Findings for PPC in Glendale

Glendale Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Glendale was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Glendale also ranks amongst the most expensive cities in Arizona, ranking as 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 45% Higher in Glendale than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Glendale are 45% higher than in Peoria. The average price of a click in Glendale is $9.99.

This price difference is understandable though, given the population of Peoria is less than Glendale, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Garland, and found the average price of a click in Glendale was 33% lower than in Garland. This suggests that perhaps prices in Glendale are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Glendale

Summary PPC Stats for Glendale for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.99 th 32nd 8th NA
Automotive/Vehicle Auto Parts 1.98 th 12nd 3rd NA
Auto Wreckers 7.25 th 1st 1st NA
Dealerships 2.68 th 55th 8th NA
Tires 3.35 th 22nd 2nd 54
Towing 1.58 th 40th 7th NA
Average 3.37 th 48th 6th NA
Entertainment/Recreation Restaurants 0.60 th 62nd 8th -30
Average 0.60 th 62nd 8th -30
Health, Beauty & Fitness Chiropractors 6.26 th 37th 7th 25
Dentists 7.11 th 66th 8th 1
Average 6.87 th 59th 10th 2
Home & Garden Appliance Repair 20.21 th 3rd 1st NA
Furniture 2.18 th 37th 7th NA
Garage Doors 44.43 th 5th 3rd 32
Landscapers 4.53 th 30th 3rd NA
Moving Companies 8.59 th 40th 7th NA
Pest Control 13.72 th 51st 10th NA
Plumbers 75.28 th 7th 1st 41
Roofing 5.54 th 55th 9th -9
Self Storage Companies 7.94 th 45th 8th -5
Average 25.13 th 7th 1st NA
Legal Law Firms 10.30 th 36th 5th NA
Average 10.30 th 51st 7th NA
Real Estate Apartment Rentals 1.57 th 26th 7th NA
Condos 1.76 th 21st 8th NA
New Home Developers 1.90 th 47th 10th NA
Realtors 1.95 th 48th 10th NA
Average 1.79 th 44th 10th NA
Shopping Florists 3.29 th 62nd 8th 0
Average 3.29 th 62nd 8th 0
Travel Car Rentals 2.38 th 39th 6th 0
Hotels 4.21 th 11th 3rd 0
Average 3.60 th 10th 3rd 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.