Findings for PPC in Montgomery

Montgomery Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Montgomery was the 237th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Montgomery also ranks amongst the least expensive cities in Alabama, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Montgomery Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Montgomery keywords increased by 15% in May 2016.

Google Adwords Keyword Prices 40% Lower in Montgomery than Columbus

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Montgomery are 40% lower than in Columbus. The average price of a click in Montgomery is $7.20.

This price differential is expected however, as Columbus has a larger population than Montgomery.

For better comparison of prices, we also compared prices with another city with a similar population, Moreno Valley, and found the average price of a click in Montgomery was 64% lower than in Moreno Valley.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Montgomery

Summary PPC Stats for Montgomery for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.20 237th 10th 4th NA
Automotive/Vehicle Dealerships 4.22 112nd 3rd 3rd NA
Average 4.22 202nd 9th 2nd NA
Entertainment/Recreation Restaurants 0.91 187th 11th 4th 109
Average 0.91 187th 11th 4th 109
Finance Payday Loans 8.65 117th 7th 2nd NA
Average 8.65 157th 10th 3rd NA
Health, Beauty & Fitness Chiropractors 1.90 232nd 12nd 3rd -45
Dentists 3.54 276th 14th 4th 35
Average 3.13 285th 14th 4th 6
Home & Garden Appliance Repair 1.71 198th 7th 2nd 0
Furniture 1.44 218th 13rd 4th -1
Landscapers 10.74 6th 2nd 2nd NA
Pest Control 9.27 236th 12nd 3rd NA
Plumbers 23.05 166th 4th 2nd 0
Roofing 4.43 188th 12nd 4th NA
Self Storage Companies 9.95 166th 9th 4th NA
Average 7.75 266th 12nd 4th 9
Legal Law Firms 5.42 199th 13rd 4th NA
Personal Injury Law 84.76 88th 4th 2nd NA
Average 25.26 147th 9th 4th NA
Real Estate Apartment Rentals 1.22 190th 11th 3rd 2
New Home Developers 1.72 194th 9th 3rd -20
Realtors 4.79 14th 1st 1st 205
Average 3.06 65th 3rd 1st 57
Travel Car Rentals 2.97 119th 10th 4th NA
Hotels 2.81 211st 13rd 4th 46
Average 2.86 211st 13rd 4th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.