Findings for PPC in Scottsdale

Scottsdale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Scottsdale was the 69th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Scottsdale also ranks amongst the least expensive cities in Arizona, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Scottsdale are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Scottsdale keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 6% Higher in Scottsdale than Tempe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Scottsdale are 6% higher than in Tempe. The average price of a click in Scottsdale is $15.40.

This price difference is understandable though, given the population of Tempe is less than Scottsdale, which generally means less competition and therefore lower prices.

To understand if prices in Scottsdale are relatively low, we also compared prices with North Las Vegas which has a similar population, and found the average price of a click in Scottsdale was 5% higher than in North Las Vegas. This suggests that perhaps Scottsdale prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Scottsdale

Summary PPC Stats for Scottsdale for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.40 69th 22nd 4th 9
Automotive/Vehicle Auto Parts 1.45 115th 42nd 2nd -5
Dealerships 6.05 24th 15th 5th NA
Tires 2.76 194th 57th 7th 8
Towing 9.67 12nd 3rd 1st 126
Average 5.49 177th 49th 5th 23
B2B Office Furniture 9.74 14th 4th 1st 46
Printers 12.16 6th 3rd 2nd 13
Average 10.54 23rd 7th 1st NA
Entertainment/Recreation Restaurants 1.81 84th 24th 3rd -6
Average 1.81 84th 24th 3rd -6
Finance Insurance 28.18 79th 27th 5th 0
Mortgages 17.02 31st 15th 3rd 13
Average 22.60 87th 26th 5th NA
Health, Beauty & Fitness Chiropractors 10.85 77th 26th 3rd -6
Cosmetic Surgery 10.32 44th 14th 4th 32
Dentists 14.75 70th 22nd 7th -5
Martial Arts 2.20 88th 24th 3rd 114
Optometrists 5.64 70th 23rd 3rd 37
Physiotherapy 2.34 7th 2nd 1st 44
Average 10.85 106th 30th 6th 16
Home & Garden Appliance Repair 16.79 63rd 15th 3rd 18
Furniture 3.06 114th 20th 5th 8
Garage Doors 49.30 24th 5th 2nd 39
Landscapers 4.60 76th 24th 4th -16
Moving Companies 28.96 9th 1st 1st -5
Pest Control 29.15 49th 10th 4th 12
Plumbers 65.33 38th 15th 4th 53
Roofing 18.80 59th 23rd 2nd -3
Self Storage Companies 12.07 119th 31st 7th -9
Windows and Doors 10.50 44th 24th 2nd NA
Average 25.18 39th 12nd 2nd 8
Legal Family Law 41.69 20th 6th 2nd NA
Law Firms 37.95 39th 11th 5th NA
Personal Injury Law 94.12 77th 19th 2nd NA
Average 57.92 49th 12nd 4th NA
Real Estate Apartment Rentals 4.46 7th 3rd 1st 10
Condos 4.77 8th 2nd 1st 10
New Home Developers 4.51 68th 22nd 8th -11
Realtors 6.01 4th 1st 1st 19
Average 5.05 9th 2nd 1st 8
Shopping Florists 6.57 99th 25th 4th -8
Average 6.57 99th 25th 4th -8
Travel Car Rentals 3.79 50th 16th 3rd 22
Hotels 7.50 7th 2nd 1st 5
Average 5.64 10th 2nd 1st 13

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.