Findings for PPC in Burbank

Burbank Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Burbank was the 108th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Burbank also ranks amongst the least expensive cities in California, ranking as number 27th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 20% Higher in Burbank than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Burbank are 20% higher than in Glendale. The average price of a click in Burbank is $12.53.

This price differential is somewhat surprising however, as Glendale has a larger population than Burbank.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Wichita Falls, and found the average price of a click in Burbank was 106% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Burbank

Summary PPC Stats for Burbank for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.53 108th 35th 27th NA
Automotive/Vehicle Auto Parts 2.66 26th 9th 8th -29
Dealerships 2.57 207th 58th 47th NA
Tires 3.17 157th 52nd 44th -45
Towing 2.51 154th 50th 39th -2
Average 2.82 258th 76th 63rd NA
B2B Office Furniture 10.30 9th 5th 5th 4
Printers 18.39 6th 3rd 3rd 1
Average 14.35 8th 2nd 2nd NA
Entertainment/Recreation Restaurants 2.77 18th 7th 6th 189
Average 2.77 18th 7th 6th 189
Finance Payday Loans 10.55 68th 28th 27th 0
Average 10.55 140th 41st 32nd NA
Health, Beauty & Fitness Chiropractors 5.48 181st 49th 36th -44
Dentists 20.13 17th 4th 4th 4
Martial Arts 4.71 30th 9th 8th 106
Optometrists 2.88 98th 35th 27th NA
Average 13.25 49th 16th 13rd 2
Home & Garden Appliance Repair 37.34 4th 3rd 3rd -14
Furniture 3.30 56th 13rd 13rd 11
Garage Doors 56.70 14th 6th 6th 1
Moving Companies 24.81 57th 17th 15th 15
Plumbers 60.73 30th 12nd 11th -26
Self Storage Companies 10.15 180th 67th 58th 6
Average 30.36 12nd 4th 4th -1
Legal Law Firms 16.42 77th 17th 15th NA
Average 16.42 155th 42nd 35th NA
Real Estate Apartment Rentals 1.32 163rd 45th 35th -2
Condos 0.81 187th 56th 46th -7
New Home Developers 4.91 40th 5th 5th NA
Realtors 2.02 170th 53rd 44th -17
Average 1.75 196th 58th 46th -6
Shopping Florists 5.65 140th 48th 41st -2
Average 5.65 140th 48th 41st -2
Travel Car Rentals 2.23 176th 56th 46th 11
Hotels 4.50 73rd 23rd 17th -2
Average 3.36 144th 42nd 31st 4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.