Findings for PPC in Huntsville

Huntsville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Huntsville was the 228th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Huntsville also ranks amongst the least expensive cities in Alabama, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 57% Lower in Huntsville than Chattanooga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Huntsville are 57% lower than in Chattanooga. The average price of a click in Huntsville is $6.88.

This price difference is interesting though, given the population of Chattanooga is less than Huntsville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Tallahassee, and found the average price of a click in Huntsville was 29% lower than in Tallahassee.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Huntsville

Summary PPC Stats for Huntsville for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.88 228th 9th 2nd NA
Automotive/Vehicle Dealerships 3.30 152nd 6th 2nd NA
Tires 3.19 139th 6th 3rd 0
Average 3.25 230th 11th 3rd NA
B2B Office Furniture 1.75 151st 9th 3rd NA
Average 1.75 164th 9th 3rd NA
Entertainment/Recreation Restaurants 0.59 211st 12nd 4th -41
Average 0.59 211st 12nd 4th -41
Finance Credit Counselling 29.12 15th 2nd 1st NA
Payday Loans 6.99 120th 7th 2nd -37
Average 14.37 137th 7th 2nd NA
Health, Beauty & Fitness Chiropractors 3.69 227th 11th 4th -47
Dentists 7.14 242nd 10th 3rd 11
Martial Arts 1.32 90th 6th 2nd -91
Massage Therapy 1.98 125th 6th 2nd 0
Optometrists 1.65 142nd 8th 2nd NA
Average 3.80 282nd 14th 4th -10
Home & Garden Appliance Repair 10.90 150th 6th 2nd 53
Furniture 2.69 114th 6th 1st -4
Garage Doors 19.27 125th 1st 1st 306
Pest Control 12.92 198th 9th 2nd -6
Plumbers 7.13 236th 9th 3rd -48
Roofing 16.13 84th 4th 2nd -10
Self Storage Companies 16.37 62nd 4th 2nd NA
Average 11.22 216th 7th 2nd 27
Legal Law Firms 6.98 165th 9th 3rd NA
Personal Injury Law 60.61 114th 8th 1st NA
Average 20.39 145th 9th 2nd NA
Real Estate Apartment Rentals 1.58 149th 9th 2nd 17
Condos 0.78 183rd 9th 2nd NA
New Home Developers 2.01 188th 10th 3rd -70
Realtors 3.29 59th 3rd 1st -10
Average 2.28 140th 7th 2nd -13
Shopping Florists 3.99 201st 10th 3rd 6
Average 3.99 201st 10th 3rd 6
Travel Car Rentals 2.58 161st 14th 4th -6
Hotels 3.00 171st 10th 4th -11
Average 2.79 204th 13rd 4th -9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.