Findings for PPC in Anaheim

Anaheim Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Anaheim was the 137th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Anaheim also ranks amongst the least expensive cities in California, ranking as number 33rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Anaheim Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Anaheim keywords increased by 13% in December 2014.

Google Adwords Keyword Prices 8% Lower in Anaheim than Fullerton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Anaheim are 8% lower than in Fullerton. The average price of a click in Anaheim is $10.45.

This price difference is interesting though, given the population of Fullerton is less than Anaheim.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Aurora, and found the average price of a click in Anaheim was 25% lower than in Aurora.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Anaheim

Summary PPC Stats for Anaheim for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.45 137th 41st 33rd 13
Automotive/Vehicle Auto Insurance 41.37 125th 30th 22nd 0
Auto Parts 1.17 139th 43rd 35th -20
Dealerships 2.61 166th 45th 35th -1
Tires 3.39 108th 38th 34th 50
Towing 3.44 103rd 32nd 22nd 111
Average 7.68 145th 33rd 25th 26
Entertainment/Recreation Restaurants 2.79 30th 10th 10th -19
Average 2.79 30th 10th 10th -19
Finance Payday Loans 9.42 80th 25th 22nd -42
Average 9.42 141st 39th 31st -7
Health, Beauty & Fitness Chiropractors 8.09 101st 23rd 17th 20
Cosmetic Surgery 20.96 5th 2nd 2nd NA
Dentists 11.89 104th 30th 24th 17
Martial Arts 3.23 59th 17th 12nd 0
Massage Therapy 1.91 116th 24th 14th NA
Optometrists 4.27 63rd 19th 14th NA
Average 9.14 130th 38th 32nd 7
Home & Garden Appliance Repair 27.28 17th 8th 8th 47
Furniture 2.80 93rd 26th 25th -13
Garage Doors 15.81 119th 56th 49th -18
Landscapers 7.06 41st 8th 4th 161
Moving Companies 15.01 136th 44th 37th -6
Pest Control 25.06 70th 33rd 29th 19
Plumbers 61.34 26th 12nd 12nd -16
Roofing 15.28 81st 14th 8th 0
Self Storage Companies 10.44 167th 56th 50th -23
Average 22.34 42nd 18th 18th 13
Legal Law Firms 1.42 215th 53rd 42nd NA
Average 1.42 231st 57th 45th NA
Real Estate Apartment Rentals 2.21 79th 18th 12nd 20
Condos 2.19 85th 21st 16th 10
New Home Developers 3.41 126th 39th 32nd 3
Realtors 3.28 74th 14th 12nd 126
Average 2.77 97th 20th 15th 45
Shopping Florists 11.94 3rd 2nd 2nd 7
Average 11.94 3rd 2nd 2nd 7
Travel Car Rentals 4.51 30th 12nd 9th 18
Hotels 7.57 2nd 1st 1st 83
Average 6.04 6th 3rd 3rd 50

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.