Findings for PPC in Mesa

Mesa Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Mesa was the 16th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2014. Mesa also ranks amongst the most expensive cities in Arizona, ranking 4th. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Month over Month Google Adwords Prices for Mesa Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Mesa keywords increased by 13% in September 2014.

Google Adwords Keyword Prices 24% Higher in Mesa than Tempe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mesa are 24% higher than in Tempe. The average price of a click in Mesa is $14.07.

This price difference is understandable though, given the population of Tempe is less than Mesa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Virginia Beach, and found the average price of a click in Mesa was 10% lower than in Virginia Beach. This suggests that perhaps prices in Mesa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mesa

Summary PPC Stats for Mesa for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.07 55th 16th 4th 13
Automotive/Vehicle Auto Insurance 55.21 95th 22nd 3rd 0
Auto Parts 0.83 143rd 53rd 8th -33
Dealerships 4.45 40th 17th 4th NA
Tires 2.26 167th 50th 6th -11
Towing 10.03 8th 3rd 1st NA
Average 16.39 75th 16th 3rd 10
Entertainment/Recreation Restaurants 0.52 216th 65th 10th -33
Average 0.52 216th 65th 10th -33
Finance Insurance 50.45 43rd 11th 1st NA
Mortgages 7.03 53rd 24th 4th NA
Payday Loans 7.43 87th 29th 3rd 199
Average 18.08 103rd 30th 4th NA
Health, Beauty & Fitness Chiropractors 9.81 52nd 18th 1st 24
Dentists 25.71 2nd 1st 1st 18
Massage Therapy 4.63 66th 18th 3rd -33
Optometrists 6.77 13rd 7th 2nd NA
Average 15.45 8th 2nd 1st 15
Home & Garden Appliance Repair 2.99 182nd 53rd 7th NA
Furniture 1.67 180th 55th 9th NA
Garage Doors 25.66 64th 19th 10th 12
Landscapers 2.64 149th 47th 7th NA
Moving Companies 17.89 43rd 9th 4th NA
Pest Control 27.88 72nd 5th 3rd NA
Plumbers 41.88 69th 19th 6th 35
Roofing 10.66 109th 36th 5th -7
Self Storage Companies 12.55 72nd 15th 3rd -4
Average 17.87 64th 16th 6th NA
Legal Criminal Lawyers 46.40 34th 8th 3rd NA
Law Firms 11.93 99th 32nd 4th NA
Personal Injury Law 63.02 103rd 29th 4th NA
Average 39.26 52nd 14th 4th NA
Real Estate Apartment Rentals 1.26 132nd 36th 8th -10
Condos 2.07 50th 13rd 4th NA
New Home Developers 5.41 18th 6th 3rd 19
Realtors 3.26 37th 11th 5th NA
Average 2.96 42nd 12nd 6th 11
Shopping Florists 6.39 52nd 14th 3rd -1
Average 6.39 52nd 14th 3rd -1
Travel Car Rentals 1.91 163rd 55th 8th -1
Hotels 3.26 105th 39th 8th -1
Average 2.59 158th 51st 8th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.