Findings for PPC in Carlsbad

Carlsbad Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Carlsbad was the 15th most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2016. Carlsbad also ranks amongst the most expensive cities in California, ranking 12nd. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Carlsbad are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Carlsbad keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 18% Higher in Carlsbad than Oceanside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Carlsbad are 18% higher than in Oceanside. The average price of a click in Carlsbad is $16.20.

This price differential is somewhat surprising however, as Oceanside has a larger population than Carlsbad.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Westminster, and found the average price of a click in Carlsbad was 69% higher than in Westminster.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Carlsbad


Summary PPC Stats for Carlsbad for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.20 65th 15th 12nd -4
Automotive/Vehicle Auto Insurance 105.36 12nd 1st 1st 0
Dealerships 2.23 198th 59th 49th NA
Tires 5.82 19th 5th 5th 5
Towing 12.82 6th 3rd 3rd 26
Average 22.38 33rd 2nd 1st 3
Entertainment/Recreation Restaurants 3.01 129th 30th 24th 1
Average 3.01 129th 30th 24th 1
Finance Insurance 104.48 13rd 6th 4th NA
Average 104.48 4th 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 7.23 130th 34th 25th -11
Dentists 18.98 16th 4th 3rd -7
Martial Arts 5.60 21st 7th 5th 0
Optometrists 1.56 128th 35th 26th NA
Average 12.95 29th 8th 7th -3
Home & Garden Appliance Repair 17.83 45th 18th 18th -22
Furniture 3.61 91st 24th 21st -21
Garage Doors 28.98 79th 32nd 31st 55
Landscapers 3.63 145th 36th 27th 8
Moving Companies 16.90 107th 34th 28th -2
Pest Control 35.86 21st 10th 6th 5
Plumbers 42.13 91st 40th 36th -3
Self Storage Companies 10.68 100th 32nd 31st 3
Average 21.10 70th 29th 26th 2
Legal Family Law 42.28 14th 9th 8th NA
Law Firms 35.45 28th 6th 2nd NA
Average 40.58 90th 23rd 18th NA
Real Estate Apartment Rentals 2.35 71st 17th 15th -14
Condos 2.02 59th 13rd 8th -20
New Home Developers 4.61 61st 9th 8th -11
Realtors 2.02 109th 28th 22nd -39
Average 2.67 69th 12nd 9th -22
Shopping Florists 5.86 140th 46th 39th -23
Average 5.86 140th 46th 39th -23
Travel Car Rentals 2.18 188th 67th 58th 3
Hotels 5.18 51st 17th 10th 0
Average 3.68 136th 37th 28th 1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.