Findings for PPC in Scottsdale

Scottsdale Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Scottsdale was the 10th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of August 2016. Scottsdale also ranks amongst the most expensive cities in Arizona, ranking 3rd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Year over Year Google Adwords Prices for Scottsdale are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Scottsdale keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 1% Lower in Scottsdale than Tempe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Scottsdale are 1% lower than in Tempe. The average price of a click in Scottsdale is $19.08.

This price difference is interesting though, given the population of Tempe is less than Scottsdale.

To understand if prices in Scottsdale align relatively, we also compared prices with North Las Vegas, which has a similar population, and found the average price of a click in Scottsdale was 59% higher than in North Las Vegas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Scottsdale

Summary PPC Stats for Scottsdale for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.08 37th 10th 3rd 2
Automotive/Vehicle Auto Insurance 56.67 77th 21st 4th 0
Dealerships 7.98 7th 2nd 1st NA
Tires 3.82 153rd 44th 5th 5
Towing 5.38 89th 26th 4th 95
Average 13.00 115th 32nd 4th 20
B2B Office Furniture 5.30 96th 26th 4th -17
Printers 11.78 14th 3rd 1st 17
Average 7.46 62nd 15th 2nd NA
Entertainment/Recreation Restaurants 3.75 97th 30th 4th 16
Average 3.75 97th 30th 4th 16
Finance Mortgages 14.04 40th 16th 2nd 0
Average 14.04 140th 45th 6th NA
Health, Beauty & Fitness Chiropractors 10.93 60th 22nd 7th -48
Cosmetic Surgery 11.41 32nd 11th 4th -9
Dentists 13.27 77th 20th 4th -25
Martial Arts 4.11 50th 14th 2nd 0
Massage Therapy 7.75 53rd 22nd 4th NA
Average 11.19 77th 23rd 7th -16
Home & Garden Appliance Repair 21.16 33rd 6th 1st 0
Furniture 3.19 176th 41st 5th -16
Garage Doors 53.55 20th 2nd 2nd -16
Landscapers 6.83 46th 14th 5th 80
Moving Companies 26.13 37th 6th 5th -4
Pest Control 27.19 71st 8th 3rd 25
Plumbers 61.29 42nd 12nd 2nd 14
Self Storage Companies 15.13 46th 9th 3rd 0
Windows and Doors 9.97 55th 24th 2nd NA
Average 24.41 46th 13rd 4th 7
Legal Criminal Lawyers 197.77 1st 1st 1st 0
Family Law 71.92 8th 3rd 1st 0
Law Firms 21.97 103rd 29th 4th NA
Personal Injury Law 167.78 34th 14th 4th NA
Average 96.28 11th 3rd 2nd NA
Real Estate Apartment Rentals 4.08 12nd 3rd 2nd 0
Condos 3.78 11th 2nd 1st 0
New Home Developers 5.78 44th 12nd 6th 0
Realtors 5.65 3rd 1st 1st 0
Average 4.88 12nd 1st 1st 0
Shopping Florists 10.78 19th 3rd 1st 0
Average 10.78 19th 3rd 1st 0
Travel Car Rentals 4.66 20th 5th 2nd 0
Hotels 5.72 31st 8th 3rd 0
Average 5.19 19th 7th 3rd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.