Findings for PPC in Phoenix

Phoenix Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Phoenix was the 6th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Phoenix also ranks amongst the most expensive cities in Arizona, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Phoenix are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Phoenix keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 83% Higher in Phoenix than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Phoenix are 83% higher than in Glendale. The average price of a click in Phoenix is $25.04.

This price difference is understandable though, given the population of Glendale is less than Phoenix, which generally means less competition and therefore lower prices.

To understand if prices in Phoenix are relatively low, we also compared prices with Philadelphia which has a similar population, and found the average price of a click in Phoenix was 30% higher than in Philadelphia. This suggests that perhaps Phoenix prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Phoenix

Summary PPC Stats for Phoenix for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 25.04 6th 3rd 1st 5
Automotive/Vehicle Auto Insurance 73.52 62nd 17th 2nd 24
Auto Parts 1.21 138th 52nd 4th -7
Auto Wreckers 2.10 19th 9th 1st 10
Dealerships 10.39 2nd 2nd 2nd NA
Tires 3.47 154th 44th 5th 25
Towing 5.35 53rd 17th 2nd 1
Average 20.43 57th 15th 2nd 13
B2B Office Furniture 6.73 47th 18th 3rd 7
Printers 6.27 68th 21st 4th -26
Trade Show Displays 24.30 15th 6th 1st 15
Average 10.06 27th 9th 3rd -1
Entertainment/Recreation Restaurants 2.41 40th 12nd 1st 12
Average 2.41 40th 12nd 1st 12
Finance Credit Counselling 32.44 17th 6th 1st NA
Insurance 37.71 60th 19th 3rd 0
Mortgages 24.48 14th 7th 2nd 0
Payday Loans 11.09 74th 30th 4th 7
Average 31.77 45th 11th 3rd NA
Health, Beauty & Fitness Chiropractors 7.89 134th 46th 8th -32
Cosmetic Surgery 10.80 39th 12nd 3rd -14
Dentists 14.94 67th 20th 6th -13
Martial Arts 2.74 77th 20th 2nd -69
Massage Therapy 6.68 52nd 20th 1st -12
Optometrists 7.83 25th 9th 1st NA
Average 10.78 110th 32nd 7th -13
Home & Garden Appliance Repair 13.18 106th 29th 5th -14
Furniture 3.01 119th 22nd 6th 8
Garage Doors 49.63 22nd 4th 1st -5
Landscapers 5.68 46th 9th 2nd 2
Moving Companies 24.90 27th 4th 3rd -7
Pest Control 23.58 109th 17th 5th -18
Plumbers 62.05 42nd 16th 5th 27
Roofing 17.42 75th 29th 3rd -16
Self Storage Companies 14.38 75th 21st 4th -4
Windows and Doors 8.08 58th 26th 3rd 6
Average 22.74 67th 22nd 6th -2
Legal Criminal Lawyers 99.57 5th 2nd 1st 77
Family Law 48.30 11th 3rd 1st 18
Law Firms 64.03 12nd 3rd 3rd -16
Personal Injury Law 127.21 57th 17th 1st 10
Real Estate Lawyers 11.14 33rd 11th 1st 96
Average 76.17 21st 5th 2nd 31
Real Estate Apartment Rentals 3.55 16th 4th 2nd 15
Condos 2.62 54th 16th 5th -9
New Home Developers 8.55 8th 1st 1st 14
Realtors 4.09 27th 8th 4th 17
Average 4.55 18th 3rd 2nd 9
Shopping Florists 6.72 91st 22nd 3rd -4
Average 6.72 91st 22nd 3rd -4
Travel Car Rentals 4.20 28th 6th 1st 3
Hotels 4.94 55th 19th 3rd 16
Average 4.57 36th 9th 3rd 9

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.