Findings for PPC in Phoenix

Phoenix Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Phoenix was the 9th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Phoenix also ranks amongst the most expensive cities in Arizona, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Phoenix Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Phoenix keywords increased by 13% in April 2015.

Google Adwords Keyword Prices 189% Higher in Phoenix than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Phoenix are 189% higher than in Glendale. The average price of a click in Phoenix is $24.03.

This price difference is understandable though, given the population of Glendale is less than Phoenix, which generally means less competition and therefore lower prices.

To understand if prices in Phoenix are relatively low, we also compared prices with Philadelphia which has a similar population, and found the average price of a click in Phoenix was 32% higher than in Philadelphia. This suggests that perhaps Phoenix prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

Evolve your Digital Strategy. Get a PPC Quote today.

PPC Industry Data for Phoenix

Summary PPC Stats for Phoenix for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 24.03 9th 3rd 1st 13
Automotive/Vehicle Auto Insurance 89.69 47th 13rd 3rd 34
Auto Parts 1.64 102nd 39th 4th 19
Auto Wreckers 2.87 14th 7th 2nd 313
Dealerships 8.24 5th 2nd 1st -2
Tires 2.78 168th 46th 4th -17
Towing 5.05 83rd 25th 6th 4
Average 22.52 58th 12nd 3rd 49
B2B Office Furniture 6.77 26th 13rd 4th 19
Printers 7.83 56th 16th 3rd -13
Trade Show Displays 27.49 11th 4th 1st 0
Average 11.34 15th 4th 1st 2
Entertainment/Recreation Restaurants 2.23 31st 11th 3rd 8
Average 2.23 31st 11th 3rd 8
Finance Credit Counselling 25.40 21st 8th 1st NA
Insurance 37.37 75th 23rd 3rd -11
Mortgages 9.57 42nd 15th 2nd -25
Payday Loans 10.51 89th 31st 4th 20
Average 25.27 95th 28th 4th NA
Health, Beauty & Fitness Chiropractors 12.47 58th 18th 3rd 2
Cosmetic Surgery 13.69 22nd 9th 3rd -3
Dentists 16.61 40th 17th 3rd -5
Massage Therapy 5.47 75th 22nd 4th -69
Optometrists 4.61 72nd 23rd 4th NA
Weight Loss Surgery 9.30 7th 3rd 2nd NA
Average 12.76 53rd 18th 3rd -5
Home & Garden Appliance Repair 13.43 122nd 36th 6th -22
Furniture 2.51 131st 28th 5th 3
Garage Doors 59.38 11th 4th 2nd 6
Landscapers 7.02 43rd 17th 2nd 9
Moving Companies 35.47 7th 2nd 2nd 8
Pest Control 27.79 79th 8th 2nd -3
Plumbers 49.19 60th 18th 6th 30
Roofing 18.06 72nd 30th 3rd -1
Self Storage Companies 15.48 75th 19th 4th -4
Windows and Doors 8.00 54th 21st 2nd -8
Average 23.43 52nd 14th 4th 0
Legal Criminal Lawyers 121.88 4th 2nd 1st 25
Family Law 39.20 24th 6th 1st 12
Law Firms 72.32 2nd 1st 1st 108
Personal Injury Law 89.00 89th 21st 3rd -24
Real Estate Lawyers 11.28 30th 10th 1st 100
Average 65.84 31st 6th 2nd 54
Real Estate Apartment Rentals 2.32 67th 18th 6th -7
Condos 2.53 56th 20th 6th -17
New Home Developers 6.34 21st 3rd 1st 15
Realtors 4.12 20th 6th 3rd 2
Average 3.77 31st 8th 4th -2
Shopping Florists 6.73 75th 21st 3rd 20
Average 6.73 75th 21st 3rd 20
Travel Car Rentals 4.56 17th 4th 1st -4
Hotels 5.66 22nd 6th 3rd 13
Average 5.11 12nd 4th 2nd 4

Study Results for Other Cities:

Nearest Cities

Similar Cities

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.