Findings for PPC in Peoria

Peoria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Peoria was the 161st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Peoria also ranks amongst the least expensive cities in Arizona, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 0% Higher in Peoria than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Peoria are 0% higher than in Glendale. The average price of a click in Peoria is $10.62.

This price differential is somewhat surprising however, as Glendale has a larger population than Peoria.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Pembroke Pines, and found the average price of a click in Peoria was 14% lower than in Pembroke Pines.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Peoria

Summary PPC Stats for Peoria for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.62 161st 42nd 7th -1
Automotive/Vehicle Dealerships 3.11 169th 56th 9th NA
Tires 7.85 4th 1st 1st 7
Average 6.27 184th 55th 8th -1
Entertainment/Recreation Restaurants 1.39 103rd 32nd 5th 7
Average 1.39 103rd 32nd 5th 7
Health, Beauty & Fitness Chiropractors 24.82 12nd 2nd 1st 35
Dentists 7.80 219th 62nd 10th 25
Average 13.47 43rd 16th 4th 11
Home & Garden Appliance Repair 1.17 212nd 60th 9th 0
Furniture 3.87 30th 8th 1st 5
Garage Doors 10.43 171st 48th 9th -27
Landscapers 6.71 47th 12nd 1st 0
Moving Companies 12.23 167th 45th 9th 0
Pest Control 11.52 207th 46th 9th 0
Plumbers 34.21 98th 29th 7th -34
Roofing 10.93 137th 48th 9th 16
Self Storage Companies 33.66 3rd 1st 1st NA
Average 17.74 124th 34th 7th -3
Legal Law Firms 26.68 35th 10th 4th NA
Average 26.68 121st 28th 5th NA
Real Estate Apartment Rentals 1.08 199th 63rd 9th -1
Condos 1.01 168th 51st 9th NA
New Home Developers 4.54 57th 22nd 6th -5
Realtors 3.47 45th 10th 4th -15
Average 2.89 76th 24th 8th -10
Travel Car Rentals 2.31 166th 48th 7th 7
Hotels 2.88 208th 66th 8th -20
Average 2.59 225th 64th 8th -7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.