Findings for PPC in Huntsville

Huntsville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Huntsville was the 239th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Huntsville also ranks amongst the least expensive cities in Alabama, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 37% Lower in Huntsville than Chattanooga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Huntsville are 37% lower than in Chattanooga. The average price of a click in Huntsville is $5.72.

This price difference is interesting though, given the population of Chattanooga is less than Huntsville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Tallahassee, and found the average price of a click in Huntsville was 52% lower than in Tallahassee.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Huntsville

Summary PPC Stats for Huntsville for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.72 239th 11th 2nd 6
Automotive/Vehicle Dealerships 1.78 223rd 13rd 4th -7
Tires 3.83 56th 3rd 3rd -19
Average 2.80 213rd 12nd 4th NA
Entertainment/Recreation Restaurants 0.92 168th 13rd 4th 10
Average 0.92 168th 13rd 4th 10
Health, Beauty & Fitness Chiropractors 6.53 115th 7th 2nd 120
Dentists 6.59 227th 8th 3rd NA
Optometrists 3.34 85th 5th 2nd NA
Average 6.03 226th 9th 3rd 14
Home & Garden Appliance Repair 11.04 79th 4th 2nd NA
Furniture 2.60 73rd 3rd 1st NA
Pest Control 23.33 119th 10th 3rd NA
Plumbers 8.93 225th 11th 3rd -12
Roofing 13.78 71st 3rd 2nd NA
Self Storage Companies 4.54 257th 11th 3rd -38
Average 10.16 208th 11th 3rd NA
Legal Law Firms 10.12 120th 5th 1st NA
Average 10.12 181st 10th 2nd NA
Real Estate Apartment Rentals 0.75 203rd 13rd 4th 1
Condos 0.68 162nd 8th 2nd NA
New Home Developers 3.26 90th 5th 2nd -12
Realtors 2.77 67th 4th 1st 10
Average 1.93 126th 6th 2nd 1
Shopping Florists 8.41 14th 1st 1st -1
Average 8.41 14th 1st 1st -1
Travel Car Rentals 1.96 159th 10th 2nd NA
Hotels 2.25 204th 12nd 4th 0
Average 2.15 217th 12nd 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.