Findings for PPC in Peoria

Peoria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Peoria was the 223rd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Peoria also ranks amongst the least expensive cities in Arizona, ranking as number 10th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 53% Lower in Peoria than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Peoria are 53% lower than in Glendale. The average price of a click in Peoria is $6.54.

This price differential is expected however, as Glendale has a larger population than Peoria.

For better comparison of prices, we also compared prices with another city with a similar population, Pembroke Pines, and found the average price of a click in Peoria was 23% lower than in Pembroke Pines.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Peoria


Summary PPC Stats for Peoria for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.54 223rd 57th 10th 0
Automotive/Vehicle Dealerships 2.18 184th 59th 8th NA
Tires 2.39 161st 43rd 4th -23
Average 2.25 257th 71st 9th -4
Entertainment/Recreation Restaurants 1.47 115th 31st 4th 7
Average 1.47 115th 31st 4th 7
Health, Beauty & Fitness Chiropractors 13.28 31st 7th 1st 20
Dentists 10.45 119th 36th 9th 8
Average 11.58 27th 5th 1st 3
Home & Garden Furniture 3.09 40th 9th 1st 7
Landscapers 1.77 156th 52nd 8th -11
Moving Companies 6.87 236th 63rd 9th -9
Pest Control 16.36 155th 26th 8th 6
Plumbers 11.25 209th 49th 9th 0
Roofing 13.92 87th 23rd 1st 10
Self Storage Companies 9.49 172nd 38th 9th -4
Average 9.61 227th 54th 10th 0
Legal Law Firms 12.51 92nd 31st 4th NA
Average 12.51 162nd 43rd 7th NA
Real Estate Apartment Rentals 1.78 87th 18th 7th -15
Condos 0.90 159th 43rd 9th NA
New Home Developers 5.57 35th 11th 3rd 21
Realtors 1.78 198th 61st 10th -13
Average 2.73 96th 30th 9th -4
Shopping Florists 5.96 103rd 33rd 6th -1
Average 5.96 74th 20th 4th -1
Travel Car Rentals 3.38 77th 16th 2nd NA
Hotels 4.00 51st 19th 4th 0
Average 3.79 46th 10th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.