Findings for PPC in Tempe

Tempe Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Tempe was the 14th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of April 2015. Tempe also ranks amongst the most expensive cities in Arizona, ranking 3rd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Month over Month Google Adwords Prices for Tempe Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Tempe keywords increased by 13% in April 2015.

Google Adwords Keyword Prices 49% Higher in Tempe than Mesa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tempe are 49% higher than in Mesa. The average price of a click in Tempe is $17.40.

This price differential is somewhat surprising however, as Mesa has a larger population than Tempe.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Ontario, and found the average price of a click in Tempe was 46% higher than in Ontario.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tempe

Summary PPC Stats for Tempe for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.40 46th 14th 3rd 13
Automotive/Vehicle Auto Insurance 149.38 8th 1st 1st 0
Auto Parts 0.88 153rd 53rd 6th 0
Dealerships 4.04 100th 38th 6th NA
Tires 2.92 157th 41st 3rd 59
Towing 10.01 14th 5th 3rd 85
Average 37.06 10th 1st 1st 25
B2B Office Furniture 4.32 95th 36th 6th -5
Printers 11.68 20th 6th 1st 42
Average 8.00 42nd 15th 4th NA
Entertainment/Recreation Restaurants 2.01 41st 14th 4th 8
Average 2.01 41st 14th 4th 8
Finance Insurance 100.56 12nd 2nd 1st NA
Payday Loans 17.71 33rd 7th 1st 74
Average 59.14 9th 3rd 1st NA
Health, Beauty & Fitness Chiropractors 16.25 35th 12nd 2nd 58
Dentists 14.03 81st 30th 5th -1
Massage Therapy 13.25 15th 5th 2nd NA
Optometrists 10.09 7th 2nd 1st 65
Average 13.56 35th 11th 2nd 14
Home & Garden Appliance Repair 20.39 54th 10th 2nd 81
Furniture 3.16 80th 12nd 3rd 61
Garage Doors 48.41 26th 7th 4th 23
Landscapers 8.76 27th 12nd 1st 50
Moving Companies 31.40 14th 4th 4th -18
Pest Control 25.51 98th 13rd 5th 24
Plumbers 47.88 66th 23rd 7th -17
Roofing 18.09 71st 29th 2nd 1
Self Storage Companies 14.09 93rd 24th 7th 6
Average 23.85 43rd 11th 2nd 18
Real Estate Apartment Rentals 2.64 42nd 10th 3rd 12
Condos 1.95 87th 34th 8th -21
New Home Developers 4.94 52nd 17th 5th 31
Realtors 3.65 37th 11th 5th 19
Average 3.30 52nd 16th 5th 9
Shopping Florists 5.55 138th 46th 6th 0
Average 5.55 138th 46th 6th 0
Travel Car Rentals 2.70 148th 49th 5th 14
Hotels 5.28 32nd 9th 4th -10
Average 3.99 56th 15th 4th 2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.