Findings for PPC in Montgomery

Montgomery Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Montgomery was the 86th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Montgomery also ranks amongst the least expensive cities in Alabama, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Montgomery are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Montgomery keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 45% Higher in Montgomery than Columbus

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Montgomery are 45% higher than in Columbus. The average price of a click in Montgomery is $14.50.

This price differential is somewhat surprising however, as Columbus has a larger population than Montgomery.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Moreno Valley, and found the average price of a click in Montgomery was 7% lower than in Moreno Valley.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Montgomery


Summary PPC Stats for Montgomery for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.50 86th 3rd 1st 8
Automotive/Vehicle Auto Insurance 31.39 148th 7th 1st 0
Dealerships 3.24 135th 9th 3rd NA
Average 12.62 115th 6th 1st -5
Finance Payday Loans 4.64 135th 10th 3rd -1
Average 4.64 196th 10th 3rd NA
Health, Beauty & Fitness Dentists 7.76 228th 6th 2nd 38
Average 7.76 195th 4th 2nd 11
Home & Garden Appliance Repair 8.51 179th 9th 4th 0
Furniture 3.47 106th 8th 3rd -9
Landscapers 10.86 6th 1st 1st NA
Pest Control 10.94 226th 12nd 3rd 20
Plumbers 3.85 271st 14th 4th -28
Roofing 14.52 111st 6th 3rd 53
Self Storage Companies 5.57 228th 11th 4th 4
Average 7.65 269th 14th 4th 8
Legal Law Firms 16.13 131st 6th 2nd NA
Personal Injury Law 150.81 40th 1st 1st NA
Average 70.00 24th 1st 1st NA
Real Estate Apartment Rentals 0.77 239th 13rd 4th -21
Condos 2.03 58th 3rd 2nd NA
New Home Developers 4.32 66th 3rd 1st -1
Realtors 2.09 101st 5th 2nd 2
Average 2.13 122nd 6th 2nd 0
Shopping Florists 6.86 98th 3rd 2nd 15
Average 6.86 98th 3rd 2nd 15
Travel Car Rentals 3.11 97th 8th 3rd -14
Hotels 2.93 229th 14th 4th 0
Average 3.02 221st 14th 4th -7

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.