Findings for PPC in Carlsbad

Carlsbad Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Carlsbad was the 151st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Carlsbad also ranks amongst the least expensive cities in California, ranking as number 35th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 2% Lower in Carlsbad than Oceanside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Carlsbad are 2% lower than in Oceanside. The average price of a click in Carlsbad is $8.95.

This price differential is expected however, as Oceanside has a larger population than Carlsbad.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Carlsbad


Summary PPC Stats for Carlsbad for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.95 151st 45th 35th 4
Automotive/Vehicle Auto Parts 0.67 146th 64th 54th NA
Dealerships 3.41 98th 16th 11th NA
Tires 6.05 7th 1st 1st NA
Average 3.38 187th 48th 38th NA
Entertainment/Recreation Restaurants 2.16 34th 9th 9th 5
Average 2.16 34th 9th 9th 5
Health, Beauty & Fitness Chiropractors 7.67 84th 24th 16th 32
Dentists 12.31 73rd 18th 13rd -1
Optometrists 1.72 123rd 39th 30th NA
Average 9.47 79th 22nd 15th 31
Home & Garden Appliance Repair 12.40 57th 23rd 23rd NA
Furniture 2.54 79th 9th 8th NA
Garage Doors 36.19 27th 7th 7th NA
Moving Companies 10.33 138th 43rd 35th NA
Pest Control 39.52 9th 5th 5th NA
Plumbers 26.31 140th 54th 46th -25
Self Storage Companies 9.70 143rd 51st 45th 7
Average 19.31 54th 22nd 21st NA
Legal Family Law 28.70 30th 10th 8th NA
Average 28.70 105th 25th 19th NA
Real Estate Apartment Rentals 1.04 158th 41st 33rd -20
Condos 2.29 39th 11th 8th NA
New Home Developers 3.78 67th 13rd 10th 17
Realtors 3.95 13rd 4th 3rd 1
Average 2.81 48th 10th 7th 2
Shopping Florists 6.35 54th 14th 13rd 0
Average 6.35 54th 14th 13rd 0
Travel Car Rentals 1.68 180th 63rd 54th -1
Hotels 3.16 115th 35th 25th -1
Average 2.42 178th 55th 44th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.