Findings for PPC in Anaheim

Anaheim Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Anaheim was the 147th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Anaheim also ranks amongst the least expensive cities in California, ranking as number 39th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Anaheim Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Anaheim keywords increased by 10% in August 2016.

Not surprisingly, the month over month price increases for Anaheim Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 18% Higher in Anaheim than Fullerton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Anaheim are 18% higher than in Fullerton. The average price of a click in Anaheim is $11.77.

This price difference is understandable though, given the population of Fullerton is less than Anaheim, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Aurora, and found the average price of a click in Anaheim was 12% lower than in Aurora. This suggests that perhaps prices in Anaheim are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Anaheim

Summary PPC Stats for Anaheim for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.77 147th 44th 39th 10
Automotive/Vehicle Auto Parts 4.29 16th 7th 7th 191
Dealerships 2.67 179th 55th 44th NA
Tires 7.43 14th 3rd 3rd 494
Towing 6.99 41st 17th 12nd 56
Average 5.50 191st 49th 39th 100
B2B Office Furniture 5.55 91st 31st 26th 0
Average 5.55 115th 37th 30th 0
Entertainment/Recreation Restaurants 5.63 50th 12nd 9th -14
Average 5.63 50th 12nd 9th -14
Finance Payday Loans 14.71 40th 18th 18th 1
Average 14.71 133rd 39th 31st NA
Health, Beauty & Fitness Chiropractors 7.34 126th 29th 20th -19
Dentists 12.15 105th 36th 30th -11
Average 10.78 92nd 31st 26th -6
Home & Garden Furniture 4.36 92nd 24th 19th 121
Garage Doors 30.67 73rd 33rd 32nd -32
Landscapers 4.20 129th 27th 19th 0
Moving Companies 9.61 185th 54th 43rd -20
Pest Control 35.04 34th 22nd 19th 4
Plumbers 64.21 32nd 15th 13rd -32
Roofing 10.48 160th 39th 27th -19
Self Storage Companies 12.06 109th 36th 36th 0
Average 23.74 58th 24th 22nd 1
Legal Law Firms 42.20 25th 5th 4th NA
Average 42.20 97th 27th 22nd NA
Real Estate Apartment Rentals 2.49 60th 14th 11th 0
Condos 1.48 125th 39th 30th 0
New Home Developers 3.42 136th 45th 42nd 0
Realtors 3.49 43rd 11th 10th 0
Average 2.81 86th 21st 17th 0
Shopping Florists 11.81 7th 2nd 2nd 0
Average 11.81 7th 2nd 2nd 0
Travel Car Rentals 2.89 139th 43rd 38th 0
Hotels 5.67 38th 12nd 7th 0
Average 4.28 78th 24th 19th 0

Study Results for Other Cities:

See full City list:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.