Findings for PPC in Burbank

Burbank Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Burbank was the 15th most expensive city in Pacific States in keyword bids in Google Adwords for the month of December 2014. Burbank also ranks amongst the most expensive cities in California, ranking 12nd. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Burbank Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Burbank keywords increased by 10% in December 2014.

Google Adwords Keyword Prices 19% Higher in Burbank than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Burbank are 19% higher than in Glendale. The average price of a click in Burbank is $14.47.

This price differential is somewhat surprising however, as Glendale has a larger population than Burbank.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Wichita Falls, and found the average price of a click in Burbank was 157% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Burbank

Summary PPC Stats for Burbank for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.47 60th 15th 12nd 10
Automotive/Vehicle Auto Parts 1.92 67th 14th 11th -29
Dealerships 1.47 231st 73rd 62nd -14
Tires 3.53 100th 36th 32nd -17
Average 2.31 258th 74th 62nd -9
B2B Office Furniture 4.35 56th 18th 17th 6
Printers 18.56 3rd 2nd 2nd 108
Average 11.46 6th 3rd 3rd 38
Entertainment/Recreation Restaurants 1.31 143rd 42nd 34th 85
Average 1.31 143rd 42nd 34th 85
Health, Beauty & Fitness Chiropractors 6.58 144th 36th 27th 47
Dentists 22.23 5th 3rd 3rd 52
Martial Arts 2.54 75th 21st 16th 0
Optometrists 5.32 42nd 13rd 11th NA
Average 14.76 15th 6th 5th 20
Home & Garden Appliance Repair 39.93 1st 1st 1st 57
Furniture 2.81 92nd 25th 24th 43
Garage Doors 37.78 31st 14th 13rd 17
Moving Companies 19.13 99th 32nd 29th 20
Pest Control 37.87 16th 11th 8th 26
Plumbers 86.60 7th 4th 4th 21
Roofing 7.39 174th 39th 30th NA
Self Storage Companies 12.17 122nd 41st 37th 60
Average 32.82 5th 3rd 3rd 21
Legal Law Firms 13.01 91st 19th 12nd NA
Average 13.01 170th 38th 28th NA
Real Estate Apartment Rentals 1.14 200th 55th 45th -11
Condos 1.47 133rd 44th 35th 46
New Home Developers 2.96 156th 56th 48th NA
Realtors 1.85 196th 62nd 49th -33
Average 1.63 220th 67th 55th -4
Shopping Florists 5.62 131st 37th 31st 12
Average 5.62 131st 37th 31st 12
Travel Car Rentals 2.42 175th 62nd 51st -25
Hotels 3.63 112nd 40th 32nd -8
Average 3.02 168th 53rd 43rd -17

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.