Findings for PPC in Antioch

Antioch Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Antioch was the 245th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Antioch also ranks amongst the least expensive cities in California, ranking as number 64th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 33% Lower in Antioch than Concord

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Antioch are 33% lower than in Concord. The average price of a click in Antioch is $6.09.

This price differential is expected however, as Concord has a larger population than Antioch.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Cambridge, and found the average price of a click in Antioch was 8% higher than in Cambridge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Antioch

Summary PPC Stats for Antioch for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.09 245th 77th 64th NA
Automotive/Vehicle Dealerships 2.34 214th 62nd 51st NA
Tires 2.17 206th 68th 60th -16
Average 2.26 275th 81st 68th NA
Entertainment/Recreation Restaurants 1.25 119th 45th 38th 178
Average 1.25 119th 45th 38th 178
Health, Beauty & Fitness Chiropractors 4.03 223rd 72nd 59th 15
Dentists 4.55 268th 78th 65th -16
Average 4.34 281st 82nd 69th -4
Home & Garden Furniture 1.22 216th 72nd 61st -5
Landscapers 1.90 157th 45th 34th NA
Pest Control 35.82 32nd 16th 13rd 0
Plumbers 50.79 55th 23rd 21st 23
Roofing 3.66 202nd 56th 43rd -1
Self Storage Companies 11.86 146th 53rd 45th -3
Average 16.73 136th 54th 48th 1
Real Estate Apartment Rentals 0.79 251st 78th 65th -19
Condos 0.66 197th 66th 55th NA
New Home Developers 5.03 47th 5th 5th 35
Realtors 2.69 103rd 28th 20th 6
Average 2.63 93rd 20th 15th 0
Travel Car Rentals 2.97 119th 38th 32nd NA
Hotels 2.49 208th 67th 59th 0
Average 2.65 217th 61st 50th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.