32 140th 7th 3rd -12
Average 2.95 254th 11th 3rd NA
B2B Office Furniture 8.13 19th 1st 1st NA
Average 8.13 64th 4th 2nd NA
Entertainment/Recreation Restaurants 1.49 95th 7th 2nd 0
Average 1.49 95th 7th 2nd 0
Finance Payday Loans 18.17 16th 1st 1st 1
Average 18.17 100th 4th 1st NA
Health, Beauty & Fitness Chiropractors 7.28 135th 4th 2nd 4
Dentists 5.06 266th 11th 3rd -3
Martial Arts 14.97 1st 1st 1st 0
Optometrists 5.23 47th 2nd 1st NA
Average 7.14 220th 5th 2nd 0
Home & Garden Appliance Repair 4.18 202nd 9th 3rd -3
Furniture 2.90 89th 5th 1st 8
Garage Doors 1.89 205th 9th 2nd NA
Moving Companies 8.51 183rd 8th 2nd 0
Pest Control 15.56 180th 11th 3rd 8
Plumbers 26.72 136th 2nd 1st 0
Roofing 20.89 59th 2nd 1st -13
Self Storage Companies 11.62 158th 7th 3rd NA
Average 12.86 211st 7th 2nd -1
Legal Family Law 15.04 88th 6th 2nd NA
Law Firms 7.86 152nd 6th 1st NA
Average 10.25 180th 9th 3rd NA
Real Estate Apartment Rentals 1.40 156th 12nd 3rd -17
Condos 1.01 168th 7th 1st NA
New Home Developers 6.65 17th 1st 1st 0
Realtors 2.62 110th 9th 4th -9
Average 3.24 51st 3rd 2nd -8
Shopping Florists 4.01 201st 11th 4th -1
Average 4.01 201st 11th 4th -1
Travel Car Rentals 2.79 123rd 11th 4th 1
Hotels 3.35 169th 8th 4th 15
Average 3.07 183rd 10th 4th 8

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.