Findings for PPC in Burbank

Burbank Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Burbank was the 132nd least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Burbank also ranks amongst the least expensive cities in California, ranking as number 32nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 15% Lower in Burbank than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Burbank are 15% lower than in Glendale. The average price of a click in Burbank is $11.43.

This price differential is expected however, as Glendale has a larger population than Burbank.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wichita Falls, and found the average price of a click in Burbank was 59% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Burbank

Summary PPC Stats for Burbank for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.43 132nd 40th 32nd NA
Automotive/Vehicle Auto Parts 1.72 92nd 23rd 19th 26
Dealerships 2.62 204th 63rd 55th NA
Tires 3.16 170th 55th 47th -10
Average 2.66 260th 70th 58th NA
B2B Office Furniture 1.32 152nd 47th 35th -33
Printers 7.09 61st 16th 10th -10
Average 5.17 112nd 34th 26th NA
Entertainment/Recreation Restaurants 1.45 116th 41st 33rd 29
Average 1.45 116th 41st 33rd 29
Finance Payday Loans 25.15 15th 1st 1st 48
Average 25.15 71st 14th 8th NA
Health, Beauty & Fitness Chiropractors 3.00 227th 69th 57th -47
Cosmetic Surgery 15.34 11th 5th 4th NA
Dentists 18.51 27th 5th 3rd 22
Martial Arts 2.17 89th 24th 21st -21
Average 12.19 66th 20th 16th 3
Home & Garden Appliance Repair 58.75 2nd 1st 1st 67
Furniture 2.89 127th 44th 40th -8
Garage Doors 18.39 127th 59th 53rd -9
Moving Companies 14.69 132nd 41st 34th -25
Pest Control 14.59 206th 73rd 62nd -19
Plumbers 63.13 41st 14th 14th 4
Self Storage Companies 15.59 55th 19th 17th 61
Average 26.11 33rd 15th 15th 6
Real Estate Apartment Rentals 1.09 205th 54th 45th -6
Condos 1.26 143rd 49th 41st 42
New Home Developers 3.20 137th 47th 43rd NA
Realtors 2.68 111st 26th 21st 3
Average 1.84 191st 57th 47th 9
Shopping Florists 6.84 85th 23rd 19th 10
Average 6.84 85th 23rd 19th 10
Travel Car Rentals 2.62 164th 55th 48th -2
Hotels 4.36 89th 24th 14th 2
Average 3.49 138th 37th 27th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.