Findings for PPC in Glendale

Glendale Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Glendale was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Glendale also ranks amongst the most expensive cities in Arizona, ranking as 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 38% Higher in Glendale than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Glendale are 38% higher than in Peoria. The average price of a click in Glendale is $13.65.

This price difference is understandable though, given the population of Peoria is less than Glendale, which generally means less competition and therefore lower prices.

To understand if prices in Glendale are relatively low, we also compared prices with Garland which has a similar population, and found the average price of a click in Glendale was 52% higher than in Garland. This suggests that perhaps Glendale prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Glendale

Summary PPC Stats for Glendale for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.65 th 29th 7th 3
Automotive/Vehicle Auto Wreckers 1.66 th 10th 2nd NA
Dealerships 4.30 th 40th 6th NA
Tires 4.33 th 28th 3rd -14
Towing 2.89 th 40th 6th -18
Average 3.30 th 65th 7th -4
Entertainment/Recreation Restaurants 1.05 th 47th 6th -13
Average 1.05 th 47th 6th -13
Finance Payday Loans 12.58 th 22nd 2nd 0
Average 12.58 th 42nd 7th NA
Health, Beauty & Fitness Chiropractors 7.33 th 52nd 9th 14
Cosmetic Surgery 14.34 th 4th 1st 54
Dentists 23.90 th 2nd 1st -5
Optometrists 0.76 th 44th 5th NA
Average 14.47 th 13rd 5th 12
Home & Garden Appliance Repair 11.94 th 38th 6th -10
Furniture 1.96 th 58th 9th 16
Garage Doors 33.81 th 17th 7th -14
Landscapers 2.61 th 51st 8th -18
Moving Companies 18.80 th 18th 8th -17
Pest Control 36.63 th 2nd 1st -22
Plumbers 78.89 th 8th 1st -5
Roofing 9.97 th 50th 9th -10
Self Storage Companies 20.75 th 3rd 1st 68
Average 29.33 th 6th 1st -1
Legal Law Firms 23.22 th 23rd 7th NA
Average 23.22 th 42nd 8th NA
Real Estate Apartment Rentals 1.85 th 32nd 10th 40
Condos 1.08 th 45th 8th NA
New Home Developers 4.43 th 24th 9th NA
Realtors 2.50 th 42nd 10th 44
Average 2.37 th 35th 10th 19
Shopping Florists 3.76 th 62nd 8th -19
Average 3.76 th 62nd 8th -19
Travel Car Rentals 2.46 th 59th 7th 18
Hotels 4.25 th 34th 5th 7
Average 3.35 th 52nd 6th 12

Study Results for Other Cities:

See full City list:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.