Findings for PPC in Burbank

Burbank Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Burbank was the 138th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Burbank also ranks amongst the least expensive cities in California, ranking as number 32nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Burbank are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Burbank keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 0% Higher in Burbank than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Burbank are 0% higher than in Glendale. The average price of a click in Burbank is $11.62.

This price differential is somewhat surprising however, as Glendale has a larger population than Burbank.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Wichita Falls, and found the average price of a click in Burbank was 92% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Burbank


Summary PPC Stats for Burbank for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.62 138th 38th 32nd 4
Automotive/Vehicle Dealerships 3.29 130th 30th 22nd NA
Tires 4.73 47th 16th 16th -9
Towing 7.70 17th 9th 8th 9
Average 4.75 208th 58th 46th 13
B2B Printers 11.56 24th 10th 8th 10
Average 11.56 16th 6th 6th NA
Entertainment/Recreation Restaurants 8.04 18th 6th 5th 49
Average 8.04 18th 6th 5th 49
Health, Beauty & Fitness Chiropractors 6.07 154th 43rd 32nd -7
Dentists 15.57 31st 9th 8th -1
Martial Arts 5.37 26th 9th 7th 48
Massage Therapy 10.39 34th 5th 4th 0
Average 11.27 71st 19th 16th 1
Home & Garden Appliance Repair 28.48 8th 5th 5th 1
Furniture 2.23 207th 65th 54th 2
Garage Doors 36.92 52nd 17th 17th 27
Landscapers 4.72 94th 19th 12nd NA
Moving Companies 18.61 84th 26th 22nd 34
Pest Control 25.33 65th 28th 23rd 49
Plumbers 60.36 30th 15th 13rd -9
Roofing 25.24 35th 5th 3rd 8
Self Storage Companies 11.78 73rd 21st 21st 0
Average 23.76 33rd 13rd 12nd 12
Real Estate Apartment Rentals 1.37 153rd 37th 30th -18
Condos 0.80 183rd 57th 46th -9
New Home Developers 1.94 189th 67th 58th NA
Realtors 1.30 203rd 64th 53rd -31
Average 1.30 225th 67th 56th -22
Shopping Florists 8.35 41st 16th 14th 53
Average 8.35 41st 16th 14th 53
Travel Car Rentals 3.65 54th 17th 14th -1
Hotels 4.66 88th 31st 21st 0
Average 4.16 71st 21st 16th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.