Findings for PPC in Berkeley

Berkeley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Berkeley was the 92nd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Berkeley also ranks amongst the least expensive cities in California, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Berkeley are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Berkeley keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 29% Higher in Berkeley than Oakland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Berkeley are 29% higher than in Oakland. The average price of a click in Berkeley is $13.98.

This price differential is somewhat surprising however, as Oakland has a larger population than Berkeley.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Springfield, and found the average price of a click in Berkeley was 36% higher than in Springfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Berkeley

Summary PPC Stats for Berkeley for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.98 92nd 23rd 16th 9
Automotive/Vehicle Auto Insurance 185.22 3rd 2nd 1st 100
Auto Parts 0.23 170th 61st 50th 0
Dealerships 3.57 154th 44th 37th NA
Tires 5.11 51st 13rd 13rd 330
Towing 4.09 87th 30th 22nd -18
Average 26.37 22nd 4th 3rd 76
B2B Office Furniture 8.83 22nd 6th 6th 0
Printers 4.64 75th 21st 14th -36
Average 6.74 75th 23rd 17th NA
Entertainment/Recreation Restaurants 1.92 74th 23rd 19th 4
Average 1.92 74th 23rd 19th 4
Health, Beauty & Fitness Chiropractors 10.15 88th 25th 17th 32
Dentists 6.45 251st 74th 61st -10
Optometrists 12.37 5th 4th 3rd NA
Average 8.35 201st 65th 53rd -2
Home & Garden Appliance Repair 14.82 83rd 31st 30th 0
Furniture 3.80 57th 18th 17th -22
Garage Doors 43.38 39th 19th 18th 27
Moving Companies 16.14 118th 34th 28th -15
Pest Control 25.81 85th 40th 34th -10
Plumbers 26.27 150th 55th 48th -28
Self Storage Companies 13.87 87th 28th 26th 3
Windows and Doors 9.74 49th 7th 6th NA
Average 19.07 112nd 44th 40th -5
Legal Personal Injury Law 110.05 65th 16th 15th NA
Average 110.05 8th 4th 4th NA
Real Estate Apartment Rentals 2.06 84th 15th 13rd -3
Condos 1.56 114th 34th 27th 69
Realtors 2.48 137th 39th 31st -3
Average 2.11 155th 45th 37th 14
Shopping Florists 5.84 135th 43rd 37th -5
Average 5.84 135th 43rd 37th -5
Travel Car Rentals 2.97 120th 37th 32nd 29
Hotels 5.98 20th 8th 5th 5
Average 4.47 44th 13rd 9th 17

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.