Findings for PPC in Carlsbad

Carlsbad Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Carlsbad was the 62nd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Carlsbad also ranks amongst the least expensive cities in California, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 66% Higher in Carlsbad than Oceanside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Carlsbad are 66% higher than in Oceanside. The average price of a click in Carlsbad is $15.87.

This price differential is somewhat surprising however, as Oceanside has a larger population than Carlsbad.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Westminster, and found the average price of a click in Carlsbad was 21% higher than in Westminster.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Carlsbad

Summary PPC Stats for Carlsbad for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.87 62nd 11th 9th NA
Automotive/Vehicle Auto Parts 1.97 68th 14th 12nd 18
Dealerships 5.53 39th 7th 4th NA
Tires 3.75 133rd 38th 33rd -20
Average 3.75 220th 57th 45th NA
Entertainment/Recreation Restaurants 2.09 60th 21st 17th 41
Average 2.09 60th 21st 17th 41
Health, Beauty & Fitness Chiropractors 3.82 216th 64th 52nd 0
Dentists 16.47 43rd 13rd 10th -4
Martial Arts 3.10 70th 19th 16th 0
Average 11.27 96th 27th 23rd -2
Home & Garden Appliance Repair 35.36 10th 9th 9th 25
Furniture 3.56 76th 28th 27th 40
Garage Doors 38.25 53rd 27th 26th -1
Landscapers 5.06 64th 15th 9th NA
Moving Companies 18.53 89th 24th 20th -1
Pest Control 31.28 39th 21st 17th -2
Plumbers 46.53 77th 28th 25th 6
Self Storage Companies 12.58 111st 39th 36th 5
Average 24.88 42nd 18th 18th 6
Legal Family Law 105.32 1st 1st 1st NA
Personal Injury Law 134.85 45th 10th 9th NA
Average 120.09 6th 3rd 3rd NA
Real Estate Apartment Rentals 2.52 47th 9th 7th 37
Condos 1.89 94th 20th 15th -23
New Home Developers 4.70 58th 10th 9th 9
Realtors 4.08 29th 8th 6th 2
Average 3.30 52nd 10th 7th 5
Shopping Florists 6.20 118th 36th 30th 5
Average 6.20 118th 36th 30th 5
Travel Car Rentals 2.78 142nd 45th 40th 22
Hotels 4.97 52nd 14th 7th 55
Average 3.88 91st 24th 18th 38

Study Results for Other Cities:

See full City list:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.