Findings for PPC in Berkeley

Berkeley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Berkeley was the 199th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Berkeley also ranks amongst the least expensive cities in California, ranking as number 47th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Berkeley Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Berkeley keywords increased by 11% in September 2014.

Google Adwords Keyword Prices 42% Lower in Berkeley than Oakland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Berkeley are 42% lower than in Oakland. The average price of a click in Berkeley is $7.49.

This price differential is expected however, as Oakland has a larger population than Berkeley.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Springfield, and found the average price of a click in Berkeley was 81% higher than in Springfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Berkeley

Summary PPC Stats for Berkeley for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.49 199th 58th 47th 11
Automotive/Vehicle Auto Insurance 31.20 140th 39th 31st NA
Auto Parts 2.31 16th 7th 7th NA
Dealerships 2.02 208th 61st 51st NA
Tires 3.31 89th 30th 27th 41
Average 7.36 148th 41st 33rd NA
B2B Office Furniture 3.35 100th 23rd 19th 52
Printers 10.60 16th 7th 6th -16
Average 5.76 72nd 22nd 18th 12
Entertainment/Recreation Restaurants 1.63 68th 18th 17th 3
Average 1.63 68th 18th 17th 3
Health, Beauty & Fitness Chiropractors 2.71 218th 68th 56th -44
Dentists 2.56 276th 82nd 69th 18
Massage Therapy 3.49 79th 20th 10th -45
Average 2.73 281st 82nd 69th -4
Home & Garden Appliance Repair 9.86 99th 38th 38th NA
Furniture 1.56 191st 58th 47th -25
Garage Doors 29.82 46th 16th 15th NA
Landscapers 2.05 170th 41st 30th NA
Moving Companies 18.51 40th 13rd 12nd 69
Pest Control 26.79 81st 32nd 26th NA
Plumbers 38.44 79th 30th 25th 16
Roofing 22.70 18th 5th 2nd NA
Self Storage Companies 14.16 45th 15th 14th -6
Windows and Doors 11.15 28th 5th 4th NA
Average 16.59 89th 38th 34th NA
Real Estate Apartment Rentals 2.31 37th 9th 7th 19
Condos 0.65 166th 56th 46th NA
New Home Developers 3.09 96th 23rd 18th NA
Realtors 1.85 156th 45th 36th 11
Average 1.90 130th 33rd 25th 12
Shopping Florists 4.74 153rd 45th 37th -1
Average 4.74 153rd 45th 37th -1
Travel Car Rentals 3.07 48th 18th 15th -1
Hotels 4.82 15th 4th 2nd -1
Average 3.94 17th 5th 2nd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.