Findings for PPC in Huntsville

Huntsville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Huntsville was the 171st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Huntsville also ranks amongst the least expensive cities in Alabama, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Huntsville Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Huntsville keywords increased by 10% in December 2014.

Google Adwords Keyword Prices 16% Lower in Huntsville than Chattanooga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Huntsville are 16% lower than in Chattanooga. The average price of a click in Huntsville is $9.12.

This price difference is interesting though, given the population of Chattanooga is less than Huntsville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Tallahassee, and found the average price of a click in Huntsville was 9% lower than in Tallahassee.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Huntsville

Summary PPC Stats for Huntsville for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.12 171st 9th 3rd 10
Automotive/Vehicle Auto Insurance 38.62 128th 8th 3rd 0
Auto Parts 1.25 133rd 9th 3rd 7
Dealerships 5.03 32nd 3rd 2nd 127
Tires 4.44 46th 2nd 2nd 26
Average 9.80 129th 8th 3rd 30
Entertainment/Recreation Restaurants 1.56 115th 7th 3rd 9
Average 1.56 115th 7th 3rd 9
Finance Payday Loans 7.53 105th 5th 2nd 0
Average 7.53 158th 9th 3rd 0
Health, Beauty & Fitness Chiropractors 6.85 136th 7th 2nd -28
Dentists 6.05 254th 11th 3rd 17
Massage Therapy 0.05 133rd 10th 4th 0
Average 5.42 264th 11th 2nd 2
Home & Garden Appliance Repair 8.98 166th 7th 2nd -14
Furniture 2.05 189th 11th 3rd -17
Garage Doors 6.69 184th 8th 2nd NA
Landscapers 3.03 132nd 7th 2nd 3
Pest Control 33.94 27th 4th 1st 63
Plumbers 17.44 185th 6th 3rd 0
Roofing 9.26 151st 7th 1st 36
Self Storage Companies 23.97 8th 1st 1st 30
Average 14.03 164th 6th 2nd 11
Legal Law Firms 6.39 149th 7th 2nd NA
Personal Injury Law 95.00 73rd 4th 2nd NA
Average 35.92 92nd 5th 2nd NA
Real Estate Apartment Rentals 1.08 209th 11th 2nd -32
Condos 1.02 167th 9th 2nd NA
New Home Developers 4.77 64th 3rd 1st 135
Realtors 3.32 71st 2nd 1st 11
Average 2.62 112nd 5th 1st 28
Shopping Florists 3.72 206th 10th 4th 0
Average 3.72 206th 10th 4th 0
Travel Car Rentals 2.78 145th 8th 2nd NA
Hotels 3.62 113rd 6th 2nd 41
Average 3.34 129th 8th 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.