Findings for PPC in Mesa

Mesa Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Mesa was the 13rd most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of March 2015. Mesa also ranks amongst the most expensive cities in Arizona, ranking 3rd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Google Adwords Keyword Prices 19% Higher in Mesa than Tempe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mesa are 19% higher than in Tempe. The average price of a click in Mesa is $18.17.

This price difference is understandable though, given the population of Tempe is less than Mesa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Virginia Beach, and found the average price of a click in Mesa was 12% lower than in Virginia Beach. This suggests that perhaps prices in Mesa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mesa

Summary PPC Stats for Mesa for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.17 40th 13rd 3rd 4
Automotive/Vehicle Auto Insurance 92.18 49th 17th 2nd 0
Auto Parts 1.44 95th 47th 5th -31
Dealerships 7.81 2nd 1st 1st NA
Tires 2.91 174th 45th 8th 7
Towing 4.93 77th 24th 4th -16
Average 23.73 61st 20th 2nd -9
B2B Office Furniture 4.48 107th 34th 6th -22
Average 4.48 134th 40th 6th NA
Entertainment/Recreation Restaurants 0.65 207th 61st 8th -39
Average 0.65 207th 61st 8th -39
Finance Insurance 105.97 9th 1st 1st 0
Payday Loans 14.39 33rd 11th 1st 57
Average 60.18 9th 3rd 1st NA
Health, Beauty & Fitness Chiropractors 8.56 113rd 35th 7th 52
Dentists 16.23 54th 15th 2nd 14
Optometrists 16.41 1st 1st 1st NA
Average 14.33 27th 9th 1st 14
Home & Garden Appliance Repair 8.53 181st 52nd 6th -5
Furniture 1.33 221st 65th 9th -30
Garage Doors 32.88 69th 16th 5th 6
Landscapers 2.38 146th 44th 8th 0
Moving Companies 45.11 2nd 1st 1st 0
Pest Control 18.65 155th 31st 7th 20
Plumbers 86.67 6th 3rd 1st 89
Roofing 18.77 65th 24th 1st 3
Self Storage Companies 15.17 89th 23rd 6th -3
Average 30.53 11th 4th 1st 7
Legal Law Firms 27.75 31st 9th 3rd NA
Average 27.75 120th 27th 4th NA
Real Estate Apartment Rentals 2.03 71st 18th 5th -19
Condos 2.84 48th 13rd 6th -5
New Home Developers 3.35 106th 36th 10th -35
Realtors 3.46 50th 12nd 6th -6
Average 2.90 74th 22nd 7th -14
Shopping Florists 4.93 172nd 51st 6th 15
Average 4.93 172nd 51st 6th 15
Travel Car Rentals 2.73 132nd 34th 5th 19
Hotels 3.54 153rd 45th 7th -5
Average 3.13 173rd 48th 7th 7

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.