Findings for PPC in Glendale

Glendale Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Glendale was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Glendale also ranks amongst the most expensive cities in Arizona, ranking as 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 0% Lower in Glendale than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Glendale are 0% lower than in Peoria. The average price of a click in Glendale is $10.60.

This price difference is interesting though, given the population of Peoria is less than Glendale.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Garland, and found the average price of a click in Glendale was 9% lower than in Garland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Glendale

Summary PPC Stats for Glendale for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.60 th 43rd 8th 8
Automotive/Vehicle Auto Insurance 76.35 th 31st 4th 0
Auto Parts 1.67 th 39th 3rd 0
Auto Wreckers 1.33 th 9th 1st NA
Dealerships 3.15 th 55th 8th NA
Tires 5.25 th 11th 3rd 1
Average 17.55 th 32nd 4th -4
Entertainment/Recreation Restaurants 1.01 th 52nd 7th -26
Average 1.01 th 52nd 7th -26
Finance Payday Loans 13.31 th 13rd 2nd -9
Average 13.31 th 37th 6th NA
Health, Beauty & Fitness Chiropractors 6.53 th 48th 9th -34
Cosmetic Surgery 15.70 th 2nd 1st 6
Dentists 14.04 th 25th 8th 10
Optometrists 5.31 th 13rd 3rd NA
Average 11.49 th 25th 7th 1
Home & Garden Appliance Repair 19.93 th 8th 1st 21
Furniture 2.30 th 41st 5th 9
Landscapers 4.39 th 31st 5th 0
Moving Companies 23.35 th 18th 6th 0
Plumbers 57.29 th 12nd 3rd -20
Roofing 15.94 th 35th 4th 6
Self Storage Companies 18.85 th 8th 2nd 2
Average 22.73 th 13rd 4th 1
Legal Law Firms 7.51 th 48th 6th NA
Average 7.51 th 54th 7th NA
Real Estate Apartment Rentals 1.69 th 31st 8th -25
Condos 2.01 th 31st 8th 281
New Home Developers 4.07 th 27th 9th NA
Realtors 2.25 th 46th 10th -4
Average 2.30 th 43rd 10th 55
Shopping Florists 8.92 th 6th 1st 129
Average 8.92 th 6th 1st 129
Travel Car Rentals 2.22 th 55th 8th 2
Hotels 4.63 th 19th 6th -8
Average 3.42 th 36th 6th -3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.