Findings for PPC in Berkeley

Berkeley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Berkeley was the 166th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Berkeley also ranks amongst the least expensive cities in California, ranking as number 40th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 25% Lower in Berkeley than Oakland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Berkeley are 25% lower than in Oakland. The average price of a click in Berkeley is $10.35.

This price differential is expected however, as Oakland has a larger population than Berkeley.

For better comparison of prices, we also compared prices with another city with a similar population, Springfield, and found the average price of a click in Berkeley was 4% lower than in Springfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Berkeley

Summary PPC Stats for Berkeley for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.35 166th 49th 40th -1
Automotive/Vehicle Auto Insurance 44.04 143rd 36th 27th -16
Auto Parts 1.15 124th 44th 34th -37
Dealerships 2.50 213rd 61st 50th NA
Tires 3.00 168th 56th 47th -10
Towing 2.28 162nd 53rd 42nd -29
Average 8.32 174th 45th 34th -17
B2B Office Furniture 10.05 10th 6th 6th -10
Printers 8.77 65th 19th 16th 2
Average 9.41 43rd 16th 15th NA
Entertainment/Recreation Restaurants 2.08 47th 15th 13rd 27
Average 2.08 47th 15th 13rd 27
Health, Beauty & Fitness Chiropractors 15.74 38th 8th 4th -14
Dentists 4.09 274th 82nd 69th 28
Massage Therapy 2.89 109th 23rd 15th -6
Optometrists 4.77 55th 21st 17th -41
Average 6.31 242nd 77th 64th 2
Home & Garden Appliance Repair 16.67 84th 33rd 30th -4
Furniture 3.23 59th 15th 15th -22
Garage Doors 60.40 10th 3rd 3rd 41
Landscapers 6.20 56th 14th 6th 0
Moving Companies 22.01 84th 26th 22nd 0
Pest Control 20.96 137th 50th 42nd -14
Plumbers 22.33 152nd 53rd 44th -3
Roofing 8.00 170th 40th 30th 38
Self Storage Companies 20.95 18th 2nd 2nd 0
Windows and Doors 3.84 80th 21st 17th NA
Average 16.32 148th 54th 48th 4
Legal Family Law 8.57 97th 31st 22nd NA
Law Firms 3.09 214th 54th 42nd NA
Personal Injury Law 127.97 48th 13rd 12nd NA
Average 46.54 68th 23rd 20th NA
Real Estate Apartment Rentals 1.71 110th 26th 18th 17
Condos 0.72 197th 61st 51st -19
New Home Developers 2.73 147th 51st 43rd -19
Realtors 1.64 202nd 64th 53rd 2
Average 1.52 219th 66th 54th -3
Shopping Florists 4.74 180th 60th 52nd -15
Average 4.74 180th 60th 52nd -15
Travel Car Rentals 2.89 108th 34th 27th -14
Hotels 4.16 97th 35th 27th -10
Average 3.52 116th 32nd 22nd -12

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.