Findings for PPC in Mesa

Mesa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mesa was the 121st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Mesa also ranks amongst the least expensive cities in Arizona, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Mesa are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Mesa keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 18% Lower in Mesa than Tempe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mesa are 18% lower than in Tempe. The average price of a click in Mesa is $12.33.

This price difference is interesting though, given the population of Tempe is less than Mesa.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Virginia Beach, and found the average price of a click in Mesa was 26% lower than in Virginia Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Mesa

Summary PPC Stats for Mesa for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.33 121st 35th 6th -6
Automotive/Vehicle Auto Insurance 7.21 196th 55th 7th 0
Dealerships 4.80 48th 21st 6th NA
Tires 2.45 199th 56th 7th -49
Towing 5.49 53rd 19th 4th -32
Average 4.67 209th 55th 7th -16
B2B Office Furniture 6.34 40th 15th 2nd -15
Average 6.34 91st 31st 4th NA
Entertainment/Recreation Restaurants 0.59 232nd 72nd 10th -1
Average 0.59 232nd 72nd 10th -1
Finance Payday Loans 4.66 134th 42nd 5th -29
Average 4.66 195th 56th 7th NA
Health, Beauty & Fitness Chiropractors 11.88 45th 15th 4th 5
Cosmetic Surgery 11.55 30th 5th 1st NA
Dentists 14.46 46th 14th 3rd -3
Massage Therapy 1.74 143rd 46th 6th -24
Optometrists 2.17 117th 36th 4th NA
Average 9.88 121st 41st 9th -5
Home & Garden Appliance Repair 16.26 64th 16th 6th 12
Furniture 3.60 93rd 15th 2nd 28
Garage Doors 24.04 109th 32nd 10th -43
Landscapers 8.59 17th 3rd 2nd -9
Moving Companies 24.51 26th 3rd 2nd -6
Pest Control 36.57 18th 2nd 1st 12
Plumbers 63.20 27th 10th 4th 10
Roofing 27.21 26th 10th 1st 15
Self Storage Companies 14.20 34th 10th 4th -26
Average 25.94 17th 6th 1st 0
Legal Family Law 31.26 36th 10th 3rd NA
Average 31.26 124th 37th 6th NA
Real Estate Apartment Rentals 1.87 99th 25th 7th -12
Condos 2.75 24th 7th 5th 2
New Home Developers 6.99 22nd 4th 2nd -10
Realtors 2.87 48th 17th 5th -24
Average 3.44 35th 8th 5th -11
Shopping Florists 4.42 187th 52nd 7th -30
Average 4.42 187th 52nd 7th -30
Travel Car Rentals 3.33 79th 28th 4th -9
Hotels 3.48 192nd 61st 9th 0
Average 3.40 165th 57th 8th -5

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.