Findings for PPC in Tucson

Tucson Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Tucson was the 11th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2016. Tucson also ranks amongst the most expensive cities in Arizona, ranking 3rd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Month over Month Google Adwords Prices for Tucson Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Tucson keywords increased by 142% in September 2016.

Google Adwords Keyword Prices 17% Higher in Tucson than Chandler

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tucson are 17% higher than in Chandler. The average price of a click in Tucson is $17.28.

This price difference is understandable though, given the population of Chandler is less than Tucson, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Tucson

Summary PPC Stats for Tucson for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.28 44th 11th 3rd 142
Automotive/Vehicle Auto Insurance 78.90 39th 14th 4th -4
Auto Parts 2.76 40th 16th 1st 20
Dealerships 5.73 22nd 11th 4th -5
Tires 3.19 143rd 41st 4th -6
Towing 3.24 145th 45th 6th -7
Average 21.19 41st 14th 4th -2
B2B Office Furniture 7.00 27th 9th 1st -7
Printers 8.55 58th 17th 2nd 71
Average 7.77 52nd 12nd 2nd NA
Entertainment/Recreation Restaurants 3.39 113rd 34th 6th 2
Average 3.39 113rd 34th 6th 2
Finance Credit Counselling 26.37 19th 4th 1st NA
Insurance 67.96 30th 11th 4th 15
Mortgages 11.11 46th 16th 2nd -33
Payday Loans 6.17 92nd 27th 3rd -34
Average 33.09 31st 10th 3rd NA
Health, Beauty & Fitness Chiropractors 6.62 143rd 44th 9th -12
Cosmetic Surgery 9.79 41st 8th 3rd 15
Dentists 12.74 94th 30th 7th 2
Martial Arts 3.78 51st 19th 3rd 32
Massage Therapy 10.39 35th 14th 1st -6
Optometrists 7.38 30th 11th 1st 36
Average 9.90 120th 40th 8th 7
Home & Garden Appliance Repair 9.38 171st 46th 7th -9
Furniture 2.71 170th 41st 5th -12
Garage Doors 27.45 87th 27th 9th -9
Landscapers 2.97 177th 54th 8th -9
Moving Companies 23.25 34th 5th 4th -14
Pest Control 16.88 155th 26th 8th 8
Plumbers 37.61 107th 27th 9th -3
Roofing 13.73 117th 39th 5th 25
Self Storage Companies 11.43 81st 23rd 8th -29
Windows and Doors 10.65 48th 22nd 2nd -3
Average 16.98 131st 31st 9th -3
Legal Criminal Lawyers 50.04 29th 6th 3rd -10
Family Law 19.66 81st 19th 4th 6
Law Firms 33.81 33rd 10th 4th 3217
Personal Injury Law 76.61 106th 31st 3rd -6
Real Estate Lawyers 10.02 39th 7th 1st -15
Average 34.16 113rd 33rd 5th 961
Real Estate Apartment Rentals 1.96 93rd 23rd 6th -22
Condos 2.37 43rd 12nd 6th -17
New Home Developers 4.30 69th 24th 9th -13
Realtors 2.51 69th 24th 7th -25
Average 2.69 67th 19th 9th -19
Shopping Florists 7.97 55th 12nd 2nd -18
Average 7.97 55th 12nd 2nd -18
Travel Car Rentals 3.90 37th 9th 3rd -13
Hotels 4.51 100th 34th 6th 0
Average 4.20 68th 23rd 4th -7

Study Results for Other Cities:

See full City list:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.