Findings for PPC in Montgomery

Montgomery Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Montgomery was the 269th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Montgomery also ranks amongst the least expensive cities in Alabama, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 52% Lower in Montgomery than Columbus

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Montgomery are 52% lower than in Columbus. The average price of a click in Montgomery is $5.35.

This price differential is expected however, as Columbus has a larger population than Montgomery.

For better comparison of prices, we also compared prices with another city with a similar population, Moreno Valley, and found the average price of a click in Montgomery was 18% lower than in Moreno Valley.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Montgomery

Summary PPC Stats for Montgomery for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.35 269th 11th 4th NA
Automotive/Vehicle Dealerships 2.84 186th 10th 4th NA
Tires 2.12 214th 13rd 4th 0
Average 2.48 269th 13rd 4th NA
Entertainment/Recreation Restaurants 0.51 224th 14th 4th -57
Average 0.51 224th 14th 4th -57
Finance Payday Loans 4.04 157th 9th 4th NA
Average 4.04 188th 10th 4th NA
Health, Beauty & Fitness Chiropractors 5.91 172nd 9th 4th 0
Dentists 6.00 261st 10th 2nd -20
Average 5.98 251st 10th 4th -6
Home & Garden Furniture 1.66 207th 13rd 4th -4
Pest Control 15.80 174th 9th 2nd NA
Plumbers 11.01 224th 11th 3rd -10
Roofing 6.73 177th 9th 3rd NA
Self Storage Companies 6.24 248th 13rd 4th NA
Average 7.18 270th 13rd 4th -2
Legal Law Firms 4.30 200th 11th 3rd NA
Personal Injury Law 42.40 127th 7th 2nd NA
Average 11.92 177th 8th 2nd NA
Real Estate Apartment Rentals 0.69 243rd 14th 4th -19
New Home Developers 1.72 195th 8th 3rd -19
Realtors 3.25 59th 4th 2nd 39
Average 2.14 145th 9th 4th 3
Shopping Florists 5.56 145th 9th 2nd -4
Average 5.56 145th 9th 2nd -4
Travel Car Rentals 2.89 108th 9th 3rd NA
Hotels 3.75 134th 6th 3rd 1
Average 3.46 122nd 6th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.