Findings for PPC in Mesa

Mesa Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Mesa was the 17th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of May 2016. Mesa also ranks amongst the most expensive cities in Arizona, ranking 3rd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Year over Year Google Adwords Prices for Mesa are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Mesa keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 16% Higher in Mesa than Tempe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mesa are 16% higher than in Tempe. The average price of a click in Mesa is $16.85.

This price difference is understandable though, given the population of Tempe is less than Mesa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Virginia Beach, and found the average price of a click in Mesa was 25% lower than in Virginia Beach. This suggests that perhaps prices in Mesa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Mesa

Summary PPC Stats for Mesa for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.85 53rd 17th 3rd 6
Automotive/Vehicle Auto Parts 0.67 159th 56th 5th -39
Dealerships 6.99 10th 8th 4th NA
Tires 2.38 209th 64th 8th -15
Towing 5.23 55th 18th 3rd -19
Average 3.82 216th 57th 6th -8
Entertainment/Recreation Restaurants 1.68 95th 29th 4th 54
Average 1.68 95th 29th 4th 54
Finance Insurance 14.16 93rd 30th 6th 0
Payday Loans 21.25 24th 5th 1st 33
Average 17.72 118th 39th 6th NA
Health, Beauty & Fitness Chiropractors 8.49 118th 43rd 7th -13
Dentists 17.28 35th 14th 5th -6
Average 14.77 24th 10th 4th -3
Home & Garden Appliance Repair 32.00 15th 2nd 1st 31
Furniture 3.44 86th 13rd 3rd 34
Garage Doors 27.60 97th 26th 10th 32
Landscapers 4.23 94th 30th 5th -11
Moving Companies 17.87 97th 23rd 9th -3
Pest Control 32.66 31st 6th 2nd 78
Plumbers 54.30 53rd 20th 6th 27
Roofing 14.95 99th 40th 6th -4
Self Storage Companies 13.89 86th 25th 6th -4
Average 23.24 55th 18th 5th 15
Legal Law Firms 175.59 1st 1st 1st NA
Personal Injury Law 64.01 105th 27th 4th NA
Average 119.80 7th 1st 1st NA
Real Estate Apartment Rentals 2.42 56th 15th 6th 69
Condos 3.31 25th 6th 3rd NA
New Home Developers 5.85 30th 7th 4th -23
Realtors 4.19 23rd 6th 3rd 15
Average 3.87 26th 7th 5th 19
Shopping Florists 5.29 165th 45th 6th 7
Average 5.29 165th 45th 6th 7
Travel Car Rentals 2.43 185th 60th 8th -6
Hotels 3.20 175th 58th 9th -19
Average 2.81 220th 65th 8th -13

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.