Findings for PPC in Berkeley

Berkeley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Berkeley was the 153rd least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Berkeley also ranks amongst the least expensive cities in California, ranking as number 41st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Berkeley Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Berkeley keywords increased by 20% in August 2016.

Not surprisingly, the month over month price increases for Berkeley Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 25% Lower in Berkeley than Oakland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Berkeley are 25% lower than in Oakland. The average price of a click in Berkeley is $11.58.

This price differential is expected however, as Oakland has a larger population than Berkeley.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Berkeley


Summary PPC Stats for Berkeley for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.58 153rd 46th 41st 20
Automotive/Vehicle Auto Insurance 35.94 133rd 27th 19th 0
Dealerships 5.01 61st 11th 9th NA
Tires 5.77 41st 10th 10th 2
Towing 8.65 27th 11th 9th 78
Average 11.50 125th 25th 17th 97
B2B Office Furniture 2.77 143rd 45th 34th -30
Printers 9.51 40th 12nd 11th 20
Average 7.26 69th 20th 18th NA
Entertainment/Recreation Restaurants 6.50 32nd 7th 6th 15
Average 6.50 32nd 7th 6th 15
Finance Payday Loans 8.26 117th 53rd 49th 0
Average 8.26 183rd 61st 51st NA
Health, Beauty & Fitness Chiropractors 8.99 94th 18th 9th 2
Dentists 20.09 7th 1st 1st 203
Massage Therapy 7.99 49th 11th 7th 0
Optometrists 27.58 1st 1st 1st NA
Average 18.92 4th 2nd 2nd 66
Home & Garden Appliance Repair 14.05 100th 41st 36th 0
Furniture 4.59 71st 17th 13rd -4
Garage Doors 72.50 9th 4th 4th 0
Landscapers 3.81 144th 31st 23rd 0
Moving Companies 20.47 81st 19th 17th 14
Pest Control 24.87 90th 48th 41st -9
Plumbers 28.29 159th 62nd 56th -29
Roofing 6.77 189th 50th 38th 0
Self Storage Companies 12.95 90th 29th 29th 0
Windows and Doors 2.96 104th 24th 18th NA
Average 18.35 129th 57th 50th -3
Legal Law Firms 7.37 199th 54th 43rd NA
Average 7.37 215th 62nd 50th NA
Real Estate Apartment Rentals 2.95 41st 9th 7th 0
Condos 2.18 73rd 20th 15th 0
Realtors 2.64 98th 32nd 28th 0
Average 2.63 102nd 28th 24th 0
Shopping Florists 7.74 108th 42nd 38th 0
Average 7.74 108th 42nd 38th 0
Travel Car Rentals 3.33 94th 30th 25th 0
Hotels 5.32 55th 17th 11th 0
Average 4.32 73rd 21st 16th 0

Study Results for Other Cities:

See full City list:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.