Findings for PPC in Peoria

Peoria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Peoria was the 254th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Peoria also ranks amongst the least expensive cities in Arizona, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 51% Lower in Peoria than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Peoria are 51% lower than in Glendale. The average price of a click in Peoria is $5.47.

This price differential is expected however, as Glendale has a larger population than Peoria.

For better comparison of prices, we also compared prices with another city with a similar population, Pembroke Pines, and found the average price of a click in Peoria was 57% lower than in Pembroke Pines.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Peoria

Summary PPC Stats for Peoria for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.47 254th 66th 10th 4
Automotive/Vehicle Auto Parts 1.31 125th 47th 4th 0
Dealerships 2.41 182nd 59th 9th 43
Tires 4.31 50th 11th 2nd 40
Average 2.61 243rd 69th 9th 14
Entertainment/Recreation Restaurants 2.41 47th 16th 4th 44
Average 2.41 47th 16th 4th 44
Health, Beauty & Fitness Chiropractors 3.07 219th 68th 10th -42
Dentists 7.21 228th 70th 10th -19
Average 6.38 239th 73rd 10th -10
Home & Garden Furniture 2.78 98th 22nd 3rd -6
Landscapers 4.24 101st 33rd 4th 46
Pest Control 15.83 155th 25th 8th -5
Plumbers 40.95 68th 21st 7th 88
Roofing 9.10 152nd 52nd 8th -4
Self Storage Companies 10.62 159th 42nd 9th -2
Average 12.53 189th 49th 10th 10
Legal Law Firms 4.66 179th 52nd 7th NA
Average 4.66 207th 58th 7th NA
Real Estate Apartment Rentals 1.36 167th 47th 9th 4
Condos 0.99 172nd 51st 10th NA
New Home Developers 4.40 81st 26th 9th -19
Realtors 2.38 140th 48th 9th 52
Average 2.43 130th 38th 9th 13
Shopping Florists 7.07 65th 19th 2nd 9
Average 7.07 65th 19th 2nd 9
Travel Car Rentals 2.50 168th 52nd 6th NA
Hotels 3.32 141st 45th 6th -14
Average 2.91 183rd 55th 7th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.