Findings for PPC in Peoria

Peoria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Peoria was the 213rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Peoria also ranks amongst the least expensive cities in Arizona, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 31% Lower in Peoria than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Peoria are 31% lower than in Glendale. The average price of a click in Peoria is $6.88.

This price differential is expected however, as Glendale has a larger population than Peoria.

For better comparison of prices, we also compared prices with another city with a similar population, Pembroke Pines, and found the average price of a click in Peoria was 31% lower than in Pembroke Pines.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Peoria


Summary PPC Stats for Peoria for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.88 213rd 55th 10th 2
Automotive/Vehicle Auto Parts 2.63 8th 4th 2nd NA
Dealerships 1.49 236th 69th 9th NA
Tires 3.53 74th 17th 1st NA
Average 2.28 244th 65th 9th NA
Entertainment/Recreation Restaurants 0.99 155th 46th 5th 75
Average 0.99 155th 46th 5th 75
Health, Beauty & Fitness Chiropractors 8.78 68th 23rd 4th -10
Dentists 7.07 205th 62nd 9th NA
Average 7.64 136th 41st 8th -3
Home & Garden Furniture 2.58 74th 18th 1st NA
Garage Doors 36.90 25th 8th 6th NA
Pest Control 23.59 116th 13rd 6th NA
Plumbers 29.23 121st 28th 8th NA
Roofing 11.01 104th 35th 4th NA
Self Storage Companies 9.33 152nd 38th 7th NA
Average 17.35 76th 17th 7th NA
Legal Law Firms 13.30 86th 27th 3rd NA
Average 13.30 170th 49th 6th NA
Real Estate Apartment Rentals 1.14 142nd 41st 9th -9
Condos 1.27 109th 34th 9th NA
New Home Developers 5.13 23rd 10th 4th 49
Realtors 2.38 96th 30th 9th NA
Average 2.56 69th 21st 9th 13
Shopping Florists 5.34 118th 36th 6th NA
Average 5.34 118th 36th 6th NA
Travel Car Rentals 2.71 77th 26th 5th NA
Hotels 3.05 128th 49th 9th 0
Average 2.93 107th 38th 7th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.