Findings for PPC in Carlsbad

Carlsbad Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Carlsbad was the 196th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Carlsbad also ranks amongst the least expensive cities in California, ranking as number 49th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 7% Lower in Carlsbad than Oceanside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Carlsbad are 7% lower than in Oceanside. The average price of a click in Carlsbad is $8.18.

This price differential is expected however, as Oceanside has a larger population than Carlsbad.

For better comparison of prices, we also compared prices with another city with a similar population, Westminster, and found the average price of a click in Carlsbad was 17% lower than in Westminster.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Carlsbad


Summary PPC Stats for Carlsbad for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.18 196th 58th 49th 0
Automotive/Vehicle Auto Parts 1.42 112nd 33rd 28th -14
Dealerships 3.30 121st 25th 19th 14
Tires 3.35 110th 39th 35th -22
Average 2.69 241st 66th 55th -2
Entertainment/Recreation Restaurants 1.51 121st 34th 28th -13
Average 1.51 121st 34th 28th -13
Health, Beauty & Fitness Chiropractors 3.74 204th 61st 48th -55
Dentists 17.70 27th 10th 9th 2
Martial Arts 0.94 96th 28th 21st 0
Optometrists 6.95 18th 7th 7th NA
Average 9.78 109th 33rd 28th -5
Home & Garden Appliance Repair 20.79 38th 16th 16th 13
Furniture 2.99 71st 18th 18th 10
Garage Doors 32.56 46th 22nd 20th -5
Moving Companies 14.75 140th 46th 39th 4
Pest Control 29.06 44th 23rd 19th -12
Plumbers 21.96 158th 60th 52nd -16
Self Storage Companies 9.98 175th 59th 51st 3
Average 17.54 110th 48th 42nd -1
Legal Law Firms 2.28 207th 50th 39th NA
Average 2.28 226th 55th 43rd NA
Real Estate Apartment Rentals 1.60 138th 33rd 25th 26
Condos 3.73 22nd 2nd 2nd 0
New Home Developers 5.03 57th 8th 5th 2
Realtors 4.83 10th 2nd 2nd 17
Average 3.79 33rd 4th 3rd 11
Shopping Florists 5.04 152nd 45th 39th 19
Average 5.04 152nd 45th 39th 19
Travel Car Rentals 2.52 166th 57th 47th -24
Hotels 4.75 40th 11th 8th 19
Average 3.63 89th 24th 19th -3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.