Findings for PPC in Burbank

Burbank Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Burbank was the 120th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Burbank also ranks amongst the least expensive cities in California, ranking as number 28th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 55% Higher in Burbank than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Burbank are 55% higher than in Glendale. The average price of a click in Burbank is $12.87.

This price differential is somewhat surprising however, as Glendale has a larger population than Burbank.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Wichita Falls, and found the average price of a click in Burbank was 168% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Burbank

Summary PPC Stats for Burbank for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.87 120th 37th 28th NA
Automotive/Vehicle Auto Parts 3.83 7th 2nd 2nd 22
Dealerships 1.90 232nd 71st 60th NA
Tires 4.98 43rd 15th 14th 90
Towing 3.20 145th 52nd 44th 9
Average 3.78 216th 61st 51st NA
B2B Office Furniture 4.75 81st 21st 20th -27
Printers 18.53 1st 1st 1st 0
Average 11.64 14th 6th 5th NA
Entertainment/Recreation Restaurants 1.35 105th 42nd 35th -34
Average 1.35 105th 42nd 35th -34
Finance Payday Loans 24.24 13rd 5th 5th 65
Average 24.24 98th 28th 21st NA
Health, Beauty & Fitness Chiropractors 4.22 218th 71st 58th -22
Cosmetic Surgery 2.48 124th 33rd 23rd NA
Dentists 10.51 165th 50th 42nd -27
Martial Arts 1.40 88th 28th 21st -70
Massage Therapy 1.65 131st 28th 17th NA
Optometrists 4.00 88th 25th 19th NA
Average 6.00 259th 75th 62nd -12
Home & Garden Appliance Repair 27.14 24th 21st 21st -14
Furniture 2.24 163rd 54th 45th -21
Garage Doors 46.03 29th 13rd 13rd -7
Moving Companies 25.97 42nd 13rd 10th 14
Pest Control 19.37 147th 63rd 54th 0
Plumbers 62.99 26th 14th 14th 2
Roofing 11.19 125th 28th 19th NA
Self Storage Companies 10.40 177th 66th 57th 1
Average 24.69 34th 13rd 13rd -2
Legal Personal Injury Law 93.96 82nd 21st 18th NA
Average 93.96 11th 7th 7th NA
Real Estate Apartment Rentals 1.31 181st 54th 44th 0
Condos 0.82 179th 57th 46th 8
New Home Developers 3.84 91st 22nd 20th NA
Realtors 1.81 191st 59th 47th -10
Average 1.75 210th 63rd 51st -3
Shopping Florists 4.96 164th 54th 44th -6
Average 4.96 164th 54th 44th -6
Travel Car Rentals 2.25 185th 65th 56th 1
Hotels 3.63 112nd 35th 29th -19
Average 2.94 191st 53rd 43rd -9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.