Findings for PPC in Tempe

Tempe Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tempe was the 67th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Tempe also ranks amongst the least expensive cities in Arizona, ranking as number 5th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 12% Lower in Tempe than Mesa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tempe are 12% lower than in Mesa. The average price of a click in Tempe is $14.08.

This price differential is expected however, as Mesa has a larger population than Tempe.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tempe

Summary PPC Stats for Tempe for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.08 67th 18th 5th 7
Automotive/Vehicle Auto Body 16.58 5th 2nd 1st 10
Auto Insurance 56.84 93rd 21st 2nd 26
Auto Parts 2.13 48th 22nd 1st 15
Dealerships 3.89 76th 34th 6th NA
Tires 2.99 123rd 31st 2nd 37
Towing 5.95 42nd 9th 2nd -17
Average 15.80 78th 18th 3rd 7
B2B Architects 0.93 92nd 30th 3rd NA
Office Furniture 5.57 31st 9th 2nd -4
Average 3.25 118th 35th 4th NA
Entertainment/Recreation Restaurants 2.43 43rd 14th 1st 151
Average 2.43 43rd 14th 1st 151
Finance Insurance 24.26 98th 24th 3rd NA
Payday Loans 10.85 72nd 24th 1st 1
Average 17.56 101st 25th 3rd 0
Health, Beauty & Fitness Acupuncture 1.14 130th 35th 5th -53
Chiropractors 6.91 109th 35th 5th -2
Dentists 11.92 108th 33rd 7th 11
Optometrists 4.92 48th 17th 5th -19
Average 8.83 112nd 39th 6th -2
Home & Garden Appliance Repair 44.43 1st 1st 1st 99
Furniture 2.47 94th 24th 3rd -12
Garage Doors 57.29 10th 2nd 1st 8
Landscapers 2.37 142nd 45th 7th 32
Moving Companies 34.79 3rd 1st 1st -7
Pest Control 20.53 119th 14th 5th 53
Plumbers 46.95 63rd 16th 6th -15
Self Storage Companies 10.65 138th 30th 6th 11
Average 24.00 28th 6th 2nd 10
Legal Law Firms 3.84 199th 56th 9th NA
Traffic Law 160.89 4th 3rd 3rd NA
Average 43.10 44th 11th 4th NA
Real Estate Apartment Rentals 3.26 21st 3rd 2nd 59
Condos 2.89 38th 13rd 7th 47
New Home Developers 3.14 131st 35th 9th -40
Property Management 9.19 13rd 7th 5th -29
Realtors 3.65 66th 25th 8th 1
Average 3.66 46th 16th 7th 12
Shopping Florists 6.47 73rd 23rd 3rd -8
Average 6.47 49th 12nd 1st -4
Travel Car Rentals 3.13 105th 31st 4th 56
Hotels 4.52 29th 10th 2nd -19
Average 3.82 50th 11th 3rd 18

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.