Findings for PPC in Berkeley

Berkeley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Berkeley was the 103rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Berkeley also ranks amongst the least expensive cities in California, ranking as number 23rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Berkeley Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Berkeley keywords increased by 16% in April 2015.

Google Adwords Keyword Prices 16% Lower in Berkeley than Oakland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Berkeley are 16% lower than in Oakland. The average price of a click in Berkeley is $13.51.

This price differential is expected however, as Oakland has a larger population than Berkeley.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Springfield, and found the average price of a click in Berkeley was 75% higher than in Springfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Berkeley


Summary PPC Stats for Berkeley for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.51 103rd 31st 23rd 16
Automotive/Vehicle Auto Insurance 114.60 19th 7th 5th 56
Dealerships 1.70 236th 73rd 62nd NA
Tires 4.49 65th 21st 20th 90
Towing 7.09 44th 18th 15th 130
Average 31.97 21st 7th 4th 48
B2B Office Furniture 3.54 122nd 36th 30th -64
Printers 10.51 32nd 9th 5th -12
Average 5.86 85th 21st 17th NA
Entertainment/Recreation Restaurants 2.03 39th 16th 13rd 20
Average 2.03 39th 16th 13rd 20
Health, Beauty & Fitness Chiropractors 10.55 89th 20th 13rd -32
Dentists 9.35 194th 60th 49th 110
Optometrists 5.75 38th 11th 8th -17
Average 9.18 163rd 45th 37th 28
Home & Garden Appliance Repair 16.35 86th 36th 34th -1
Furniture 4.56 18th 8th 8th 35
Garage Doors 45.89 31st 14th 14th -8
Moving Companies 24.03 57th 16th 12nd 33
Pest Control 34.42 35th 17th 14th 58
Plumbers 35.84 99th 41st 36th 35
Roofing 11.19 125th 28th 19th -6
Self Storage Companies 16.22 65th 22nd 20th -18
Windows and Doors 4.79 73rd 16th 12nd NA
Average 21.47 76th 30th 27th 13
Legal Law Firms 10.20 125th 33rd 24th NA
Average 10.20 185th 52nd 41st NA
Real Estate Apartment Rentals 2.08 86th 18th 12nd 22
Condos 1.04 160th 50th 39th 26
Realtors 2.16 152nd 47th 36th 22
Average 1.85 194th 58th 46th 18
Shopping Florists 7.11 56th 21st 17th 14
Average 7.11 56th 21st 17th 14
Travel Car Rentals 2.58 161st 51st 45th -11
Hotels 4.69 47th 15th 11th 12
Average 3.63 89th 22nd 16th 1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.