Findings for PPC in Scottsdale

Scottsdale Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Scottsdale was the 15th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of December 2014. Scottsdale also ranks amongst the most expensive cities in Arizona, ranking 3rd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Detroit ranked as the least expensive city.

Google Adwords Keyword Prices 12% Higher in Scottsdale than Tempe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Scottsdale are 12% higher than in Tempe. The average price of a click in Scottsdale is $14.53.

This price difference is understandable though, given the population of Tempe is less than Scottsdale, which generally means less competition and therefore lower prices.

To understand if prices in Scottsdale are relatively low, we also compared prices with North Las Vegas which has a similar population, and found the average price of a click in Scottsdale was 46% higher than in North Las Vegas. This suggests that perhaps Scottsdale prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Scottsdale


Summary PPC Stats for Scottsdale for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.53 58th 15th 3rd 7
Automotive/Vehicle Auto Insurance 41.42 124th 39th 4th 0
Auto Parts 1.38 116th 42nd 2nd 0
Dealerships 5.34 24th 14th 4th 7
Tires 1.88 188th 63rd 7th -52
Towing 4.28 70th 21st 2nd -7
Average 14.86 93rd 28th 2nd -7
B2B Office Furniture 4.59 45th 15th 2nd -34
Printers 30.17 2nd 1st 1st 147
Average 13.12 5th 2nd 1st 38
Entertainment/Recreation Restaurants 1.60 107th 32nd 6th 60
Average 1.60 107th 32nd 6th 60
Finance Insurance 20.44 101st 31st 4th 0
Average 26.16 64th 21st 2nd 0
Health, Beauty & Fitness Chiropractors 10.40 69th 22nd 5th 18
Cosmetic Surgery 10.34 41st 11th 2nd 0
Dentists 13.37 74th 30th 5th 2
Martial Arts 0.89 97th 30th 2nd 0
Massage Therapy 12.34 18th 6th 1st 0
Optometrists 6.27 26th 8th 1st 0
Physiotherapy 3.30 4th 1st 1st 0
Average 10.12 95th 32nd 5th 2
Home & Garden Appliance Repair 24.66 26th 7th 2nd 48
Furniture 2.40 145th 39th 6th 5
Garage Doors 35.36 38th 9th 5th -6
Landscapers 3.57 118th 38th 5th -18
Moving Companies 27.77 25th 4th 3rd 0
Pest Control 24.84 73rd 5th 4th 77
Plumbers 52.55 44th 14th 5th 5
Roofing 20.06 62nd 25th 2nd 7
Self Storage Companies 11.53 136th 35th 8th 16
Windows and Doors 3.02 85th 33rd 3rd NA
Average 20.53 64th 18th 6th 11
Legal Criminal Lawyers 123.24 2nd 1st 1st 0
Family Law 30.02 31st 11th 2nd NA
Law Firms 16.46 62nd 20th 4th NA
Average 40.53 77th 19th 4th NA
Real Estate Apartment Rentals 4.92 5th 1st 1st 8
Condos 4.02 14th 5th 3rd 1
New Home Developers 4.59 68th 24th 7th 6
Realtors 4.64 12nd 2nd 2nd 11
Average 4.58 12nd 1st 1st 6
Shopping Florists 6.30 97th 29th 4th 2
Average 6.30 97th 29th 4th 2
Travel Car Rentals 3.34 92nd 23rd 3rd 18
Hotels 6.76 8th 2nd 1st 7
Average 5.05 22nd 3rd 1st 13

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.