Findings for PPC in Phoenix

Phoenix Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Phoenix was the 5th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Phoenix also ranks amongst the most expensive cities in Arizona, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Phoenix Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Phoenix keywords increased by 11% in December 2014.

Google Adwords Keyword Prices 114% Higher in Phoenix than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Phoenix are 114% higher than in Glendale. The average price of a click in Phoenix is $24.37.

This price difference is understandable though, given the population of Glendale is less than Phoenix, which generally means less competition and therefore lower prices.

To understand if prices in Phoenix are relatively low, we also compared prices with Philadelphia which has a similar population, and found the average price of a click in Phoenix was 26% higher than in Philadelphia. This suggests that perhaps Phoenix prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Phoenix

Summary PPC Stats for Phoenix for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 24.37 5th 2nd 1st 11
Automotive/Vehicle Auto Insurance 48.28 109th 33rd 2nd 9
Auto Parts 1.35 120th 44th 3rd -4
Auto Wreckers 2.73 13rd 4th 1st 162
Dealerships 7.09 7th 4th 2nd 15
Tires 2.61 160th 51st 5th 11
Towing 4.19 72nd 22nd 3rd 0
Average 13.90 104th 34th 4th 27
B2B Office Furniture 4.07 63rd 20th 3rd -5
Printers 7.38 48th 17th 3rd 10
Trade Show Displays 18.91 11th 5th 1st 29
Average 8.36 25th 7th 2nd 11
Entertainment/Recreation Restaurants 2.11 71st 19th 5th 18
Average 2.11 71st 19th 5th 18
Finance Credit Counselling 25.32 25th 9th 1st -5
Insurance 31.79 83rd 24th 3rd 2
Mortgages 12.22 35th 13rd 1st -12
Payday Loans 12.44 42nd 16th 1st 42
Average 23.44 77th 23rd 3rd -1
Health, Beauty & Fitness Chiropractors 10.46 65th 21st 4th 5
Cosmetic Surgery 11.44 27th 8th 1st 0
Dentists 11.64 113rd 41st 7th -10
Massage Therapy 9.10 32nd 9th 2nd 0
Optometrists 5.70 33rd 12nd 3rd 0
Average 10.69 74th 25th 4th -3
Home & Garden Appliance Repair 15.20 103rd 26th 4th 3
Furniture 2.41 142nd 37th 5th 8
Garage Doors 48.60 11th 2nd 1st -13
Landscapers 6.42 50th 18th 1st 14
Moving Companies 34.58 8th 1st 1st 26
Pest Control 26.47 60th 2nd 2nd 8
Plumbers 55.52 37th 12nd 4th 4
Roofing 20.84 59th 23rd 1st 67
Self Storage Companies 18.14 22nd 5th 2nd 38
Windows and Doors 5.82 63rd 28th 2nd 3
Average 23.28 40th 8th 3rd 18
Legal Criminal Lawyers 117.26 4th 2nd 2nd 2
Family Law 38.06 20th 8th 1st 29
Law Firms 41.14 10th 5th 2nd 0
Personal Injury Law 160.11 24th 4th 1st -15
Real Estate Lawyers 13.80 22nd 7th 1st 5
Average 71.64 16th 4th 1st 4
Real Estate Apartment Rentals 2.65 45th 11th 4th 40
Condos 4.04 13rd 4th 2nd 26
New Home Developers 6.77 23rd 7th 1st 2
Realtors 4.18 21st 4th 3rd -6
Average 4.26 15th 2nd 2nd 14
Shopping Florists 5.74 126th 37th 5th -14
Average 5.74 126th 37th 5th -14
Travel Car Rentals 4.95 23rd 5th 1st 44
Hotels 4.76 39th 11th 3rd 36
Average 4.85 27th 5th 2nd 40

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.