Findings for PPC in Huntsville

Huntsville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Huntsville was the 154th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Huntsville also ranks amongst the least expensive cities in Alabama, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 24% Lower in Huntsville than Chattanooga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Huntsville are 24% lower than in Chattanooga. The average price of a click in Huntsville is $9.51.

This price difference is interesting though, given the population of Chattanooga is less than Huntsville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Tallahassee, and found the average price of a click in Huntsville was 24% lower than in Tallahassee.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Huntsville

Summary PPC Stats for Huntsville for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.51 154th 8th 3rd NA
Automotive/Vehicle Auto Insurance 37.58 134th 9th 4th NA
Auto Parts 1.09 143rd 7th 2nd -21
Dealerships 2.30 176th 12nd 4th NA
Tires 3.24 100th 4th 3rd 33
Average 8.29 138th 9th 4th NA
B2B Architects 0.02 107th 9th 3rd NA
Average 0.02 165th 10th 4th NA
Entertainment/Recreation Restaurants 0.96 170th 11th 3rd 33
Average 0.96 170th 11th 3rd 33
Finance Insurance 38.05 65th 8th 3rd NA
Average 38.05 16th 4th 3rd NA
Health, Beauty & Fitness Chiropractors 3.52 190th 10th 3rd -31
Dentists 5.71 258th 13rd 3rd 26
Massage Therapy 0.05 132nd 10th 4th 0
Average 4.14 270th 14th 4th 4
Home & Garden Appliance Repair 14.99 56th 4th 2nd 0
Furniture 2.91 54th 3rd 1st 39
Garage Doors 4.55 178th 9th 2nd NA
Landscapers 4.43 76th 3rd 2nd 5
Moving Companies 14.75 143rd 4th 1st 9
Pest Control 12.36 194th 8th 2nd -17
Plumbers 9.71 214th 9th 3rd 156
Roofing 3.78 187th 10th 2nd -18
Self Storage Companies 10.35 148th 7th 3rd -15
Windows and Doors 4.45 73rd 3rd 1st NA
Average 8.21 250th 12nd 3rd 8
Legal Law Firms 9.70 118th 7th 2nd NA
Personal Injury Law 90.33 68th 4th 1st NA
Traffic Law 31.58 58th 3rd 2nd NA
Average 40.23 53rd 3rd 1st NA
Real Estate Apartment Rentals 1.62 119th 8th 2nd 1
Condos 0.41 202nd 12nd 3rd NA
New Home Developers 2.64 165th 7th 3rd -21
Realtors 2.84 122nd 6th 2nd 6
Average 2.23 155th 9th 3rd -4
Shopping Florists 4.59 162nd 10th 3rd 22
Average 4.59 149th 9th 3rd 11
Travel Car Rentals 2.41 179th 13rd 4th NA
Hotels 2.58 186th 12nd 4th -15
Average 2.52 221st 13rd 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.