Findings for PPC in Anaheim

Anaheim Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Anaheim was the 81st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Anaheim also ranks amongst the least expensive cities in California, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 3% Lower in Anaheim than Fullerton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Anaheim are 3% lower than in Fullerton. The average price of a click in Anaheim is $14.50.

This price difference is interesting though, given the population of Fullerton is less than Anaheim.

To understand if prices in Anaheim align relatively, we also compared prices with Aurora, which has a similar population, and found the average price of a click in Anaheim was 5% higher than in Aurora.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Anaheim

Summary PPC Stats for Anaheim for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.50 81st 22nd 17th 8
Automotive/Vehicle Auto Parts 1.07 143rd 51st 42nd 13
Dealerships 3.81 115th 27th 20th NA
Tires 3.85 98th 31st 29th 147
Towing 5.30 79th 30th 26th -1
Average 3.86 214th 60th 50th 22
B2B Office Furniture 10.97 3rd 1st 1st 26
Printers 1.67 93rd 27th 20th -44
Average 6.32 72nd 18th 15th NA
Entertainment/Recreation Restaurants 1.16 132nd 50th 42nd -53
Average 1.16 132nd 50th 42nd -53
Finance Payday Loans 16.92 40th 18th 18th 41
Average 16.92 130th 42nd 33rd NA
Health, Beauty & Fitness Chiropractors 4.43 216th 70th 57th -30
Dentists 13.18 100th 30th 24th 10
Martial Arts 6.31 13rd 3rd 1st 0
Optometrists 6.33 29th 9th 7th NA
Average 9.27 157th 42nd 34th 2
Home & Garden Appliance Repair 13.53 119th 44th 40th 0
Furniture 3.08 85th 32nd 31st 15
Garage Doors 37.12 56th 26th 26th -2
Landscapers 2.73 137th 34th 23rd 0
Moving Companies 16.97 120th 38th 29th 6
Pest Control 29.36 64th 30th 27th 22
Plumbers 97.61 7th 4th 4th 159
Self Storage Companies 12.38 137th 48th 42nd 7
Average 30.71 11th 6th 6th 18
Legal Personal Injury Law 114.36 61st 15th 14th NA
Average 114.36 8th 4th 4th NA
Real Estate Apartment Rentals 2.08 87th 19th 13rd 39
Condos 1.31 134th 39th 29th -8
New Home Developers 3.21 129th 39th 34th 3
Realtors 2.19 147th 44th 34th 6
Average 2.19 149th 40th 30th 10
Shopping Florists 7.52 38th 14th 14th -8
Average 7.52 38th 14th 14th -8
Travel Car Rentals 4.47 20th 4th 3rd 23
Hotels 5.02 40th 13rd 9th -7
Average 4.74 23rd 7th 4th 8

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.