Findings for PPC in Phoenix

Phoenix Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Phoenix was the 8th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Phoenix also ranks amongst the most expensive cities in Arizona, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 124% Higher in Phoenix than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Phoenix are 124% higher than in Glendale. The average price of a click in Phoenix is $23.75.

This price difference is understandable though, given the population of Glendale is less than Phoenix, which generally means less competition and therefore lower prices.

To understand if prices in Phoenix are relatively low, we also compared prices with Philadelphia which has a similar population, and found the average price of a click in Phoenix was 7% higher than in Philadelphia. This suggests that perhaps Phoenix prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Phoenix

Summary PPC Stats for Phoenix for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 23.75 8th 3rd 1st -4
Automotive/Vehicle Auto Insurance 71.25 94th 33rd 5th -2
Auto Parts 1.34 110th 51st 6th -7
Auto Wreckers 1.11 20th 10th 2nd -60
Dealerships 6.94 13rd 7th 3rd -14
Tires 3.22 151st 34th 4th -6
Towing 5.48 61st 20th 3rd -19
Average 17.49 103rd 33rd 5th -17
B2B Office Furniture 5.60 61st 16th 2nd 5
Printers 8.82 64th 17th 2nd -13
Average 7.21 77th 21st 2nd -3
Entertainment/Recreation Restaurants 2.13 42nd 11th 1st -23
Average 2.13 42nd 11th 1st -23
Finance Credit Counselling 33.99 9th 4th 1st NA
Insurance 36.74 65th 20th 4th -9
Mortgages 16.54 13rd 3rd 1st -12
Payday Loans 9.01 93rd 30th 4th 4
Average 29.79 48th 17th 4th NA
Health, Beauty & Fitness Chiropractors 12.18 66th 22nd 3rd -13
Cosmetic Surgery 14.22 16th 4th 2nd -20
Dentists 19.35 26th 9th 1st 35
Martial Arts 0.84 102nd 27th 3rd 0
Massage Therapy 20.21 10th 5th 1st 26
Optometrists 2.21 115th 34th 6th NA
Physiotherapy 2.68 5th 1st 1st -55
Weight Loss Surgery 11.83 7th 3rd 1st NA
Average 13.88 36th 14th 2nd 5
Home & Garden Appliance Repair 17.98 64th 15th 2nd 9
Furniture 2.47 133rd 34th 3rd -22
Garage Doors 55.38 15th 4th 1st 2
Landscapers 6.52 50th 14th 2nd -2
Moving Companies 32.83 14th 5th 4th -8
Pest Control 29.04 73rd 13rd 4th -1
Plumbers 37.71 84th 24th 5th -36
Roofing 18.43 70th 26th 2nd 6
Self Storage Companies 15.93 75th 18th 3rd -1
Windows and Doors 8.49 50th 26th 2nd -6
Average 22.24 64th 15th 5th -7
Legal Criminal Lawyers 86.82 8th 1st 1st -13
Family Law 33.82 33rd 6th 2nd 7
Law Firms 45.46 6th 3rd 1st -2
Personal Injury Law 146.03 33rd 6th 1st 62
Real Estate Lawyers 12.05 29th 9th 1st 11
Average 66.05 21st 3rd 1st 13
Real Estate Apartment Rentals 2.51 43rd 10th 3rd -25
Condos 3.34 25th 6th 3rd -4
New Home Developers 5.52 28th 9th 1st -16
Realtors 3.98 29th 6th 2nd -14
Average 3.77 33rd 8th 2nd -14
Shopping Florists 5.84 131st 36th 4th -26
Average 5.84 131st 36th 4th -26
Travel Car Rentals 4.74 10th 1st 1st -2
Hotels 4.99 46th 15th 4th -16
Average 4.86 24th 5th 2nd -9

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.