Findings for PPC in Gilbert

Gilbert Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gilbert was the 145th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Gilbert also ranks amongst the least expensive cities in Arizona, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 14% Lower in Gilbert than Chandler

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gilbert are 14% lower than in Chandler. The average price of a click in Gilbert is $11.51.

This price differential is expected however, as Chandler has a larger population than Gilbert.

For better comparison of prices, we also compared prices with another city with a similar population, Baton Rouge, and found the average price of a click in Gilbert was 43% lower than in Baton Rouge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Gilbert

Summary PPC Stats for Gilbert for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.51 145th 35th 7th 6
Automotive/Vehicle Dealerships 4.62 70th 27th 5th NA
Tires 4.54 62nd 12nd 1st -15
Towing 11.11 10th 3rd 2nd NA
Average 6.76 181st 50th 6th -4
Entertainment/Recreation Restaurants 0.90 168th 54th 9th 1
Average 0.90 168th 54th 9th 1
Health, Beauty & Fitness Chiropractors 7.88 147th 42nd 7th -14
Dentists 17.25 35th 15th 2nd 5
Martial Arts 2.74 63rd 17th 2nd 0
Average 12.50 59th 21st 5th 0
Home & Garden Appliance Repair 18.06 68th 16th 3rd 48
Furniture 1.69 202nd 58th 9th -11
Garage Doors 59.00 12nd 5th 3rd 29
Landscapers 3.94 109th 43rd 6th 0
Pest Control 19.02 149th 24th 7th 0
Plumbers 52.89 51st 16th 5th 134
Self Storage Companies 9.29 204th 52nd 9th 5
Average 23.77 44th 12nd 3rd 18
Legal Law Firms 6.37 179th 49th 7th NA
Average 6.37 214th 56th 7th NA
Real Estate Apartment Rentals 2.35 65th 17th 5th 34
Condos 2.68 49th 19th 5th NA
New Home Developers 5.33 42nd 13rd 3rd 3
Realtors 5.45 4th 1st 1st 33
Average 4.04 22nd 3rd 2nd 16
Shopping Florists 7.51 39th 10th 1st 0
Average 7.51 39th 10th 1st 0
Travel Hotels 1.90 226th 71st 10th -24
Average 1.90 257th 73rd 10th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.